‘d Foodie’

Submitted To: Dr. Sameer MathurSubmitted By: Yujata

Introduction ‘d Foodie’ is an application which focuses on

discovering the best places to eat around.At ‘d Foodie’ customers will be provided with

in-depth information on delivery, dine-out, nightlife and catching-up places around them.

Customers can discover the perfect place based on their choice of cuisine, locality, cost or user ratings.

 Customers can look up the menu and read reviews for the restaurant before they land up there. 

 Using our wide range of filters, such as happy hours, open now, live music, bar etc customers can further narrow down on your search. 

d Foodie

Market Scenario

Total Consumption Of Food & Beverages The organized segment of the industry is 20% of ∼the total and growing at an annual rate of 20-25 %.The unorganized segment comprises roadside eateries including Dhabas.

Comparison of online and offlineFood orderingGraph shows that online food ordering is trending these days, Hence there is an urgent requirement of introducing more efficient online food ordering options and ‘d Foodie’ is one of those options.

Indian Food Service Market

Indian food service industry is estimated to be nearly worth USD 41.3 billion and is growing at a healthy compound annual growth rate (CAGR) of 11%.The Food & beverage sector of India comprises two distinct market segements.

Organized• Chain & licensed

standalone players• Full service casual and fine

dining restaurants.

Unorganized• Dhabas• Roadside vendors • Food carts• Halwais

 

Category

 

Current market share

 

CAGR

 

Expected market share by 2017

 Organized  30%  12-14%  45%

 Unorganized  70%  8-10%  55%

Objectives

Helping people discover great

places around them

• ‘Regular monthly visits to restaurants to ensure that food is fresh.

• Vast community of food lovers will share their reviews and photos, so we have all that we need to make an informed choice.

Building amazing experiences

around dining

• Making dining smoother and more enjoyable with services like

• online ordering cashless payments table reservations.

Enabling restaurants to create amazing

experiences

• Enabling restaurants to spend more time focusing on food itself, which translates directly to better dining experiences.

Target MarketIndustry Consumer Services

Services Restaurant Search & Discovery, Online Ordering, Table Reservations & Management, Whitelabel Apps, POS Systems

Market

Young

Developed economies like U.S.A & U.K ,Emerging economies like those in Asia presents a very lucrative market potential for the company

Population

Teenagers & Adult 28.5% & 18.1% population of India comprises of teenagers and adult respectively

Nature

Geographical

Working Population 40.6% of Indian population is working

Analyze 4P’s

Product Price Place Promotion

Product

Free Features

• Search easily for Restaurants, Cafes, Pubs and Bars by accurate location tracking, and cuisine

• Create very own Collections and share them with your friends and followers.

• View menus, pictures, phone numbers, directions, user reviews, and all the other information one need to choose a restaurant.

• Online food ordering, Table Reservation

Premium

• $ 2 /- month for accessing no radius constraint free delivery

Price

Free delivery for accessing food delivery from Restaurant  which are within radius

$2/-month for accessing food delivery irrespective of radius constraints.

Place‘d Foodie’ will be providing its services online, it will be available at following online application stores.

Google Play Windows Store Apple Store

Promotions

Featured and user friendly website

Global mobile app

Sales Promotion : Coupons and price offs

Direct Marketting: Phone calls and direct mail

Social Media Platforms

Images play a very important role in social media marketing. The images created by our creative team will influence customers and each post marks excellence and higher degree of creativity. They create something for ongoing events. One wont miss the posts which are simple yet engaging. They promise to prefer quality to quantity.

The discussed strategies were implemented by apps like Zomato, Foodpanda and other competitors and the results were such that: Zomato has more than 159k followers on twitter and there is a huge customer engagement

on Facebook with more than 12,07,000 likes. 50% of Zomato’s 30 million plus monthly visits come from its mobile application across

the globe.

Distribution Strategy Analysis

Consumers

Take away restaurants ‘d Foodie’ Terminal

‘d Foodie’ Platform

2:Order transmitted to

TRs over mobile network

3:Order accepted

by TR

4:Deliver to consumer

1: Order and pay online

Marketting Strategies

Segmentation

Promotion

Communication Strategy

Brand Extensions

Packaging

Advertisements

Personal Selling

Social Media Pressence

Competitive Analysis

Zomato Foodpanda Burrp Just Eat

There already exist other apps in the market which provides services like ‘d foodie’ but we have focus to make our app better in terms of customer relations management and accurate GPS tracking.

Competitors In Market

Competitors Market Share

Growth of Zomato Growth of Foodpanda

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THANK YOU

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