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Hawai‘i Tourism China Contact

Beijing - Covering Northern China Address: Room 412, Lido Office Tower Building, No.6 Jiangtai

Road, 100004 Beijing P.R. China

Tel: +8610-64384924

E-mail: beijing@hawaiitourism.com.cn

Contact Person: Ms. Ivy Gao - Account Director

Shanghai - Covering Eastern China Address: Room 1512, Shui On Plaza, No. 333 Huai Hai Road,

200021 Shanghai, P.R. China

Tel: +8621-63858515

E-mail: shanghai@hawaiitourism.com.cn

Contact Person: Ms. Elsa Sun - MCI manager

Guangzhou - Covering Southern China Address: Room 2412, South Tower, Guangzhou World Trade Centre,

Huan Shi Dong Road 510095 Guangzhou, P.R. China

Tel: +8620-87609545

E-mail: guangzhou@hawaiitourism.com.cn

Contact Person: Ms. Janet Huang - Manager, Guangzhou

Chengdu - Covering Southwest China Address: Room 1603B, Plaza Central, No, 8 Shun Cheng Dajie,

Chendu, 610016, Sichuan P.R. China

Tel: +8628-61326793

E-mail: chengdu@hawaiitourism.com.cn

Contact Person: Ms. Freda Hua - Manager, Chengdu

ALOHAJuly is the month of MICE, Hawai‘i Tourism China, together with MEET Hawai‘i, Island chapters and Hawai‘i industry partners have successfully launched MCI Sales Missions in Beijing and Shanghai which achieved a good harvest. Cuisine, wine, golf and romance of Hawai‘i have attracted the eyesight of China, long reports are covered by Chinese media in July.

The hot heat of summer is going to fade, but the passion of Hawai‘i Tourism China will keep burning all the year round.

Hawai‘i Tourism China Team

Noteworthy facts of the International Forum on Chinese Outbound Tourism (IFOCOT) 2014The International Forum on Chinese Outbound Tourism (IFOCOT) 2014 was held in Beijing recently. The Forum this year was focus on emerging island destinations, opportunities and challenges that travel agencies facing with, and the developments and trends of the outbound travel. Some noteworthy facts and information revealed at the Forum including: - Among the 98.1 million Chinese outbound travelers in 2013, 69% traveled to Asian countries, 12% to European countries, and 9% to American countries.- In 2013, outbound travelers arranged by North China travel agencies took up 19% of the national total outbound travelers; outbound travelers arranged by East China travel agencies took up 36%; and outbound travelers arranged by South China travel agencies took up 21%.2014-2015 outbound travel trends predicted at the Forum:- China outbound travel market will keep growing;- Demands of Chinese outbound travelers are becoming diversified, individualized, and fragmented;Quantity of high-end customized travel products will keep increasing;- Outbound consumption goods will expand from luxury goods to daily necessities; - FIT market will tip towards the long distance destinations;

- Fast development of OTA will help to diversify the business patterns in the tourism industry.

The latest Hotels.com® Chinese International Travel Monitor (CITM), published today, reveals just how much technology has become a powerful element in the decision-making mix of this critical sector, following another record year for travel and spending.- For the first time, more than half of the Chinese travelers surveyed say they now book their hotel accommodation either via the web or mobile apps, up from 45% in 2013. Just under half use online accommodation websites and online reviews sites to research their trips and a third check social media. Eighty-four percent share their photos and experiences on social media during and after an international trip. The provision of free Wi-Fi is chosen as the most important service in a hotel by 59%.- More than half of the hoteliers surveyed say that they have seen an increase in the number of Chinese guests in the previous 12 months while 36% believe that the influx of Chinese tourists is one of the factors that will have the most impact on their business in the next 12-24 months.- Two-thirds of the Chinese consumers questioned say that they now prefer to travel independently, up five percentage points on 2013, while more than 60% of hoteliers have seen a boost in the number of independent travelers in the last two years. This is the clearest indication yet of the move away from the previous preference for group travel.

NEWS China Market Updates

2014 China MCI Sales Mission was successfully held both in Beijing and Shanghai.

July 29th and 31st, China MCI Sales Mission was held respectively in Beijing and Shanghai. 9 Hawai‘i participants came to China market for meeting with domestic key MCI agents, aim at better promoting Hawai‘i MCI in China market through building and developing relationships with key agents in China market, increasing Chinese MCI professionals' knowledge of their products and services, and engaging with as well as learning about China market and the way people prefer to do business. Hawai‘i island chapters and industry partners got the opportunity to have one to one meetings with the top 20 MICE buyers in Beijing and Shanghai, meanwhile they got the platform to introduce their MCI resource to more than 120 travel agents from MCI industry of China.

EVENTS In July

Lucky draw in Beijing

Opening Speech delivered by Mr.Brian A. Lynx,Vice President,Meetings, Conventions and Incentives,Hawai‘i Tourism Authority

Group photo in Beijing

Presentation by Hawai‘i Partners

Lucky draw in Shanghai One to One meeting in Shanghai

Hawai‘i Tourism China sincerely appreciate the below partners for introducing the MCI resources of Hawai‘i to China market which gave a necessary education to the MCI industry partners. MEET Hawai‘i, O‘ahu Visitors Bureau, Big Island Visitors Bureau, Maui Visitors & Convention Bureau, Kaua‘i visitors Bureau, Hawaiian Airlines, Kualoa Ranch, Pan Pacific Enterprises Group Inc., Dragon Tours & Travel Inc., and Galaxy Tour.

This is the debut of Hawai‘i in Chinese market as a MICE destination which has given Chinese market a full side knowledge of the MICE resources of Hawai‘i.

Hawai‘i Cuisine, Next Foodie Frontier

Condé Nast Traveler, one of the most popular travel magazine in China has published a 8 pages cover story themed as “Hawai‘i Cuisine, Next Foodie Frontier” in July. Story covered the famous local cuisine, wine, food market and hotels of Hawai‘i which portrait Hawai‘i as the Heaven of Food and Wine.

Condé Nast Traveler is a luxury and lifestyle travel magazine published by Condé Nast. The magazine has won twenty-five National Magazine Awards.

Hawai‘i, Your Romance Get Away

Golf Vacation + Lifestyle, most welcomed magazine in China published a Hawai‘i themed story in July. It provided a full sides guidance of the Golf courses in Hawai‘i, meanwhile, hotels in all the other islands also have been recommended. Except for Golf, the Romantic stories of the famous person like Bill Gates taken place in Hawai‘i have also been published.

Golf Vacation + Lifestyle , most reputed and professional golf magazine in China.

Media Exposure

Aloha, Hawai‘i Menuet

O‘ahu, Kaua‘i and Big island are covered in the Elite Traveler in July. The beautiful and clean sea, white and soft beach, and the romantic atmosphere of Hawai‘i are fully introduced.

Elite Traveler, the FIT designed magazine of C-trip, most overwhelming OTA in China.

TV Media ProgramHawai‘i Tourism China will work with Beijing Television for the Hawai‘i Cuisine and Wine Festival shooting program in September. This spectacular program believed to attract eyesight of Chinese traveler through the exotic cuisine and wine of Hawai‘i which will finally promote Hawai‘i as an unique and charming destination.

You are invited to participate CITM 2014China International Travel Mart (CITM) is the largest professional travel mart in Asia. It will provide a perfect platform by uniting an elite class of buyers with quality suppliers from China and around the world.This year, Hawai‘i Tourism China will have an independent booth near the Brand USA Pavilion. Hawai‘i Tourism China (HTC) hereby sincerely invites stakeholders and industry partners in Hawai‘i to join hand with us to attend this event.

The registration fee for each company to participate at CITM 2014 Hawai‘i Pavilion is US$1,500 which covers below costs;- A promotion area in CITM Hawai‘i Booth, size of around 3 ㎡, with storage space. - Market briefing in Shanghai.- Exposure via HTC official Weibo and WeChat, newsletter to agents, and other accessible media platforms.- Valuable meeting appointment arrangement.※Hawai‘i participants are responsible for all other costs for attendance including airfares, accommodation and transfers.

The deadline for registration is August 31,2014. You are welcomed to start the registration by contacting with Ms. Claire, guangzhou@hawaiitourism.com.cn, +86 20 87300366

Venue: Shanghai New International Expo CentreDate: November 14-16,2014

B2C account(Account Name: Hawaiitourism) is for tourist, focusing on destination introduction and culture sharing. HTC would like to invite Hawai‘i industry partners to share your information with agents or tourists according to these two channels.

- Hawai‘ i Tourism Updates to Chinese Travel TradeHawai‘i TourismChina will send monthly newsletter to China travel trade by the end of each month. Hawai‘i partners are welcomed to feature your most update news/products/service into the newsletter, please send the Chinese materials to Beijing@hawaiitourism.com.cn before 20th of each month.

- Consulting service for media investmentHawai‘i Tourism China would like to offer consulting service on media investment in China. We can assist you to have media background investigation and media selection, at no cost to you.

- Social MediaSINA WeiboHawai‘i industry partners are welcomed to send us your news release and photos, if appropriate, we will post them on Hawai‘i Tourism China’s SINA weibo account accordingly.

- Official B2B & B2C Wechat Account Hawai‘i tourism China has introduced two Wechat Accounts:B2B account (Account Name: Hawaiitourismchina) is for communication among agents and share latest destination travel messages to them;