Embed Size (px)
DESCRIPTION
Auto Centro at Essendon Fields is a planned destination automotive precinct which opened in 2008 and has continued to grow ever since.
Citation preview
AUTO CENTRO
THE ULTIMATE CAR SHOWROOM
– 16 leading brands– Over 70,000 cars bought since 2008– $50m stage 3 released 2015– Only 6 new dealerships remaining– 4 new dealerships opening 2016
AUTO CENTRO
Truly Unique DestinationAuto Centro at Essendon Fields is a planned destination automotive precinct which opened in 2008 and has continued to grow ever since.
Auto Centro has rapidly established itself as the fastest and easiest place in Melbourne to buy a new or certified/approved used car. It is a truly unique destination that cannot be replicated elsewhere in Melbourne.
– Unprecedented effortless choice and competitive sentiment
– Ease of access with unparalleled surrounding road network
– Pedestrian friendly premium environment including landscaping
– Single site with dedicated management team– Better parking than high street locations– Precinct promotional fund with regular precinct sales– Maximum operational efficiency including rear site
access and easy access to on-site pre-delivery centre– Unrivalled location to capture the business traveller– Environmental initiatives– New on-site café opening 2016– The Australian Events Centre within a 5-minute walk
with indoor/outdoor exhibition space for events & car launches (opening November 2016)
Proven FormulaThe concept has proved incredibly successful with over 70,000 cars bought since 2008. In the past 12 months, more than 15,000 cars have been purchased.
Current brands are experiencing outstanding sales and service volumes.
– Hyundai committed to new 11,000m2 site– Kia relocation from temporary location to 1,074m2
– Mazda facility expanded by 1,443m2
– Toyota facility expanded by 1,410m2
– Honda facility expanded by 2,024m2
Auto Centro is ExpandingAuto Centro currently represents 15 brands in 11 dealerships within a 700 metre walkable stretch. With over 80% of the new car market represented, there is no need for customers to drive from dealership to dealership all over Melbourne.
The success of Auto Centro has triggered the expansion of “Auto Centro Stage 3” meaning there will be over 20 world class brands for customers to choose from in the one location – an offer unprecedented in the Australian car industry. Stage 3 will add a further 75,000m2 of dealership sites taking the total Auto Centro area to over 200,000m2 or the equivalent of 11 MCG ovals.
Last OpportunityThis is the final stage of Auto Centro. No further sites will be available after the current allocation.
Auto Retail & Office Precinct– Situated on the eastern side of Auto Centro – 5,000m2 of auto related business space
released in 2015– Suitable uses include regional support and training
facilities, retail and satellite dealerships– Benefit from high traffic– High visibility– Flexible unit size accommodation– Adjacent car park
“Since opening in 2008 at Auto Centro, our dealership has gone from strength to strength. We have outgrown our current dealership and looking forward to moving into our bigger and better showroom mid-2016.” Tony Dilorenzo, Dealer Principal at Hyundai.
AVAILABLE SITES 1. 4,800 m2² 2. 4,400 m2² 3. 4,200 m2² 4. 5,100 m2² 5. 3,500 m2² 6. 4,500 m2²
OPENING 2016 7. Subaru (Open) 8. Kia (Open) 9. Hyundai 10. Holden (2017) 11. Kia Regional office and training centre
OFFICE OR SHOWROOM 250 - 1,000 m2
Under offer
EXISTING BRANDS 17. Ford 18. Chrysler, Jeep, Dodge, Alfa Romeo and Fiat 19. Mitsubishi 20. Nissan 21. Volkswagen 22. Honda 23. Mazda 24. Toyota
AUTO CENTRO MASTERPLAN
12-14.15-16.
27% OF CUSTOMERS DROVE 20 MINUTES OR MORE TO VISIT AUTO CENTRO
AUTO CENTRO
Recent research conducted at Auto Centro (150 face-to-face intercepts) found that customers came from a total of 62 different post codes. Individuals came from as far as Gisborne and Romsey in the North West and Frankston and Warneet in the South East.
In addition to the local resident population, Auto Centro provides unprecedented exposure. Vic Roads 2013 data highlights 130,000 vehicles travelling past Auto Centro daily.
Maribyrnong Brunswick Northcote
CBD
Footscray Carlton 19min
Sunshine
Prahran
Point Cook
Caroline Springs 20min
Taylors Lakes
Melbourne Airport
Melton 30min
Altona
Williamstown 24min
Oakleigh
BoxHill
AutoCentro
Hoppers Crossing
Rockbank
Diggers Rest
Sunbury 20min
Mickleham 19min
Craigieburn 18min
Epping
Bundoora 18min
Coburg
Malvern
Hawthorn
Rosanna
Ivanhoe
Reservoir
BullaRoxburgh Park
EssendonSt Albans
GlenroyTullamarine
Doreen 29min
14%16-20min
11%11-15 min
33%6-10 min
Unrivalled Location, Connectivity and ExposureAuto Centro is located in Melbourne’s burgeoning North-West surrounded by major industrial, commercial and residential uses including the suburbs of Airport West, Niddrie, Essendon and Strathmore.
More than 367,000 residents live within 15 minutes drive of Auto Centro, while up to 1.6 million live within 30 minutes. These figures are projected to grow to over 400,000 and 1.8 million respectively by 2026. This represents some 35% of the total Melbourne metropolitan population.*
Fewer sites in Melbourne would serve a larger regional population within a 30 minute drive time.
* Sources: All figures based on 2011 SA1 boundary definition,
Location report May 2014; Abs; FORECAST .ID
Maribyrnong Brunswick Northcote
CBD
Footscray Carlton 19min
Sunshine
Prahran
Point Cook
Caroline Springs 20min
Taylors Lakes
Melbourne Airport
Melton 30min
Altona
Williamstown 24min
Oakleigh
BoxHill
AutoCentro
Hoppers Crossing
Rockbank
Diggers Rest
Sunbury 20min
Mickleham 19min
Craigieburn 18min
Epping
Bundoora 18min
Coburg
Malvern
Hawthorn
Rosanna
Ivanhoe
Reservoir
BullaRoxburgh Park
EssendonSt Albans
GlenroyTullamarine
Doreen 29min
14% 30min +
15%0-5 min
13%21-30min
14%16-20min
For more information, please visit: www.ef.com.au
Mark BlamphinDevelopment ManagerEssendon Fields P/L
+61 412 899 [email protected]
