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Automotive Insights from Kelley Blue Book
BLUE BOOK Market Report JULY
2013
Natalie Kumaratne | Public Relations Coordinator949.267.4770 | [email protected]
Brenna Robinson | Public Relations Manager949.267.4781 | [email protected]
Kelley Blue Book Public Relations Contacts:
In This Issue:
Joanna Pinkham | Senior Public Relations Manager949.268.3079 | [email protected]
NEW-CAR MARKET ANALYSIS:
SAAR Soars to 15.9 Million in June 2013, Highest June SAAR Since 2006
NEW-CAR MARKET ANALYSIS SAAR Soars to 15.9 Million in June 2013, Highest June SAAR Since 2006
Compact Crossovers Help Drive Growth, Best-Ever Sales Reported for Segment
New Full-Size Pickup Truck Sales Coincide with Increases in Construction Spending
Most Full-Size Pickup Models Report Year-Over-Year Increases in June
New Impala Leads Full-Size Cars to Improved Sales in June
Compact Car Sales Continue to Climb
Chevrolet Cruze Sales Lead Compact Segment in June
Ford Fiesta Sales Double
Near-Luxury Car Sales up 14.2 Percent Lexus ES Leads Near-Luxury Segment Growth
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Daily
Sal
es R
ate,
Uni
ts p
er D
ay
June Sales Surpass Pre-Recession Pace
2007 2011 2012 2013
Source: Kelley Blue Book Automotive Insights
Chintan Talati | Senior Director, Public Relations949.267.4855 | [email protected]
9.6%
8.0% 7.3%
4.2%
8.1%
13.3%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13
Daily
Sal
es R
ate,
Yea
r-O
ver-
Year
Sales Rate Up 13 Percent in June
Source: Kelley Blue Book Automotive Insights
• New-carsalesgrew9percentyear-over-yearinJune2013,despiteonefewersellingdayforthemonth.Afteradjustingforonefewersellingday,theJunesalesraterose13percent.
• Theseasonallyadjustedannualrate(SAAR)reachednearly16millionforthefirsttimesinceNovember2007.TheSAARhasbeenmorethan15millionforsevenofthelasteightmonths.
Once again, industry grOwth primarily was driven by strOng sales Of full-size trucks and cOmpact crOssOvers, which were up 23.6 percent and 19.7 percent, respectively. cOmpact cars, the secOnd largest segment Of the industry, alsO saw sOlid gains Of mOre than 15 percent.
-Alec Gutierrez
Senior mArket AnAlySt
kelley blue blue book
CAREDITION
NEW
2 BLUE BOOK New-Car Market Report JULY 2013
NEW-CAR MARKET ANALYSIS:continued
Compact Crossovers Help Drive Growth, Best-Ever Sales Reported for Segment
New Full-Size Pickup Truck Sales Coincide with Increases in Construction Spending
559,294 591,527
433,657
547,021
701,021
819,409
975,410
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2007 2008 2009 2010 2011 2012 2013
Uni
t Sal
es, Y
TD th
roug
h Ju
ne
Steady Growth for Compact Crossovers
Source: Kelley Blue Book Automotive Insights
• TheFordEscapeisthesalesleaderinthesegment,followedbytheHondaCR-VandChevroletEquinox.TheEscapehassoldnearly30,000unitsmorethanatthistimelastyear,whichisa23.2percentimprovement.
500,000
600,000
700,000
800,000
900,000
1,000,000
1,100,000
1,200,000
1,300,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Va
lue
of C
onst
ruct
ion
Put i
n Pl
ace
- Sea
sona
lly A
djus
ted
Annu
al R
ate
[Mill
ions
of D
olla
rs]
Annual Rate for Construction Value Put in Place: U.S. Total
2007 2011 2012 2013
Source: US Census Bureau
• Monthlysalesofnewfull-sizepickuptrucksinJune2013rose23.6percenthigherthaninJune2012,andreachedtheirhighestlevelsince2007.Month-over-month,volumefellby3.2percentinJune2013,comparedtoa2.8percentmonth-over-monthdropinJune2012.
“Higherfull-sizepickuptrucksalesaredueinparttosimilaryear-over-yearincreasesinnationalconstructionspending.ThetotalvalueofconstructionputinplaceinMay2013was0.5percenthigherthanApril2013,and5.4percenthigherthanMay2012,”saidGutierrez.
Make Model YTD 2013 YTD 2012 Unit Change % ChangeFord Escape 156,626 127,167 29,459 23.2%Subaru XV Crosstrek 25,090 - 25,090 -Mazda CX-5 38,057 16,031 22,026 137.4%Chevrolet Equinox 126,397 110,890 15,507 14.0%Subaru Forester 50,748 37,096 13,652 36.8%
0
50,000
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200,000
250,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Truck Sales Up 23 Percent in June
2007 2011 2012 2013
Source: Kelley Blue Book Automotive Insights Source: Kelley Blue Book Automotive Insights
Source: OEM Press Releases
“CompactcrossoverscontinuedtobeoneofthemajorgrowthsegmentsinJune,andthe179,519totalunitssoldinJunemarkednotonlya19.7percentincreasefromlastyear,butalsothesixthstraightmonthofdouble-digitgains,”saidGutierrez.“Totalsalesinthefirsthalfoftheyearwerenearlyonemillionunitsand19.1percenthigherthanin2012.Thisisbyfarthebesttotaleverinthissegment,asconsumershavemoreoptionsthaneverbefore,manyofwhichnowtop30mpgonthehighway.”
3 BLUE BOOK New-Car Market Report JULY 2013
NEW-CAR MARKET ANALYSIS:continued
Most Full-Size Pickup Models Report Year-Over-Year Increases in June
New Impala Leads Full-Size Cars to Improved Sales in June
-44.3%
-0.4%
12.3%
23.6%
23.6%
23.8%
28.9%
32.8%
-60% -50% -40% -30% -20% -10% 0% 10% 20% 30% 40%
Titan
Avalanche
Tundra
Segment Total
F-Series
Ram Pickup
Silverado
Sierra
Truck Sales: June 2013 vs. June 2012
Source: OEM Press Releases and Kelley Blue Book Automotive Insights
$24,000
$25,000
$26,000
$27,000
$28,000
$29,000
$30,000
$31,000
$32,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Aver
age
Reta
il Tr
ansa
ctio
n Pr
ice
New Impala Commands Higher Prices
2013 2012
Source: Kelley Blue Book Automotive Insights
• TheChevroletSilveradoandGMCSierrahadthelargestyear-over-yearsalesvolumeincreasesinJune2013,thankstothelaunchoftheredesigned2014modelsandcorrespondingsell-downoftheoutgoinggeneration’sinventory.
• TheChevroletAvalanche,discontinuedafterthe2013modelyear,andtheNissanTitan,whichremainslargelyunchangedsinceitslaunchin2004,weretheonlyfull-sizetruckmodelswithyear-over-yearsalesdeclines.
• InJune,thefull-sizecarsegmentsawthegreatestmonth-over-monthimprovementinsalesoutofanysegment,jumping20.4percent.ThisisdueinlargeparttostrongsalesoftheChevroletImpala,whichwasflatyear-over-year,yetrosenearly60percentmonth-over-monthfromMay.
“Thankstotheredesigned2014model,GMreportsthatretailsalesoftheImpalarose62percent,”saidGutierrez.“AverageretailtransactionpricesfortheImpalaalsoweresignificantlyhigherinJune2013at$31,490,versus$27,189inJune2012.”
• DespiteimprovedsalesinJune,throughthefirsthalfoftheyear,full-sizecarsalesremainslightlybelow2012levels.
Compact Car Sales Continue to Climb
1,207,486 1,253,107
757,473 869,123
1,025,819 1,088,729
1,165,792
-
200,000
400,000
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800,000
1,000,000
1,200,000
1,400,000
2007 2008 2009 2010 2011 2012 2013
Uni
t Sal
es, Y
TD th
roug
h Ju
ne
Compact Car Sales Continue to Climb
Source: Kelley Blue Book Automotive Insights
• New-carsalesforthecompactcarsegmentreachedanimpressive209,929unitssoldinthemonthofJune,pushingsalesfigures15.1percenthigherfromayear-over-yearperspective.
• Additionally,compactcarsalesareup7.1percentwhencomparingsalesfiguresfromthefirsthalfof2013withthefirsthalfof2012.Thisslightlytrailstheoverallindustryaverageof7.5percent.
“Ifthesecondhalfof2013remainsasstrongasthefirsthalfoftheyear,thenwecanexpectnewcompactcarsalestoexceedthepre-recessionhighslastseenin2007,”saidGutierrez.
4 BLUE BOOK New-Car Market Report JULY 2013
Chevrolet Cruze Sales Lead Compact Segment in June
0
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Jan Feb Mar Apr May Jun
Uni
t Sal
es
Chevrolet Cruze Leads Compacts in June
Chevrolet Cruze Honda Civic
Toyota Corolla Ford Focus
Hyundai Elantra
Source: OEM Press Releases
Ford Fiesta Sales Double
NEW-CAR MARKET ANALYSIS:continued
• SalesvolumefortheChevroletCruzewasstronginJune,totaling32,871unitssold,andputtingtheCruzeatthetopofthecompactcarsegmentforthefirsttimesinceOctober2012.
• TheCruzealsowasup73.2percentfromayear-over-yearperspective,aswellas17.4percentwhencomparingsalesfiguresfromthefirsthalfof2013withthefirsthalfof2012.
“Despiteremaininglargelyunchangedsinceitsdebutin2011,thearrivaloftheCruzedieselinthenearfuturewillhelpChevrolet’scompactmodelasitcontinuestogainpopularityinoneofthemosthighlycompetitivevehiclesegments,”saidGutierrez.
4,285 5,015
6,728 6,080
6,693
9,363
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,000
Jan Feb Mar Apr May Jun
Uni
t Sal
es
Ford Fiesta Sales Double in June
Source: Ford Press Releases
• TheFordFiestahadaterrificmonthinJunewithnew-carsalesclimbingto9,363totalunitssold,leadingthesubcompactcarsegmentforthefirsttimesinceJune2011.Onayear-over-yearbasis,theFiestawasupanastounding104percent.
• June’simpressivesalesfiguresfortheFiestaaremorethandoublethoseseenatthestartoftheyear.June’simpressivesalesfigurescanbelinkedtoattractiveincentiveoffersonthe2013Fiesta,aswellasthenewlyredesigned2014model,whichincludestheallnewhigh-performanceFiestaSTmodel.
“TheFiesta,whichhasbeenredesignedforthe2014modelyear,isthirdinmarketshareofthesubcompactsegmentsofarthisyear,trailingtheNissanVersaandChevroletSonic,”saidGutierrez.“WhiletheVersahasacommandingsalesleadatthispoint,strongsalesoftheFiestaredesigncouldallowittochallengeChevrolet’sSonicfortheNo.2spot.”
Near-Luxury Car Sales up 14.2 Percent
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thly
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es V
olum
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Near Luxury Sales Approach Pre-Recession Pace
2007 2011 2012 2013
Source: Kelley Blue Book Automotive Insights
• Salesofnear-luxurycarssuchasBMW’siconic3-SeriesandtheAudiA4jumped10.3percentinJune,a14.2percentincreaseafteradjustingforonefewersellingday.
• Segmentsaleshavethrivedthisyear,increasing10.3percentthroughthefirstsixmonthsoftheyearcomparedtothesametimeperiodin2012.
“Interestinthenear-luxurysegmenthasbenefittedfromafiercelyreboundingstockmarket,whichhashelpedtobolsterconsumerconfidence,onthewaytohittingall-timehighs,”saidGutierrez.“Furtheraidingthereboundinnear-luxurysaleshasbeengrowingconfidenceinthehousingmarket,whichhashelpedtobringhighnetworthhouseholdsbackintothemarketplace.”
5 BLUE BOOK New-Car Market Report JULY 2013
Lexus ES Leads Near-Luxury Segment Growth
NEW-CAR MARKET ANALYSIS:continued
The statements set forth in this publication are the opinions of the authors and are subject to change without notice. This publication has been prepared for informational purposes only. Kelley Blue Book assumes no responsibility for errors or omissions.
About Kelley Blue Book (www.kbb.com)
Foundedin1926,KelleyBlueBook,TheTrustedResource®,istheonlyvehiclevaluationandinformationsourcetrustedandrelieduponbybothconsumersandtheindustry.Eachweekthecompanyprovidesthemostmarket-reflectivevaluesintheindustryonitstop-ratedwebsitewww.kbb.com,includingitsfamousBlueBook®Trade-InandSuggestedRetailValuesandFairPurchasePrice,whichreportswhatothersarepayingfornewcarsthisweek.Thecompanyalsoprovidesvehiclepricingandvaluesthroughvariousproductsandservicesavailabletocardealers,automanufacturers,financeandinsurancecompaniesaswellasgovernmentalagencies.KBB.comprovidesconsumerpricingandinformationoncarsforsale,minivans,pickuptrucks,sedan,hybrids,electriccars,andSUVs.KelleyBlueBookCo.,Inc.isawhollyownedsubsidiaryofAutoTraderGroup.
14,440
14,590
15,133
19,132
19,183
23,433
24,097
33,493
45,902
49,162
0 10,000 20,000 30,000 40,000 50,000 60,000
MKZ
TL
CTS
A4
ATS
Verano
G
ES-Series
C-Class
3 Series
Top 10 Selling Near Luxury Cars - YTD
Source: OEM Press Releases and Kelley Blue Book Automotive Insights
-23.4%
-19.2%
-16.2%
-0.7%
3.1%
5.1%
18.8%
21.8%
49.6%
83.4%
-1 0 1 1
1 Series
TL
G
MKZ
A4
3 Series
A5
C-Class
Verano
ES-Series
Top 10 Near Luxury Cars YOY Through Six Months
Source: OEM Press Releases and Kelley Blue Book Automotive Insights
• WhiletheBMW3-Seriesremainsthetop-sellingnear-luxuryvehiclethroughthefirstsixmonthsof2013,saleshaveonlygrown5percentyear-over-year.
• TheLexusESleadsthesegmentoverall,withan83.4percentincreaseinsalesthroughthefirstsixmonthsoftheyear.• TheEShasthrivedsincethelaunchofthelatestredesign,whichisnowbasedontheall-newToyotaAvalonplatform.
the buick veranO is up 49.6 percent, demOnstrating that gm can cOm-pete with the best luxury brands in the industry. in fact, gm has three mOdels On the tOp 10 near luxury list, with the buick veranO, cadillac ats and cadillac cts all perfOrming quite well sO far this year.
-Alec Gutierrez
