AXA Insurance Singapore Pte Ltd

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AXA Insurance Singapore Pte Ltd

AXA Road Safety Survey

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Research ObjectivesResearch Objectives

This study addresses the following objectives:

Understand Singapore driver’s driving habits on the road and

perception and understanding of safety rules and regulations

Determine the level of compliance to road safety rules and

regulations

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Sample Structure and MethodologySample Structure and Methodology

Singapore Population

Quantitative Survey conducted via street intercepts

Research covers 2 segments of drivers, with a total achieved sample of n=521 drivers

Private car owners, n=415

Drivers of passenger cars who are Singapore residents aged between 18 to 59 years

Market representative - quotas based on private car ownership (LTA figures)

Taxi Drivers, n=106

Representative spread across various taxi operators in Singapore

Fieldwork was conducted between 4th February to 4th March 2009

Type of Car % Size of Car %

Japanese make 68% 1,000 cc & below 1%

Korean make 15% 1,001 – 1,600 cc 48%

Continental make 13% 1,601 – 2,000 cc 26%

Others 4% 2,001 – 3,000 cc 22%

Above 3,000 cc 3%

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FindingsFindings

Majority of Singaporean drivers are mindful of potential road dangers

Perception wise…

drivers felt that the following are the top 5 driving habits that are dangerous by itself:

Driving after having more than the recommended alcohol intake (86%) Answering the phone without a hands free kit or text messaging while driving (79%) Tailgating (74%) Driving without wearing a seatbelt (74%) Not giving way to oncoming vehicles while turning into and turning out of the main road

(73%)

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FindingsFindings

Behaviour wise…

More than 60% of drivers admit to engaging in at least one dangerous driving behaviour, with the following most commonly committed:

Speeding at more than 10km /h above limit (63%) Going through an amber light (62%) Tailgating (47%) Overtaking, turning, or switching lane without signalling (46%) Answering the phone without a hands free kit or text messaging while driving (42%)

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FindingsFindings

Main factors influencing driving behaviour in the past 12 months (taking top 5 ranking):

Consequences of getting caught for breaking traffic rules and regulations

60% by the possibility of getting demerit points on their driving license, 59% influenced by installation of speed / safety cameras on roads 52% mentioned stricter law enforcements on the roadway

Greater awareness of personal safety (51%) and safety of others (40%)

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FindingsFindings

In terms of understanding safety rules:

Speed limits:

On expressways: There are 66% of drivers who know the actual speed limit (90km/h).

On normal road without speed limit signs: Only 1 in 4 drivers know the actual speed limit; the rest misperceived it as a

faster speed above 50 km/h

Alcohol Legal limit:

Singapore drivers are more prudent - For those who know, 14% stated the correct alcohol limit (>35 mg of alcohol per 100 ml of breath) and 75% stated a limit that is lower than that

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Flow of PresentationFlow of Presentation

Safety Rules: Attitudes and Perception

Compliance

Influencers of Safety Behaviour

Understanding Safety Rules Speed Limits

Alcohol Limits

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Compliance



Alcohol Limits

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1 in 2 drivers feel that these 1 in 2 drivers feel that these behaviours are dangerous behaviours are dangerous

only depending on only depending on circumstancescircumstances

86%

79%

74%

74%

73%

68%

66%

63%

52%

47%

44%

12%

18%

23%

21%

24%

29%

32%

32%

40%

43%

46%

2%

3%

2%

4%

3%

3%

2%

4%

8%

10%

10%

It is dangerous in and of itself It may be dangerous depending on the driver or the situation Neutral

Driving after having more than the recommended alcohol intake for safe driving

Answering the phone without a hands free kit or text messaging while driving

Driving fast just a few metres behind the car in front of you (Tailgating)

Driving without wearing a seatbelt

Not giving way to oncoming vehicles while turning into and turning out of the main road

Overtaking, turning, or switching lane without signalling

Crossing double white line to overtake the car ahead


Going through an amber light

Driving in a bus lane during prohibited hours

Speeding at more than 10 kilometres an hour above limit

Perception Towards Dangerous Driving BehaviorPerception Towards Dangerous Driving BehaviorAll DriversAll Drivers

n=521Q3. For each one of the following behaviour, please indicate if you think …

Most Singaporean drivers are aware of potential dangers on the road…

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2 most commonly 2 most commonly committed …committed …

Engaging in Dangerous Driving Behavior Engaging in Dangerous Driving Behavior All DriversAll Drivers

n=521Q3. For each one of the following behaviour, please indicate if you think …Q5. Speaking for yourself, do you engage in any of the following behaviours very often, often, sometimes, seldom or never?

63%

61%

47%

46%

41%

40%

39%

26%

20%

19%

6%

37%

38%

53%

54%

58%

61%

61%

74%

79%

82%

94%

Ever Never









Driving on road shoulders to avoid traffic congestion



Ever - % mentioned engaging in behaviour “Very often, Often, sometimes, Seldom”

60% of Singaporean drivers ever engaged in at least one dangerous driving behavior

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Perception Towards Dangerous Driving BehaviourPerception Towards Dangerous Driving BehaviourPrivate Car Owners by Private Car Owners by Age GroupAge Group

79%

65%

63%

67%

68%

55%

56%

55%

44%

44%

37%

89%

82%

85%

74%

75%

78%

71%

64%

54%

49%

47%

18-34 Years Old (N=94) 35-49 Years Old (N=185) 50 & above (N=136)

Less Prudent More Prudent

% mentioned behaviour is “Dangerous by itself”

Q3. For each one of the following behaviour, please indicate if you think …






Overtaking, turning, or switching lane without signaling






As a whole, younger drivers’ perception of dangerous driving is

less prudent

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Older drivers less likely to…

Compliance to Safety Rules and RegulationsCompliance to Safety Rules and RegulationsPrivate Car Owners by Private Car Owners by Age GroupAge Group

Q5. Speaking for yourself, do you engage in any of the following behaviours very often, often, sometimes, seldom or never?












62%

49%

52%

55%

38%

10%

62%

40%

40%

32%

32%

16%

16%

21%

38%

59%

30%

5%

18%

24%

40%

65%

18-34 Years Old (N=94) 35-49 Years Old (N=185) 50 & above (N=136)

% mentioned engaging in behaviour “Very often, Often, sometimes, Seldom”

Less likely to engage in behaviour

More likely to engage in behaviour

Younger drivers do not drive any more dangerously than

older drivers

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Perception Towards Dangerous Driving BehaviourPerception Towards Dangerous Driving BehaviourPrivate Car Owners by Private Car Owners by LifestageLifestage

% mentioned behaviour is “Dangerous by itself”













80%

69%

68%

71%

68%

57%

59%

57%

44%

38%

89%

84%

84%

76%

74%

78%

68%

57%

53%

48%

46%

66%

Single + Married without Kids+Divorced (N=105) Married with young children (<12 yrs old) (N=140)Married with older children (>12 yrs old) (N=170)

Less Prudent More Prudent

Single + Married without kids less

prudent; married with older children more

prudent

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Compliance to Safety Rules and RegulationsCompliance to Safety Rules and RegulationsPrivate Car Owners by Private Car Owners by LifestageLifestage













73%

65%

52%

56%

51%

42%

44%

34%

25%

21%

58%

61%

41%

39%

36%

42%

31%

22%

16%

17%

9%4%

Single + Married without Kids+Divorced (N=105) Married with young children (<12 yrs old) (N=140)Married with older children (>12 yrs old) (N=170)

% mentioned engaging in behaviour “Very often, Often, sometimes, Seldom”Less likely to engage in behaviour


Overall, married with younger children

more likely to engage in dangerous driving

behaviour

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Perception Towards Dangerous Driving BehaviourPerception Towards Dangerous Driving BehaviourPrivate Car Owners by Private Car Owners by GenderGender

83%

75%

74%

72%

61%

50%

44%

40%

91%

74%

74%

75%

69%

54%

52%

48%

65%

71%

80%

62%

67%

76%

Male (N=274) Female (N=141)

Less Prudent More Prudent% mentioned behaviour is “Dangerous by itself”













Males more prudent

Female more prudent

Little gender difference in perception

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Compliance to Safety Rules and RegulationsCompliance to Safety Rules and RegulationsPrivate Car Owners by Private Car Owners by GenderGender

% mentioned engaging in behaviour “Very often, Often, sometimes, Seldom”













69%

67%

48%

47%

43%

39%

30%

20%

59%

52%

45%

46%

35%

35%

20%

16%

11%

41%

19%

1%

23%

51%

Male (N=274) Female (N=141)

Less likely to engage in behaviour


Males more likely to engage in behaviour

Female more likely to engage in behaviour

Gender differences across some

dangerous driving behavior

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Compliance



Alcohol Limits

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Top-of-Mind

Top Influencers of Safety BehaviorsTop Influencers of Safety Behaviors

20%

21%

14%

16%

5%

8%

9%

3%

4%

40%

38%

38%

35%

35%

19%

17%

18%

13%

1st (+2nd to 5th rank)Top 5 Rank

60%

59%

52%

51%

40%

27%

26%

21%

17%

Q9. I have here a list of statements that some people say have an influence on their driving behaviour. Please tell me from the list, which factors influenced you the most to drive safely over the past 12 months. Please rank the factors, with “1” being “Have the most influence”

The possibility of getting demerit points on your driving

Speed / safety cameras on roads

Stricter law enforcement on the roadways

Greater awareness of personal safety

Greater awareness of the safety of others

Personal involvement in a road accident and / or near accident

Prevention / road safety campaigns

Someone you know being involved in a road accident

Changes in your family situation

Key deterrence to dangerous driving is the

consequences of breaking traffic rules and

regulations

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Compliance



Alcohol Limits

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2% 3% 2%

20%

66%

6%

50 km/h 60 km/h 70 km/h 80 km/h 90 km/h 100 km/h

Awareness of Speed LimitsAwareness of Speed Limits

Q16a. With respect to speed limits, can you tell me what the legal speed limit is on most of our expressways?

Speed limit on Expressways

Most are aware of actual speed limit on expressways

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23%

35%

20%

11% 10%

1%

50 km/h 60 km/h 70 km/h 80 km/h 90 km/h 100 km/h

Awareness of Speed LimitsAwareness of Speed Limits

Q16b. What is the legal speed limit on other roads where there are no speed limit signs?

Speed limit on Other Roads (no speed limit signs)

Most misperceive speed limit on normal roads without speed limit signs to be faster than actual (more than 50 km/h)

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Awareness on Alcohol Legal LimitAwareness on Alcohol Legal Limit

Not more than1 can of beer of

220ml orequivalent

26%

Not more than2 cans of beer

of 220ml orequivalent

14%

Not more than3 cans of beer

of 220ml orequivalent

4%Do not drink

24%

Don't know32%

Q17b. How many cans of beer can you consume and still drive?

Drivers more prudent towards drink driving

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THANK YOU

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AXA Insurance Singapore Pte Ltd