Evaluation Question 4.

Who would be the audience for your media product?

Theatrical.In big well known, theatres a common viewing week wouldn't be common for a screening of a ‘Social Realism’ film. Although in the past there has been screening of social realism in theatre which have

been successful, such as Fish Tank (2009), in the film market. But typically not all ‘social realism‘ films are popular for the typical hollywood film goer bound for the multiplex. This is because of the themes

and issues being addressed the lack of action, what is expected in a typical american made blockbuster. Which puts off a lot of audience when fronted with the idea of a more realistic structure

and under exaggerate action. If ‘social realism‘ isn’t being screened in mainstreamed cinemas, where are they frequently shown? Well ‘social realism‘ films are not as well known as any other genre which means that they are not as

well praised by a huge amount of audience, which makes it hard to advertise and distribute because of the low budgeted finance what they have to support the whole segment of the production and

marketing. For that niche audience there are places where social realism is the main theme and screened almost all the time. Cinemas such as Manchester cornerhouse, art house cinemas exestata

picture house, clapham picture house, arnolfini.

Online

IMDb

MUBI

Love Film

Netflix

These online film viewing softwares are ideal for me to get an audience online, this is because these view hundreds of social realism films, MUBI what specifically targets audience for social realism. Online is a good place to get a niche audience as there are many websites you can view them on an they spread drastically.

Online

MUBI is a great way to communicate with people who have similar interests and have there own opinions on the films and create

a social networking society classified for the members of MUBI who just passionately talk

about social realism genres.

IMDbIMDb is website which allows you to find out specific information about films such as casting, crew members to box office budget, this is either big budget films to lower budget to TV shows. IMDb lets you read reviews and star ratings so that they understand what is expected.

Love film Love film is a database system that allows viewers to view hit films and classics in a wide variety. With interactive usages so that people can share reviews. There specific areas for Social Realism where members have created lists of social realism film and independent films, this makes it easy for other members to easily discover.

TelevisionTelevision channels such as Film 4, an offspring of channel 4, show and distribute in social films such as My name is Joe, Film 4 have a big role to make social realism more known and make people aware by viewing them frequently, but still with blockbusters, to keep views up. As well as this there are not that many channels what view social realism films cause of petite audience what view them and channels try to make the most views they can and that wouldn't prove to go well.

BBC 4 view a lot of art programmes and factual which are preferably for older viewers or intellectual students this gives me a idea that these are the target audience of social realism because it is screened on BBC 4. They also show at least 20 international films each year. This channel is very intellectual about politics as it shows the news and documentaries on serious cases.

Radio The only radio station what includes social realism is a BBC radio 4 this shows there only a small audiences as offspring to Radio 1. Radio 4 do a lot of interviews with social realism directors and cast such as Andrea Arnold. They support social realism films a lot by working with cinemas for example open cinema to set up Ken Loaches ‘sweet sixteen’ film. Saying that radio 3 (BBC) have done a social realism set which was called looking back over 50 years of social realism. Which comes back to TV, radio 4 is a very intellectual radio station.

Print

Mainstream magazines don’t tend to include social realism articles.

The only feature are specific magazines such as ‘Sight and Sound’ where only film fanatics will be interested which is niche comparison to any mainstream audience.

Target Audience Research

My research gave me a strong indication on who was my perfect target audience. From my questionnaires i done i ask specific questions to get an idea who the are generally what they do to create this figure in my mind. My outcome was that all the individuals i gave them to were currently mid way through there a levels. I deliberately chose 10 who are currently taking media as an options showing that they have some knowledge and 10 who don’t, this is because then i can get two different opinions. I found out that the majority found social realism interesting and said that there is a gap in the market for it if it was more known. And ask a question if they would enjoy watching a film, my initial idea, and 90% said that they would enjoy watching it because the whole idea is interesting. Which gave me confidence to film my film.