Audiences Shropshire

Audience Development Network Launch

10am-12.30pm, November 25 2010, DASH

• Welcome, Sue Goodwin, Principal Arts Development Officer, Shropshire Council

• Brief Introduction to Audiences Shropshire, Jo Forrest, Network Manager

• How to raise the profile of your organisation, Audiences Central

• Break, refreshments and networking (11am)

• Group discussion: Aiming to identify audience development and marketing priorities

• Closing discussion: How to make Audiences Shropshire work best for you

• Date, location and themes of next meetings: Ideas from group

• AOB and close

Agenda

Sue Goodwin, Principal Arts Development Officer, Shropshire

Council

Welcome

Aims of Audiences Shropshire

Quarterly Network MeetingsOpportunities for collaborative working and group projects

Role of the Network Manager

Brief Introduction to Audiences Shropshire

Jo Forrest, Senior Manager Audience EngagementAlison Finn, Marketing Services and Campaigns Manager

Jan McQuillan, Audience Engagement Officer

How to raise the profile of your organisation

How

Marketing tools:

• Ambassadors• Branding• Brochures • Direct Mail• Emarketing

• Leaflets for specific target audiences

• Press• Social Media• Websites

The Marketing Mix - 7 P’s

• Promotion

• Price

• Place

• Product

• Process

• Physical Evidence

• People

Group discussion

Aiming to identify key audience development and marketing

priorities

Ideas that have emerged previously:

Marketing

• Streamlining activity to reflect staff capacity• Should we target specific audiences with certain types of offers and bespoke print?

Press and Media

• The need to increase national and local profile • How do we build relationships with Press and Media?

Research

• Issues of data collection for venues without Box Offices• How do we increase our databases?• How do we find out about our online visitors?• How do we find out about potential new audiences in specific geographic areas?

Thank you for your time