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Company | Technology | Products
ATTO Technology, Inc
How 16Gb/s Gen5 Fibre Channel
Brings Value Dec 17, 2013
2
Agenda
2
Welcome & Introductions
ATTO Technology Overview
Product Line Overview
Value in Adopting 16Gb Fibre Channel
Where to Sell16Gb Gen 5 Fibre Channel
Competitive Advantages
Promotion Overview
Summary
Q&A
3
ATTO: Your Business Partner
Over 25 years of leadership in the storage market
– Industry’s broadest portfolio of high-performance storage & network connectivity
products & widest range of protocols
– The storage & network connectivity leader in multiple vertical markets• Solution for the most difficult challenge – low latency, high-bandwidth transactions
– International sales & marketing presence• Solutions qualified and certified with the industry leading workstation, server, storage, and application vendors;
marketed & sold in over 60 countries
– Active member of prominent technology developer groups & standards associations• FCIA, NAB, SBB, SNIA, STA, Open Source
– ATTO does business differently, directly supporting & managing partner relationships• ATTO’s technology enables differentiated solutions, making you more competitive & accelerating your time to
profitability
• Complete portfolio designed to work together, reducing integration time & maximizing your margin
• ATTO’s unique technology creates more opportunities to sell your solution portfolio, expanding your footprint in
your customer base
Founded
1988
Industry’s 1st SCSI-SCSI
Bridge
1993
1991
Industry’s 1st SCSI Solid
State Storage Device
Industry’s 1st Dual Platform
SCSI HBA
1997
Industry’s 1st iSCSI-SCSI
Bridge
2002
2009
1st 6Gb SAS/SATA HBAs
Available
1st family of Thunderbolt
Devices Launched
2012
1999
1 Millionth Product
Shipped
1995
Fibre Channel Product
Line Launched
2004
1st 4Gb Fibre Channel
HBAs & Bridges
ExpressSAS Family
Launched
2006
2012
Industry’s 1st Quad Port
16Gb Fibre Channel HBA3
4
RAID Adapters
• SAS/SATA
Product Line Overview
Host Bus Adapters
• Fibre Channel
• SAS/SATA
Broadest Portfolio of Storage & Network Connectivity
Network Interface Cards
• 10Gb Ethernet
Desklink Devices
• Thunderbolt-to-Fibre Channel
• Thunderbolt-to-SAS/SATA
• Thunderbolt-to-Ethernet
• Thunderbolt-to-SAS/SATA
RAID
RAID Storage Controllers
• Fibre Channel-to-SAS/SATA
Bridges & Switches
• Fibre Channel-to-SAS/SATA
• Fibre Channel
Cables & Software
• iSCSI Initiator
• RAID Software Utility
• Fibre Channel Cables
• SAS Cables
Converged Network
Adapters
• 10Gb Ethernet, iSCSI,
FCoE
4
5
Market Opportunity
“Big Data” - Critical assets need to be stored, accessed & analyzed.
Market is expected to increase to $16.9 billion by 2015.*
Storage for big data is growing alone at over 50%.
Big Data
Medical ImagingDigital Asset Management
Desktop Virtualization
* According to IDC – Worldwide Big DATA Technology and Services Market Forecast
Oil & Gas Exploration
Digital Prototyping VMware
Virtualization
Seismic Prototyping
Video Surveillance
Hyper-V
Server Virtualization
Storage Virtualization
5
Analytics
6
Advanced Data Streaming
(ADS™) Technology
Maximizes performance over long distant in
high workload environments
Up to 30% greater throughput for large block transfer sizes
MultiPath Director™
Only universal SAN connectivity solution for Windows, Mac & Linux workstations
Increases productivity while protecting data
through load balancing and fail-over protection
Maximizes performance while improving ROI with a centralized,pooled, and shared
storage infrastructure
Low Power Consumption
Saves up to 40% in power over competition by reducing heat levels
and cooling requirements
Improves system performance to support processing rather than connectivity equipment
Complete Fibre Channel SAN Connectivity
Solutions
Only solution that supports Windows, Mac
& Linux workstation environments
Lowers costs and simplifies the
administrative and procurement process
ATTO HBA Differentiators
7
Easy to Use Fabrics
Simple deployment via EZSwitch Setup
Unified SAN management
ClearLink cable and optics diagnostics
Simple server provisioning
Reliable Fabrics
Comprehensive monitoring/diagnostics
Advanced RAS capabilities
Integrated DWDM and dark fiber
In-flight encryption and compression
Flexible Fabrics
Airflow and cooling flexibility
128 Gbps ISL trunks
Simple scale-out with Access Gateway
Scale-up Ports on Demand (PoD)
Cloud-optimized and flexible performance
ATTO Switch Differentiators
8
Easy to Use FabricProactive management of SAN switches
• Ease of use – Lower TCO
− Performance management –
customizable dashboards and
historical data visibility
• Seamless configuration –
Business agility
− Simple wizards to configure
Fibre Channel switches
− Integrated SAN diagnostics,
policy monitoring, and
bottleneck detection
− Simplified management of
Virtual Fabrics
8
• Proactive management
− Monitor configuration changes
− Support image management,
including snapshot
− Back up switch configuration
9
Reliable FabricAdvanced monitoring, management, and diagnostics
• Maximize infrastructure uptime
– Prevent problems from
occurring
• Dramatically reduce costs
– Reduce day-to-day network
administration
– Negate need for 3rd party tools
• Optimize application
performance
– Minimize latency and
maximize network throughput
9
Problem Avoidance
Rapid Resolution &
Recovery
Accelerate
Deployments
Optimize Application
Performance
FibreConnect
10
Flexible FabricSolving interoperability, scalability, and management challenges
10
• Maximizes performance and availability of the fabric
– Supports frame-based trunking to optimize and balance performance,
bandwidth, and availability
– Increases availability with non-disruptive fault recovery from path
failure
– Isolates the SAN from disruptions due to server maintenance
– Leverages QoS to assure bandwidth for critical servers, virtual servers,
or applications
• Simplify SAN connectivity through NPIV technology
– Deploys as a full fabric switch or Access Gateway
– Connects transparently to Brocade and Cisco fabrics
– Eliminates additional switch domains and switch management tasks
– Accelerates server deployment and replacement with no disruptions
for fabric reconfiguration
11
Advantage of 16Gb Gen5 FibreConnect
versus previous generations
11
Feature Benefits
4x More Buffers Credits Congestion avoidance, better performance
Enhanced Monitoring/Diagnostic Avoid fabric problems
Forward Error Correction
Automatic recovery of transmission errors
enhances reliability of transmission, which in
turn results in higher availability and
performance
Loss Detection and Automatic
Recovery at Virtual Channel Level
Ensures application availability and performance
by automatically recovering lost buffer credits
without requiring any upfront configuration or
user intervention
Auto Link Tuning for Backend Ports Optimizes the link automatically
E_Port Top Talkers and Concurrency
with Fibre Channel Routing
Monitors top bandwidth-consuming flows in real
time on each individual ISL and EX_Ports
12
Where to Sell 16Gb/s Gen5 Fibre Channel
12
Environments – Standalone departmental / workgroup SANs
– High-performance edge switches in small-mid enterprise SANs.
Applications – Large block streaming media
– Virtual and Cloud
– Server/storage consolidation (PCIe)
– Server connectivity into heterogeneous SAN fabrics
– Disaster recovery
– LAN free backup
13
Use Case –Scientific Exploration
13
Customer Environment•A larger Oil & Gas Company
•Doing high performance seismic
modeling
•In a department level infrastructure
Challenges•Configuration created more work
•Collaboration was slow and disrupted
•Had unprotected data, very
vulnerable to data loss
Solution Criteria•Must meet future bandwidth
requirements
•Must provide complete redundancy
•Must be integrated into a mix
Windows and Linux environment
Solution: ATTO 16Gb Celerity HBA with MultiPath Director
14
Existing Infrastructure:
• May be using direct attached storage with
either USB, Firewire, eSATA or SATA drives
• Storage may not be RAID protected
• Finding it difficult to finish projects or take on
additional work due to this non-collaborative
environment
• Looking to implement a solution that will scale
both storage and workstations to grow with
their business
Challenge: Creating a shared workflow that will
allow multiple users access high speed storage
so they can collaborate on the same project set.
Solution:
ATTO 16Gb Fibre Channel Solution
FastStream™ 9000, Celerity 162E &
FibreConnect™ 1612
14
Use Case –Complete End-to-End Workgroup
15
Use Case –Server and Fabric Virtualization
Challenges• Complexity of managing a growing
infrastructure
• Underutilized server and storage devices
• Power and cooling constraints
• Limited IT budgets and resources – need to do
more with less
• Access limitation to data and applications
Solution Benefits
• Cost effective deployment of new applications
• Faster, flexible provisioning
• Easier workload balancing, incident resumption
and disaster recovery
• Improved scalability
• Reduced management
• Support for heterogeneous SAN configurations
Solution
• Celerity HBA 16Gb in PCIe Server platforms
• FibreConnect™ Switches 1600
• FastStream™ 9000
15
16
Competitive Comparison
Fibre Channel
8Gb & 16Gb
HBAs
Fibre Channel
8Gb & 16Gb
Switches
Advanced
Data
Streaming
(ADSTM)
Supports
Heterogeneous
Environments
(Linux, Mac &
Windows)
Workstation &
Server
Connectivity to
Enterprise
Storage
MultiPath
Director
Ease of
Installation
Centralized
Management
ATTO Yes Yes Yes Yes Yes YesYes
Don't have to be
an expert
Yes One interface to
manage the entire
infrastructure.
Qlogic Yes No only 8Gb
No No No No
Emulex Yes No No No No No
No Setting MPIO
paths increases
the administrative
and management
effort.
No In mixed
environments IT
administrators need
manage two different
interfaces.
MultiPath Director
Advantages in Server Environment
17
Free up more ports with 16G
• 4 links X 800 MBPS = 3200
MBPS
• 3200 MBPS requires 8 switch
ports
• 8 Switch ports at MSRP costs
$4095
• 2 links X 1600 MBPS = 3200
MBPS
• 3200 MBPS requires 4 switch
ports
• 4 Switch ports at MSRP costs
$3664
That’s a 10% SAVINGS for your Customers
FibreConnect™ 8308 FibreConnect™ 1612
18
Fibre Channel Promotion
Combine FibreConnect Switches
with Celerity Host Bus Adapters for
a complete connectivity solution for
Streaming Media, Virtual, Cloud and
Big Data environments.
18
Promotion extended to January 31, 2014, with all orders shipping by February 6, 2014.
Performance Designed, built and tested for low latency
Performance optimized for real-time physical/virtual environments
Value Improve total cost of ownership (TCO) with reduced energy and
management costs Available in 8Gb/s or Gen5 16Gb/s configurations
SavingsEarn up to an extra $1400 every time you sell a combination of
FibreConnect 1612 and Celerity Gen5 16Gb/s HBAs
19
Summary
• Talk to your end-user who have big data and virtual
environments about 16Gb Gen5 Fibre Channel.
• Proactively reach out to your 4Gb Fibre Channel
customers about the advantages of upgrading to 16Gb
Gen5 Fibre Channel.
• Contact your ATTO representative or Distributor to take
advantage of the 16Gb Gen5 Fibre Channel Promotion.
19
20
Thank you
Heather Gifford
Product Manager – Fibre Channel
20