MONTHLY SALES ANALYSIS

March 2015

March 2015

This analysis is based on SIAM data. All slides may be freely reused. However, credit needs to be given to EMMAAA/IAR and the “knowledge by EMMAAA” logo may not be removed

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

3.8

-4.84

34.04

27.24

11.73

532115126153866

40188

3158428268

11.73

27.24

34.04

-4.84

3.8

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

2.66

-7.36

-13.01

20.1623.13

244395238061256979

295403

245841

19965423.13

20.16

-13.01

-7.36

2.66

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

2.64

-5.08

-22.51

20.0624.37

176011171491180675

233151

194199

156145

24.3720.06

-22.51

-5.08

2.64

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-0.89

-31.77

1.710

31.61

1517315309

224382206420058

15241

31.61

101.7

-31.77

-0.89

PASSENGER CARS UTILITY VEHICLES

VANS PASSENGER VEHICLES

2.66% jump in Passenger Vehicle dispatches

March 2015

Passenger Cars dispatches just 2.6% above last year and well

below the volumes in March 2011,

March 2012 or March 2013.

Utility Vehicles do much better

and volumes very close to the peak of March

2013

Vans still have negative growth thanks to soft-

top vans

PASSENGER VEHICLE SEGMENTS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-47.02-35.17-38.29

16.9

-21.32 15983016

4652

75386448

8195

-21.32

16.9

-38.29 -35.17-47.02

GM

March 2015

3297units……The improvement in Tata numbers year-on-year

Inventory issues at MSIL, smart jump for most

brands and business as usual for GM India

MICRO-, MINI- & COMPACT CARS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-55.19

108

241

0000

-55.19

MAHINDRA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-5.12-9.8

-27.48

463488541

746

00-27.48

-9.8-5.12

RENAULT

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-61.35

633.55

-72.11-18.54

1327

3433

468

16782060

0-18.54 -72.11

633.55

-61.35NISSAN

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

34.667.5

-68.11

77.35

-4.19 1281095138849

27745

1564416328 -4.19

77.35

-68.11

7.534.66

TATAMa

r-10

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-44.82-55.74

-38.06-20.76

23.8

10701939

4381

70738926

721023.8

-20.76-38.06

-55.74-44.82

FORD

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

535.4

-29.59-23.83

1.52

28612113

300139403881

456 1.52

-23.83 -29.59

35.4

VOLKSWAGEN

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

15.389.54

-17.21

14.57

3.99

358423106428358

342512989628749

3.99

14.57

-17.21

9.5415.38

HYUNDAI

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

510.6536.5-6.11

4,432.89

-73.38

9770883064696890

152571-73.38

4,432.89

-6.11 36.5 10.65HONDA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-56.5

145.32

-64.15-13.74

15.69365

839

342

9541106

956

15.69-13.74

-64.15

145.32

-56.5

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

90.06

-71.84

-3.452085

1097

38954034

00-3.45

-71.84

90.06

FIAT

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-6.48

18.93

-12.17-0.78

41.46

788698433670915

8073981375

57525 41.46

-0.78-12.17

18.93

-6.48MARUTI-SUZUKI

TOYOTA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

0.1811.29

-25.15

16.6125.24

147168146909132006

176358151241

120759 25.2416.61

-25.15

11.290.18

TOTAL

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-43.38-67.16

3,442.86

-68.18-52.74415

733

2232

63198419-52.74 -68.18

3,442.86

-67.16 -43.38GM

March 2015

4Number of brands which recorded a growth in dispatches last month

The City outsells the cheaper Amaze, the even cheaper Brio, and even

the versatile Mobilio

SUPER-COMPACT & MID-SIZE CARS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-14.97-75.72

-31.31

73.18

190.03

250294

1211

1763

1018

351

190.03

73.18

-31.31-75.72

-14.97MAHINDRA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-69.31

-73

85277

1026

0

-73

-69.31

RENAULT

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-14.73

-57.82-68.58

4695501304

4150

10

-68.58-57.82

-14.73

NISSAN

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-32.66

359.26

-97.79-66.03-4.51

16724854

2445

71977537

-4.51-66.03 -97.79

359.26

-32.66TATA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-9.68

-43.45-56.63

57.74

-33.73

429475840

1937

1228

1853

-33.73

57.74

-56.63-43.45

-9.68FORD

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

59.14

-55.94

-21.83-2.23

14691346

305539083997

62

-2.23-21.83

-55.94

9.14

VOLKSWAGEN

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

50-30.38

4.87

161.34

-34.19

34003400

48844657

17822708

-34.19

161.34

4.87-30.38

0HYUNDAI

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

2.72

177.33

-12.4541.36

-36.08

97779518

343239202773

4338

-36.08

41.36-12.45

177.33

2.72HONDA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-15.87

-34.09-44.93

88010461587

2882

00-44.93

-34.09

-15.87Ma

r-10

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-15.23-39.06

64.7523712797

4590

2786

00

64.75

-39.06-15.23

SKODA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

308.09

-91.9816.7529.1933.07 6864

1682

2098117971

1391010453

33.07 29.19 16.75-91.98

308.09

MARUTI-SUZUKI

TOYOTA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-7.51-15.33

42.79

6.3125.96

355873847745442

318252993723768 25.96

6.31

42.79

-15.33 -7.51TOTAL

D’Zire moves to different segment

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-100

-44.88

-65.55

-37.57

00113

205

595

953

-37.57

-65.55

-44.88

-100

HONDA

March 2015

72.56Decline in dispatches since March 2011

Apart from the Toyota Corolla, dispatches of every model in the

segment declined

EXECUTIVE & PREMIUM CARS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-55.11

-26.67

-71.6

-23.46

29.88

79176240

845

1104

850 29.88

-23.46

-71.6

-26.67

-55.11GM

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-96.64

-55.79

48.46

5

149

337

227

00

48.46

-55.79

-96.64

RENAULT

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-79.37

453.33

-73.97-39.26-36.91137

664

120

461

759

1203

-36.91 -39.26 -73.97

453.33

-79.37FIAT

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

1786.36

-92.39-36.97-10.1-8.93

830

44

578

9171020

1120

-8.93 -10.1 -36.97 -92.39

1786.36

TOYOTA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-12.41

-32.7

-12.34-13.25

48.52

247282

419478

551

37148.52

-13.25 -12.34

-32.7

-12.41VOLKSWAGEN

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-76.42-37.81

515.22

300

-47.73

83

352

566

922344

-47.73

300

515.22

-37.81 -76.42HYUNDAI

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-5.84

38.06

-67.23

-3.57-7.01 403428310

9469811055

-7.01 -3.57

-67.23

38.06

-5.84

SKODA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-14.99-21.9

-37-34.4

0.68

178621012690

4270

65096465

0.68

-34.4 -37

-21.9-14.99

TOTAL

%

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

3937.18

160

2900

-98.21-15.15

3149

783015666

-15.15 -98.21

2900

160

3937.18

HONDA

March 2015

655The distance to the best ever March (2013)

Mahindra continues to lose market share as customer preferences

shift to Crossovers

UTILITY VEHICLES

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-35.31

42.19

-11.1

31.08

-11.89

1731

2676

18822117

16151833

-11.89

31.08

-11.1

42.19

-35.31GM

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-23.14

31.58

-60.94-41.6

62.4

269350266

681

1166

71862.4

-41.6-60.94

31.58

-23.14FORCE

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-26.92-16.55

-44.12

17.2822.81

19822712

3250

58164959

4038 22.81 17.28

-44.12

-16.55-26.92TATA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

77.86

-58.44

25.3849.84

-5.91

7566

4254

102378165

54495791

-5.91

49.8425.38

-58.44

77.86

TOYOTA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-9.72-7.05

16.22

29.65

14.76

206722289824636

2119816350

1424714.76

29.65

16.22

-7.05 -9.72MAHINDRA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-4.320.17

324.05

146.77

-8.42

621864996488

1530620677

-8.42

146.77

324.05

0.17 -4.32MARUTI

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-4.77

7784

212.5-95.17-20.24

37543942

5016331415-20.24 -95.17 212.5

7784

-4.77

FORD

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

3.8

-4.84

34.0427.24

11.73

532115126153866

40188

3158428268

11.73

27.2434.04

-4.84

3.8TOTAL

units…

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

20.67

2.59

-23.56

-13.73

32.56

11768

97529506

12436

14416

10875

32.56

-13.73

-23.56

2.59

20.67

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-37.09

-65.4

42.9543.9

15.21

2252

3580

10347

7238

50304366

15.21

43.9 42.95

-65.4

-37.09

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-0.89

-31.77

1.710

31.61

1517315309

224382206420058

15241

31.61

101.7

-31.77

-0.89

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-41.68-23.528.48

311.57

1153

1977

25852383

579

0

311.57

8.48-23.52 -41.68

TOTAL MARUTI

MAHINDRA TATA

WORST March in six years for Vans

March 2015

Soft-top Vans continue to crash as the

rural economy revives slowly

Untimely, unprecedented

rains in parts of the country will

not help the rural economy

Meanwhile Hard-Top vans have

received a second life as there is not

much competition

VANS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

27.53

604.55

-41.59-60.4920.68

593

465

66113

286237

20.68-60.49 -41.59

604.55

27.53VECV

March 2015

23.9%Over previous March

Ashok Leyland leads the market resurrection as

market leader Tata Motors lags

BUSES

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

13.02

-20.24

35.07

-0.71

64.22 677599

751

556560

341

64.22

-0.71

35.07

-20.24

13.02

SML ISUZU

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

23.2

58.23

154

125

7984

58.23

23.2

MAHINDRA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

23.86

-25.91

-7.46

17.41

-0.11

5384

4347

58676340

54005406

-0.11

17.41

-7.46

-25.91

23.86

TOTAL

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

42.93

-41.92

-19.51

23.7

2.17

1911

1337

2302

2860

23122263

2.17

23.7

-19.51

-41.92

42.93

ASHOK LEYLAND

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

12.52

-13.49

-3.88

1.48

-13.05

20491821

210521902158

2482

-13.05

1.48

-3.88

-13.49

12.52

TATA

growth

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

10.1

-17.38-22.39

6.7

23.012497

2268

2745

35373315

2695 23.01

6.7

-22.39-17.38

10.1

VECV

March 2015

19.6jump in Ashok Leyland MCV dispatches

MCVs are turning the bend albeit slowly and the next

few months should see recovery getting stronger

MEDIUM COMMERCIAL VEHICLES

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

17.67

-26.74

-5.66-1.65

39.27919

781

106611301149

825

39.27

-1.65-5.66

-26.74

17.67

SML ISUZU

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-40

-50

6

10

20

0

-50

-40AMW

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

12.43

-25.83

-12.77

-2.23

16.39

1468213059

17607

2018520646

1773916.39

-2.23

-12.77

-25.83

12.43

TOTAL

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

19.62

-39.95

03.55

22.693817

3191

531453145132

418322.69

3.55 0

-39.95

19.62

ASHOK LEYLAND

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

10.1

-30.62

-18.41-12.61

10.18

59735425

7819

9583

109669953

10.18

-12.61-18.41

-30.62

10.1

TATA

%

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-9.55-10.29-15.73

150.2

-23.85

426471

525

623

249327

-23.85

150.2

-15.73 -10.29 -9.55VECV

March 2015

31.05jump in HCV Rigid Axle dispatches, slower than our expectations

VECV is a truck wreck in recent months as Ashok

Leyland and Tata run away with market share

HEAVY COMMERCIAL VEHICLES - RIGID AXLES

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

47.81

-7.43-26.55

98.52 405

274296

403

203

0

98.52

-26.55-7.43

47.81

MAHINDRA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-51.09

-25.14

-46.39

38.38

65.92

201

411

549

1024

740

446

65.92

38.38

-46.39

-25.14

-51.09AMW

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

31.05

-13.16

-39.33

2.44

19.0111416

871110031

1653416140

13562

19.01

2.44

-39.33

-13.16

31.05

TOTAL

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

60.3

-16.21

-32.28

-9.95

18

3812

23782838

41914654

3944

18

-9.95

-32.28

-16.21

60.3

ASHOK LEYLAND

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

26.95

-11.09

-43.43

0.46

15.93 6572

51775823

1029310246

8838

15.93

0.46

-43.43

-11.09

26.95

TATA

%

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

616.67-20-61.54-27.78

5300

86

1215

39

54

1

5300

-27.78 -61.54 -20616.67

VECV

March 2015

2333Tata’s dispatches in the month, the most ever in a March

Everyone except Mahindra & AMW are on a sharp growth

trajectory now as the economy is recovering

HEAVY COMMERCIAL VEHICLES - ARTICS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-41.23

307.14

-74.07

620

67

114

28

108

15

0

620

-74.07

307.14

-41.23MAHINDRA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-25-33.33

-96.47

126.67

-35.9346

170

75

117

-35.9

126.67

-96.47

-33.33 -25

AMW

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

38.33

49.62

-41.84

-8.75

12.57

4042

2922

1953

33583680

3269 12.57

-8.75

-41.84

49.62

38.33

TOTAL

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

59.12

40.63

-26.56-32.98

28.77

1553

976

694

945

1410

1095

28.77

-32.98-26.56

40.63

59.12

ASHOK LEYLAND

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

28.47

50.08

-42.27

-1.413.4

2333

1816

1210

209621262056

3.4 -1.41

-42.27

50.08

28.47

TATA

units…

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

26.35

15.42

-5.85

22.77

51.88

681

539467496

404

266

51.88

22.77

-5.85

15.42

26.35

VECV

March 2015

2706Force Motor’s dispatches in the month, the most ever in a March

The Ambulance market is booming band Force Motors

is gaining big with the Traveller

LIGHT COMMERCIAL PASSENGER CARRIERS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-26.25-22.42

5.433.66

-22.15

222

301

388368355

456

-22.15

3.66 5.43

-22.42-26.25

MAHINDRA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

40.62

22.74

-15.31

5.74

55.69

592

421

343405383

246

55.69

5.74

-15.31

22.74

40.62

SML ISUZU

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

19.92

-4.58-9.05

45.61

0.87

6001

500452445766

39603926

0.87

45.61

-9.05-4.58

19.92

TOTAL

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

532.39

21.45

-15

122.72

20.46

2706

2044

16831980

889738

20.46

122.72

-15

21.4532.39

FORCE

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

6.72

-30.09

-6.12

38.83

-15.4

17631652

23632517

1813

2143

-15.4

38.83

-6.12

-30.09

6.72

TATA

units…

March 2015

11.69…decline in Light Truck sales as small businesses are under pressure

Ashok Leyland and SML Isuzu are the only gainers in

the Light Trucks segment

LIGHT TRUCKS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-42.52-31.54

-51.82

-23.61-15.51

146254

371

770

10081193

-15.51-23.61

-51.82

-31.54-42.52

FORCE

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

14.69

-46.83

90.46

25682239

4211

2211

90.46

-46.83

14.69

ASHOK LEYLAND

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-11.69

-18.03

-22.78

4.32

10.15

28783259

3976

514949364481

10.15

4.32

-22.78

-18.03

-11.69

TOTAL

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-22.15

-46.88

-1.27

80.07

-42.05

225289

544551

306

528

-42.05

80.07

-1.27

-46.88

-22.15

MAHINDRA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-13.59

-23.82-27.19

1.98

16.78

17492024

2657

36493578

3064

16.78

1.98

-27.19-23.82

-13.59

TATA

%…

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-24.16

18.05

-12.62-17.66

73.03496

654554

634770

445

73.03

-17.66 -12.62

18.05

-24.16

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

131.63

-16.95-22.37

19.69

-54.48

227

98118

152127

279

-54.48

19.69

-22.37 -16.95

131.63

SML ISUZU

VECV

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-16.25

7.14

18.79

13.049.04

13126

1567214627

1231310893

9990 9.0413.04

18.79

7.14

-16.25

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-14.31

-29.78

17.05

39.18

16.21

2776732405

46145

39424

2832624375

16.21

39.18

17.05

-29.78

-14.31

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-17.37

-48.3

13.2

49.1

24.75

1144313849

26788

23665

15872

12723

24.75

49.1

13.2

-48.3

-17.37

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-7.76

164.84

-63.5

-11.76-26.65

535580

219

600680

927

-26.65-11.76

-63.5

164.84

-7.76

TATA MAHINDRA

PIAGGIO TOTAL

39.8% decline from March 2013 peak

March 2015

Decline in Micro-trucks

stabilising even though still at double digit

levels

Ace and Maxximmo

dispatches lead the decline

Dispatches are at the lowest levels in the last five

years but we may be at the end of

the fall now

MINI / MICRO TRUCKS

March 2015

60.36…Honda’s marketshare in Scooters as of March 2015 dispatches

Honda is steadily eating away Hero’s share of the market.

Between Feb and March, Honda gained 3.5%

SCOOTERS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-24.81

120.96 16399

21811

9871

120.96

-24.81YAMAHA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

22.31

-55.29

25002044

4572

-55.29

22.31

PIAGGIO

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

511.44

65.62

-22.97-10.16

49.69

5233846967

28359

3681740980

27376

49.69

-10.16-22.97

65.62

11.44

TVS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-6.03

22.1130.64

9.63

51.7358720

62491

51176

3917335732

23550

51.73

9.63

30.6422.11

-6.03

HERO

%…

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

148.02

-49.43-57.78

-0.160.14

6751

2722

5383

127501277112753

0.14 -0.16

-57.78 -49.43

148.02

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-15.68

12.55

-31.44

44.28

23.8220243

2400721331

31114

2156517416 23.82

44.28

-31.44

12.55

-15.68SUZUKI

MAHINDRA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

21.79

52.02

-6.55

72.45

3.18

238950

196191

129060138109

8008577618

3.18

72.45

-6.55

52.02

21.79

HONDA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

11.14

42.63

-3.18

34.97

20.38

395901356233

249752257963

191133158775 20.38

34.97

-3.18

42.63

11.14

TOTAL

March 2015

75004Bajaj Auto’s dispatch volume, its lowest in six years

Another month of decline for the segment indicating

weakness in the rural economy and changing

buyer trends

MOTORCYCLES <125cc

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-24.95-29.78-26.93

87.31

-3.5

31834241

6040

8266

44134573

-3.5

87.31

-26.93 -29.78 -24.95YAMAHA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-34.85

-10.48-7.98

27.92

5.1675004

115125128605

139760

109255103891

5.16

27.92

-7.98 -10.48

-34.85BAJAJ

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-8.75-3.28

-9.66-16.3

22.8130052

329333405137692

45033

3666822.81

-16.3-9.66

-3.28-8.75

TVS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

3.29

14.01

-13.04

2.19

21.88

454956440485386371

444324434812

35674621.88

2.19

-13.04

14.01

3.29

HERO

units

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5-68.73

830.14

5075

16231

1745

830.14

-68.73

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-58.43

8.01

1778

42773960

2397

8.01

-58.43

SUZUKI

MAHINDRA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-21.64

68.2847.87

372.97

-25.53

116083

148142

88031

59533

1258716901-25.53

372.97

47.87 68.28

-21.64HONDA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-9.89

17.36

-6.24

14.1716.83 686131

761434

648803691972

606100518779

16.8314.17

-6.24

17.36

-9.89TOTAL

March 2015

6747…Hero MotoCorp’s dispatches…lowest March ever if not for last year

Low bases help Suzuki and Hero deliver stunning

growth

MOTORCYCLES 125cc - 250cc

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

10.30.68

-7.790.83

60.88

220581999919864

2154321366

1328160.88

0.83-7.79

0.6810.3

YAMAHA

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

8.442.61

-25.11-36.28

21.93

58844542655288670622

11082690893 21.93

-36.28-25.11

2.618.44

BAJAJ

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

14.56

1.94

-20.53

-34.51

23.57

139111121430119118

149885

228871

185211

23.57

-34.51

-20.53

1.94

14.56

TOTAL

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

141.4

-79.82-53.92

-11.36

35.94

67472795

13849

3005533908

24944

35.94

-11.36

-53.92-79.82

141.4

HERO

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

-1.6

31.37

49.96

-65.96

5.242941229890

22752

15172

4457742359

5.24

-65.96

49.96

31.37

-1.6

HONDA

units…

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

21.1

51.85

-17.49-9.25

30.49

1727614266

93951138612547

9615 30.49

-9.25-17.49

51.85

21.1

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

2114.88

-42.2-66.4-80.437.1

4762

2153721107

5647

4119

37.1 -80.4 -66.4 -42.2

2114.88

SUZUKI

TVS

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

69.52812

479

11

69.52

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

42.61

101.03

36.1847.07

36.33

34279

24037

119578780

59704379

36.3347.07

36.18

101.03

42.61

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5

41.8

95.78

36.9245.23

36.23

32854

23170

118358644

59524369

36.2345.23

36.92

95.78

41.8

Mar-1

0

Mar-1

1

Mar-1

2

Mar-1

3

Mar-1

4

Mar-1

5207.94

59.49

-24.04

388

126

79104

-24.04

59.49

207.94

ROYAL ENFIELD BAJAJ-KTM

HARLEY-DAVIDSON TOTAL

11 units…Street’s lead over Continental GT

March 2015

At nearly 42% growth, Big

Bikes continue to race ahead at a scorching pace

Smaller players like KTM,

Harley-Davidson and Triumph grew much faster than

Royal Enfield

However, REML defines the

segment with a 95%+ market

share

MOTORCYCLES > 250cc