ASSIGNMENTCONSUMER AND INDUSTRIAL BUYING BEHAVIOUR
Q1) Determine and reflect upon the nature of risk in B2B markets
and consider the impact that different relationships between buyers
and sellers might have on purchasing behavior.( Refer to post read
2)Q2) What is the importance of age composition and social group in
understanding the consumer behavior, justify your answer with
specific reference to online retailing. (Refer to post read 3)Q3)
Today we consumers get number of offers, coupons when we buy online
as well as growth of websites likes Pennyful.in has developed a
rosy picture which is the influencing factor behind large
percentage of buyers are now moving towards online buying, give
your opinion on how important these strategies are for non store
based retailing with respect to consumer buying behavior. (Refer to
post read 5)Q4)There are two routes to attitudinal change- central
and peripheral. Which one is the most effective route? Justify your
answer with examples. (Refer to post read 6 and 7)
