AWS reInvent 2020 Sponsorship Prospectus

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Sponsorship OpportunitiesN O V . 3 0 – D E C . 1 8 , 2 0 2 0 | 3 - W E E K V I R T U A L C O N F E R E N C E

The leading learning conference for customers and partners in cloud computing

About re:Invent

Join Amazon Web Services (AWS) for three consecutive weeks of learning, networking, and engaging with

customers at re:Invent 2020. For the first time in history, re:Invent will be online and free to attend. We anticipate

hundreds of thousands of customers to log on seeking solutions, content, and hands-on learning opportunities

from AWS and our Partners.

From keynote announcements to dedicated sponsor content and interactive online Quirky events, re:Invent has

become the can’t miss global cloud computing event of the year.

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.

MPO ADD-ON OPTIONS

Customize your company’s

presence through our marketing

promotional opportunities

70CUSTOMERS & PROSPECTS

Promote your company’s solutions

and products to 250,000+ attendees

over the 3-week program

250K+SPEAKING OPPORTUNITIES

Leverage 50+ opportunities to

present a customer use case

50

AWS sponsorships are the marketing platform to grow your business, and re:Invent is the place to do it


Global Sponsorship PersonaBASED ON 2019 RE:INVENT AT TENDEES | PERCENTAGE OF PARTICIPANTS

Developers | 37%Software Developer / Software DevelopmentSystem Architects

CHALLENGES• Unexpected changes in project

requirements• Unplanned work• Correcting errors

MOTIVATORS• Problem solving• Work / Life balance• Working with new technology

PRIORITIES• Programming and creative problem

solving• Focused on technical evaluation vs.

TCO (total cost of ownership)

IT Professional | 31%IT Administrators

CHALLENGES• Legacy systems• Resistance to change• Lack of tech proficiency

MOTIVATORS• Problem solving• Gaining experience / recognition

to increase responsibility• Compensation

PRIORITIES• Evaluating TCO & performance of

new technology solutions• Manage and conduct

day-to-day IT operations

IT Leaders | 12%IT Manager / IT Director / IT Supervisor

CHALLENGES• Outdated technology• Financial constraints • Buy-in from Sr. Management• Interdepartmental communication

MOTIVATORS• Problem solving• Teamwork• Deliver competitive advantage

through IT systems

PRIORITIES• Be “completely knowledgeable” about

developments in tech• Provide IT solutions to the firm

Business Decision Makers | 8%CEO / CMO / COO / VP / LOB Director

CHALLENGES• Talent retention• Resistance to change• Employee morale and performance• Too many meetings

MOTIVATORS• Problem solving• Contribute to company strategy• Making good decisions• Well-functioning org

PRIORITIES• Seek solutions that help their

departments be more effective• Own decision-making for

technology purchases


52% - Enterprise Companies13% - Small-Medium Business7% - Startup6% - Public Sector22% - Other

Engage our audience and generate sales leads that grow your pipeline

SPONSOR INTERACTIONS

In 2019, 88.9% of attendees

interacted with at least one

sponsor at re:Invent.

29% - Software & Internet11% - Financial Services6% - Professional Services4% - Healthcare4% - Media & Entertainment4% - Government42% - Other

58% - Run Multiple Workloads on AWS9% - Evaluating /Experimenting with AWS8% - Run dev/test workloads on AWS6% - Do not currently use AWS19% - Other

60% - North America20% - APJ16.5% - EMEA3% - Global.5% - China

LEAD GENERATION

In 2019, 676,000+ leads were

collected by re:Invent sponsors.

Based on 2019 re:Invent attendees© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.

Platform Features


Sponsor packages will consist of the following features

Awareness • Branded Bumper VIdeo Ads

• Rotating Banner Ads

• Push Notifications to Drive Traffic to Sponsor Session or Page

• Logo Inclusion in Pre and Post Event Emails to Attendees

• Marketing Assets and Unique Link to Sponsor Page

• Logo Inclusion on Sponsor Recognition Page of Website and Event Platform

Content Engagement • 30-Minute / 5-minute Video-on-Demand (VOD) Sessions

• Placement of VOD Sessions in Sponsor Content Carousel / Hero Banners

• Sponsored Quiz to Engage Attendees

Lead Generation • Custom Sponsor Page to Host Demos and Case Studies

• Virtual Meeting Room and Messaging

• Leads of Opt-in Attendees

SITE MERCHANDISING AWARENESS

Presence through banner ads, bumper

video ads, and push notifications

CONTENT ENGAGEMENT

Sponsor content is featured through content

carousels and recommendation engines

SPONSOR PAGE LEAD OPPORTUNITIES

Attendees engage with sponsors through

content on their dedicated sponsor page

Sponsor Integration Sponsor content and messaging is delivered at key site merchandising placements in the platform that

enable attendees to connect with sponsors


Our Partners indicate 92% satisfaction with their sponsorship

Our digital packages are designed to offer opportunities to

Partners at all stages in their AWS journey. Whether you are a

Consulting Partner seeking high-level engagement, a startup

looking to grow brand awareness and grow sales opportunities,

or a technology partner with a new product to feature - there is a

sponsorship solution for you. We strive to offer a variety of ways to

meaningfully interact with attendees in the virtual environment

including dedicated meeting rooms, video advertisements, and

content opportunities to help drive brand awareness and grow

your AWS business.


PREMIER ELEMENTS PLATINUM GOLD BRONZE SHOWCASE

30-minute Video On-Demand (VOD) Breakout Session 1 1

Demo Lab 5-Minute Video 1

Placement on Sponsor Session Homepage Carousel ✓ ✓

Promotion of Demo Lab on Event Homepage ✓

Push Notification Promotion Session to Attendees 1/week 1/event

Virtual Meeting Room ✓ ✓

1:1 Messaging Capabilities ✓ ✓ ✓

Sponsor-branded Banner Ads Across Platform Up to 3 Up to 3

Sponsor-branded Bumper Videos Adjacent to Sessions Up to 3 Up to 3

Custom Sponsor Landing Page Banner ✓ ✓ ✓

Turnkey Sponsor Landing Page Banner ✓

Welcome Video ✓ ✓ ✓ ✓

Upload additional demo videos and marketing assets Up to 15 Up to 12 Up to 10 Up to 3

URL on Landing Page Up to 2

Access to press list before the event ✓ ✓

Access to attendee company list before the event ✓ ✓

Packages OverviewPROMOTIONAL ELEMENTS

ALL PARTNERS

1Logo inclusion on re:Invent website

Sponsor List*

Opportunity to purchase MPOs

re:Invent Marketing Assets with unique link to sponsor page to share in your demand generation efforts

2

3

4

5

6

7

Logo inclusion on re:Invent platform

Sponsor list page

Lead reports of opt-in attendees

AWS Competency Promotion on Sponsor landing page

Networking opportunities


PLATINUM | $125,000 GOLD | $95,000 BRONZE | $50,000 SHOWCASE | $35,000

*Showcase sponsors will receive company listing on AWS re:Invent website

Platinum Sponsorship | $125,000


SOLD OUTAPN Premier & Advanced Partners

Reporting & Analytics • Sponsored Event attendee contact information from attendees that ask AWS to

share their contact information with Sponsor

Marketing & Promotional Awareness • Feature three (3) bumper videos ads adjacent to AWS session content

• Feature three (3) banner ads placed across the re:Invent platform

• One (1) call to action push notification announcement to attendees each week

• Logo placement on event platform sponsor list page and re:Invent Sponsor List webpage

• APN Marketing Central campaign assets (banner ads and demand generation assets)

• Unique link to sponsor page to share in your demand generation efforts

• AWS Competency promotion on sponsor page

• Logo and URL included in pre and post event emails to attendees

Premier Elements • One (1) 30-minute pre-recorded video on-demand (VOD) sponsor session

• Sponsor landing page (booth) with opportunity to customize header banner and welcome video

• Upload up to fifteen (15) media and marketing materials to library for landing page and feature twelve (12) live assets at any time

• Offer a quiz during sponsor session to engage viewers and capture new insights

• Premier placement in Sponsored session carousel on re:Invent platform home page

• Dedicated virtual meeting room and 1:1 messaging capabilities

• Access to press list before re:Invent

• Access to registered attendee company list before re:Invent

Gold Sponsorship | $95,000


SOLD OUTAPN Premier & Advanced Partners



Marketing & Promotional Awareness • Feature three (3) bumper videos ads adjacent to AWS session content

• Feature three (3) banner ads placed across the re:Invent platform

• One (1) call to action push notification announcement to attendees during the event

• Logo placement on event platform sponsor list page and re:Invent Sponsor List webpage




Premier Elements • One (1) 30-minute pre-recorded video on-demand (VOD) sponsor session

• Sponsor landing page (booth) with opportunity to customize header banner and welcome video

• Upload up to twelve (12) media and marketing materials to library for landing page and feature ten (10) live assets at any time

• Placement in Sponsored session carousel on re:Invent platform home page

• Dedicated virtual meeting room and 1:1 messaging capabilities

• Access to press list before re:Invent

• Access to registered attendee company list before re:Invent

Bronze Sponsorship | $50,000


SOLD OUTAPN Select+ Partners



Marketing & Promotional Awareness • Logo placement on event platform sponsor list page

• Logo placement on re:Invent Sponsor List webpage




Premier Elements • Sponsor landing page (booth) with opportunity to customize header banner and welcome video

• Upload up to ten (10) media and marketing materials to sponsor page

• One (1) 5-Minute Demo Video to live in Demo Theater and on sponsor page

• 1:1 messaging capabilities


Become a Sponsor

https://airtable.com/shrVsxZgLqLtwIxGJ

Showcase Sponsorship | $35,000


Marketing & Promotional Awareness • Logo placement on event platform sponsor list page

• Company listing on re:Invent Sponsor List webpage



Premier Elements • Sponsor landing page (booth) with turnkey header banner

• Upload up to three (3) media and marketing materials to sponsor page, in addition to welcome video

• Provide up to two (2) custom links to direct attendees to your desired URLs

SOLD OUTAPN Select+ Partners

Become a Sponsor




Marketing Promotional Add-Ons

Marketing Promotional Opportunities (MPO) add-ons provide

the ability to customize and expand the reach of your re:Invent

sponsorship. Each add-on is designed to help achieve your

company’s unique event objectives. From thought-leadership to

hands on-learning experiences and more - there is an add-on

for all Partners to achieve your goals.

Thought Leadership

✓ theCUBE Specialized Programming ✓ AWS What’s Next Sponsor Segment

Lead Generation

✓ Virtual Swag by AWS Marketplace

Brand Awareness

✓ Keynote Livestream Sponsorship


theCUBE Specialized Programming | $20,000


Thought Leadership Benefits • One (1) 10-minute interview, hosted by a tech industry expert, and produced for theCUBE simulate channel

in main event platform

• Feature up to two (2) company representatives

• Unlimited usage rights for sponsor

• VOD asset hosted on an external microsite and available to view for the duration of re:Invent

• Sponsor logo and link to company’s website or webinar included on external microsite to provide a lead

generation opportunity

*Subject to AWS Review & Approval

Description AWS re:Invent will deliver specialized programming and viewing experiences on specific days when prominent

Keynote and Leadership sessions will headline the agenda for attendees. The thematic content will be delivered

during peak hours through theCUBE channel in the main event platform . The content is intended to enhance

the viewing experience for our APN Partner, Marketplace, and Public Sector communities, allowing Partners and

Customers alike to go deeper and learn more. The executions deliver additional sponsorship and content

creation opportunities for sponsoring Partners to engage their targeted audiences on the days listed below:

Thursday, December 3

✓ APN Partner Experience ✓ AWS Marketplace

Wednesday, Dec. 9

✓ Public Sector

OR

3 OpportunitiesPer Day | APN Select+

Become a Sponsor


Keynote Livestream Sponsorship | $175,000


Sponsorship Benefits • Banner ad on Keynote video entry page; directing attendees to sponsor page

• Sponsor video played during the pre-roll to the Keynote

• Sponsor announcement resources featured in the ‘attachments’ tab underneath the Keynote

video entry page player

Description Align your brand with the most viewed and sought after content that attendees watch during AWS

re:Invent every year. During Week 2 of the conference, Peter DeSantis, VP of AWS Global

Infrastructure and and Swami Sivasubramanian, VP, Machine Learning will deliver their respective

keynote addresses. Take advantage of the opportunity to sponsor a Keynote event that generate

hundreds of thousands of views through live and video-on-demand. The Keynote Livestream

Sponsorship provides your company brand awareness and an opportunity to drive significant

traffic to your sponsor page within the main event platform.

2 OpportunitiesAPN Advanced+ Partners

Become a Sponsor


AWS What’s Next Sponsor Segment | $15,000


Sponsorship Benefits • One (1) 10-minute sponsored segment, hosted by a technical host, and produced for the AWS

What’s Next channel in the main event platform

• Feature a company representative who engages in a conversation with the host about news

and demos of the latest AWS launches

*Subject to AWS Review & Approval

Description AWS What’s Next is a show for viewers who want to dive deep into AWS launch announcements.

For re:Invent 2020, we have 3 Partner segments scheduled each week on the AWS What’s Next

channel. Sponsoring Partners will join a host and record segments each morning during re:Invent

where they talk through the Keynote announcements. Recorded interview segments will then

appear in the afternoon as simulive content on the AWS What’s Next Channel that will appear as a

tab for attendees to watch in the main event platform. AWS What’s Next attracts a developer /

engineer audience.

2 OpportunitiesAPN Advanced+ Partners

Become a Sponsor



AWS Jams | $50,000 SOLD OUT

Jam Benefits • Sponsor product integration with one of the 10 challenges per Jam during the four-hour hackathon activity.

• Sponsor may create a one (1) minute welcome video to air at the beginning of the Jam

• Pre and post bumper video inclusion

• Sponsor banner ad rotation on the re:Invent platform

• Opportunity for a sponsor representative to become an honorary technical advisor for attendees during the Jam (via Live Chat)

• Logo inclusion on all promotional materials in advance and during the event (website, emails, scoreboard) that recognizes the sponsors

• Leads provided of opt-in attendees

Description Showcase your company’s technology in a live, virtual room of engineers and

developers tasked with solving challenges at the AWS Jam hosted during the 3-

week program. The AWS Virtual Jam is an activity designed for attendees to gain

hands-on experience using their AWS skills in real-world simulated scenarios

designed by AWS. Sponsors can integrate their product or solution into challenges

and provide a welcome or closing video, in addition to capturing leads of opt-in

attendees. Each week will feature two live, four (4) hour, jam sessions.

2020 Virtual Jams:

November 30: AWS Security Jam (SOLD OUT)

December 6: AWS DevOps Jam (SOLD OUT)

December 13: AWS Data & Analytics Jam (SOLD OUT)

Note: Jam sponsorships are subject to AWS approval and maximum 2 per sponsor

Description Launch a challenge and provide attendees hands-on experience with your products

in an AWS environment. Challenges are available on-demand for attendees to work

on their own time in the AWS Jam platform.

Jam Lounge Challenge formats:

3-Week Challenge: $25,000 (SOLD OUT)



Note: Jam sponsorships are subject to AWS approval

Note: Jam sponsorships are subject to AWS approval and maximum 2 per sponsor


Jam Lounge | $15,000 - $25K SOLD OUT

Jam Lounge Benefits • Develop one dedicated mini-jam to feature within the Jam Lounge platform

• Sponsor banner ad rotation on the re:Invent platform

• Logo inclusion on all promotional materials in advance and during the event

• Leads provided of opt-in attendees


Host an Official Event | $15,000 SOLD OUT

Official Event Benefits • Official re:Invent event badge to use in your event promotion

• Event listed on the Official Play at re:Invent web page - including a hyperlink to drive registration to your external website

• Inclusion in re:Invent agenda

• Banner ads across the platform

Description Interested in hosting your own networking event like a virtual happy hour? Let AWS

amplify your event and attract greater attendance. Becoming an official event at

re:Invent includes digital promotion and awareness with attendees designed to

drive traffic to your event.

Note: Official Events are subject to AWS approval and maximum 1 per sponsor


APN TV Campaign | $35,000 SOLD OUT

Description Promote your VOD sponsor session with a campaign executed pre and post

re:Invent to amplify your message, drive brand awareness with featured clips, and

generate incremental views and leads. The APN TV campaign includes website

placements, email promotion, and paid social to make the most of your thought

leadership session.

Note: Focus segments include: AI/ML, VMware, IoT, Data & Analytics, and Storage

APN TV Benefits • Pre-Event: Awareness and views generated for your session trailer video and two additional assets (white paper or case study)

on APN TV series page

• Post-Event:3-5 minute highlights video showcasing content and speakers explaining session presented at re:Invent

• Service includes shooting, editing, and posting to APN TV

• Supported with AWS-led email promotions (pre & post) and paid media (post) to generate views

• AWS to deliver 2 email templates and 30-second social cut for the partner to utilize and follow up with their own leads

• Note: APN Partners participating in the APN Customer Engagements (ACE) Program can also choose to gate their videos or

supporting resources to generate leads

APN TV MPO is available to Gold and Platinum sponsors only.


theCUBE Interview | $12,000 SOLD OUT

Thought Leadership Benefits • One (1) 9-12 minute live interview, hosted by a tech industry expert, and produced for theCUBE broadcast online

• Feature up to two (2) company representatives

• Unlimited usage rights for sponsor

Description Participate in an interview session on theCUBE, which is a great way to leverage the

value of your sponsorship at AWS re:Invent. theCUBE will be featured as a "channel"

within the virtual event platform to maximize attendee views and uses a unique

conversational video interview format to capture impactful and engaging

conversations with your executives, customers, and subject matter experts. Each

session is 9-12 minutes in length and can feature up to two (2) guests.

Note: Maximum 2 per sponsor

REVIEW APN MEMBERSHIP

AWS re:Invent 2020 sponsorship is available

to alumni re:Invent sponsors, prioritizing our

Premier, Advanced, and Select Partners. All

sponsorships are subject to AWS approval.

1JOIN A SPONSOR WEBINAR

Sign up for a sponsor briefing webinar to learn

more about sponsorship opportunities and get

your questions answered. Join our next webinar

on October 9 at 8:00AM.

2COMPLETE THE CONTRACT REQUEST FORM

On October 8, eligible Partners will receive an email

with an invitation to officially secure a sponsorship

package and add-ons. They can do so via the

Sponsorship Prospectus and Contract Request Form.

3

4CONTRACT ROUTED FOR SIGNATURE

The requested contract will be routed via Docusign to

your signatory on the date of request. Contracts have

standard terms & conditions posted online and

Docusign envelopes expire on Friday, October 30.

5EXECUTION

Sponsors who request their contract will receive access

to the Sponsor Portal within 24 hours where they can

manage tasks and deliverables.

6

Next Steps

INVOICING

Invoices will be created within 3 days of contract

execution and sent to the invoicing point of contact

listed on the sponsorship request intake form.

Payment is net 30 days and full payment is due 30 days

before the event.


https://attendee.gotowebinar.com/register/1748119444653498384

https://2020awsreinvent.s3-us-west-2.amazonaws.com/2020+reinvent+prospectus


https://aws.amazon.com/events/sponsorship/

Thank you for your consideration


Documents

AWS reInvent 2020 Sponsorship Prospectus