DELAWARE VALLEY UNIVERSITY BACKGROUNDER | 1

Associate Vice President of Marketing and Communications

Delaware Valley University Doylestown, PA

www.delval.edu

Send Nominations or Cover Letter and Resume to:

Anne Norton

Search Director

617-262-1102

anorton@LLLSearches.com

The Opportunity:

Delaware Valley University (DelVal) is an independent, nonprofit university

located in Doylestown, PA. Founded as an agricultural college in 1896,

DelVal has grown into an academically rigorous interdisciplinary university

dedicated to the sciences and liberal arts. Today, its more than 1,000

acres of land is a testament to the University‘s mission to provide a

functional learning environment for students, serving as an outdoor

classroom for several fields of study.

Delaware Valley University is one of the few higher education institutions

that requires an experiential learning component. The Experience360

Program (E360) serves as the cornerstone of all academic programs at

DelVal and provides an individualized approach to each student’s major.

Academic programs are embedded with hands-on experience, ensuring

the development of soft skills alongside the gathering of technical

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abilities. One hundred percent of DelVal students will gain real-world experience before graduation, a major

differentiator between the University and other schools of its size, and 88% of graduates are accepted to

graduate school or have secured a job soon after

graduation. In 2013, DelVal was included on the list

of “10 Colleges with the Highest Rate of Student

Internships” by U.S. News & World Report, and has

been named a “STEM Jobs Approved” school by

STEM Jobs Magazine for excellence in STEM

education, a distinction based on how effectively

schools align programs with high demand, high-

paying STEM jobs, and how well they assist

students in achieving career aspirations in STEM

fields.

At DelVal students are building their careers from day one, beginning with a course incorporating

professional development and problem-based learning, and ending with the creation of a co-curricular

transcript that incorporates experiences such as internships, study abroad, research, and civic engagement.

These experiences make the University’s students more qualified for the challenges of the 21st century, and

DelVal cultivates a community of inspiring, intelligent, and imaginative thinkers who can create new

initiatives.

DelVal was ranked among the “Top 25 Best Northern Comprehensive Colleges” by U.S. News & World Report

for ten years (2006-2015), and cited by Princeton Review as a “Best

College in the Northeast” from 2011-2015. Building on its strength

as a college and its expansion in graduate programs, DelVal was

elevated to university status in 2015. This milestone represents the

University’s deep roots in teaching through faculty-driven

curriculum and experiential learning initiatives in both niche

programs and broader fields of study. It also serves as an exciting

starting point for its next stage of growth, and Marketing and

Communications will be critical in that effort.

This is the ideal opportunity for a strategic marketing expert,

collaborative partner, and skilled communicator with a deep

understanding of university enrollment and advancement priorities,

programs, and strategies. The AVP will be an accomplished

relationship-builder, skilled storyteller, and diligent leader who will

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be inspired by the rich history and unwavering commitment to teaching and learning that permeates

Delaware Valley University. The AVP will successfully guide the current marketing initiatives of DelVal while

mapping a clear path for the University’s continued growth and sustainability, particularly in the web, digital

marketing, and data analytics arenas. In this leadership role, the AVP brings a creative and decisive approach

to the design and execution of a comprehensive marketing communications strategy that will engage both

internal constituents and external stakeholders, and increase awareness around Delaware Valley University

and its unique history, mission, and core values.

Associate Vice President of Marketing and Communications

The Associate Vice President of Marketing and Communications (AVP) is the chief marketing and

communications officer of the University, reporting directly to the President and serving as a member of her

cabinet. The AVP leads the development and implementation of the University’s brand vision and marketing

campaigns to increase the University’s visibility, to attract best-fit students, to motivate alumni and donors,

and to recruit high quality faculty and staff. The AVP is responsible for ensuring alignment and synergy of

marketing and communications efforts internally and externally, and for harnessing the power of marketing

and communications across the University. The AVP leverages modern, dynamic, and strategic

communications tools and methods to drive desired outcomes in enrollment (including undergraduate,

graduate, and continuing education), fundraising, and internal communications. The AVP must think and

plan strategically, and must use a collaborative management style to ensure outstanding management

practices in support of the University’s core values. The AVP is an essential partner who works with the

President and the other senior leaders of the University to drive positive change. The AVP will help foster

internal campus pride and promote a culture of entrepreneurship to enable the achievement of institutional

goals and priorities.

Essential Responsibilities:

I. Provides strategic branding and integrated marketing and communications leadership to the

University:

• Develops a comprehensive and proactive University-wide marketing, communications, and

branding strategy and plan that articulates the value proposition of the University, supports the

strategic goals, core values, and aspirations of the University, and ensures that all messages

emanating from the University are accurate and consistent.

• Utilizes a data-driven research-based approach to identify target audiences and key messages.

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• Oversees the editorial direction, design, and production of publications, photography,

promotions, and advertising with the goal of creating dynamic, engaging materials that

authentically convey the key brand attributes of the University.

• Makes all advertising buying decisions for the University.

• Selects and forms relationships with all marketing-related vendors and agencies used by the

University.

• Oversees the development and execution of the University’s digital and social media strategy,

and supervises the development and execution of a web/social media presence that engages and

excites target audiences, and enhances the University’s brand and reputation.

• Oversees the development and execution of the University’s media relations efforts to foster

effective and collaborative relationships with the media, and to proactively get the University’s

message out.

• Oversees the establishment and monitoring of budgets within marketing and communication,

and the allocation of marketing resources based on agreed-upon institutional strategic priorities.

• Oversees establishment and maintenance of marketing and communications policies and

procedures, including brand and editorial standards.

• Closely collaborates, communicates, and partners with relevant constituencies throughout the

University to ensure University goals and priorities are achieved, including but not limited to:

o Enrollment management in developing undergraduate target recruitment audiences,

key messages, and marketing strategies to attract best-fit students and achieve

recruitment goals.

o Academic affairs in developing graduate, continuing, and professional studies target

recruitment audiences, key messages, and marketing strategies to attract best-fit

students and achieve recruitment goals.

o Institutional advancement in developing key messages and promotional support for

alumni and donors to encourage high levels of engagement and philanthropy.

o Student affairs and academic affairs in developing institutional-level communications

with students to promote engagement, pride, and retention.

o Human resources and the cabinet in developing strategic and creative internal

communication strategies and messages to attract, retain, and engage high quality

faculty and staff.

o The President and the cabinet to ensure a diverse and inclusive University

environment.

• Leads the optimization of functional effectiveness in all areas of service relating to both internal and

external communications.

• Creates and maintains a marketing and communications effectiveness evaluation system, including

metrics to evaluate ROI performance of marketing investments.

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• Creates a collegial, team-oriented work environment within marketing and communications,

motivating staff to high performance consistent with the University’s core values.

• Serves as a proactive advocate for the University’s brand and image.

II. Provides institutional leadership:

• Serves on the President’s cabinet.

• Serves as co-liaison, with the Vice President for Enrollment Management, to the Enrollment and

Marketing Committee of the Board of Trustees.

• Participates in institutional-level strategic planning and ongoing implementation.

• Leads crisis and issues management communications planning and rapid response messaging to

deal with critical events as they may occur in close collaboration with the University’s crisis and

emergency response leadership. Serves as primary spokesperson in certain key crisis situations.

• Proactively works with departments across campus to monitor for, identify, and correct any issues

that might damage the University’s brand, including the use of active listening tools such as social

media and media monitoring.

• Leads and implements marketing and communication strategies for any non-traditional

entrepreneurial businesses the University may develop.

• Provides support to the President for speeches and articles.

III. Performs other duties and responsibilities as assigned by the President.

Desired qualifications:

• Master’s degree in marketing, communications, public relations, business or a related field.

• At least seven years of experience in marketing and/or communications at an institution of higher

education.

• At least three years of management experience in marketing and/or communications at an

institution of higher education.

• Demonstrated understanding of, and experience with brand strategy, integrated marketing, media

relations, crisis communications, market research, social media, search engine optimization, the

Adobe Creative Suite, digital media, and web best practices for undergraduate, graduate, and

continuing education markets.

• Experience overseeing and/or managing major marketing projects, such as website redesign, brand

roll out, name change, or logo redesign.

• A record of success in increasingly responsible positions and as a change agent.

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• An entrepreneurial mind-set demonstrated by an ability to lead the creation and implementation of

innovative marketing strategies with agility.

• Demonstrated experience utilizing data to derive insight in developing marketing and

communication strategy and evaluating performance.

• Excellent in all communication skills: writing, oral, presentation, listening, and interpretive skills.

• Demonstrated ability to build rapport, collaborate, and partner with senior University leaders and

other managers.

Delaware Valley University reserves the right to revise, change, or modify job responsibilities and position

qualifications as the need arises. This job description does not constitute a written or implied contract of

employment.

Office of Marketing and Communications

The Office of Marketing and Communications is responsible for executing a wide range of integrated

marketing communications projects and priorities for Delaware Valley University. The unit drives DelVal’s

visibility and branding efforts, leads the strategic direction for its graphic identity and core messaging,

maintains the University website, manages social media efforts, creates and distributes publications, and

matches on-campus experts with media outlets. The team is comprised of a Creative Services Director,

Media Relations and Publications Coordinator, Social Media and Academic Web Content Coordinator,

Graphic Designer, Web Content Coordinator, and an Assistant to the AVP.

The Office of Marketing and Communications’ priorities are to promote Delaware Valley University’s active

learning community to prospective students and their families, current students, alumni, donors, and the

community. The unit develops and delivers strategic marketing initiatives to support and elevate

institutional branding and messaging through

advertising, media relations, communications,

website, social media, and events across

Academics, Admission, Continuing and

Professional Studies, Graduate Studies, Student

Life, and the President’s Office.

Key focus areas for the department include

producing comprehensive campaigns and

marketing materials to support the work of the

Enrollment Management and Institutional

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Advancement departments, as well as DelVal’s experiential learning program, Experience360. In the

immediate future, the development of a new website and increasing digital marketing is an institutional

priority across all areas of the University.

Delaware Valley University

In 1896, Joseph Krauskopf, an activist rabbi and tireless advocate for social

justice, purchased a 100-acre farm in Doylestown, PA, arranged for the

construction of a small classroom building, employed a faculty of two, and

enrolled six students. With this modest start, the National Farm School

(now Delaware Valley University) was established, providing a three-year

program combining academics and work experience. Krauskopf insisted the

school be open to boys of all faiths and backgrounds (the school became

co-ed in 1969) and placed an emphasis on learning by doing through a

combination of academics and work experience. The students helped run

the farm and grow their own food, embodying Krauskopf’s motto of

“science with practice.” This marriage of the theoretical and the practical

resonates as strongly today at Delaware Valley University.

Delaware Valley University offers students a wide array of undergraduate degree, graduate degree, and

continuing education degree programs. DelVal has more than 25 undergraduate majors in the natural

sciences, business, and humanities, including Bachelor’s degrees in specialized areas like Small Animal

Science, Conservation and Wildlife Management, and Equine Science, to more traditional undergraduate

programs in Business Administration, Counseling Psychology, and Landscape Architecture. The University

offers six master's programs, a doctoral degree in Educational Leadership, an MBA program, and several

adult education courses.

The University boasts small class sizes, an applied and theoretical approach to learning, and individualized

attention. The University’s student-faculty ratio is 15:1, allowing for a very close-knit campus. It encourages

an environment where faculty know students by name, forging strong mentoring relationships with them.

DelVal has approximately, 1,700 undergraduates and 300 graduate students (60% female and 40% male).

The University has $25M in financial aid available to assist students, and 97% of incoming freshman receive

some level of assistance. Two-thirds of students live on campus, and student activities include 70+ clubs and

organizations on campus and 22 Division III athletic teams, plus cheerleading, intramural and sports clubs.

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In the years since its founding, the institution has

strengthened its academic programs and grown in stature

and sophistication. In 1998, the college embarked on

graduate education with its first Master of Science Degree

in Educational Leadership, later followed by distinct

Masters of Business Administration programs in General

Business, as well as Food and Agribusiness.

Under the leadership of Dr. Joseph Brosnan, President

from 2007 to 2016, the institution was involved in the implementation of an ambitious strategic plan, which

helped to prepare the college to evolve fully into a university. Based on several criteria, including its

graduate-level offerings, the institution applied for university status and the application was approved in

December 2014 by the Pennsylvania Department of Education.

In July 2016, Delaware Valley University welcomed its 13th President, Dr. Maria Gallo the first woman to

hold this office in the institution’s 120-year history.

Location

Doylestown, PA:

Delaware Valley University’s campus is in picturesque Doylestown, nestled in beautiful Bucks County, PA.

Doylestown Borough combines classic architectural forms, history, recreational fun, and a picturesque

landscape. Less than 30 miles north of Philadelphia and 80 miles from New York City, Doylestown is easily

accessible by car and rail. Septa's Regional Rail service stops on the DelVal campus, providing access to

Philadelphia, New York City, Baltimore, and Washington, D.C.

Doylestown is dotted with quaint shops and eclectic

restaurants, and celebrations play a significant role in the

Doylestown community. Residents gather to honor local

veterans at the annual Memorial Day Parade. The Annual

Arts Festival draws residents and art lovers, and Saturday

mornings from April through November, can be spent

exploring the Doylestown Farmers Market. October’s

Pumpkinfest is a day-long festival featuring food, live

entertainment, and kids’ activities, featuring 100- to 300-

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pound pumpkins carved by local artists and lit along the historic Moravian Tile Works, an operational facility

utilizing the tools and techniques used by Pennsylvania German potters in the 18th and 19th centuries.

Santa’s arrival and the annual town tree lighting ceremony mark the start of the holiday season in

Doylestown.

The Borough is home to three structures

designed and built by archaeologist Henry

Chapman Mercer. Among them is his former 55-

room home, Fonthill Castle, boasting 40,000

objects representing the lives of early Americans

through the pre-Industrial Revolution era. Also

open to visitors, the Mercer Museum is a

structure built in poured concrete, which houses

more of Mercer's collection of early American

artifacts. It also contains a collection known as "Tools of the Nation Maker," and is one of the most

important collections of its kind in the world. The Bucks County Historical Society maintains the Spruance

Library, a research library, adjoining the museum. The former prison, across the street from the Mercer

Museum, has been converted into the James A. Michener Art Museum. The Borough also boasts a small

music conservatory, writers' and artists' organizations, and other cultural activities.

Known for its top-ranked school system, Central Bucks (CB) is a suburban school district located in the heart

of Bucks County and includes nine municipalities: the Boroughs of Chalfont, Doylestown, and New Britain;

and the Townships of Buckingham, Doylestown, New Britain, Plumstead, Warrington, and Warwick. Central

Bucks has an area of 122 square miles and a population of over 101,000.

Currently CB is the third-largest school district in the state. Over 18,000 students are educated in its fifteen

elementary, five middle, and three high schools. An award-

winning staff development program and careful planning

for growth have resulted in a very consistent and stable

district, even with such a large student enrollment. Based

on the official Pennsylvania Value-Added Assessment

System (PVAAS), CB ranks #1 among all public school

districts in Bucks County and #15 out of the state’s 500

districts. 93% of CB students further their education at two

and four year colleges, and CB has a graduation rate of

more than 99%.

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Background Checks:

Prior to submitting your resume for this position, please read it over for accuracy. LLLS does verify academic

credentials for its candidates, and our clients frequently conduct background checks prior to finalizing an

offer.

To learn more, call

Anne Norton, Search Director at

617-262-1102

or send nominations or cover letter and resume to

anorton@LLLSearches.com.

All inquiries will be held in confidence.

Setting the Standard in Development Search

LOIS L. LINDAUER SEARCHES, LLC

420 Boylston Street, Suite 604, Boston, MA 02116

617.262.1102

www.LLLSearches.com

DELAWARE VALLEY UNIVERSITY BACKGROUNDER | 11

Appendix

Leadership:

Maria Gallo, Ph.D.

President

Dr. Maria Gallo, a Fulbright Scholar and a Fellow of both the American

Society of Agronomy and the Crop Science Society of America, became

the 13th President of Delaware Valley University on July 1, 2016.

Prior to coming to Delaware Valley University, Dr. Gallo served as dean

and director for research and cooperative extension at the University of

Hawai`i at Manoa in the College of Tropical Agriculture and Human

Resources (CTAHR).

As dean of CTAHR, Dr. Gallo served as its chief executive officer and

worked with the Advisory Council, faculty, staff, and stakeholders to set

the strategic vision for the College, communicated that vision to all internal and external constituencies, and

secured the needed resources to accomplish those strategic goals. As the administrative head of the

College, Dr. Gallo led all faculty members, administrative officers, and other employees statewide; as the

chief academic, research, and extension officer at CTAHR, Dr. Gallo provided the vision and leadership for

the College’s six interdisciplinary academic departments, four county offices, and numerous research and

extension facilities on 1,554 acres across Hawai`i.

At CTAHR, Dr. Gallo led the development and implementation of the College’s comprehensive strategic

plan, resulting in an endowed scholarship, an increase in students graduating in STEM disciplines, and

significant increases in student and faculty diversity.

Prior to joining the University of Hawai`i at Manoa, Dr. Gallo served as professor and chair of the agronomy

department at the University of Florida where she had a productive teaching and research program. She is a

plant molecular biologist who specializes in crop improvement and has been an author on more than 78

refereed journal articles. A native New Yorker, she earned her B.S. in agronomy from Cornell University, and

both her M.S. in crop science and Ph.D. in genetics from North Carolina State University.

Dr. Gallo captured the essence of the institution and its mission in her recent inaugural address:

DELAWARE VALLEY UNIVERSITY BACKGROUNDER | 12

“I’ve always felt the phrase ‘idle dreaming’ was something of an oxymoron. Dreams are the raw

material of most great accomplishments in the lives of people, as well as universities. And the route

from idea to accomplishment often follows the path of Dream... Design... Do. Someone takes their

dream and applies the discipline of designing a workable plan. Then comes the ‘Do’ stage: the high-

energy process of making it happen, despite the inevitable setbacks along the way. At each stage the

process becomes more communal. This is a productive path well-traveled at Delaware Valley

University. It began with the original dream of founder Rabbi Krauskopf to create a national farm

school and continues through DelVal’s expansion into a full university, where experiential learning is an

art and student success is a heartfelt priority. “Dream ... Design ... Do” is part of our identity…”

To see the full address, please click here.

Art Goon

Vice President for Enrollment Management

Art Goon, previously the chief enrollment officer at Holy Family

University, is DelVal’s Vice President for Enrollment Management.

Prior to his position at Holy Family, Goon served as the vice president of

enrollment management at Felician College, where he led the College

to new levels of success, increasing freshman, transfer, and international

enrollment. He was also responsible for enrollment services at the

University of New Haven, Arcadia, and Chestnut Hill College.

In addition to his experience in the private sector, Goon has served

public institutions, such as the State University of New York at New

Paltz.

DELAWARE VALLEY UNIVERSITY BACKGROUNDER | 13

Joe Erckert

Vice President for Institutional Advancement

Joe Erckert is DelVal's Vice President for Institutional Advancement. He

joined the DelVal team in 2008 from Haverford College, where he served as

Director of Development.

Erckert led DelVal's $59.1M Realizing the Vision campaign, the largest

campaign in the institution's history, which concluded in spring 2016.

Erckert’s advancement career began at Lafayette, where he served in major

gifts, annual giving and alumni relations. He then moved to Villanova

University to manage leadership gifts.

In addition to his advancement experience, Erckert has also worked in

student life at Florida International University and Seton Hall University.

Dr. James Moryan

Dean

School of Graduate and Professional Studies

Dr. James Moryan was named the new Dean of Delaware Valley

University’s School of Graduate and Professional Studies in July 2015.

Previously the University’s interim dean of graduate and professional

studies, Dr. Moryan brings 38 years of experience in education to the

position.

Prior to his appointment as interim dean, he served as DelVal’s director

of graduate programs in education. Dr. Moryan was a vice principal and

principal in the Somerville School District in New Jersey for many years prior to becoming the chief school

administrator for the Delaware Township Board of Education. He has also held the position of clinical

instructor at Kean University. Dr. Moryan earned his bachelor’s degree and master’s degree in education

from The University of Akron. He was awarded a Doctorate of Education from Nova Southeastern University

with a concentration in educational leadership.

Organization Chart