Automotive PR

7/31/2019 Automotive PR

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Automotive PRDriving the Message Home


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Media OpportunitiesReach millions more readers,

listeners and viewers.

The best and brightest PR teams in America are extending the reach of their communications programs beyond the top 500 daily

newspapers to 1,000 more daily newspapers and 8,500 weekly newspapers throughout the U.S. Car owners and drivers across

America who turn to their local hometown newspapers, primarily in wealthy suburbs, are reading important messages in NAPS

articles about safety, economy, maintenance and repair of their automobiles. Savvy marketers are getting the word out to people

where they live and drive by covering these additional newspapers and by distributing radio feature releases to 6,500 radio

stations and video feature releases to 1,000 TV stations through NAPS.

Examples of some of the most highly read articles that NAPS has placed for some of the most successful PR people in America

are here in this booklet. Each of the NAPS articles gets about 100 to 400 placements and some got several times that much

pickup. The NAPS radio feature releases get 300 to 400 placements each and the NAPS video feature releases get 100 to 150

placements each as evidenced by the usage cards that come in, signed by broadcasters. Each release includes an impressive

usage report showing which editors or broadcasters used the material, how many millions of Americans were reached, colorful

graphs showing demographic information, and equivalent ad space cost, which is far greater than the cost of using NAPS to get

the same coverage.


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Results Report

NAPS uses a variety of clipping bureaus and has an in-

house staff that subscribes to the newspapers that

others dont so we can show the maximum number of

clips possible and produce the most impressive reports.


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General Motors

Hass/MS&L for GM got the attention of hundreds of editors and

millions of readers with this article about safety. The promise

of a low-cost, effective way to reduce crashes is a strong lead.

Impressive statistics from reliable sources are used to support

the article and give it credibility. A quote from GMs executivedirector of structure and safety integration helps to establish

GM as the experts and leaders in the field. Readers are directed

to the helpful information on their Web site.

Hass/MS&L for GM Goodwrench

reminded readers about the

changing of the seasons being the

right time to bring a car in for carcare and maintenance. The promise

of a vehicle that will last longer, hold

its value longer and keep drivers

and passengers safe is a powerful

motivator. The helpful advice on auto

parts and fluids gives editors one

more reason to print the story.

Industry giant General Motors used NAPS, through their PR firm, more cost effectively than they could have done

the job in-house. NAPS spreads the cost of printing, mailing and postage over dozens of jobs in each weekly mailing.


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Helpful advice like this can be used as filler in auto sections of

newspapers and helps attract a greater readership to those

sections that are supported primarily by local advertising.

Cubbitt Jacobs & Prosek creates an

awareness of BMWs Performance

Center Driving School with this

article on safety tips for teens,

targeting teen drivers and parents.

The story is compelling because

teens having the highest accident

rate of anyone on the road is

mentioned in the lead. The message

is made more important using a

quote from a reliable 3rd party

industry expert at the Insurance

Information Institute.

Paine PR for Suzuki got

editors and readers heated

up about winterizing cars

with this helpful and

informative article about

safe cold-weather driving.

Campbell & Co for Ford Motor Companys Customer Service

Division offers facts and guidelines from their experts that

help people simplify and speed up the collision repair process.


6/16

Chemicals, Oiland Gas

Weber Shandwick for ExxonMobil got staggering results, over 1,300

placements, on this article that helps people stay safe, save money

and protect the environment. Expert advice from their automotive

technical advisor is offered at no cost. A toll-free number for

related questions is given for concerned readers and editors.

Keiler for Prestone Products offers tips from their R&D and

Technical Services director for cooling system maintenance.


7/16

Car Insurance

GEICO suggested ground rules

for parents of teenage drivers

to help reduce accidents among

this high-risk group. They offer a

free safety brochure and tips

on the Web.

Hartford Financial Services gave vital statistics to demonstrate the high incidence of

fatal crashes involving 16-year-old drivers attributed to inexperience. This article

provided parents with suggested steps for improving the odds of teens driving safely

and offered a free brochure with more tips.

MetLife Auto & Home posed questions that consumers should consider to get the

best value and protect their investment when comparison shopping for insurance.


8/16

Fuel Efficiency

Car Loans

Yahoo! Publicized the results of a survey by

a credible 3rd party showing that Americans

plan to change their driving habits as a

result of rising costs of fuel. They offer tips

that could result in fewer trips to the pump

and more money in consumers wallets.

NAFCU targeted potential car owners

looking for financing with a quiz thathelps save consumers money in the

long run. Readers are directed to a

Web site that shows how credit unions

offer a safe, convenient place to save

and borrow at reasonable rates.


9/16

Issues

R&D

MADD (Mothers Against Drunk Driving) created an awareness

of a drunk driving prevention initiative and a new federallegislative plan to significantly reduce alcohol-related traffic

fatalities. Readers are encouraged to contact their elected

representatives about the proposed legislation.

The Alliance of Automobile Manufacturers attracted a

lot of attention with this story about job opportunities

in the largest manufacturing industry in America, the

automobile industry, which is noted as being

responsible for one out of every 10 jobs in the U. S.

Rogers & Associates for American Honda reported on its

environmentally friendly hydrogen-powered fuel cell technology,

which was developed in response to President Bushs

announcement of a $1.2 billion FreedomCAR and Fuel Initiative

to reverse Americas growing dependence on foreign oil.

Jobs


10/16

Car Parts

Automotive Aftermarket Industry

gives tips from the Car Care Council

on maintaining car parts and being

prepared for emergencies.

Autoliv Inc creates an awareness of optionalsafety features that can save lives, including Side

Curtain Airbags, Anti-Whiplash Seat systems

and Pretensioning Seatbelts. The pictures speak

a thousand words about protection and help

editors attract readers.


11/16

Auto Accessories

Kapnek Communications for

block-it.com did this holiday giftitem story in September, well in

advance of editors holiday

deadlines for maximum potential

usage. This article helps readers

to protect their investments in

their cars by maintaining the

appearance with a high-tech cover.

Winner International gives figures from the FBIs Uniform Crime

Reports to show an annual increase in motor vehicle thefts. They

give readers advice on how to protect their cars, including using a

brightly colored steering wheel lock such as The Club, which prevents

the steering wheel from being turned and may qualify consumers for

an insurance discount.

Hass/MS&L for OnStar Personal Calling shows the auto industry

trends, which indicate that analysts expect that the integration of

voice-activated, hands-free cellular services will become increasingly

important and that 50 to 80% of cellular phone use occurs in

automobiles. Advantages of the voice-activated, hands-free phone

that is fully integrated into an automobile are cited, including not

being misplaced or forgotten or having the battery wear down.


12/16

Worden Gross for NAPA AutoCare Network gave

preventative measures for drivers to avoid breakdowns.

Jiffy Lube offered winter driving tips on car

maintenance and safety that are helpful to do-it-

yourselfers or for people who take their cars in for

a routine checkup at a service center.

Blick & Staff for AutoZone

recommends a 10-point spring

checkup to revitalize cars.


13/16

National Institute for Automotive Service Excellence (ASE) creates

symbol recognition for their automotive technicians with nationally

recognized credentials. They offer advice for improving the quality

of automotive service and repair.

Public Strategies for BFS and

MasterCare USA included a

car care checklist and tips for

taking precautions against

hazardous wet or snowy fall

driving conditions.

Edelman for Pep Boys offered advice on preventing automotive

problems associated with winter. This leading full-service

automotive aftermarket retail and service chain urges Americans

to learn about the importance of being prepared for winter driving

and promises it can be done with minimal investment and time.


14/16

African-American& Hispanic Media

PacifiCare offered safety tips to

millions of Hispanic newspaper

readers across America.

Automotive Retailing Today targeted

African Americans in this article

about job opportunities as service

technicians, indicating that there isa nationwide shortage of qualified

individuals to fill these positions.

PR21 for KIA Motors extended the reach of their

message to millions of additional readers,

through this release to Hispanic newspapers, toinform them that, with the trend among baby

boomers preferences in mind, they have designed

a good car with a sporty look that is at a

reasonable price.

Advertising Council for the U.S. Department of

Transportations National Highway Traffic Safety

Administration (NHTSA) covered African-American

newspapers in addition to regular newspapers to

encourage parents to use booster seats.


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TV & Radio

TracFone Wireless reached millions of additional American consumers with

this important message about driving safety and hands-free headsets.

Progressive Insurance reached millions of additional listeners through radio

stations across the U. S. with this radio feature release offering advice ona simple way to get the car fixed, put in an insurance claim and find another

car to drive in the meantime. Radio news releases are heard primarily by

drivers, which is exactly the market that was targeted for this message.

Union of Concerned Scientists

directed listeners to a Web site

where they could enter a contestto win some great clean car

prizes as part of a campaign

related to gas-guzzling SUVs.

Automatic Transmission Rebuilders Association

(ATRA) did two 30-second spots for the same price

as a 60-second spot to get double the results on

two important messages about car care.


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NAPS provides an easy, cost-effective method of getting

your series of stories out to nearly every newspaper in the

country. We cover

Americas newspapers:

1,500 dailies and

8,500 weeklies are

on our media list. We

also cover 6,500 radio

stations and 1,000

TV stations.

NAPS has a long-

standing relationship

with editors and broadcasters.

Most of them are hungry for goodfeature releases in camera-

ready or computer-ready copy

form. Your distribution is not to

a media list from a directory

but to NAPS contacts who use

these releases and who take the

time to send usage cards. You

extend the reach of your

communications programs to millions of additional

readers, listeners and viewers when your

information is placed in 100 to 400 newspapers,

100 to 150 TV stations and 300 to 400 radio

stations. You go on the Internet free with each

story you have NAPS send to newspapersnot

just somewhere on the Net but on the NAPS Web site,

trusted by the worlds editors.

Distributing your releases to all 10,000 newspapers across

the U.S. includes our supplying the writing, art, production,

mailing, postage, clippings, 100

repro proofs, tracking and a

computerized usage report showing

the circulation and major market

area of each clip as well as audience

data for broadcast.

You save time and money because

NAPS is like an overnight package

delivery service: You get fast,efficient delivery at low cost.

FREE Let us offer youa free proposal: Our writers

and artists are happy to

offer copy, art and layout

suggestions based on your

background material, press

releases, VNR, brochures, Web

pages, annual reports, position papers or

whatever else you have on hand. There is no

cost or obligation for this.

Guarantee: Youll love the results of each

release or you get another one free.

North American Precis Syndicate, Inc.New YorkWashington Chicago

Los Angeles San Francisco Atlanta

www.napsinfo.com

NorthAmericanPrecisSyndicate,Inc.

415MadisonAven

ue

NewYork,NY100

17

AddressCorrectionRequested

PRESORTSTANDARD

U.S.POSTAGE

PAID

NORTHAMERICAN

PRECISSYNDICATE,INC.

415 Madison Ave., New York, NY 10017

1819 L St., NW, Washington, DC 20036

303 East Wacker Dr., Chicago, IL 60601

1801 Ave. of the Stars, Los Angeles, CA 90067

235 Montgomery St., San Francisco, CA 94104

1031 Burton, NE, Atlanta, GA 30329

(212) 867-9000

(202) 347-5000

(312) 856-9000

(310) 552-8000

(415) 837-0500

(404) 888-0400

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Automotive PR