August 2017 - · PDF filea virtual car rally in miniature model of Istanbul a realistic golf simulator PlayStations and electronic diversions Suit rooms Stage

Marketing PresentationAugust 2017

TK Marketing Presentation

Turkish Airlines’ Rankings

Turkish Airlines’ Figures

Brand Value

Products & Advantages

Subsidiaries of TK

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99𝑡ℎ in World

(Domestic + International pax)

11𝑠𝑡 in Europe# of destinations

Operating Fleet

99𝑡ℎ in World

ASK Ranking

1212𝑡ℎ in World

Number of Countries

Global Rankings (Traffic & Operation)

11𝑛𝑑 in Europe Rankings

(among legacy carriers)

Number of Passengers (2015)

33𝑟𝑑 in World# of destinations

Number of Destinations

22𝑛𝑑 in World

# destinations (From Single Hub)

RPK Ranking

66𝑡ℎ in World

(international pax)

11𝑠𝑡 in World

In terms of destination country

11𝑠𝑡 in Turkey

11𝑠𝑡 in World

# of int. destinations

33𝑟𝑑 in Europe

1313𝑡ℎ in World

44𝑟𝑑 in Europe

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Quality Achievements – Europe’s Best Airline

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2011 - 2016


Service Quality Catering

2World’s 𝟐𝒏𝒅 Ekonomy Class

Catering

1South Europe’s Best and

Europe’s 𝟐𝒏𝒅 Airline

Quality Achievements – Global Rankings

Airline of the YearTurkish Airlines has received the awards in 3 category at the 2016 Air Transport News Awards

ceremony.

• Turkish Airlines: Airline of the Year,

• Turkish Cargo: Cargo Airline of the Year,

• Turkish Technic: MRO Company of the Year.

The Best in the WorldTurkish Airlines has been once again voted as the best in the world, receiving another prestigious

award at the CAPA Aviation Awards for Excellence in 2014

Catering

1World’s 𝟏𝒔𝒕 Business Class

Catering

Service Quality

1World’s Best Business

Class Lounge

The World’s Best Business Class Lounge

2017

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The World’s Best Business Class Lounge Dining

2017

Service Quality

1World’s Best Business

Class Lounge Dining




Brand Value


Subsidiaries of TK

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Turkish Airlines flies to more countries than any other airline

6 / 41*Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations

TK Marketing Presentation *Blue countries indicate current flight map. 7 / 41

Turkish Airlines flies to more countries than any other airline


World’s

#3 Airline

In terms of destinations

Europe’s

#1Airline

In terms of destinations

Europe’s

#1Airline

In terms of number of destinations

from single hub

World’s

#2 Airline

In terms of number of destinations

from single hub

Turkish Airlines flying to

300 destinations

in 120 countries all around the world. (Aug'17)

World’s

#1Airline

In terms of destination country

Network Development – Network Size (As of Aug'17)

With 9,100 flights per week reaches 74% of all destinations at least daily 8 / 41


Network & Passenger Development

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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

1,134 1,5632,229

3,1294,445

5,7066,877

9,937

12,882

15,564

18,385

20,951

Figures / Passenger Number

%302005-2016

Transit

Pax

CAGR

Int to Int Transfer Passenger

(Million)

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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E

14.1 16.9

19.6 22.6

25.1 29.1

32.6

39.0

48.8

54.7

61.2 62.7

69

Total Passenger (Million)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E

6.9 8.09.7

11.513.4

15.518.2

22.5

29.032.0

34.9 35.4 37.0

International Passenger (Million)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E

7.28.9

10.011.1 11.7

13.6 14.516.5

19.8

22.7

26.327.3

32.0Domestic Passenger (Million)


12NewDestination

Opened in 2016

Europe

114 AirportNorth America

11 Airport

South America

6 Airport

Africa

51 Airport

Asia & Far East

36 Airport

Middle East

35 Airport

Figures / Number of Destinations (As of Aug'17)

Phuket Thai land Jul'17 Voronezh Russ ia Apr'17 Conakry Guinea Jan'17

Samara Russ ia Apr'17 Kharkiv Ukraine Mar'17

Abha S.Arabia Kassel Germany Makhachkala Russ ia

Aswan Egpyt Lankaran Azerbai jan Mexico City Mexico

Denpasar Indones ia Luanda Angola Nantes France

Freetown Sierra Leone Luxor Egpyt Urmieh Iran

Juba South Sudan

Havana Cuba Dec'16 Cluj Romania Sep'16 Dubrovnik Croatia May'16

Caracas Venezuela Dec'16 Hanoi Vietnam Jun'16 Panama City Panama May'16

Zanzibar Tanzania Dec'16 Kosice Slovakia Jun'16 Bogota Colombia May'16

Seychelles Seychel les Oct'16 Atlanta USA May'16 Ivana-Frankivsk Ukraine Mar'16

New Destinations Opened in 2016

New Destinations

New Destinations Opened in 2017

New Destinations Pending to be Launched

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Europe (Part 1/2)

Light red destinations are opened for

reservation

Blue destinations are planned to launch

soon in 2017 & 2018 based on aircraft

availability & upon obtaining the

authorizations.

79 Airports

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Europe (Part 2/2)

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Light red

destinations are

opened for

reservation

Blue destinations

are planned to

launch soon in

2017 & 2018 based

on aircraft

availability & upon

obtaining the

authorizations.

35 Airports


Middle East

Blue destinations are planned to launch soon in

2017 & 2018 based on aircraft availability & upon

obtaining the authorizations.

34 Airports

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Africa

Light red destinations are opened for reservation.

Blue destinations are planned to launch soon in 2017 &

2018 based on aircraft availability & upon obtaining the

authorizations.

51 Airports

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Asia & Far East

Light red destinations are opened for

reservation.

Blue destinations are planned to launch

soon in 2017 & 2018 based on aircraft

availability & upon obtaining the

authorizations.

36 Airports

16 / 41


Americas

Light red destinations are opened for reservation.

Blue destinations are planned to launch soon in 2017 & 2018 based

on aircraft availability & upon obtaining the authorizations.

17 Airports

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Turkey

51 Airports

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Figures / Fleet

Fleet Growth

Fleet Age

6,8one of the world’s youngest

Type Fleet

A340-300 4

A330-300 37

A330-200 16

B777-300ER 33

27% Total 90

A321-200 68

A320-200 26

A319-100 8

B737-900ER 15

B737-800 108

B737-700 1

68% Total 226

A330-200F 9

A310 4

B747-400F 2

5% Total 15

TOTAL 331

Wide Body

Narrow Body

Cargo

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36 42 55 73 86 94 94 91 86 86 81 70

159181

197216

234 221 217 243 274305 331 342

79

9

10

13 9 99

99

9 9

202232

261

299

333 324 320343

369400

421 421

2012 2013E 2014 2015 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E

Wide Body Narrow Body Cargo Total

69 7366 65

7382

102 101

127 132

153

179

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011


Leading cargo carrier in total export and import cargo in Turkey.

Operates to 63 destinations with its 9 A330-200F and 3 A310-300, 1 B747 freighters

besides 299 destinations with passenger aircraft.

Turkish Cargo

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117 136 149 144 178 223 271 315 347

405 450 558 552

28 29 34 55 60

91

117

155

218

257

271

318 368

145 165 183 199 238

314

388

470

565

662720

876920

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E

Belly Cargo

189 219 252 306 287 427

578 719

871 973 935

996

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Fastest Growing International Cargo Airline of the Year Air Cargo Africa (2017)

Logistics Project of the Year with our COMIS project – Annual Success in Logistics

Awards (2016)

Best International Air Cargo Company – Atlas Logistics Award (2016)

Cargo Airline of the Year Award – Air Transport News (2016)

Overall Carrier of the Year, Combination Carrier of the Year Winner - Payload Asia (2014)

Best European Cargo Airline – Air Cargo News (2014)

International Air Cargo Winner (2013)

Recent Awards

Figures / Cargo

Cargo Tonnage Carried (1.000 Ton)

Total Cargo Revenue (Mn USD)

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1823

2731

34

2012 2013 2014 2015 2016

Figures / Anadolujet

Via Ankara, ESB

Via İstanbul, SAW

Total Passanger ( Million) Fleet Growth*

5.5

8.0 8.910.5

12.0

2012 2013 2014 2015 2016

Anadolujet is The low-cost brand of

Turkish Airlines

Flying to 76 routes, from 44 destinations

in Turkey & TRNC

69 Routes

21 / 41*Year avarege number.




Brand Value


Subsidiaries of TK

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Turkish AirlinesMorgan Freeman

Commercial

23 / 41

Brand Value – Sponsorships

24 / 41


Brand Value – Sponsorships

BORUSSIA DORTMUND 2013-2016

Turkish Airlines Lounge in

Westfalenstadion

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Brand Value


Subsidiaries of TK

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Cabin Features

Business Class Economy Class

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Turkish Airlines Inflight Entertainment platform «Planet» will help make

your trip go by in the blink of an eye. You can access,

337+ movies

414+ TV Series & documentaries

756+albums by Universal Music Group

17+ Games.

Planet

Inflight Entertainment

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Catering

Candle light dinner above the skies.

Turkish Airlines, which serves the best catering service for business

class, is offering Flying Chef concept onboard.

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Catering

The World’s BestBusiness Class Catering 2017

The World’s 𝟐𝒏𝒅Economy Class Catering 2017

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In our lounge, you will have a good time comfortably before flight and enjoy the free catering service

(hot and cold soft drinks, fresh queezed orange juice, sandwiches, croissants, pastries, tarts,

tartlets, sweet and salted biscuits, nuts, and hot soup.)

Our Business Class travelers, M&S Elite card members with one guest, M&S Elite Plus members with their family

and Star Alliance Gold card members can take advantage of Lounge Istanbul.

Lounge Istanbul (1st floor )

Over

1.000Seat capacity

5,900 m2

Area of Lounge Istanbul

Library & Billiards rooms

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Lounge Istanbul (Ground floor )

The Lounge Istanbul provides some of the

unique tastes of Turkish cuisine like mantı,

börek, pide,gözleme and global dishes

you’ll be hard-pressed to find elsewhere.

Amongst other treats, you’ll find freshly

prepared pastries from Vienna’s famous

pastry shop Demel.

a lovely tea garden visitors can enjoy freshly brewed Turkish tea & «simit».

a virtual car rally in miniature model of Istanbul PlayStations and electronic diversionsa realistic golf simulator Suit rooms

Stage - Live Performance Helical Stairs & Turkish Airlines’ Globe

The World’s Best Business Class Lounge Dining 2017

The World’s Best Business Class Lounge 2017

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Our international incoming Business Class passengers and Miles&Smiles Elite Plus members

travelling in Economy or Comfort Class can take advantage of Lounge Istanbul Arrival

Lounge Istanbul Arrival

In the Arrival Lounge our guests can enjoy a variety of complimentary breakfast foods and

sweet and savory snacks as well as fruit juices, teas and coffees. In addition, there are

showers, changing and ironing rooms available free of charge.

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Discount No Penalties Incentive Excess Baggage34 / 41

TK Marketing Presentation 35 / 41

Exclusive offers/solutions for online applications of meetings/seminars/conferences/congress/fairs with minimum 100 participants

Exclusive discounts for event participants on international Turkish Airlines flights

Easy online booking with an event based promo code on the booking tool

Discounted flight opportunity covering week before and after the event

Opportunity to get organizers’ incentives [email protected]

Turkish Conventions


Miles&Smiles

Program Partners:

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Istanbul Tour For Transfer Passengers

After you arrive at Istanbul Atatürk Airport, you

will be picked up by a private guide and you will

spend fantastic hours filled with historical

beauties of our city.

istanbulinhours.com

Istanbul Tour:

Free Istanbul

sightseeing

tour for all our

transit

passengers.

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http://www.istanbulinhours.com/tour-schedule


Miniport – Let us carry your luggage.

It is a service of

Turkish Airlines,

which transports

your baggage

to/from the airport

free of charge,

allowing you to

enjoy your trip in

Istanbul until your

valuable last

moments.

Leave your luggage

at Miniport points in Airport or Taksim (city centre)

Turkish Airlines

transports your baggage to/from the airport free of charge.

Wander around the city freely

Meanwhile, enjoy your time in the city to the last

moment.

Read more http://miniport.istanbul/en 38 / 41




Brand Value


Subsidiaries of TK

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Subsidiaries & Affiliates

Turkish Airlines GroupRevenue (mn

USD)

# of

PersonnelPartnership Structure Establishment

1 Turkish Airlines 10,522 22,030 %49 ÖİB (Gov. Privat. Admin.) -%51 Open to Public 1933

2 Turkish Opet Aviation Fuels 1,825 426 %50 THY - %50 Opet 2009

3 Sun Express (Turkey & Germany Consolidated) 1,226 3,504 %50 THY - %50 Lufthansa 1989

4 THY Turkish Technic 950 5,646 % 100 THY 2006

5 THY Turkish Do&Co 377 5,111 %50 THY - %50 Do&Co 2007

6 Turkish Ground Services 257 9,654 %50 THY - %50 Havaş 2009

7 Pratt Whitney THY Turkish Engine Center (TEC) 240 268 %51 PW - %49 THY Teknik 2008

8 Goodrich Turkish Airlines Technical Service Center 10 31 %60 TSA Rina - %40 THY Teknik 2010

9 Turkish Cabin Interior Systems Industries, Inc. 9 153 %50 THY & THY Teknik - %50 TAI 2011

10 Aircraft Seat Manufacturing Industry & Trade, Inc. 7 40 %50 THY & THY Teknik - %50 Assan Hanil 2011

11 THY Aydın Çıldır Airport Management, Inc. 1 12 %100THY 2012

12 Tax Free Zone, Inc. (Tax Refund) - 11 %30 THY - %45 Maslak Oto -%25 VK Holding 2014

Total 15,425 46,896

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Documents

August 2017 - · PDF filea virtual car rally in miniature model of Istanbul a realistic golf simulator PlayStations and electronic diversions Suit rooms Stage