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Company | Technology | Products ATTO Technology, Inc How 16Gb/s Gen5 Fibre Channel Brings Value Dec 17, 2013

ATTO Technology, Inc Technology, Inc ... bottleneck detection − Simplified management of ... – Connects transparently to Brocade and Cisco fabrics

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Company | Technology | Products

ATTO Technology, Inc

How 16Gb/s Gen5 Fibre Channel

Brings Value Dec 17, 2013

2

Agenda

2

Welcome & Introductions

ATTO Technology Overview

Product Line Overview

Value in Adopting 16Gb Fibre Channel

Where to Sell16Gb Gen 5 Fibre Channel

Competitive Advantages

Promotion Overview

Summary

Q&A

3

ATTO: Your Business Partner

Over 25 years of leadership in the storage market

– Industry’s broadest portfolio of high-performance storage & network connectivity

products & widest range of protocols

– The storage & network connectivity leader in multiple vertical markets• Solution for the most difficult challenge – low latency, high-bandwidth transactions

– International sales & marketing presence• Solutions qualified and certified with the industry leading workstation, server, storage, and application vendors;

marketed & sold in over 60 countries

– Active member of prominent technology developer groups & standards associations• FCIA, NAB, SBB, SNIA, STA, Open Source

– ATTO does business differently, directly supporting & managing partner relationships• ATTO’s technology enables differentiated solutions, making you more competitive & accelerating your time to

profitability

• Complete portfolio designed to work together, reducing integration time & maximizing your margin

• ATTO’s unique technology creates more opportunities to sell your solution portfolio, expanding your footprint in

your customer base

Founded

1988

Industry’s 1st SCSI-SCSI

Bridge

1993

1991

Industry’s 1st SCSI Solid

State Storage Device

Industry’s 1st Dual Platform

SCSI HBA

1997

Industry’s 1st iSCSI-SCSI

Bridge

2002

2009

1st 6Gb SAS/SATA HBAs

Available

1st family of Thunderbolt

Devices Launched

2012

1999

1 Millionth Product

Shipped

1995

Fibre Channel Product

Line Launched

2004

1st 4Gb Fibre Channel

HBAs & Bridges

ExpressSAS Family

Launched

2006

2012

Industry’s 1st Quad Port

16Gb Fibre Channel HBA3

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RAID Adapters

• SAS/SATA

Product Line Overview

Host Bus Adapters

• Fibre Channel

• SAS/SATA

Broadest Portfolio of Storage & Network Connectivity

Network Interface Cards

• 10Gb Ethernet

Desklink Devices

• Thunderbolt-to-Fibre Channel

• Thunderbolt-to-SAS/SATA

• Thunderbolt-to-Ethernet

• Thunderbolt-to-SAS/SATA

RAID

RAID Storage Controllers

• Fibre Channel-to-SAS/SATA

Bridges & Switches

• Fibre Channel-to-SAS/SATA

• Fibre Channel

Cables & Software

• iSCSI Initiator

• RAID Software Utility

• Fibre Channel Cables

• SAS Cables

Converged Network

Adapters

• 10Gb Ethernet, iSCSI,

FCoE

4

5

Market Opportunity

“Big Data” - Critical assets need to be stored, accessed & analyzed.

Market is expected to increase to $16.9 billion by 2015.*

Storage for big data is growing alone at over 50%.

Big Data

Medical ImagingDigital Asset Management

Desktop Virtualization

* According to IDC – Worldwide Big DATA Technology and Services Market Forecast

Oil & Gas Exploration

Digital Prototyping VMware

Virtualization

Seismic Prototyping

Video Surveillance

Hyper-V

Server Virtualization

Storage Virtualization

5

Analytics

6

Advanced Data Streaming

(ADS™) Technology

Maximizes performance over long distant in

high workload environments

Up to 30% greater throughput for large block transfer sizes

MultiPath Director™

Only universal SAN connectivity solution for Windows, Mac & Linux workstations

Increases productivity while protecting data

through load balancing and fail-over protection

Maximizes performance while improving ROI with a centralized,pooled, and shared

storage infrastructure

Low Power Consumption

Saves up to 40% in power over competition by reducing heat levels

and cooling requirements

Improves system performance to support processing rather than connectivity equipment

Complete Fibre Channel SAN Connectivity

Solutions

Only solution that supports Windows, Mac

& Linux workstation environments

Lowers costs and simplifies the

administrative and procurement process

ATTO HBA Differentiators

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Easy to Use Fabrics

Simple deployment via EZSwitch Setup

Unified SAN management

ClearLink cable and optics diagnostics

Simple server provisioning

Reliable Fabrics

Comprehensive monitoring/diagnostics

Advanced RAS capabilities

Integrated DWDM and dark fiber

In-flight encryption and compression

Flexible Fabrics

Airflow and cooling flexibility

128 Gbps ISL trunks

Simple scale-out with Access Gateway

Scale-up Ports on Demand (PoD)

Cloud-optimized and flexible performance

ATTO Switch Differentiators

8

Easy to Use FabricProactive management of SAN switches

• Ease of use – Lower TCO

− Performance management –

customizable dashboards and

historical data visibility

• Seamless configuration –

Business agility

− Simple wizards to configure

Fibre Channel switches

− Integrated SAN diagnostics,

policy monitoring, and

bottleneck detection

− Simplified management of

Virtual Fabrics

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• Proactive management

− Monitor configuration changes

− Support image management,

including snapshot

− Back up switch configuration

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Reliable FabricAdvanced monitoring, management, and diagnostics

• Maximize infrastructure uptime

– Prevent problems from

occurring

• Dramatically reduce costs

– Reduce day-to-day network

administration

– Negate need for 3rd party tools

• Optimize application

performance

– Minimize latency and

maximize network throughput

9

Problem Avoidance

Rapid Resolution &

Recovery

Accelerate

Deployments

Optimize Application

Performance

FibreConnect

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Flexible FabricSolving interoperability, scalability, and management challenges

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• Maximizes performance and availability of the fabric

– Supports frame-based trunking to optimize and balance performance,

bandwidth, and availability

– Increases availability with non-disruptive fault recovery from path

failure

– Isolates the SAN from disruptions due to server maintenance

– Leverages QoS to assure bandwidth for critical servers, virtual servers,

or applications

• Simplify SAN connectivity through NPIV technology

– Deploys as a full fabric switch or Access Gateway

– Connects transparently to Brocade and Cisco fabrics

– Eliminates additional switch domains and switch management tasks

– Accelerates server deployment and replacement with no disruptions

for fabric reconfiguration

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Advantage of 16Gb Gen5 FibreConnect

versus previous generations

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Feature Benefits

4x More Buffers Credits Congestion avoidance, better performance

Enhanced Monitoring/Diagnostic Avoid fabric problems

Forward Error Correction

Automatic recovery of transmission errors

enhances reliability of transmission, which in

turn results in higher availability and

performance

Loss Detection and Automatic

Recovery at Virtual Channel Level

Ensures application availability and performance

by automatically recovering lost buffer credits

without requiring any upfront configuration or

user intervention

Auto Link Tuning for Backend Ports Optimizes the link automatically

E_Port Top Talkers and Concurrency

with Fibre Channel Routing

Monitors top bandwidth-consuming flows in real

time on each individual ISL and EX_Ports

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Where to Sell 16Gb/s Gen5 Fibre Channel

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Environments – Standalone departmental / workgroup SANs

– High-performance edge switches in small-mid enterprise SANs.

Applications – Large block streaming media

– Virtual and Cloud

– Server/storage consolidation (PCIe)

– Server connectivity into heterogeneous SAN fabrics

– Disaster recovery

– LAN free backup

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Use Case –Scientific Exploration

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Customer Environment•A larger Oil & Gas Company

•Doing high performance seismic

modeling

•In a department level infrastructure

Challenges•Configuration created more work

•Collaboration was slow and disrupted

•Had unprotected data, very

vulnerable to data loss

Solution Criteria•Must meet future bandwidth

requirements

•Must provide complete redundancy

•Must be integrated into a mix

Windows and Linux environment

Solution: ATTO 16Gb Celerity HBA with MultiPath Director

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Existing Infrastructure:

• May be using direct attached storage with

either USB, Firewire, eSATA or SATA drives

• Storage may not be RAID protected

• Finding it difficult to finish projects or take on

additional work due to this non-collaborative

environment

• Looking to implement a solution that will scale

both storage and workstations to grow with

their business

Challenge: Creating a shared workflow that will

allow multiple users access high speed storage

so they can collaborate on the same project set.

Solution:

ATTO 16Gb Fibre Channel Solution

FastStream™ 9000, Celerity 162E &

FibreConnect™ 1612

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Use Case –Complete End-to-End Workgroup

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Use Case –Server and Fabric Virtualization

Challenges• Complexity of managing a growing

infrastructure

• Underutilized server and storage devices

• Power and cooling constraints

• Limited IT budgets and resources – need to do

more with less

• Access limitation to data and applications

Solution Benefits

• Cost effective deployment of new applications

• Faster, flexible provisioning

• Easier workload balancing, incident resumption

and disaster recovery

• Improved scalability

• Reduced management

• Support for heterogeneous SAN configurations

Solution

• Celerity HBA 16Gb in PCIe Server platforms

• FibreConnect™ Switches 1600

• FastStream™ 9000

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Competitive Comparison

Fibre Channel

8Gb & 16Gb

HBAs

Fibre Channel

8Gb & 16Gb

Switches

Advanced

Data

Streaming

(ADSTM)

Supports

Heterogeneous

Environments

(Linux, Mac &

Windows)

Workstation &

Server

Connectivity to

Enterprise

Storage

MultiPath

Director

Ease of

Installation

Centralized

Management

ATTO Yes Yes Yes Yes Yes YesYes

Don't have to be

an expert

Yes One interface to

manage the entire

infrastructure.

Qlogic Yes No only 8Gb

No No No No

Emulex Yes No No No No No

No Setting MPIO

paths increases

the administrative

and management

effort.

No In mixed

environments IT

administrators need

manage two different

interfaces.

MultiPath Director

Advantages in Server Environment

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Free up more ports with 16G

• 4 links X 800 MBPS = 3200

MBPS

• 3200 MBPS requires 8 switch

ports

• 8 Switch ports at MSRP costs

$4095

• 2 links X 1600 MBPS = 3200

MBPS

• 3200 MBPS requires 4 switch

ports

• 4 Switch ports at MSRP costs

$3664

That’s a 10% SAVINGS for your Customers

FibreConnect™ 8308 FibreConnect™ 1612

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Fibre Channel Promotion

Combine FibreConnect Switches

with Celerity Host Bus Adapters for

a complete connectivity solution for

Streaming Media, Virtual, Cloud and

Big Data environments.

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Promotion extended to January 31, 2014, with all orders shipping by February 6, 2014.

Performance Designed, built and tested for low latency

Performance optimized for real-time physical/virtual environments

Value Improve total cost of ownership (TCO) with reduced energy and

management costs Available in 8Gb/s or Gen5 16Gb/s configurations

SavingsEarn up to an extra $1400 every time you sell a combination of

FibreConnect 1612 and Celerity Gen5 16Gb/s HBAs

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Summary

• Talk to your end-user who have big data and virtual

environments about 16Gb Gen5 Fibre Channel.

• Proactively reach out to your 4Gb Fibre Channel

customers about the advantages of upgrading to 16Gb

Gen5 Fibre Channel.

• Contact your ATTO representative or Distributor to take

advantage of the 16Gb Gen5 Fibre Channel Promotion.

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Thank you

Heather Gifford

Product Manager – Fibre Channel

[email protected]

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