Audience

Profile;

Has an interest in keeping up to date with media

Idolises music/fashion icons

Reads magazines.

Has an iPod/MP3 and keeps up-to-date with music

Age 16+

Unisex

Student/Work

Creative

Interested in music

Interested in fashion

Indie/Alternative genre

Likes festivals and gigs

Inspired by bands such as;

The Arctic Monkeys, The Maccabees,

Little Comets and Mumford & Sons

Mainly young adults

Listen to music regularly