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AUGMENTED REALITY & MARKETING. AUGMENTED REALITY BARCELONA - MEETUP-04 2014-january-23 MOBILE WORLD CENTRE. 04. RAUL GASA. ISIDRO NAVARRO. Brand & Social Strategy. AR & VR - Architect. Introduction ‘Augmented Reality Barcelona’ new branding Top trends for 2014 Development - PowerPoint PPT Presentation
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AUGMENTED REALITY & MARKETING
RAUL GASA
AUGMENTED REALITY BARCELONA - MEETUP-042014-january-23
MOBILE WORLD CENTRE
Brand & Social Strategy04 ISIDRO NAVARROAR & VR - Architect
INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
kt
• Introduction– ‘Augmented Reality Barcelona’ new branding– Top trends for 2014
• Development• Applications• Related Themes
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INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktAugmented Reality Barcelona
New brand
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INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktAugmented Reality Barcelona
Why a brand?
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• A brand is stronger than just a Meetup group
• Get together companies and professionals of AR development
• Networking and projects• Be a reference in Barcelona
for AR technology.• Think global – act local: From
Barcelona to the world
INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktAugmented Reality Barcelona
Online Identity
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INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktAugmented Reality Barcelona
Web site: Act as community and a magazine
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• Main challenge: Be a reference in AR in Barcelona (…to the world, remember…)
• How? With your help• Why? It’s helpfull for all of us
(not only developers but also agencies)
• What? Your news, your expertise, your point of view. It is the best content
INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktAugmented Reality Barcelona
Social Networks
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Are what we are as a community
Are what we do (Events, Networking)
Is what we share
Is who we are as individual professionals (Networking)
INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktAugmented Reality Barcelona
Today on Twitter
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#ARBCN_mkt
INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktTop 10 Internet and tech trends for 2014IoT – Internet of Things
Wearable devices
Augmented Reality
Big Data and machine learning algorithms
mHealth technology
3D printing
Intraday delivery
Mobile payment and virtual currencies
Electric cars
E-learning
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Link to Post by Michael Altendorf
DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktCRAFTAR - CATCHOOMCraftAR can be used in two ways:
Full-fledged Augmented Reality - Use all features to show content overlaid on top of the real world. Examples are 3D objects, animations and interactive buttons.
Image Recognition only - Skip the pop-up effect and lead directly to content in full-screen. Examples are coupons, websites or additional information.
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WEB VIDEO
DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktCRAFTAR - CATCHOOMCRAFTAR CONTENT CREATOR
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DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktAURASMAAURASMA was originally created in 1996 as a British software company called Autonomy. The image recognition solutions were adopted by governments, businesses and organizations all around the world and in 2011, the Company was acquired by HP.
Now is a service of HP Autonomy.
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WEB VIDEO
DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktAURASMA STUDIOAURASMA STUDIO – CONTENT CREATOR FOR AURASMA
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WEB VIDEO
DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktJUNAIO - METAIOMETAIO Founded in 2003 in Munich, Germany by current CEO, Thomas Alt and current CTO, Peter Meier. Metaio, as a company, was created from an initial project with Volkswagen.
JUNAIO app was created in 2010
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WEB VIDEO
DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktMETAIO CREATORMETAIO CREATOR – AR CONTENT CREATOR FOR JUNAIO
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WEB
DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktLAYARLAYAR Founded in 2009 provides tools and services for augmented reality and interactive print.
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WEB VIDEO
DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktLAYAR CREATORLAYAR CREATOR – CONTENT CREATOR FOR AR CAMPAIGNS
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WEB VIDEO
DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktBLIPPARBLIPPBUILDER – AR CONTENT CREATOR
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WEB VIDEO
APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktMcDonald's McMissionJUNAIO With the “McMission” application McDonald’s gives customers the chances to get an inside view into the company’s commitment to sustainability. The application is playful and includes a lot of information: From learning about renewable energy to proper waste disposal. “McMission” gives McDonald’s customers an engaging overview about the corporate responsibility report.
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WEB VIDEO
APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktINITIONAR for Property Marketing and Real State
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WEB VIDEO
APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktEXPLORE ENGAGEInteraction projects for Marketing and Industry
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WEB VIDEO
APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktRETAIL - SLYCE & HOVR.ITSlyce & Hovr.it are currently developing a mobile app based on this concept that can be used to take pictures of a product in-store, enabling a user to purchase the item from the retailer immediately with smartphone.
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WEB
APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktMOOSEJAW – MARXENT LABSMOOSEJAW X-RAY AR APP allows to see underwear products using x-ray illusion.
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WEB VIDEO
APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktIBM - SHOPPINGIBM allows to know more about products and select with custom filters.
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WEB VIDEO
APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktCATALOGUE IKEAIKEA launched the Catalogue IKEA App including AR to see contents of 3D models, videos and photo galleries.
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WEB VIDEO
RELATED THEMESAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
kt‘SECOND SCREEN’ - GALILEOJUNAIO CHANNEL ‘GALILEO’ incorporates the ‘Second screen’ concept. It describes the parallel use of a smart device and a TV in order to interact with additional digital content available for the TV Shows, Movies or commercials the audience is currently watching.
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WEB VIDEO
RELATED THEMESAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktaiMIRRORaiMIRROR enables shoppers to quickly create outfits by mixing and matching a wide range of garments from the retailer's in-store and online inventory and allowing them to receive feedback about their choices through social media and messaging.
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WEB VIDEO
RELATED THEMESAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktGIMBAL - GEOFENCINGQUALCOMM - Gimbal Proximity Beacons
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WEB VIDEO
RELATED THEMESAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktEstimote beaconsEstimote beacon has a built-in Bluetooth® 4.0 chip, also called a BLE (Bluetooth® low energy). The beacon can run for up to 2 years on a single included battery. The hardware is cover with the soft silicone case housing which also has sticky back side, allowing it to be easily attached to any flat surface like wood, concrete, or glass. When installed, the Beacons begin transmit 2.4 GHz Bluetooth®signals. The signals communicate with smartphones that are as close as four inches away, or as far as 200 feet away
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WEB VIDEO
RELATED THEMESAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktMobile to Mortar - inMARKETMobile to Mortar™ iBeacon Platform from inMarket is enabled by a virtually invisible beacon the size of a quarter that uses bluetooth to enable location based experiences.
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VIDEOWEB
Augmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM@AR_BCN
#ARB
CN_m
ktISIDRO NAVARROLinkedInYoutube
SlideshareGoogle+Twitter
FacebookScholarMeetup
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