Australian Dragon Boat Federation Corporate Style GuideAustralian Dragon Boat Federation | Corporate Style Guide 4 Currently AusDBF and the eight state members present themselves differently

Australian Dragon Boat Federation | Style Guide 1

Australian Dragon Boat FederationCorporate Style Guide

Australian Dragon Boat Federation | Corporate Style Guide 2

ContentsIntroduction 3Objective 4

NATIONAL LOGO 5Australian Dragon Boat Federation Logo 6Australian Dragon Boat Federation 7Incorrect Use 8

FEDERATION LOGOS 9Australian Dragon Boat Federation 10Dragon Boat Australian Capital Territory 11Dragon Boat New South Wales 13Dragon Boat Northern Territory 15Dragon Boat Queensland 17Dragon Boat South Australia 19Dragon Boat Tasmaina 21Dragon Boat Victoria 23Dragon Boat Western Australia 25

THE AURORAS 27Auroras Logo 28Auroras - Australian Dragon Boat Team 29


IntroductionEveryone has a signature, mark or distinctive trait that is all their own. A distinctive print we leave on cheques, forms and other legal documents. It is the graphic representation of who we are as individuals, and the proof of our true identity. Similarly, every company has a logo to identify itself.

Preserving the integrity of a logo is of great importance to any organisation, since altering or modifying it in any way would weaken the bond of confidence established between that company and its customers.

A logo is also symbolic of an organistaions character. In order to make sure it is instantly recognisable and convey a consistent message, it is of vital importance that the same logo be used in all communications. When a logo is used correctly, advertiser recognition is instant and the consumer knows exactly who’s behind the message.

This style guide and the logos it contains, is designed to finally give the Australian Dragon Boat Federation and its members a strong unified identity in the marketplace.


Currently AusDBF and the eight state members present themselves differently. When compared to the bodies that have aligned themselves with consistent branding, as well as administratively, our image is one of complete disconnection, disunity and mixed messages:

The consistent branding and alignment of logos will complement the other activities being undertaken by AusDBF as a result of the September 2011 Strategeic Planning meeting, including the development of a media kit, key messages and common language, and promotional photos and imagery. Clearly, the introduction, development and implementation of other common practices and procedures, including race rules, sweep guidleines, coaching courses, and nationally selected team, indicates that a new and stronger set of principles and values around our

Currently AusDBF and the eight state members present themselves differently. When compared to the bodies that have aligned themselves with consistent branding, as well as administratively, our image is one of complete disconnection, disunity and mixed messages:

The consistent branding and alignment of logos will complement the other activities being undertaken by AusDBF as a result of the September 2011 Strategeic Planning meeting, including the development of a media kit, key messages and common language, and promotional photos and imagery. Clearly, the introduction, development and implementation of other common practices and procedures, including race rules, sweep guidleines, coaching courses, and nationally selected team, indicates that a new and stronger set of principles and values around our

ObjectiveThe AusDBF Strategic Planning meeting held in Melbourne, September 2011, established clear lines of responsibilities and a new focus on unity, cohesion, cooperation.

Branding and appearance was at the heart of discussions and strong support from across the states and the national body for a ‘re-badging’ of the Federation to a consistent series of artwork for National and State logos.

It was agreed that the result of consistent branding and common logos produced a clear message to members and observers, that:

State and National peak bodies were aligned and cooperative. • Rules and administration of the sport was consistent across the country. • Minimum and consistent standards and professionalism across the bodies would be • found. The ‘product’ - be it the sport, development programs, strategic objectives, etc – was • agreed to and common. The sport was immediately identifiable, regardless of whether a National, State or • regional logo was seen.


NATIONAL LOGO


Australian Dragon Boat Federation LogoThe AusDBF logo is a clean, clear re-interpretation of the original logo, with the main goal of identifying the sport of Dragon Boat on a National level. The main alterations from the old to new logo include;

A reduction in the number of colours.• Refining of the dragon head outline.• Clarification of the text component by choosing a clean solid font.• Unifying the logo by drawing up the gold background frame.•

Southern Cross Key identification element common across all federation members.

Background Panel The solid background serves as the anchor for the entire logo.

Stylised Dragon A new dragon head has been stylised

to reflect a more identifiable and prominent link to the sport.

Text Band Key identification area. The only section which varies across each of the member

and National logos.


Australian Dragon Boat FederationPictured are the colour and grey scale reproductions of our identity that are correct and legible. The logo may be produced in either four colour or PMS.

The logo can be represented in both positive and negative variations. This allows it to be used across different visual contexts while maintaining design integrity and consistency.

The positive version is favoured in all applications however to ensure optimal legibility, please select the variation that provides the best possible contrast for your situation.

Always use the electronic versions made available from the AusDBF committee. Do not attempt to recreate these logos.

PMS: 7438CCMYK: 85 - 0 - 100 - 55RGB: 136 - 82 - 0

PMS: 109CCMYK: 0 - 10 - 100 - 0RGB: 255 - 220 - 0

PositiveC

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Negative

CMYK: 100% Black

CMYK: 30% Black


Incorrect UseBelow are examples of what we DON’T want to see. These are INCORRECT applications of our identity and should be avoided at all times. Some basic rules of thumb are:

Colours should never be altered or diluted.• Colours should always remain exactly as previously shown.• Logo should never be changed, shifted or replaced in any way.• Exclusion zone must not be reduced.• Logo should never appear on different and random backgrounds.• Each federation member logo must adhere to the same rules.•

Graphic ElementsNo text or images can be

positioned on, around or withinthe logo.

Exclusion ZoneAll text and graphics must be kept

away from the logo so that thebrand is prominent.

Graphic ElementsGraphics and text must not be

moved or deleted.

Modifying The LogoThe logo must not be modified or

extended in any way.

Rotating The LogoThe logo must not be rotated or

placed on an angle.

Photo BackgroundsThe logo must not be placed

on any photo background thatinterrupts or breaks the image.

Graphic BackgroundsThe logo must not be reproducedon a patterned background thatinterrupts or breaks the image.

Stretching and SkewingThe logo must not be stretched,

skewed or moved.


FEDERATIONLOGOS


Australian Dragon Boat FederationThe logo of each Federation member is a derivative of the AusDBF logo. The consistent branding and alignment of logos will complement the other activities being undertaken by AusDBF as a result of the September 2011 Strategic Planning meeting.

Clearly, the introduction, development and implementation of other common practices and procedures, including race rules, sweep guidelines, coaching courses, and nationally selected team, indicates that a new and stronger set of principles and values around our cooperation and work as a federation is in place.

The single best and most powerful thing AusDBF and state bodies can do to communicate these values and goals to our members, media, government bodies and public is to express our common goals and quality of governance and practices through our branding.


Dragon Boat Australian Capital TerritoryPortrait VersionPictured are the colour, grey scale and mono reproductions of the Dragon Boat Australian Capital Territory identity that are correct and legible. The logo may be produced in either four colour or PMS.




PMS: 2945CCMYK: 100 - 45 - 0 - 14RGB: 0 - 105 - 170

PMS: 109CCMYK: 0 - 10 - 100 - 0RGB: 255 - 220 - 0

PositiveC

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Negative

CMYK: 100% Black

CMYK: 30% Black


Landscape Version

Pictured are the colour, grey scale and mono reproductions of the Dragon Boat Australian Capital Territory identity that are correct and legible. The logo may be produced in either four colour or PMS.

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Dragon Boat New South WalesPortrait VersionPictured are the colour, grey scale and mono reproductions of the Dragon Boat New South Wales identity that are correct and legible. The logo may be produced in either four colour or PMS.




PMS: 647CCMYK: 100 - 56 - 0 - 23RGB: 0 - 85 -149

PMS: 544CCMYK: 30 - 6 - 0 - 0RGB: 173 - 213 - 241

PositiveC

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Negative

CMYK: 100% Black

CMYK: 30% Black


Landscape Version

Pictured are the colour, grey scale and mono reproductions of the Dragon Boat New South Wales identity that are correct and legible. The logo may be produced in either four colour or PMS.

Col

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Dragon Boat Northern TerritoryPortrait VersionPictured are the colour, grey scale and mono reproductions of the Dragon Boat Northern Territory identity that are correct and legible. The logo may be produced in either four colour or PMS.




PMS: Pantone BlackCMYK: 0 - 0 - 0 - 100RGB: 0 - 0 - 0

PMS: 138CCMYK: 0 - 42 - 100 - 1RGB: 245 - 160 - 26

PositiveC

olou

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scal

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Negative

CMYK: 100% Black

CMYK: 30% Black


Landscape Version

Pictured are the colour, grey scale and mono reproductions of the Dragon Boat Northern Territory identity that are correct and legible. The logo may be produced in either four colour or PMS.

Col

our

Gre

y sc

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Mon

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Dragon Boat QueenslandPortrait VersionPictured are the colour, grey scale and mono reproductions of the Dragon Boat Queensland identity that are correct and legible. The logo may be produced in either four colour or PMS.




PositiveC

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scal

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ono

Negative

PMS: 690CCMYK: 0 - 97 - 0 - 59RGB: 125 - 0 - 73

PMS: 109CCMYK: 0 - 10 - 100 - 0RGB: 255 - 220 - 0

CMYK: 100% Black

CMYK: 30% Black


Landscape Version

Pictured are the colour, grey scale and mono reproductions of the Dragon Boat Queensland identity that are correct and legible. The logo may be produced in either four colour or PMS.

Col

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Mon

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Dragon Boat South AustraliaPortrait VersionPictured are the colour, grey scale and mono reproductions of the Dragon Boat South Australia identity that are correct and legible. The logo may be produced in either four colour or PMS.




PMS: 2758CCMYK: 100 - 80 - 0 - 26RGB: 1 - 58 -129

PMS: 485 CCMYK: 0 - 95 - 100 - 0RGB: 238 - 50 - 36

PositiveC

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rey

scal

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Negative

CMYK: 100% Black

CMYK: 30% Black


Landscape Version

Pictured are the colour, grey scale and mono reproductions of the Dragon Boat South Australia identity that are correct and legible. The logo may be produced in either four colour or PMS.

Col

our

Gre

y sc

ale

Mon

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Dragon Boat TasmainaPortrait VersionPictured are the colour, grey scale and mono reproductions of the Dragon Boat Tasmania identity that are correct and legible. The logo may be produced in either four colour or PMS.




PMS: 368CCMYK: 57 - 0 - 100 - 0RGB: 123 - 193 - 67

PMS: 188CCMYK: 97 - 100 - 50 - 0RGB: 139 - 15 - 4

PositiveC

olou

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scal

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Negative

CMYK: 100% Black

CMYK: 30% Black


Landscape Version

Pictured are the colour, grey scale and mono reproductions of the Dragon Boat Tasmania identity that are correct and legible. The logo may be produced in either four colour or PMS.

Col

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Mon

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Dragon Boat VictoriaPortrait VersionPictured are the colour and mono reproductions (grey scale not required) of the Dragon Boat Victoria identity that are correct and legible. The logo may be produced in either four colour or PMS.




PMS: 654CCMYK: 100 - 67 - 0 - 38RGB: 0 - 61 - 121

PMS: WhiteCMYK: 0 - 0 - 0 - 0RGB: 255 - 255 - 255

PositiveC

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CMYK: 100% Black

CMYK: 30% Black

Gre

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/ Mon

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Landscape Version

Pictured are the colour and mono reproductions (grey scale not required) of the Dragon Boat Victoria identity that are correct and legible. The logo may be produced in either four colour or PMS.

Col

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/ Mon

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Dragon Boat Western AustraliaPortrait VersionPictured are the colour, grey scale and mono reproductions of the Dragon Boat Western Australia identity that are correct and legible. The logo may be produced in either four colour or PMS.




PMS: Pantone Black CCMYK: 0 - 0 - 0 - 100RGB: 0 - 0 - 0

PMS: 109CCMYK: 0 - 10 - 100 - 0RGB: 255 - 220 - 0

PositiveC

olou

rG

rey

scal

eM

ono

Negative

CMYK: 100% Black

CMYK: 30% Black


Landscape Version

Pictured are the colour, grey scale and mono reproductions of the Dragon Boat Western Australia identity that are correct and legible. The logo may be produced in either four colour or PMS.

Col

our

Gre

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Mon

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THE AURORAS


AUSDBF - “AURORAS” LOGO PROPOSALPOSITIVE AND NEGATIVE VERSIONS

Colour Black and White

Auroras LogoSelected technical words and phrases used in dragon boat paddling have been used to develop the visual framework of the logo.

Lift - Straight - Dynamic - Hard - Reach - Power - Strength - Phase - Rip - Edge

By using these themes the logo also aims to capture the energy and fun of the sport of dragon boating. Resulting in a bold, strong and dynamic visual symbol that will help identify the Auroras and Australia on the world sporting stage.

Graphic representation of the Aurora bands of light

The “Auroras text band” sits on top of the background graphic and can be isolated for use separate use as a screen print detail etc.

A simple colour palette is used that will allow good reproduction across multiple media, including screen printing. High contrast also allows for maximum visual impact and quick identification.

The triangular base shape portrays a position of strength and power

The inclusion of paddle blades helps to identify the sport.

The subtle inclusion of Aboriginal style imagery is used to help truly identify the Auroras as a national Australian team. It is hoped that this will also increase the desirability of any Auroras merchandise or clothes at International events.


Auroras - Australian Dragon Boat TeamPictured are the colour and grey scale reproductions of the Auroras logo that are correct and legible. The logo may be produced in either four colour or PMS.




PMS: 553CCMYK: 59 - 0 - 53 - 80RGB: 17 - 68 - 50

PMS: 158CCMYK: 0 - 61 - 97 - 0RGB: 254 - 128 - 37

PMS: 136CCMYK: 0 - 27 - 76 - 0RGB: 254 - 191 - 87

Positive

CMYK: 100% Black

CMYK: 60% Black

CMYK: 30% Black

Negative

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Australian Dragon Boat Federation Corporate Style Guide V1

September 2012

www.ausdbf.com.au

Documents

Australian Dragon Boat Federation Corporate Style GuideAustralian Dragon Boat Federation | Corporate Style Guide 4 Currently AusDBF and the eight state members present themselves differently