7 Reasons Your Business Needs

a Mobile Website in 2011

As consumer smartphone adoption rises and businesses in general embrace mobile technology - Mobile Websites have become the first step or the foundation of your mobile presence. Here are 7 reasons why your business needs a mobile website.

According to Eric Schmidt, CEO Google, the Mobile Web is growing 8 times faster than the first wave of online Internet adoption.

According to Eric Schmidt, CEO Google, the Mobile Web is growing 8 times faster than the first wave of online Internet adoption.

Consumers are using their smartphones for everything – information, news, entertainment, shopping, research, making purchase decisions, finding local areas of interest, etc.

1. Mobile web is the fastest growing communication channel in history

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Not having a mobile presence will alienate your customers.Not having a mobile presence will alienate your customers.

• Smartphones have become a life tool for consumers. • Many feel choked and isolated when they loose their smartphone even for a day. • They expect all their friends and businesses to be on the mobile web.

2. You customers expect your business to have a mobile presence

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For some industries like travel, tourism, food, etc having a mobile

website has become mission critical.

For some industries like travel, tourism, food, etc having a mobile

website has become mission critical.

• Consumers are searching on the go. • Having a mobile website makes your company visible in front of a growing mobile audience.

3. Leverage mobile internet traffic

For example, people going to a event, state fair or amusement park would rather use your mobile website for directions/information/news than those cumbersome flyers.

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Mobile websites reach all audiences - no matter what smartphone they have.

4. Mobile websites are device agnostic 1.4

Every smartphone has a browser - so users can immediately find you on the mobile web.

Every smartphone has a browser - so users can immediately find you on the mobile web.

• Your current online website was designed for the laptop/ desktop and will not work well on mobile phones. • On the mobile web users want answers to all their questions in quick and easy manner.

5. Online website do not render well on the mobile browser

1.5

• If your competition has a mobile website - you need one as soon as possible. • They might attract your regular customers with their mobile presence.

6. Competition 1.6

• Customers carry their smartphones all the time and use them to make decisions and act. • The very nature of consumer behavior mandates your business has a mobile presence and you are accessible anytime/anywhere customers need you.

7. Immediacy 1.7

Customers pull out their smartphones anytime/anywhere and take action - mobile search, scan a QR code, product search, click-to-call, etc.

Customers pull out their smartphones anytime/anywhere and take action - mobile search, scan a QR code, product search, click-to-call, etc.

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