Research of Newspaper Adverts

Assignment 5

Most should..

Stage One: Research of

newspaper adverts

Daily Mail

1. Daily Mail newspaper feature the latest showbiz, current affairs, health, sport and travel information.

2. The newspaper is organised in sections

3. There is 20% advertising in the newspaper.

4. They advertise services.

5. Daily Mail’s target audience are 40-50 year old lower-middle class females.

6. It is available in newsagents, online and apps on iPad.

7. The adverts are very small classified adverts.

The Sun

1. The Telegraph show glamour models, weather, tvmagazine, puzzles etc

2. The newspaper is organised in sections: Weather, Celebrity Columns, TV Gossip, TV Guide, Sports

3. There is around 40% advertising throughout the newspaper.

4. They advertise: promotions on tourist attractions/supermarkets etc, movies, technology, holidays

5. Target audience: 25 to 50 they are most interested in buying newspapers. Small price of suggests a lower class target audience.

6. The Sun is available in European countries

7. Size of adverts: double page, ½ page

All must..

Stage Two:Researchof channel adverts

Channel 4Paralympics – Meet the Superhumans

O Content: introduction of the paralympians, informing audience that Channel 4 is broadcasting the Paralympics 2012.

O Font: White capitals could suggest the seriousness of paralympics and urgency of support needed.

ITV

O Content: use of previous winner talking about X Factor experience and what the show has done for her, this is to encourage audience to watch the new series.

O Organisation of information: footage of her from her first audition to winning the show. The audience is informed of the life changing journey that the show offers.

The X Factor 2012 Advert