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Attracting People to Your Website
Increase Your Website Traffic
Your website needs to be effective
Your website needs to be attractive
Your website needs to be easy to use
To start with…
Personal referenceSearchSocial networksLinks from other websitesPromotional materials
How do people find it?
So how do I capitalize on personal reference?
How do I make it easier for someone to find my website after I tell them about it?
Personal Reference
Make the URL easyMake the church name prominent
Effective personal reference
How do people search for a church?
Search
ChurchChristian churchCommunity churchBible-based churchMaybe, GCI church
Key phrases for a church
Use key phrases in your content
Use your location in your content
The order of words matters
Make the content count
TitleURLH1 and other headingsTextImage alt text
Emphasizing the key phrases
Use the meta description
User-friendly search results
“javascript kit character count”
Counting Characters
SEO UltimateWordPress How-to
XML SitemapsMake your content known
Google Webmaster Tools
Bing Webmaster Tools
Monitoring Your Success
External linksOther ways to increase traffic
Social networks:FacebookTwitterPinterestInstagramGoogle +
Other ways to increase traffic
Effective contentEasy URLKey search phrasesExternal linksSocial networks
Review…
TitleHeadingsALT text on imagesMeta descriptionXML sitemap
SEO Elements
Google and Bing webmaster tools
Monitoring
