Audience Research

Questions

1.) Gender ~ Male/Female

2.) Age Group ~ 16-25/26-35/36-45/46-50/51+

3.) Do you (a) buy CD’s or (b) download music off the internet

4.) Why would you purchase a CD/Album ~ Advertisements/Word of Mouth/Other*If other state why …………………………………………………………………………………................................

5.) Do you prefer (a) Indie-Pop/Alternative music or (b) Commercial Chart music

6.) Will you watch a song’s music video? ~ Yes/No

7.) If so, what do you like to see in a music video? e.g. artist/dancing/singing/storyline etc.………………………………………………………………………………...................................................................………………………………………………………………………………………………………………………………………………..

8.) How often would you listen to an Album? e.g. every month, week, more often etc. ………………………………………………………………………………………………………………………………………………..

9.) Would you only buy an album if you were familiar with the Artist? ~ Yes/No

10.) Who/What is your favourite Artist/Album?……………………………………………………………………………………………………………………………………………....