Conversion Comparison AutoTrader, Cars.com and eBay

Listings and VDP’s Larry Bruce @pcmguy

AutoTrader Listing Distraction 1 Ford Banner

Distraction 2 Hertz Cars Banner

Very disturbing, in a very important part of the page on the right reader first row of listings

Distraction 3 New OEM Banner as a listing in the middle of a Honda search

Distraction 4 Ford Fusion Banner

Your Inventory their ad profit

This should seriously make you wonder how much traffic is siphoned off with these ads?

Cars.com Listing Not as bad as AutoTrader

Distraction 1 Local Classified BannerGiven its size and placement not a huge distraction but they must be getting a lot of money for that banner to send traffic to a competing classified site

Distraction 2 Hyundai Banner

eBay Listing

Honda Certified Used Banner I would be hard pressed to call this a distraction as it is relevant to a used Honda searchVerizon High speed

internet Banner Again I am hard pressed to all this a distraction given its placement

Basically nothing to distract the visitor

The ATC VDP goes for 4 pages, photos are small even with the larger photos link

eBay VDP goes on for 30 pages lost of good size quality photos

VDP For a Vehicle listing pictures make or break the visitor consideration. Easy to get to high quality pictures are a must.

AutoTrader VDP

Here is the dealership branding “all over the page” Mark from AutoTrader spoke about in the DealerRefresh post http://www.dealerrefresh.com/autotrader-com-buys-homenet-automotive/ I’ll let you be the judge as to whether this is “All over the Page”

Distraction 2 Ford BannerAgain this is a used Honda search

Distraction 1 Nissan Banner

Distraction 3 suggestions BTW these are not your stores cars

Cars.com VDP

Here is the mega branding your getting as a dealer on Cars.com and this little bitty thing here is the phone number

Distraction 1 Chevy Banner

Distraction 2 Cadillac Banner Again this is a used Honda search

eBay VDP No distractions of any kind

Nice 3rd party Seller validation & link o the sellers eBay store

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eBay VDP

All the relevant information in one place

Everything below this page is completely customizable by the dealer

Not one single banner ad in the VDP

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eBay VDP

Every thing from here down completely customizable by the dealer

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eBay VDP

This is what I mean by good size quality pictures

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eBay VDP

Much better “Why Buy Here” template and better placed in the middle of the pictures

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eBay VDP

Much more clear and easy to read terms and conditions