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FA102a, Research and Brand Development
Taste Simulating Mouth Gear Matthew Winkelman
“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Simulator recreates virtual taste online”http://www.sciencedaily.com/releases/2014/01/140102114807.htm
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Taste Simulator Lets You Relish Virtual Food?”http://news.discovery.com/tech/gear-and-gadgets/taste-simulator-lets-you-relish-virtual-food-131121.htm
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Simulator recreates virtual taste online”http://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
Mouth Gear for picky eaters
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Naming Process
Naming Process
Possibilities:
Digital + Taste = DigitasteTaste + Synthesizer = Syntaste
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Naming Process
Naming Process
Selected Name: Digitaste
Uses two words that quickly and effectively describe what the product does and how it works.
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Brand Character Diagram
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 3, Logotype Research
http://www.microsoft.com/about/corporatecitizenship/en-us/community-
tools/nonprofittoolkit/get-files/
http://cdn-6.famouslogos.us/images/nintendo-logo.jpg
http://logonoid.com/images/dell-logo.jpg
Selected Word: Tech-Savvy
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 3, Finished Logotype
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 4, Social Media Branding, Facebook Pages
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 4, Social Media Branding, Creating Community
• Facebook post to create awareness• Repeated in group private messages
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 4, Social Media Branding, Facebook Pages
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 4, Social Media Branding, Facebook Pages
Taste Simulating Mouth Gear Matthew Winkelman
Assignment 4, Social Media Branding, Facebook Pages
