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 Analysis of the case: Cirque du Soleil VISION: A strategic vision describes the route a company intends to take in developing and strengthening its  business. It lays out the company’s strategic course in preparing for the future. A strategic vision  portrays a company’s future business scope (‘where we are going or headed”) In this case founder’s Philosophy was “Business can be as much fun as creating a show” So Firm creating more fun will go to make more money. Strategic intent: The Cirque Du Soleil had created a new category of live entertainment with its unique hybrid of music, dance and acrobatics. Fut ure gro wth hea ded bot h artistic and commer cia l way since peo ple were loo kin g for artistic entertainment. Since Cirque experience reached its saturation point after certain time, the firm introduced shows with a new vision of urbanity, overflowing with optimism and happiness. Page 1 of 25

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