B-COM-4Y-----SALU-Final----P-45

SHAH ABDUL LATIF UNIVERSITY KHAIRPURDEPARTMENT OF COMMERCE

CURRICULUM1. B.COM (H) PROGRAM 4 YEAR COURSES:

FIRST YEAR

SEMESTER-1 C.H1. Principles of Accounting 32. Introduction to Business 33. Micro Economics 34. Business Mathematics 35. Computer Concept 36. Functional English-I 37. Islamic studies 1.5

19.5SEMESTER-II1. Financial Accounting 32. Macro Economics 33. Business Statistics 34. Computer Application in Business 35. Functional English-II 36. Pakistan Studies 1.5 16.5SECOND YEAR

SEMESTER-III1. Advance Accounting 32. Cost Accounting 33. Business Taxation 34. Business Communication 35. Economics of Pakistan 36. Auditing 3

18SEMESTER-IV

1. Industrial & Managerial Accounting 32. Cost & Managerial Accounting 33. Business & Industrial Law 34. Money & Baking 35. Development Economics 3

15THIRD YEAR

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SEMESTER –V

1. Principles of Management 32. Principles of Marketing 33. Organizational Behavior 34. Business Research Methods 35. International Business 36. Optional From Group-I 3

18SEMESTER-VI

1. Introduction to Business Finance 32. Human Resource Management 33. Marketing Management 34. Management Information System 35. Consumer Behavior 36. Optional From Group-II 3

18FOURTH YEAR

SEMESTER-VII

1. Production & Operations Management 32. Financial Management 33. E-Commerce 34. Commerce Elective-I 35. Commerce Elective-II or Research Project

(10000-15000 Words) 315

SEMESTER-VIII 1. Strategic Management 3 2. Advertising 3 3. Entrepreneurship 3 4. Commerce Elective-III 3 5. Commerce Elective-IV 3

152. Note: BCOM (H0N) PROGRAM 4 YEAR DEGREE REQUIREMENTS: 2.1 Business Internship of 6 to 8 weeks in Private and Public Organizations and

student has to furnish Certificate of Internship of concerned Organization and brief account of practical training and work in the organization.

2.2 Comprehensive Examination: The B.Com (Hon) Program candidate shall have to pass the comprehensive examination after passing all the courses of B.Com (Hon) Program 4 year for award of Degree. Comprehensive Examination shall be in written or Viva- Voce and Grading will be Pass or Fail but no marking.

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The student can avail three attempts to pass the comprehensive examination within three years.

4. Optional Courses:

4.1 From Group-I1. Geography2. Sociology3. Philosophy (Logic)4. General History of World

4.2 From Group –II1. English Literature2. International Relations3. Environment Science4. General Science

5. COMMERCE ELECTIVES: Field of Specialization:

(i) Marketing (MKT)

MKT Strategic Marketing Management MKT International MarketingMKT Marketing ResearchMKT Export MarketingMKT Personal SellingMKT Brand ManagementMKT Logistic ManagementMKT Industrial MarketingMKT Services MarketingMKT Marketing Ethics

(ii) Management (MGT)

MGT Change Management MGT Knowledge Management MGT Leadership & Motivation TechniquesMGT Crises ManagementMGT Comparative ManagementMGT NGO’sManagementMGT Management of Multinational CorporationsMGT Project ManagementMGT Leadership in OrganizationMGT Organization Theory & Change ManagementMGT Environment ManagementMGT Supply Chain Management

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(iii) Finance (FIN)

FIN International Financial ManagementFIN Security, Stock & Investment Analysis FIN Money and Capital MarketFIN Financial Statement AnalysisFIN Treasury & Funds Management FIN Portfolio & Investment ManagementFIN Risk Management

SHAH ABDUL LATIF UNIVERSITY KHAIRPURDepartment of Commerce

CURRICULUM

1. M.Com Program: ( for B.Com (Hon) Program 4 year):

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The M.Com Degree Program, duration shall be of one and half-year regular study & research work, 3 Semesters, 8 courses, Dissertation/ Research Project and have Total 30 Credit Hours. M.Com Degree shall be awarded on successful completion of courses, research project & other requirements

2. M.Com Program:

Semester –I C.H

1. Strategic Marketing Management 32. Project Management 33. Managerial Economic 34. Strategic Management (Case studies) 3

12Semester – II

5. Research Methodology 36. Elective –I (Field of Specialization) 37. Elective –II (Field of Specialization) 38. Elective –III (Field of Specialization) 3

12Semester - III

1. Dissertation/ Research Project (10,000 -15,000 words) 6

M.Com Degree Program Total C.H 30

3. M.Com Degree Requirement:

1. Business Internship: 6- 8 Weeks2. Comprehensive Examination or Viva Voce. There shall be Pass or Fail Grading of Comprehensive Examination. The student can avail three attempts to pass the Comprehensive examination within three years.

4. COMMERCE ELECTIVES: Field of Specialization:

(i) Marketing (MKT)

MKT International MarketingMKT Marketing ResearchMKT Export MarketingMKT Personal SellingMKT Brand Management

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MKT Logistic ManagementMKT Industrial MarketingMKT Services MarketingMKT Marketing Ethics

(ii) Management (MGT)

MGT Change Management MGT Knowledge Management MGT Leadership & Motivation TechniquesMGT Crises ManagementMGT Comparative ManagementMGT NGO’sManagementMGT Management of Multinational CorporationsMGT Project ManagementMGT Environment ManagementMGT Supply Chain Management

(iii) Finance (FIN)

FIN International Financial ManagementFIN Security, Stock & Investment Analysis FIN Money and Capital MarketFIN Financial Statement AnalysisFIN Treasury & Funds Management FIN Portfolio & Investment ManagementFIN Risk Management FIN Operation Research

Chairman Dean Vice ChancellorDepartment of Commerce Faculty of Commerce & Shah Abdul LatifShah Abdul Latif University Business Administration University KhairpurKhairpur Shah Abdul Latif University

Khairpur


Course Title: Principles of Accounting

1. Introduction to Accounting. Basic accounting terminologies. Accounting cycle. Accounting Equation (Balance Sheet Concept).

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2. Recording the business transactions: Vouchers, Journal, Ledger and Trial Balance.

3. Subsidiary Ledgers for sales, purchases, cash, banking transactions, Bank Reconciliation.

4. Depreciation Methods and Accounting Treatment.

5. The periodical adjustment and closing process of accruals, deferrals, inventory, depreciation, uncollectible and correction of errors. Capital and Revenue. Provision and Reserve.

6. The Worksheet, Financial Statements, Income Statement, and Balance Sheet, Cash Flow Statement (Direct Method) Statement of owners equity.

7. Partnership Accounts — Formation. Admission, Retirement, Death, Dissolution.

8. Accounting for Non-trading concerns & their Financial Statements.

9. Incomplete records, single entry system.

10. Consignments and joint ventures.

BOOKS RECOMMENDED (Latest Editions)

1. M Arif & Suhail Afzal, Accounting, Azim Academy Lahore.2. Ghani M A, Principles of Accounting, Salman Publishers, Lahore.3. Meigs and Meigs, Accounting. The Basis for Business Decisions McGraw-Hill

Book Company.4. Imdike, Hemkep & Smith, Principles of Accounting.4. Niswonger and Fess Accounting Principles South-Western?5. Ch Muhammad Hanif and Azam Shafiq, Fundamentals of Accounting, Etisam

Publishers, Urdu Bazar, Lahore.


Course Title: INTRODUCTION TO BUSINESS

1. Business: Meaning, Nature, Scope and Importance. Problems, Functions and Qualities of a Businessman, Types of Businesses.

2. Sole Proprietorship: Features, Importance, Merits and Demerits.

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3. Partnership: Features, Merits and Demerits, Co-ownership Vs. Partnership; Classification of Partners; Rights, Duties and Liabilities of Partners, Dissolution of Partnership.

4. Joint Stock Company: Features, Merits and Demerits, Formation, Memorandum of Association; Articles of Association, Prospectus, Capital, Management, Meetings, Winding up.

5. Cooperative Society: Features, Kinds, Merits and Demerits.6. Combination: Meaning, Causes and Purposes, Advantages and Disadvantages.

Types of Combination. Forms of Combination. 7. Trade: Wholesales, Retail, Import and Export. Export Promotion Bureau and its

role.8. Marketing Operation: Definition, Functions, Scope Advantage and

Disadvantage, Marketing Versus Selling.9 Channels of Distribution: Meaning, Functions, Kinds, Selection of Channels,

Advantages.10. Sales Promotion: Meaning, Objects and Methods.11. Advertising: Meaning, Objects, Types, Merits and Demerits Advertising Media.12. Warehousing: Definition, Functions, Kinds.13. Business Risk: Definition, Types, Methods of Handling Risk.14. Insurance: Meaning, Principles, Kinds (Life, Fire, Marine) Importance.15. Management: Definition, Basic Functions and Management.

BOOKS RECOMMENDED (Latest Editions)1. Nisar-ud-Din, Business Organization, Aziz Publishers, Urdu Bazar, Lahore.2. Muhammad Irshad, Introduction to Business, Naveed Publications Lahore.3. Khalid Mehmood Cheema, Introduction to Business, Syed Mobin Mahmood & company, Lahore.4. Theodore J Sielaff and John W Aberle, Introduction to Business, Belmont, California Wardsworth Publishing Company, Inc.5. Asakari Zaidi S A, Fundamentals of Business, Orient Publishers, Karachi.6. Glass & Baker, Introduction to Business.7. Ali M H, Introduction to Business.8. Koontz & Weirick, Management.

Note: Latest Editions of the recommended books may be included

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Course Title: MICRO ECONOMICS

Introduction: Basic Elements of Supply and Demand, Applications of Supply and Demand, Elasticity of Demand, and Consumer Behavior, Consumer analysis, Income and Price effects on Choice;

Producer Analysis: Production and Business Organization, Cost Analysis, Behavior of Perfectly Competitive Markets, Profit Maximization and Supply, Theory of Firm, and price determination;

Market Structures: Perfect & Imperfect Competition: Monopoly, Oligopoly and Monopolistic Competition, Markets Determine Incomes, the Labors Market,

General Equilibrium/ Market Failures, Economic Efficiency, Externalities and Property rights.

TEXT BOOKS:

1. Paul Samuelson and William Nordhans: ECONOMICS: 16th edition, Irwin/ McGraw-Hill, 1998

2. Walter Nicholson : Microeconomic Theory: Basic Principles and Extensions: 5e MT.

REFERENCE BOOKS:

1. Robert S. Pyndyck : Microeconomics:

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Title of Course: BUSINESS MATHEMATICS

1. Solution of Simultaneous equation. Solution of quadratic equation, sequence Series and Progression, Applications.

2. Arithmetic & Geometric and their application in Business.

3. Matrices and determinants: Addition, Subtraction and Multiplication of Matrices,

4. Expansion of Determinants, Inverse of a matrix, Use of matrices in the solution of system of linear equations.

5. Differential Calculus Differentiation of functions. Partial differentiation. Application of derivatives in Business/Commerce, Optimization.


1. Syed Hassan Mirza, Business Mathematic for Management and Finance.2. L W Stafford, Business Mathematics.3. Richard Lacava, Business Statistics.4. Lavin, Business Statistics, Prentice Hall Inc.5. Nasir Ali Syed, and G H Gill, Statistics & Business Mathematics, Fair Publication, Lahore.

5. Z A Bohra, Business Statistics and Mathematics.

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Title of Course: Computer Concepts

1. Introduction To Computer Systems: Definition, Parts Of Computer Input Unit, CPU, Ram, Rom, Co, Alu, and Output Unit

2. Classification Of Computer: According To The Function, Purpose And Sizes3. History Of Computers: Dark Age, Middle Age, Modem Age, First Generation,

Second Generation, Third Generation, Fourth Generation4. Number Systems: Decimal Binary, Octal, Hexadecimal5. Conversion of Number Systems: Decimal, Binary, Octal, Hexadecimal6. Arithmetic In Binary: Addition, Subtraction, (Using One’s Compliments And

Two’s Compliments) Multiplication, Division7. Computer Jargons/Terms; Software, Hardware, Diskettes, Programs, Flowchart8. Windows Operating System

What Is Windows Operating System Windows Environment Start Button & Task bar My Computer Desktop Windows Explorer (Copy, Cut, Paste, Delete & Undo) Long File Name Properties Folders Short Cut Menus Close, Minimize, and Maximize Buttons. What Is This?

9. Computers Application: Business, Mathematics, Organizations, Communication10. Ms Word

Text Books:

1. Matin M. Lipschutz : Data Processing: Scham’s Outline Series2. Donald H. Sanders : Computers Today

Reading List:1. Dinesh Kumar : Understanding Computers.

: Advance Computers

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SHAH ABDUL LATIF UNIVERSITY KHAIRPURDepartment Of Commerce

Course Title FUNCTIONAL ENGLISH - I

1. Parts of speech2. Formation of adjectives 3. Using words, clauses, phrases and idioms in blanks given in sentences4. Completion of incomplete sentences by suing suitable clauses.5. Un-jumbling the jumbled sentences. 6. Subject, Object and Verb agreement7. Kinds of Sentences8. Forms of Sentences9. Correction of errors10. Use of subject in sentences.11. Use of Preposition in given blanks.12. use of Articles in given blanks.13. Some important grammar rules.14. Punctuation marks and passages of Punctuation.15. Use of Pronoun ‘It’.16. Conversion of sentences simple sentences, compound sentences and complex

sentences.17. Use of Relative pronouns in sentences.18. Rules of about Direct Narration and Indirect Narration 19. Changing Direct Narration to Indirect Narration and vice-versa.20. Rules about active voice and passive voice.21. Changing active voice to passive voice and Vice-versa.22. Inserting suitable parts of speech in given blanks in sentences.23. Some important phrases and idioms, defined and illustrated.24. Use of some modal verbs.25. Action verbs to be verbs, Auxiliary verbs and verbs of perception.

Text Books:

1. Lee Kok Cheong, Ngoh Geaok Lun: English Grammar & Usage2. Wren & Martin: English Grammar & Composition.3. Prof. S.G Abbas: Higher English Grammar

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Course Title: ISLAMIC STUDIES OREthical Behavior (in lieu of Islamic Studies for Non-Muslim Students).

1. Meaning and Scope of Ethics, Relation of Ethics with:a Religionb Sciencec law

2. Historical Development of Morality:a. Instinctive Moral Lifeb. Customary Moralityc. Reflective Morality

3. Moral Theories:a. Hedonism (Mill)b. Intuitionism (Butler)c. Kant’s Moral Theory

4. Moral Ethics and Society:a. Freedom and Responsibility.b. Tolerancec. Justiced. Punishment (Theories of Punishment)

5. Moral Teachings of Major Religions:a. Judaismb. Christianityc. Islam

6. Professional Ethics:a. Medical Ethicsb. Ethics of Studentsc. Ethics of Teachersd. Business

7. Islam and Minorities.18


1. William Lillie, An Introduction to Ethics, London Methuen & Co, 1957.2. Titus H H, Ethics in Theory and Practice, NY, Thomas Y Crowel, 1950.3. Hill Thomas, Ethics in Theory and Practice, NY, Thomas Y Crowel, 1950.4. Ameer Ali S, The Ethics of Islam, Culcutta, Noor Library Publisher, 1951.5. Donaldson D M, Studies in Muslim Ethics, London 1953.6. Sayeed SMA (Tr.), Ta’aruf-e-Akhlaqiat, Karachi, BCC&T, Karachi University, 1984.

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Course Title: FINANCIAL ACCOUNTING

1. Accounting for Merchandize Business: Merchandize Transactions, Inventory Systems, Simple and Multiple Income Statement, Classified Balance Sheet;

2. Inventories Accounting: Flow of Inventories costs, Methods of computation of cost of Ending Inventory;

3. Plant and Equipment: Depreciation, Intangible Assets, Amortization Policy and Natural Resources, Depletion Methods;

4. Liabilities & Accounting Principles: Current Liabilities, Long Term Liabilities, Estimated liabilities, Loss contingencies and commitments, Accounting concepts, Professional Judgment and Ethical conduct;

5. Partnership Accounting: Formation, Formation, Admission, Bonus to Partners, Liquidation of Partnership,

6. Corporation: Organization, Formation & Operation, Classes of Stock, Issuing Capital Stock, Stock holder’s Equity statement, Stock value, Stock Dividend, Distribution of Dividend, Subscription to capital stock.

TEXT BOOKS:

1. Robert F. Meigs and Walter B. Meigs: Accounting: The Basis for Business Decisions, 9e, McGraw-Hill, Inc;

1. Imdiake, HelmKemp, and Smith : Principles of Accounting, Johnwilley.

REFERENCE BOOKS:

1. Eric G. Flamholtz, Diana Troik Flamholtz, Michael A. Diamond : Principle of Accounting

Macmillan Publishing Co. New York.

2. Aftab Ahmed : Fundamentals of Accounting

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Course Title: MACRO ECONOMICS

1. Introduction: Markets and Government in Modern Economy, Overview of Macro Economics, and measuring economic activity;

2. Consumption and investment: Measurement & Structure of National EconomyDetermination of National Income, Basic Framework for Commodity Market AnalysisMoney Market Analysis, Labor Market Analysis, General Equilibrium Analysis;

3. Fundamental aggregate demand and supply;

4. Govt. Taxation and Expenditure, Curbing market power, Efficiency versus equality;

5. The Multiplier and fiscal policy, Money and Banking, Monetary Policy;

6. Unemployment and Fundamentals of aggregate supply, Ensuring price stability,

7. International Trade and Exchange Rates: Business Cycle, Inflation, Fiscal Policy in Closed Economy, Monetary Policy in Closed Economy, Open Economy, Macroeconomics, International Trade & Commercial Policy, Macroeconomic Issues in Pakistan, , Comparative Advantage.

TEXT BOOKS:

1. Samuelson,P.A. and Nordhaus,W.D : Economics, McGraw Hill International Editions

2. Parkin, Michael : Economics

3. McConnell & Bruce : Economics, McGraw Hill

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SHAH ABDUL LATIF UNVIERSITY KHAIRPURDepartment of Commerce

Course Title: BUSINESS STATISTICS

1. Definition, Application in Business and Commerce. Classification and Tabulation. Statistical Enquiries, Diagrams and Graphs.

2. Measures of Central Values. Measures of Dispersion. Skewness,.

3. Simple Correlation and Regression. Lines of Regression. Method of least square and curve fitting with application to Business.

4. Index Numbers: Kinds of Index numbers with special emphasis to consumer price Index numbers.

5. Basic Probability: theory. Definition. Laws of Probability. Conditional Probability. Independent and Dependent events; Application in Business.

6. Random Variables: Introduction, Discrete and Continuous Random variables. Probability function. Expected values of Random variables.

7. Tests of significance: Introduction, Tests for means and proportions for single and two population.

Reference Books:

1. Danier, W.W., Terrell, J.C., Business Statistics: Basic Concepts and Methodology, Boston, Houghton Mifflin Co.

2. Dowen, E.K., Starr, M.K., Basic Statistics for Business and Economics, 1982 London, McGraw Hill.

3. Mason, R.D., Statistical Techniques in Business and Economics, Illinois.4. Iqbal Bhatti: Fundamental of Statistics. Latest Edition.5. Sher Muhammad: Elements of Statistics, Latest Edition.6. Shalmseries Business Statistics.

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Course Title: COMPUTERS APPLICATIONS IN BUSINESS

1. Introduction to Computer: History of computer, Types of computer: Analogue and Digital Computers, Classification of computer, Hardware and Software. Components of a computer: Microprocessor, Memory: RAM, ROM, Input/Output devices & Storage devices. Types of Software: Operation Software: DOS & Windows Operating System, Application Software, Utility programmes, Programming languages: High-level, Low-level, procedural and non-procedural languages, Object-oriented and Data base query languages. Compiler, Interpreter and assembler. Common terminologies used in computer field.2. Data processing: Difference between Data & Information, Data Processing, Life cycle of data processing, How data become information. The need of data processing in business organizations. 3. Microsoft Windows: Introduction, Task bar, Display properties, Control panel (mouse, keyboard, regional settings) etc.4. Network: Types of Network: LAN, MAN, WAN. Communication Channels: Analogue and Digital Transmission.5. MS Office (Word, Excel (Spread Sheet) and Power point, Access, Outlook).6. Internet and E-mail: Concept of Internet, Services provided by Internet, Using a web browser, Address bar, Refresh and Stop, Use of search engine, Saving information from the Internet, E-mail concept, Creation of an E-mail account of Free Web Servers, Sending and receiving E-mails, Difference between ISP and free server mail account.


1. Dr Liaqat Ali Chaudhry and Syed Asghar Ali Bukhari, Computer Application in Business, Syed Mobin Mahmud & Co, Lahore.2. Srivastava C, Fundamentals of Information Technologies, Kalyani Publisher, New Delhi.3. Norton P, et al. Microsoft Office, Techmedia, New Delhi-2..174. Nuqoosh Software Learner, Short & Simple Guide: Find what you need fast, Nuqoosh, Lahore.5. Robert A Szmaski, Introduction to Computer & Information System.6. Raymond McLeod Jr. Management Information System, (International Edition).7. Richard D Irwin, Computer Information System.

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Course Title : FUNCTIONAL ENGLISH - II

1. Vocabulary: Antonyms, Synonyms, Homonyms, One word Substitution.2. Practical Grammar – Sentence Structure: types of sentences – based

on function e.g. Interrogative sentences, based on structure e.g. Simple, Compound complex, Transformation, Inversion sentences, Parts of a Sentence – subject, predicate, complements, direct indirect Objective, Rules for structuring sentences, Phrases – types and functions, Clauses – types and functions.

3. Parts of Speech: Major word classes, Nouns – with further classifications (regular, countable; uncountable; singular; plural), Pronouns – with further classifications, Verbs – emphasis on three forms of verbs, Adjectives – with further classification – three degrees of comparison, Adverbs – with further classifications. Minor word classes: Preposition, Conjunctions – with further classifications, Interjections, Auxiliary verbs, Determiners, Infinitive, Participle, Gerund, Genitives – types and functions.

4. Tenses – Types, Structure, Function, Conversion into negative and interrogative.

5. Active and Passive voice.6. Direct and Indirect speech.7. Articles: Definite, Indefinite.8. Composition and comprehension Précis Writing, Essay Writing..16

BOOKS RECOMMENDED (Latest Editions)1. “J Chilver”, English for Business: A Functional Approach, D P Publication Limited.2. “Wren & Martin”, High School English Grammar & Composition: S Chand & Company Limited.3. “Michael Swan”, Practical English Usage, Oxford University Press.4. A J Thomson & A V Martinet, A Practical English Grammar.5. “Robert E Barry”, Basic Business English 2 nd Ed. 1987, Prentice Hall Inc Englewood Cliffs, New Jersey.6. Atta-ur-Rehman, Functional English.7. Sylvia Chalker, A student’s English grammar work book.8. A R Chohan, Functional English.9. Bovee, Business Communication (Appendix no. 1)

SHAH ABDUL LATIF UNVIERSITY KHAIRPUR

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Department of Commerce

Course Title: PAKISTAN STUDIES

1. The Advent of Islam In The Sub Continent: Conquest of Sindh, Comparative Analysis of Hindu and Muslim Society, Impact of Islam on the people of Sub Continent.

2. Ideology of Pakistan: Objectives and Aims of the creation of Pakistan, Definition and Explanation of the Ideology of Pakistan, Ideology of Pakistan in the view of Allama Iqbal, Ideology of Paksitan in the view of Quaid-e-Azam.

3. Ideology of Pakistan in Historical Aspect: National Reformative Movements, Sheikh Ahmed Sirhandi Mujaddid Alf Sani, Shah Wali Ullah Muhaddus Dehalvi, Educational Efforts Sir Syed Ahmed Khan And His Aligarh Movement, Dar ul Ullom Deoband, Nawdwa-tul Ulama Lucknow, Anjuman Himate-e-Islam, Sindh Madarsah tul Islalm Islamia College Peshawar.

4. Pakistan Movement : Muslim Nationalism, Evolution of Two Nation Theory, Urdu Hindhi Controversy, Partition of Bangal, Minto Marley Reforms Lucknow Pact, Khilafat Movement, Delhi Proposals, Nehra Report, Fourteen Points of Quaid-e-Azam Allahabad Address of Allam Iqbal, Ch. Rehmat Ali and Pakistan National Movement, Election of 1937 & the Attitudes of congress Ministries, Pakistan Resolution of 23rd March, Election of 1946 and transfer of power.

5. Establishment of Paksitan: Social Pllitical and Economics problems faced by the government just after the creation of Pakistan.

6. Constitutional Story of Pakistan: objective Resolution of 1949, Constitution of 1956 and its Ilsmic provision Constitution of 1962 and its Ilamic provision, Constitution of 1973 and its Islamic provision, the process of Islamization under Ziz-ul-Haq, the role of Islamic Ideology Council.

7. Prominent Event in the History of Pakistan: Crises of Kashmir, West Pakistan Established as one unit, Indus water Treaty, Indo Pak war 1965, Separation of East Pakistan, Pakistan the nuclear Power, Local Government System, Legal Framework Order.

TEXT BOOK.1. Prof: Abdil Ghafoor Azad : Pakistan Studies2. I.H Qureshi : The Struggle of Pakistan3. I.H Qureshi : A Short History of Pakitan4. K.K. Aziz : The Making of Paksitan5. Prof. Tasneem Amjad : Movement and History of Pakistan.

SHAH ABDUL LATIF UNIVERSITY KHAIPRUR

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Course Title: Advance Accounting

1. Company Account, Issue of Shares, Bonds, Over-subscription, Refund. Issue of Bonus and right shares.

2. Preparation of Final account under Companies Ordinance 1984.Dividends and the payment there of , Cash Flow Statement.

3. Ratio Analysis (Solvency, Profitability, Efficiency, Marketability)

4. Branch Account

5. Department Account.

BOOKS RECOMMENDED

1. Meigs and Meigs: Advanced Accounting. McGraw Hill.

2. Ghani, M.A. Advanced Accounting. Sulman Publication, Lahore.

3. Aftab Ahmed Khan. Advanced Accounting, Orient Publishers, Karachi.

4. Uzair Hussain, Advanced Accounting, Karachi.

Note: Latest Edition of the recommended books.


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Course Title: COST ACCOUNTING

1. Meaning, need and importance of Cost Accounting. Distinction between Cost & Financial Accounting.

2. Elements of Cost; Cost Classification and Costing systems; Cost Accounting Cycle & Costing Techniques & Methods.

3. Voucher system and Control Accounts, Factory and General Office books.4. Job Order Costing and its Cycle.5. Process Costing; Including treatment of addition of material in a subsequent

Department and Opening WIP inventories.6. Material Costing and Control; Variance Analysis.7. Labour costs Accounting and Incentive Wage Plans8. Factory Overhead Costing, Accumulation, Application and Departmentalization

including two variance analysis, Introduction to Activity Based Costing.


1. Nisaruddin, Cost Accounting, Aziz Publishers, Urdu Bazar, Lahore.2. Matz A Usry, Cost Accounting, South-Western Publishing Co, Ohio.3. T Lucey, Costing.4. Hemkep, Cost Accounting.5. Plomani & Fabbozi, Cost Accounting.6. Arif & Sohail, Cost Accounting.

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SHAH ABDUL LATIF UNIVERSITY KHAIPRURDepartment of Commerce

Course Title: BUSINESS TAXATION

History of Income Taxation in Pakistan. Taxation structure and Administration in

Pakistan. Income Tax Law. Tax Authorities, Appeal Procedure Income Tax Problems of

Individuals. Partnership and Joint Stock Companies. Basic Features of Sales Tax,

Assessment procedure of individuals, partnership and joint stock company. General

Review of Customs Act. & Excise Act.


1. Khawaja Amjad Saeed, Income Tax Law with Practical Problems. Accountancy and

Taxation Services Institute PO Box 1164.

2. Naqvi R I, Income Tax Law. Taxation House, Lahore.

3. Naqvi R I Sales Tax Law, Latest Edition. Taxation House, Lahore.

4. Govt of Pakistan, Sales Tax Act.

5. Govt of Pakistan. Wealth Tax Act.

6. Govt of Pakistan, Income Tax Ordinance 2000.

7. Baig Luqman, Income Tax Law, Ghazanfar Academy, Pakistan.

8. Mughal Muhammad Muazzam, Income Tax: Principles and Practice, Syed Mobin

Mahmud & Co, Lahore (Latest Edition).

9. Mughal Muhamad Muazzam, Sales Tax, Syed Mobin Mahmud & Co, Lahore.

10. Baig Luqman, Income Tax: Problems & Solutions, Karachi.

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Course Title: BUSINESS COMMUNICATIOM

1. Introduction: Effective Communication in Business, The Seven Cs of effective Communication, Grammar, Punctuation and Style, The Process of Preparing Effective Business Messages;

2. The Appearance and Design of Business Messages, Good-News and Neutral MessagesBad-News Messages, Persuasive Written Messages, Visual Aids in Business, Communication;

3. Short Reports, Long Formal Reports;

4. Strategies for Successful Speaking and Successful Listening, Strategies for successful Interpersonal Communication;

5. Strategies for Successful Business and Group Meetings;

6. The Job Application Process.

TEXT BOOKS:

1. Herta A. Murphy : Effective Business Communications,7th Edition, Herbert W. Hildebrandt, Mcgraw Hill Jane P. Thomas:

2. Bovee : Business Communication To day

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Title of Course: ECONOMICS OF PAKISTAN

1. Economic Resources of Pakistan.Mineral, power, water, forest and Human resources.Influence of resources on economic and social development.

2. Resource Development in Pakistan.3. Composition of Pakistan Economy.4. Agricultural Sector.

Main products. Food problems, Price of Agricultural products and Government policies, collective and cooperative Farming; Agricultural Finance: Problems and Remedies; Marketing of Agricultural products and problems related thereto.

5. Industrial Sector.Present position and prospect. Industrial finance and Financial Institutions; Localization of Industries; Private and Public Investment; Large Scale, Small Scale, and Cottage Industries, SMEDA, Marketing of Industrial Products.

6. Trade and Globalization.Main Exports and Imports; trends in foreign trade and Balance of payments; regionalism and WTO.

7. Transport and Communication Sector.Development of means of Transport and Communication and their role in economic development.

8. Fiscal and Monetary Policy.9. Poverty Alleviation, unemployment and Debt Issues.10. Economic Planning and Budgeting..22

BOOKS RECOMMENDED (Latest Editions)1. M Saeed Nasir, Economic Problems of Pakistan, Ilmi Book House, Lahore.2. Government of Pakistan, Pakistan Economic Survey.3. Government of Pakistan, The Five-Year Plan (latest).4. Kh Amjad Saeed, Economy of Pakistan.5. Akbar Zaidi, Issues in Pakistan Economy.6. Waqar Ahmad & Rashid Amjad, The Management of Pakistan Economy.7. Anjum Nasim, Financing the Development Priorities of Pakistan in 1990’s.

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Course Title: AUDITING

Introduction:Definition Scope and Objectives.

Internal Control:Internal Check, Internal Audit, Working of Internal Control in various departments.

External Audit:Continuous, Final and Interim audit. Audit Programme, Audit Working Paper, Audit Note Book.

Vouching:Audit techniques and applications.

Verifications:Verification of Assets and Liabilities.

Auditor:Appointment, rights, duties and liabilities..21

Audit Report:Statutory, Prospectus, Annual, Unqualified and Qualified report.

Divisible Profit:Divisible Profit and Auditor duties in this respect.

Specialized Audit:Audit of Textile Mills, Sugar Mill, Bank, Newspaper and Hotel.

Audit of Computerized Accounting Record:Computer Assisted audit techniques.

Investigation:Meaning, difference with audit, Detection of Frauds.

BOOKS RECOMMENDED (Latest Editions)1. Khawaja Amjad Saeed, Auditing Accountancy & Taxation Services Institute, PO Box 1164, Lahore.2. Auditing by Muhammad Irshad, Naveed Publication, Lahore.3. Zafar M Zaidi, Auditing.4. Meigs & Larson, Principles of Auditing, University of Congress Richard, D Irwin.5. Attwood and Stein, N D de Paula's Auditing Principles and Practice, Pitman Publishing Ltd,London.

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Course Title: Industrial & Managerial Accounting

1. Accounting for Leasing, Hire Purchase, and Installment Sales.

2. Mergers, Acquisitions and changes in financial structures, valuation of Good will

and Shares.

3. Liquidation of Joint Stock Companies.

4. Consignments and Joint Ventures.

5. Contract Accounts.

BOOKS RECOMMENDED

1. Meigs and Johnson. Advanced Accounting. McGraw Hill.

2. Ghani, M.A. Advance Accounting. Sulman Publication, Lahore.

4. Aftab Ahmed Khan. Advance Accounting, Orient Publishers, Karachi.

5. Nisar-ud-Din Advance Accounting Latest Edition.

6. Uzair Hasssan, Advance Accounting, Karachi

26


Course Title: COST & MANAGERIAL ACCOUNTING

Review of Job Order and Process costing; Standard Costing; Setting standards and variance analysis; Activity Based Costing, Costing of joint and By-Products, Budgeting and Budgetary Control — Budgeting for Manufacturing Concerns, Non-Manufacturing Concerns and Non-Profit Organizations, Statistical Analysis of estimated cost including variance analysis. Accumulating; Reporting and Evaluating Costs and Variances. Direct Costing and the Contribution Margin. Differential Costing, Cost Volume Profit Relationship, Break Even Analysis, profit Variance Analysis.


1. Nisaruddin, Cost and Management Accounting, National Publishing Corporation, Lahore.2. Matz A Usry, M F Cost Accounting, South-Western Publishing Company.3. Blocker & Weltner, Cost Accounting.4. Bruce, J D, Dowd J, Duneau G, Cost Accounting Problems and Exercises, McGraw-Hill, New York.5. Horngren, Cost Accounting, A Managerial Emphasis.6. T Lucey, Management Accounting.7. Hemkep, Cost Accounting.8. Polmai & Fabbozi, Cost Accounting

SHAH ABDUL LATIF UNIVERSITY KHAIRPUR

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Department Of Commerce

Course Title: BUSINESS & INDUSTRIAL LAW

1. Introduction: Nature & Sources of Business Law, Law & society common law equity and statute law.

2. Law of contracts: Definition and kind of contracts, formation, performance, termination, discharge and reach of contracts.

3. Law relating toss special contracts: indemnity, guarantee, agency and Belmont and pledge, sale of goods and negotiable instruments.

4. Law of partnership: definition and nature of partnership forms characteristics, registration and essential elements rights and obligations of partners, dissolution of partnership.

5. Industrial law: corporation law, factories act, workmen’s compensation and industrial relations, industrial & commercial employment and law of employee’s old age benefits.

TEXT BOOKS:

1. L.R Mashami and : A Manual of Mercantile law Rafique Ahmed

2. Prof. Wazir Ahmed Razzaque : An introduction to business & Industrial law.

3. Prof. Khawaja Amjad Saeed : Mercantile and Industrial Law in Pakistan.

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Course Title: MONEY AND BANKING

1. Introduction: Concept of Money, Types of Money and International Standards, Banking System in Pakistan, Types of Banks, Schedule Banks, Commercial Banks;

2. Financial Instruments, Markets and Institutions;

3. Financial Institutions and their Environment, International Financial Institutions;

4. Central Banking, Monetary Policy and the Federal Reserve System;

5. Monetary and Macro Economic Theory;

6. Monetary Stabilization Policy;

7. International Money and Finance, Financial Intermediaries and Capital Market.

TEXT BOOKS:

1. Miller, Roger LeRoy, and David D. Vanhoose : Modern Money and Banking, McGraw-Hill, Singapore2. Asrar H. Siddiqi : Practice and Law of Banking in Pakistan, Royal Book Co.

REFERENCE BOOKS:

1. S.A. Meeenai : Money and Banking in Pakistan, Oxford University Press2. Akens : Money and Banking

29


Course Title: DEVELOPMENT ECONOMICS

1. Introduction: Economic Development (Economics, Institutions and Development) A Global Perspective, Diverse structures and Common Characteristics of Developing Nations; 2. Theories of Development: A Comparative Analysis;

3. Historic Growths and Contemporary Development (Lessons & Controversies): Economic Development of Pakistan: Problems and Policies; Growth, Poverty, & Income Distribution, Population growth and Economic Development: Causes Consequences and Controversies, Un-employment: Issues, Dimensions and Analysis;

4. Urbanization and Rural-Urban, Migration: Theory and Policy, Education and Development, Agricultural Transformation and Rural Development, The Environment and Development, Over-development;

5. Trade Theories and Development Experience: Trade Policy Debate, Export Promotion, Import, Substitution and Economic Integration, Balance of Payments, Third World Debt and the Macroeconomic stabilization controversy;

6. Role of Entrepreneurship in the economic Development in Pakistan, Foreign Finance, Investment and Aid (controversies and opportunities), Possibilities and Prospects: Planning, Market and the role of the State, Financial Reform and Fiscal Policy;

7. Critical Issues for the twenty-first century: Globalization, the environment, economic transition, Africa and International Economic Reform, Development and the Environment-A false Discology, Environmental Priorities for Development.

TEXT BOOKS: 1. M.P.Tadaro : Economic Development2. Gillis,Perkings, Roemer & Snodgross : Economics of Development 3. Report UNDP-1998 : Human Development 4. SDPC : Social Development in Pakistan,1999

REFERENCE BOOKS:

1. World Bank Report (Latest)2. Pakistan Economic Survey3. World Development Report (Latest/current issues)4. Finance and Development: Quarterly Publication of IMF and World Bank

30


Course Title: PRINCIPLES OF MANAGEMENT

1. Introduction: Management Concept, Definition and process, Managerial levels, roles & skills, Evolution of management thought in changing environment, management’s ethical and social responsibilities;

2. Management Functions, Determination of Objectives & Goals, Effective goal setting, Management by objectives;

3. Management Functions and Management Process: Planning, Organizing, Leading and Controlling;4. Planning: The nature, purpose and process, Hierarchy and types of organization’s plans, Strategic planning, Environment analysis, SWOT analysis, corporate, business and functional strategies, Operational planning tools, Flow charts,the Gantt charts, the load charts, PERT, and the logical framework, Effective planning;

5. Decision Making & Problem Solving: The rational Decision-making Model, Decision making styles, Committee and group aided decision-making,

6. Leadership: The Nature of leadership, Leadership Theories, Styles, and Skill;

7. Motivation: Concept, Primary and Secondary motives, Motivation theories;

8. Elements of Controlling: An overview of control, control process, critical control points and standards, control system, Effective control system requirements, Resistance to control, Control strategy choice, and Methods of control.

TEXT BOOKS:

1. Ricky W. Griffin : Management, Houghton Mifflin Company.

2. Harold Knootz & Heins Weihrich : Management, McGraw Hill Inc

REFERENCE BOOKS:

1. Morehead & Griffin : Organizational Behavior (Theory & Practice), Houghton Mifflin Inc2. George Terry : Principle & Practice of Management, 3. Drucker, P.F, : The Practice of Management.4. Stephen P. Robbins and Mary Coulter : Management, Prentice Hall.


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Course Title: PRINCIPLES OF MARKETING

1. Introduction: Marketing in Changing World: Creating Customer Value and Satisfaction, Strategic Planning and the Marketing Process, Global Marketing Environment;

2. Marketing Research and Information Systems, Consumer Markets and Consumer Buyer Behavior, Business Markets and Business Buyer Behavior;

3. Marketing Segmentation, Targeting, and Positioning for Competitive AdvantageProduct and Services strategy, New Products Development and Product Life-Cycle Strategies;

4. Pricing Products: Pricing Considerations and Approaches, Pricing StrategiesDistribution Channels and Logistics Management, Retailing and Wholesaling;

5. Integrated Marketing Communication Strategy, Advertising, Sales Promotion and Public Relations, Personal Selling and Sales Management, Direct and Online Marketing;

6. Competitive Strategies: Building Lasting Customer Relationships

TEXT BOOKS:

1. William J. Stanton, : Fundamental of Marketing, 10e, Etzel, and Walker McGraw Hill Co.

2. Philp, Kotler and Gary Armstrong : Principle of Marketing, 7e, McGraw Hill, Co.

REFERENCE BOOKS:

1. J. Paul Peter, James H. Donnely, Jr : Marketing Management, 6e, Irwin & McGraw Hill

2. Prof. Dr. Khawaja Amjad Saeed : Marketing Cases 1999

3. Market Review: A Research Journal

4. Articles from Internet.

SHAH ABDUL LATIF UNIVERSITY KHAIRPUR

32

Department Of Commerce

Course Title: ORGANIZATIONAL BEHAVIOUR

The Foundation for organizational behaviourToday’s organizations: information technology, total quality and organizational learning.Contemporary challenges. Diversity and ethicsA micro perspective of organizational behaviourPersonality and attitudesMotivation needs, content, and processesMotivating performance through job design and goal settingLearning: processes, reward system, and behavioural management.Micro and macro dynamics of organizational behaviourInteractive conflict and negotiation skillsStress: causes, effects and coping strategies.Power and politicsLeadershipA macro perspective of organizational behaviourDecision makingOrganization theory and designThe nature of organizational culture


1. Fred Luthans, Organizational Behaviour, McGraw-Hill.2. Davis, Human Behaviour at Work, McGraw-Hill.3. C Argyris, Understanding Organizational Behaviour.4. Abraham K Korman, Organizational Behaviour, Prentice Hall.5. Theodore T Herbert, Dimensions of Organizational Behaviour, Macmillan International.6. Edgar E Huse and James L Bowditch, Behaviour in Organization, Addison Wesely Publishing Company.7. Porter L W, Lawler S E, Hackman J R, Behaviour in Organization McGraw-Hill.8. Stephen P Robins, Organizational Behaviour.

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Course Title: BUSINESS RESEARCH METHOD

The course is intended to equip the students with the concepts and techniques used to develop research design. Students will gain familiarity with data collection procedures, data analysis and interpretation methods using latest computer software. The course will enable the students how to develop research project proposal. A particular emphasis is placed on instilling a scientific approach recon duct business research.

1. INTRODUCTION: Business Research: Definition & Nature, The Scientific Method, The Business Research Process, Errors in Business Research;

2. RESEARCH DESIGN AND DATA SOURCES: Types of research and research designs, Primary data and its sources, Secondary data and its sources;

3. DATA COLLECTION PROCEDURES: The Measurement Process, Concepts of validity and reliability, The casual design procedures, Data Collection Methods: Observation, Documentary-Historical Method, The Survey Method, Data Collection Instruments: Questionnaire, Interview and Scheduling, Problems in Data Collection;

4. SAMPLING: Sampling Concepts, The Sampling Procedures (Types of Sampling), Determining a sample size & Selection of sample;

5. DATA PROCESSING AND ANALYSIS: Basic concepts of data processing: Computer representation, Data Matrix, Data Storage, Data Processing flow: Editing, Coding, Handling Blank Responses, Coding, Categorization, Converting, Weighting, Storing etc., Alternative processing flows, Univariate data analysis: Measurement of central tendency, Measurement of dispersion, Hypothesis Testing, Measurement of Data through various Models;

6. RESEARCH PROJECT PROPOPSAL: Rationale for the study defining the problem, Research Objectives, Information needs, Research design, Data collection procedure, Data processing & analysis, Research Team and its profile, Budget, Time Table.

TEXT BOOKS:1. Ranjit Kumar : Research Methodology, Sage Publications.2. Ziqmond : Business Research Methods3. C. William Emory : Business Research Methods, IRWIN.

REFERENCE BOOKS:1. Ingeman Arbonor And Bjorn Berke : Methodology for Creating Business

Knowledge, Sage Publications.

34


Course Title: INTERNATIONAL BUSINESS

International Business and GlobalizationThe Cultural Environments Facing BusinessThe Political and Legal Environments Facing BusinessThe Economic EnvironmentsInternational Trade Theory & Government Influence on TradeForeign Direct Investment, Motivations and Risk DimensionsThe Determination of Exchange RatesForeign Exchange MarketsThe Impact of the Multinational EnterpriseThe Strategy of International BusinessThe Organization of International BusinessEntry Strategy and Strategic AlliancesExporting, Importing and Counter TradeGlobal Human Resource ManagementFinancial Management in International Business


1. Charles Hill International Business, McGraw-Hill.2. Daniels J D and Radebaugh L H, International Business, Environments and Operations, Addison Wesley.

35


Course Title: INTRODUCTION TO BUSINESS FINANCE

The primary objective of Business Finance is to maximize the shareholders wealth. The course will introduce the basic concepts and analytical techniques required by financial managers. The emphasis will be placed on Time Value of Money, securities Valuation, Financial Statement Analysis, Funds Analysis, Working Capital Management and Capital Budgeting Techniques.

1. INTRODUCTION TO FINANCE: The Role of Financial Manager: Introduction, What is Business Finance? The Goal of the Firm, Organization of the Finance Function.

2. VALUATION: The Time Value of Money, the Interest Rate, Simple Interest, Compound Interest, Compounding More Time Than Once a Year. The Valuation of Long-Term Securities, Distinctions Among Valuation Concepts, Bond Valuation, Preferred Stock Valuation, Common Stock Valuation, Return or Yields.

3. TOOLS OF FINANCIAL ANALYSIS AND PLANNING: Financial Statement Analysis, Financial Statements, A Possible Framework for a analysis, Balance Sheet Ratios, Income Statement and Income Statement/Balance Sheet Ratio Trend Analysis, Common-Size and Index Analysis.Funds Analysis, Cash Flow Analysis, and Financial Planning, Flow of Funds (Sources and uses) Statement, Statement of Cash Flow, Cash-Flow Forecasting, Range of Cash-Flow Estimates, Forecasting Financial Statements.

4. WORKING CAPITAL MANAGEMENT: Overview of Working Capital Management, Introduction, Working Capital Issues, Financing Current Assets: Short Term and Long-Term Mix, Combining Liability Structure and Current Asset Decisions.

5. INVESTMENT IN CAPITAL ASSISTS: Capital Budgeting and Estimating Cash Flows, The Capital Budgeting Process: An Overview, Generating Investment Project Proposals, Estimating Project “After-Tax Incremental Operating Cash Flows”.

TEXT BOOKS:1. Van Horne, J. C. and Wachowicz Jr. J. M. Fundamentals of Financial Management,

Ninth Ed. (1995), Prentice Hall International Editions, USA

REFERENCE BOOKS:1. Lawrence J. Gitman: Principles of Managerial Finance Harper Collins College Publishers, USA2. Brigham and Gapenski: Financial Management: Theory & Practice, Seventh Ed., The Dryden Press, USA.

36


Course Title: HUMAN RESOURCES MANAGEMENT

Basic concepts, Functions of personnel management: Organizational structure of personnel management; Selection, Job description & specifications; manpower requirements; Human Resource Planning Selection Procedure; Interviewing; Counselling; tests; and merit rating; Training; Employee Placement; Performance & Appraisal, Employee Development including promotion; transfer and retirement; Grievances and their remedies Discipline and discharge; Remuneration-wage systems; incentives and compensation; Maintenance and integration of existing employees; Labour unions and collective bargaining withparticular reference to Pakistan.


1. Decenzo, Human Resource Management.2. Flippo E D, Principles of Personnel Management McGraw-Hill.3. Paul Pigors and Charoes A Mayers, Personnel Administration, McGraw-Hill.4. Michael J Jusis, Personnel Management, Richard D Irwin, Inc.5. Bernardin H J, Human Resources Management McGraw-Hill, 1990.6. Michal Bottamly.Personnel Management McDonald and Evans Ltd.7. Deseler, Human Resource Management.8. Holden, Human Resource Management.9. Keith Davis, Human Resource Management..

37


Course Title: MANAGERIAL ECONOMICS

Introduction:Basis of Economics, Consumer's Behaviour-Demand, Elasticity of Demand & its

application Concepts for Decision-Making, Demand Estimation, Forecasting simplex

method Production and Cost Theory. Cost Concepts for Decision-Making, Risk analysis,

Cost Estimation and forecasting; Basic Pricing Theory, Game Theory, Market Structure,

Pricing Decision for established and new products, Competitive bids.


1. Micheal Baye, Managerial Economics.

2. Dominick Salvatore, Managerial Economics in a Global Economy.

3. Petersen H Craig & Lewis W Cris, Managerial Economics Macmillan Publishing

Company, New York.

4. Douglas, Evan J, Managerial Economics Theory, Practice and Problems: Prentice Hall

Inc, New York.

5. Sue, Managerial Economics, McGraw-Hill.

6. DARR, Managerial Economics.

38


Course Title: MANAGEMENT INFORMATION SYSTEM

1. Introduction: Organizational Foundations of Information Systems, Challenges of Information Systems, Role, Information, Management and Decision Making, Ethical and Social Impacts of Information System;

2. Technical Foundations of Information Systems: Computers, Information Software Managing Data Resources, Telecommunications and Networking;

3. Personal and Workgroup Management Information Systems: Components and Developing Procedures;

4. Developing Information systems: Redesigning the Organization with Information Systems, Alternative Systems, Building Models, Ensuring Quality with Information Systems, System Success and Failure: Implementation;

5. Management and Organizational Support Systems: Decision Support and Expert Systems, Information and Knowledge work Systems, Enhancing Management Decision Making and Artificial Intelligence;

6. Managing Contemporary Information Systems: Controlling Information Systems, Managing International Information Systems.

TEXT BOOKS:

1. Kenneth C. Laudon & Jane P. Laudon : Management Information Systems – Organization and Technology, 4e, Prentice’ Hall of India Pvt.

2. David Kroenke & Richard Hatch : Management Information Systems, 3e, McGraw- Hill, Inc. USA

39


Course Title: CONSUMER BEHAVIOR

1. Introduction: Concept of Consumer Behavior, Definition, Customers and Consumers, Individual Buyer, The Decision Process, Why Study Consumer Behavior? Applying Consumer Behavior Knowledge.

2. Consumers and Market Segment: Market and Alternative Marketing Strategies, Demographic Characteristics, Market Segmentation, and Product Positioning.

3. Environmental Influences on Consumer Behavior: Culture Defined, Culture relevance to Marketing Decisions, Characteristics of Culture, Subcultures, Social Class, Social Groups and Family significance.

4. Personal Influence and Diffusion of Innovation: Nature & Significance of Personal Influence Marketing Implications of Personal Influence.

5. Individual Determinants of Consumer Behavior: Personality & Self-Concept, Motivation & Involvement, Information Processing, Learning & Memory, Attitudes and Changing Attitudes.

6. Consumer Decision Processes: Problem Recognition, Search & Evaluation, Purchasing Process, Post purchase Behavior, Modeling & Researching Consumer Behavior, Consumerism and Organizational Buyer Behavior.

Text Books:

1. David L. Loudon,Albert J. Della Bitta : Consumer Behavior; 4e, McGraw-Hill, Inc.

2.

Reading List: 1. John A. Howard : Consumer Behavior in Marketing Strategy; Prentice Hall

40

HAH ABDUL LATIF UNIVERSITY KHAIRPURDepartment of Commerce

Course Title: PRODUCTION & OPERATION MANAGEMENT

Introduction to Operations and Production Management, General Functions of Operations and Production Management, Manufacturing and Service Organization, Long Range Planning-Product and Resource Planning, Factory Location, Layout Process Design; Medium Range Planning — Forecasting Aggregate. Production and Resource Capacity Planning. Master Scheduling and Capacity Planning, Facility Layout, Work Design and Measurement; Short Range Planning-Independent Demand Inventory, Material requirement, Capacity requirement; Execution and Control, Operation Management Policy and Strategy.Standardization, Simplification. Industrial Development in Pakistan.

BOOKS RECOMMENDED (Latest Editions)1. Fogarty W D & Hoffman T R, Production and Operations Management, South Western Publishing Co.2. Buffa E, Production Management, John Willey & Sons, Inc.3. Dilworth J B, Production and Operation Management McGraw-Hill.4. Owen Richard N, Management of Industrial Enterprises.5. Roger G Schroeder, Operation Management.6. Barry Kender & Jay Heizer, Principles of Operation Management.7. Everett E Adam Jr & Ronald J Ebart, Production and Operations Management.

41

HAH ABDUL LATIF UNIVERSITY KHAIRPURDepartment of Commerce

Course Title: MARKETING MANAGEMENT

1. Introduction: The course introduces students the core concepts, nature of marketing, marketing policies and decisions affected by the society, Definitions, Evolution of Marketing Management, Marketing concept, Basic Functions of Marketing, Social responsibility, Importance and Scope of marketing.

2. Marketing Environment: Organization’s external microenvironment and macro environment, organization’s internal environment, evaluating opportunities in uncontrollable environments.

3. Marketing Information System: Concept of marketing information systems, Marketing intelligence system, Marketing research system, Analytical marketing system, and Marketing decision support system. 4. Consumer Markets and Consumer Behavior: Demographic & BehavioralDimensions of consumer market, consumer’s decision process, and Buyer Behavior, andSTP Marketing.5. Product Market Strategies: Basic concepts of product planning, Product life cycle Stages and marketing strategies, New product planning and development, Product-mix strategies, Branding, packaging and labeling.

6. Pricing Strategies and Policies: Procedure for price setting, Price-adaptation strategies, One-price and flexible-price polices and Price level policies over the product life cycle.7. Marketing Channel System: The nature of various marketing channel System, Channel design decisions, Channel – management decisions and Channel dynamics.

8. Promotion Strategies: Meaning and importance of promotion, Communication and promotion mix strategy, Advertising Programs and Strategic Personal Selling Process.

TEXT BOOKS:

1. Philip Kotler: Marketing Management, Analysis, Planning, Control; Prentice Hall.

REFERENCE BOOKS:1. William J. Stanton & Charles Futrell: Fundamentals of Marketing; McGraw Hall.2. Jegdesh Sheth and Dennis E. Garrett: Marketing Management: A Comprehensive Reader; South Western Publishing.3. E. Jerome McCarthy & William. D. Pareanth: Basic Marketing: Managerial Approach; IRWIN.

42


Course Title: E-COMMERCE

Theoretical Portion1. Introduction to E-Commerce, Definition of E-Commerce, Scope of E- Commerce.2. Competition Analysis on the Internet, understanding the forth channel, paradigms in the new economy. Business process re-engineering.3. Legal issues and ethics Global contracts.4. Marketing strategies on the Web, Attracting visitors on your site, virtual societies. One to one B2B, B2C marketing, Direct marketing. Choosing the right ISP. 5. Payment via the Net.

Practical Portion:1. Structure of Web Page.

2. Graphics in Web Documents, Web Formatting.

3. Linking Documents & Linking Frames.

4. Introduction to Programming Scripts.

5. Electronic Mail Representation & Transferring.

6. File Transfer.

7. Remote file Access.

8. World Wide Web, WWW & HTML

9. Project (case study).


1. Daniel Amore, E-Business.2. Paul Trimmers Electronic Commerce.3. Robert T-Plant E-Commerce, Formation Strategy.

43


Course Title: FINANCIAL MANAGEMENT

1. Introduction: Nature, scope and functions, Objectives, Framework for financial management, and Sources of Finance;

2. The Valuation Concepts: Time-value of money, process, Securities & Stock models;

3. Financial Forecasting and Capital Budgeting Tools: Short term financial projections Cash budget, Pro-forma financial statements, Long term financial projections, the percentage-of –sales method, Regression analysis;

4. Capital Budgeting: Nature & process, Capital budgeting evaluation techniques, rationing, and overview of Capital structure theories;

5. Cash and Marketable Securities Management: Objectives, needs, management strategies and processes, optimal cash balance models;

6. Credit Policy: Optimal credit, granting and collection policy, Analysis of change;

7. Financial Markets: Overview and Types of Financial Markets;

8. Dividend Policy: Determinants, policies and payment procedures;

TEXT BOOKS:

1. Eugene F. Brigham, Lou S.C Gapenski : Financial Management Theory & Practice, 8e, The Dryden Press

2. James C. Van Horne : Financial Management & Policy, Prentice Hall

REFERENCE BOOKS:

1. Richard A. Brealey, Stewart C. Myers : Fundamentals of Corporate Finance, Alan J. Marcus McGraw Hill

2. George E. Pinches : Financial Management, HarperCollins College Publishers

44

SHAH ABDUL LATIF UNIVERSITY KHAIPRURDEPARTMENT OF COMMERCE

COURSE TITLE: STRATEGIC MANAGEMENT

1. Introduction: Strategic Management (SM) – Concept, Definition, Process, Vision, Mission Statement Elements, Strategists Roles & Tasks, Characteristics of Strategic Decisions, SM Scope and Significance;

2. Elements of Strategic Management: Strategic Analysis, Strategic Choice, Strategy Implementation (Strategy Formulation- Evaluation – Implementation), SM- Models;

3. Strategic Management in Practice: Patterns of Strategy Developments, SM Managerial intents, Organization’s Cultural & Political processes and its influences and challenges in Strategy Developments;

4. Analysis of Strategic Elements: Strategic Analysis - of Environment, Resources, Stakeholders Expectations & Purposes; SWOT Analysis Technique, Competitive Strategy Analysis, Strategic Analysis of Choice – Bases of Strategic Choice, Development Strategies, Strategic Options: Directions & Methods of Development Analysis, Strategy Evaluation & Selection – Evaluation Criteria, Selection Approaches; Strategy Implementation Analysis – Organizational Structure & Design, and Resource Allocation & Control;

5. Managing Strategic Change: Types of Strategic Change, Diagnosing Strategic Change Needs, and Managing Processes and Environment Assessment.

6. Case Analysis Framework: Analysis of Five Cases of Corporations.

Text Books:

1. Gerry Johnson & Kevan Scholes : Exploring Corporate Strategy – Text & Cases; 4e,

Prentice Hall India

2. Fred R. David : Strategic Management – 6e, Prentice Hall

Reference Books:1. Arthur A. Thompson, Jr. A.J. Strickland III : Strategic Management – Concept & Cases; 13e,

McGraw-Hill Publishing Company Ltd; India

2. Lawrence R. Juach & : Business Policy & Strategic Management – 5e, William F. Glueck McGraw-Hill International Edition

45

SHAH ABDUL LATIF UNIVERSITY KHAIPRURDepartment Of Commerce

Course Title: ENTREPREURSHIP

Introduction: Entrepreneurial Perspective, economics and entrepreneurship, process, ventures, practices and characteristics.

Entrepreneurship and new free enterprise: Entrepreneurship venture opportunities, innovations, change, fantasies, Environment of small business, sources and resolutions, corporate entrepreneurship, risk failure and new venture units, feasibility of planning and concepts of planning, stages of growth model, responsibility of feasibility plan.

Product and services concepts: Product servicing concepts and commercial opportunities (macro over view), products and technology, identification opportunities, product development life cycle, product protection, trade mark and patents, process of patents, validity of property rights and accessing government information. Human resources side of enterprise, infrastructure of services, types of service venture, success factors.

Marketing and new venture development: Marketing research for new ventures, marketing concepts, startup of marketing research, markets focused on organization, sources of market intelligence, competitive analysis and implications of market research. Marketing strategies and functions and product concepts, 4 Ps, making marketing plan, changing international environment and international ventures.

Entrepreneurial team and business formation: Human resource and relations, BOD, legal aspects, acquiring a business, evaluations of acquisition opportunities and methods of valuation. Financial resources and asset management, different types of financing, buy or lease. Organization cycle and growth of organization, strategic management for success of enterprise, looking towards entrepreneurial career.

TEXT BOOKS:

1. David H. Holt :Entrepreneurship, New Venture Creation, 1992, Prentice Hall.

2. Bill Bolton & John Thompson : Entrepreneurs Talent, Temperament, Technique, Butterworth Heinemann

46

SHAH ABDUL LATIF UNIVERSITY KHAIPRURDepartment Of Commerce

COURSE TITLE: ADVERTISING

1. Introduction: The Foundation of Advertising, The advertiser – Agency Partnership, The Advertising Environment, Audience analysis and Buyer Behavior,

2. Intercultural and International Advertising: Creativity, Creative Strategy and Copy, Writing, Art Direction.

3. Segmentation, Targeting and Positioning: Advertising Research, Objectives, Strategies, and Plans.

4. Print Production: Electronic Production, Media Objectives, Strategies and Plans, Print Media, Electronic Media,

5. Internet Advertising: Direct Marketing and out of home Advertising, Sales promotion and Supplementary media, Public relations and special communication, Local Advertising.

6. From plans to Results: The complete Campaign, Presentations of the project, Overview of the completed course objectives and formal evaluation

Text Books:

1. By: Bov’ee, Thill, Dovel, Wood : Advertising Excellence.

2. J.Thomas Russell and W.Ronald Lane. : Kleppner’s Advertising Procedure.

3. Wells, Burnett, Moriarty : Advertising Principles and Practices.

47