The explosion in digital advertising has created extraordinary fragmentation in media planning processes. It’s 2013 and a large majority of planners are still getting by withemail, word documents, spreadsheets and PDFs. There simply are not enough hours in a day, week or year to effectively and efficiently manage and track campaigns using these outdated and cumbersome tools.

Centro Planner’s cloud-based software has an intuitive workflow and user experience making adoption simple and straightforward for all levels of planners and buyers. Knowledge from more than 20,000 campaigns is integrated into the system and accessible with a single click.

Centro Planner is the industry's first digital media software built for planners by planners. It automates, documents and consolidates every step of the digital media buying process. By streamlining and simplifying repetitive, manual tasks, planners can now execute campaigns faster so they can invest more time on high value, client-facing output like campaign strategy and analytics.

Centro Planner incorporates more than a decade of media know-how gleaned from serving more than 1,000 agencies and 20,000 campaigns across all digital display platforms and ad media types.

Centro Planner gets your team organized around a single system of recordfor the entire planning and buying process.

Provides a central location for all RFPs, proposals, negotiationsand communications.

Houses all negotiated plans and CPMs so planners will have benchmarks that can be referenced for future campaigns.

Provides a complete audit trail for all campaign activity for betterleverage with publishers and greater transparency with clients.

Created For Planners By Planners

Centro Knows Media Logistics

Get Organized and Boost Productivity

WITH CENTRO PLANNER

CREATE OPERATIONALADVANTAGE

Intuitive User Experience

Centro empowers digital teams with proven media logistics services and software. Centro Planner is modern media software designed to reduce the level of effort required to plan and execute campaigns across multiple screens and platforms.

Email us at medialogistics@centro.net to find out how Centro’s innovative technology can help your agency do more faster – freeing your teams to spend more time on strategic, client-facing work.

Call us at 1-800-943-2160 to learn more, or visit us at www.centro.net/planner to watch a brief demo or sign up for a free trial.

Empower Digital Media Leaders

Product Features

Manage Everything in One PlaceClients, media plans, publishers, contacts, communications and insertion orders.

Media plans are centrally stored by agency client and team members can receive alerts based on important campaign updates.

Choose the Right Publisher Sites QuicklyCentro Planner comes delivered with more than 13,000 publishers and vendors.

Easily create and store any number of contacts and link them to your favorite or most frequently used publisher.

Collaborate with Publishers and Team MembersRFP Creation: Easily build and send RFPs with personalized messaging and structured media briefs.

Communication: Manage and track all RFP communications, comments and changes on a color-coded collaboration dashboard.

Plan Edits: Quickly edit and resubmit media plans inside the browser instantly with publishers through any number of revision cycles.

Media Schedules and Allocation ChartsAutomatically build media schedules which can be easily shared with clients.

Automatically build charts showing where your money is being spent by publisher or ad unit.

Submit Digital Insertion OrdersOnce a plan is finalized, easily send insertion order with terms and conditions to publishers to sign contracts and receive site approval using Centro’s secure digital signature technology.

Manage contract revisions both before and after the insertion order.

Integration with DoubleClick for AdvertisersEasily port your approved media plan into your DFA ad server with a one-click process.

Easy Export CapabilityExport media plans to .csv or Excel files for offline use and import into third-party media logistics systems.

Publishers connect through an intuitive interface that requires no training.