AUTUMN WINTER 2016

2

ESTABLISHED IN SPAIN IN 1962, LOIS IS THE FIRST EUROPEAN JEANS BRAND

THAT CONQUERED THE WORLD. IN THE 70S LOIS BECAME THE FAVOURITE

JEANS LABEL OF LEGENDS SUCH AS ABBA, BJÖRN BORG, JAMES HUNT, AND

JOHAN CRUYFF. SOON, YOUNG PEOPLE ALL OVER THE WORLD RECOGNIZED

THE QUALITY AND EXCELLENT FIT. NOWADAYS, LOIS IS STILL PROUD, GOING

STRONG, AND STILL MADE IN SPAIN. FROM OUR HEADQUARTERS, WE SPREAD

THE PROUD LOIS FEELING OVER THE WORLD. BE PROUD OF WHO YOU ARE

WITH LOIS, WRAPPED IN DELICIOUS JEANS.

W HO W E A R E .

4

LOS HERMANOS AZULES IS A DUTCH BASED COMPANY THAT IS WORKING

AS A MASTER LICENSEE COMPANY FOR THE ‘LOIS’ BRAND. OUR DESIGN IS A

CLOSE COOPERATION BETWEEN OUR COMPANY AND LTM LTD.,THE SPANISH

OWNERS OF THE BRAND. WITH MORE THAN 15 YEARS OF EXPERIENCE WITH

HIGH-END FASHION BRANDS LHA IS READY TO BOOK THE SAME SUCCESS

WITH LOIS LIKE THE OLD DAYS, IN THE SAME FORMAT. PRODUCTION IN

SPAIN AND MARKETING&SALES FROM HOLLAND.

DU TC H L OI S ORGANISATION

THE FIRST IMPORTANT PART OF THE PROCESS WAS TO CREATE A BRAND

AND PRODUCT NOT BUILT ON THE HISTORY OF COWBOYS AND HORSES, BUT

CREATE A FUN PAIR OF JEANS THAT FOUND ITS BIRTH ON THE DANCE FLOOR.

THESE JEANS WOULD NOT BE BUILT ON FUNCTION, BUT ON FASHION. THIS

WAS FELT LARGELY IN 1979, WHEN LOIS WAS WORN BY THE FASHION ELITE

AND FAMOUS PEOPLE FROM THE MUSIC, FASHION AND SPORTS WORLDS.

BUT WHAT HAPPENED IN THE EARLY 90S? WHY DID THEY DISAPPEAR?

WELL THE ANSWER IS SIMPLER THAN YOU THINK. THE ECONOMY!

IN THE EARLY 90S, SPAIN TOOK A BLOW TO ITS ECONOMY. WHERE OTHER

BRANDS COULD MOVE THEIR PRODUCTION TO MORE AFFORDABLE

COUNTRIES, LOIS JEANS DIDN’T HAVE THAT POSSIBILITY. THE BRAND

THEREFORE HIT A BAD SPELL AND HAD TO DOWNSIZE TO KEEP THE

COMPANY GOING. BUT NOW LOIS IS BACK IN THE SAME FORM WITH

SALES AND MARKETING DONE BY THE DUTCH AND THE PRODUCTION

DONE IN SPAIN. LOIS IS BACK, BACK HERE TO STAY!

T H ROU G HOU T T H E Y E A R S

BAC K T O T H E SE XY J E A N S DAYS .

8 9

1110

1312

14 15

16 17

18 19

20 21

22 23

24 25

26 27

28 29

30 31

32 33

34 35

36 37

38 39

40 41

42 43

44 45

46 47

48 49

50 51

52 53

54 55

56 57

58 59

60 61

62 63

64 65

66 67

68 69

PAGE 10JEANS 2016. Nina | WASH 5058. Mol/Legends

TOP 2025. UCLA | COLOUR 5100. Lois East

JACKET LHA Bomber | COLOUR Red

PAGE 11JEANS 1000. Arturo | WASH 5053. Harper/Superstone TOP 653. Sol - F | COLOUR 5050. Raken/EmbroidedJACKET LHA Bomber | COLOUR Black

PAGE 12JEANS 181. Sky | WASH 5034. Jeep/Classic TOP 1011. MIT | COLOUR 5106. Ranglan Boy

PAGE 13JEANS 181. Sky | WASH 5034. Jeep/Classic TOP 1011. MIT | COLOUR 5106. Ranglan BoyJACKET 1002. Tejana - BR | 5081. Vignon/Classic

PAGE 14JEANS 1000. Arturo | WASH 5053. Harper/Superstone TOP 653. Sol - F | COLOUR 5050. Raken/Embroided

PAGE 15JEANS 2008. Mallorca | WASH 5030. Mass/Green CastTOP 2002. Frida | COLOUR 5031. Red Checks

PAGE 16JEANS 2000. Willy | WASH 5027. Vignon/Stone DestroyTOP 2027. Irvine | COLOUR 5102. Lois tricolorJACKET 2017. Olga | 5061. Colombus/Stone

PAGE 17JEANS 2000. Willy | WASH 5027. Vignon/Stone DestroyTOP 2027. Irvine | COLOUR 5102. Lois tricolor

PAGE 20JEANS 480. Berta - 14 | WASH 5042. Megalia/Aged TUNIC 2001. Cloe | COLOUR 5021. Microcord/Colour

PAGE 21TUNIC 2001. Cloe | COLOUR 5021. Microcord/Colour

PAGE 22JEANS 478. Melrose | WASH 5021. Microcord/ColourTUNIC 2011. Carla | COLOUR 5039. Raken/Azure

PAGE 23JEANS 2015. Janet | WASH 5059. Mauroi/StoneTOP 669. Jackie Lumber | COLOUR 018. Green/black

PAGE 40JEANS 201. Cordoba - M | WASH 5028. Valoise/FringedTOP 2002. Frida | COLOUR 5032. Edo/Stone

PAGE 41JEANS 201. Cordoba - M | WASH 5028. Valoise/FringedTOP 2002. Frida | COLOUR 5032. Edo/Stone

PAGE 42JEANS 478. Melrose | WASH 5029. Kilian/Blue NightTOP 2006. Laura | COLOUR 5051. Green denim/Stone

PAGE 43JEANS 189. Santiago-LY | WASH 5004. Sonia/Six monthsTOP Camiseta (m) | COLOUR 5051. Navy/WhiteJACKET 1001. Tejana | 5036. Nolan/Stone

PAGE 44JEANS 181. Sky | WASH 5054. Mol/DamageTOP 1003. Saturn | COLOUR 5047. Raken/Brushed

PAGE 45JEANS 2009. Menorca | WASH 5030. Mass/Green CastTOP Sweater Lisboa (f) | COLOUR Navy/White

PAGE 48JEANS 196. Sierra | WASH 5002. Tupo Khol/DamagedTOP 1016. Stewart | COLOUR 5115. Logo Wings

PAGE 49JEANS 196. Sierra | WASH 5001. Favorite Dark/StoneTOP 1014. Robinson | COLOUR 5111. Noise

PAGE 50JEANS 2018. Tania | WASH 5060. Momo Khol/ZipTOP Sweater Lisboa (f) | COLOUR Black / White

PAGE 51JEANS 480. Berta - 14 | WASH 5049 Momo Black SnowTOP 2031. Marley | COLOUR 5110. Tiger

PAGE 52JEANS 196. Sierra | WASH 5007. Tupo/DamagedTOP 1013. Mercury | COLOUR 5109. Eagle

PAGE 53JEANS 1000. Arturo | WASH 5013. Favorite/Dark AshTOP 653. Sol - F | COLOUR 5048. Himalya/Dark

PAGE 24JEANS 480. Berta - 14 | WASH 5021. Microcord/ColourTOP 2006. Laura | COLOUR 739. Dubai Tob/Colour

PAGE 25JEANS 478. Melrose | WASH 5042. Megalia/Aged ColourTUNIC 768. Solera | COLOUR 5021. Microcord/Colour

PAGE 26JEANS 478. Melrose | WASH 5042. Megalia/Aged ColourTOP 2030. Oxford | COLOUR 5107. Cropped LogoJACKET 941 The Torero | 5009. Thin Corduroy/Vint

PAGE 27JEANS 478. Melrose | WASH 5042. Megalia/Aged ColourTOP 2030. Oxford | COLOUR 5107. Cropped LogoJACKET 941 The Torero | 5009. Thin Corduroy/Vint

PAGE 30JEANS 189. Santiago-LY | WASH 5006. Tupo/StoneTOP Camiseta (m) | COLOUR Grey / Black

PAGE 31JEANS 189. Santiago-LY | WASH 5006. Tupo/StoneTOP 1003. Saturn | COLOUR 5052. Himalaya/Snow

PAGE 32JEANS 201. Cordoba | WASH 5017. Momo Khol/Dark Grey

PAGE 33JEANS 201. Cordoba | WASH 5017. Momo Khol/Dark GreyJACKET 941. The Torero | 5020. Tupo/Super DT

PAGE 34JEANS 480. Berta - 14 | WASH 5015. Atom/Light GreyTOP Sweater Lisboa (f) | COLOUR Grey / Black

PAGE 35JEANS 2007. Raval - 16 | WASH 5016. Atom/Medium GreyTOP Camiseta (f) | COLOUR Grey / Black

PAGE 36JEANS 196. Sierra | WASH 5037. Nolan/HardstoneTOP 653. Sol - F | COLOUR 5040. Blue/checksJACKET 1001. Tejana | 5036. Nolan/Stone

PAGE 37JEANS 189. Santiago-LY | WASH 5000. Sapi Brein/DTTOP Sweater Lisboa (m) | COLOUR Grey / Black

PAGE 54JEANS 201. Cordoba | WASH 5022. Thin Corduroy/DTTOP Camiseta (f) | COLOUR Black / White

PAGE 55JEANS 189. Santiago-LY | WASH 5003. Everblack/RinseTOP Camiseta (m) | COLOUR Black / White

PAGE 56JEANS 201. Cordoba | WASH 5024. Momo Khol/DestroyTOP 2032. Bowie | COLOUR 5112. Love Girl

PAGE 57JEANS 478. Melrose | WASH 5018. Momo/Double StoneTOP 2032. Bowie | COLOUR 5112. Love Girl JACKET 2012. Torero Boyfit LBR | 5055. Tupo/Patinage

PAGE 58JEANS 2007. Raval - 16 | WASH 5043. Lea/Soft Color TOP 2033. Slash | COLOUR 5115. Hola Wings

PAGE 59SUIT 2014. Monica | WASH 5057. Silka/Colour

PAGE 62JEANS 478. Melrose | WASH 491. Celine/Rinse

PAGE 63JEANS 189. Santiago-LY | WASH 5080. Siona/Deep BlueJACKET 940. The Torero | 5041. Harper/Raw

PAGE 64JEANS 1000. Arturo | WASH 5012. Zener/Blueblack

PAGE 65JEANS 312. Beverly - 14 | WASH 491. Celine/Rinse

PAGE 66JEANS 480. Berta - 14 | WASH 491. Celine/Rinse TOP 2034. Cocker | COLOUR 5116. Substance Girl

PAGE 67JEANS 189. Santiago-LY | WASH 5000. Sapi Brein/DT TOP 1017. Nick | COLOUR 5117. Substance Boy

70 71

LOIS JEANS LOS HERMANOS AZULES B.V.JACOB OBRECHTSTRAAT 13 B1071 KD AMSTERDAM0031 (0)2 03 100 117CONTACT@LOISJEANS.COMWWW.LOISJEANS.COM

72