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Research #01
Getting Better at Recruitment Marketing.
03Author Cabanillas Senior Product Designer
Research #02
Adding authenticity to your career site.
Research #03
Start Your candidates’ journey with a remarkable career website
Highlight
04Author Cabanillas Senior Product Designer
Resources candidates found most valuable in their research.
Company career site
Job Notifications or Agents
LinkedIn Career Page
Online groups (Google +, Facebook, etc.)
Employer reviews (Glassdoor, Vault, etc.)
Employee Referral Program
Mobile Career Site
64%
34.5%
29.6%
25.6%
24.4%
19.2%
12.9%
Highlight
05Author Cabanillas Senior Product Designer
What do candidates want to find when they visit your career site?
Values
Products and services
Employee testimonials
Answers to why people work there
Interview process
42%
37%
35%
30%
23%
05Author Cabanillas Senior Product Designer
What other companies are doing?
COPY SHORT AND IMPACTFUL.
06Author Cabanillas Senior Product Designer
What other companies are doing?
PHOTOS & VIDEOS THAT SHOWCASE THEIR REAL EMPLOYEES.
07Author Cabanillas Senior Product Designer
What other companies are doing?
OPEN ROLES BY DEPARTMENT
Design.03
Art is about making questions, design is about making solutions.
Author Cabanillas Senior Product Designer
14Author Cabanillas Senior Product Designer
A/B Testing
Version A Version B
Results. Results. Results.
TrafficMonthly traffic
Conversion rate(N applications)
Job alerts(N signing up)
Referral traffic(Job boards/channel)
16Author Cabanillas Senior Product Designer
Reflection
If you're not embarrassed by the first version of your product, you’ve launched too late.
By REID HOFFMAN
Autor @PituCabanillas
Dankjewel. Gracias. Thanks.
ASSIGNMENT
www.pitucabanillas.com