At Your Door Steps

Ekta Bansal Gurnoor KaurNitasha Dogra

Syed AmirSrishti

Mission & Vision

• MISSION“Our aim is to provide top class timely ,

convenient and quality services ”• VISION “To be the finest facility services provider in India that will satisfy the quality and standard of every customer via our high caliber manpower

and world class services.”

WHY AT YOUR DOOR SERVICE?

• On Time Door Step Service• Customer Oriented • Professionally Trained Uniformed Staff• Background Verified staff to ensure Safety• Transparent Billing• One Place solution for Electrician Plumbing

and house keeping needs.

SWOT ANALYSIS

• Strength – Convenience– Timely service– Quality service– Reliable

• Weakness– Huge marketing and petrol expenses– Tedious task to maintain manpower– Financial Management

SWOT ANALYSIS

• Opportunities– Almost zero competition– Irregular income to local workers – Government support.

• Threats– Adaptability issue – Security issue– Competition from local private workers

LEGAL REQUIREMENTS

• 1. Obtain DIN for proposed directors of the new company.

• 2. Obtain digital Signature certificate for proposed director of the company.

• 3.Filling the proposed name of the company for approval of ROC (Registrar of companies).

• 4. Get the MOA and AOA printed.• 5. Pay stamp duties online.

• 6. File all incorporation forms and documents online, including the MOA and AOA.

• 7.Obtain the certificate of incorporation and CIN number.

Some basic requirements

• Ours is a private limited company, so this is a company limited by shares in which maximum number of shareholders can be 200.

• No invitation can be made to public.• The minimum paid up capital at the time of

incorporation of a company has to be Rs 1000,000.

• The identity proof and the address proof of the proposed directors are required.

• The PAN cards of the proposed directors are required (it is necessary for the Indian nationals).

• The director should be more than 18 years of age and can be of any nationality..

• The address of a registered office within India is mandatory.

• The landlord of the office premises should summit a no objection certificate along with his identity and address proof.

• The company can be incorporated within 2 to 6 weeks.

• There should be an annual meeting within 3 months.

SEGMENTATION

The following are the segments we are targeting 1. High Income Group & NRI’s2. High Income Middle level3. High income low level4. Middle income High level5. Middle income middle level6. Middle income low level 7. Low income High level

Plan Segmentation

• Daily Plan 7, 6, 5(min) & 4 (min)• Monthly Plan6(min),5(max),4 & 3(max)• Yearly Plan5 (min & credit ),4,3,2 & 1 (rest all max)

TARGET

Urban Area of Jalandhar District .52.09% of the total population is urban. There is an opportunity, as no such company

exists in any region of Punjab. We will target the households but will look out

for tie-ups with schools, colleges, hospitals and corporate offices.

Positioning

“Life karen asaan”

7Ps of Service MarketingPrice: (Value based) Plumber-300; Electrician-350; House keeping:350Promotions: Online, TV, PR, Radio, Posters, Banners, Newspaper, demo for house keeping.Place: JalandharPeople :Employees, Management and clients.Physical evidence: Facility, office, service delivery, infrastructure, bill , loyalty card ( 1 service free for monthly subscription, free service for 4 times in case of yearly), website.Product : Service design, Ease of use, Perceived usefulnessProcess : uniformity of offering, service delivery, service consumption.

PRE-LAUNCH STRATEGIES

• Rs. 50 Off on the very first service. • Advertising - Brochures to be distributed. - Social media advertisements. -Banners

POST-LAUNCH STRATEGIES

Plans • Daily Plans

– Promotional Discounts – Discounts for returning Customers

• Monthly– Discounts for returning Customers– 1 fixed Service– Bulk Discounts

• Yearly – Credit facility – Loyalty cards– 4 fixed Quarterly Services

CHALLENGES

• How to authenticate worker’s identity so that customers feel safe that they can trust the worker.

• How to deal with the transportation – as the number of vehicles will be limited so managing the vehicles and delivering services at right time will be a challenge.

• Converting an unorganised sector to organised sector.

• Adaption of people towards new concept

USP OF OUR BUSINESS

• Easily accessible by one and all • Uniqueness of concept.• Reliable and timely services with the best technicians • Strong customer relationship.• Total safety as each and every employee will be verified and

then put on the job• Transparency in Billing which is not there in freelancer

technicians whose charges varies from time to time. AT YOUR DOOR SERVICE provides fixed cost and no hidden charges.

Any Queries ?

Thank you