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Assignment-3

Of MICE

Topic: Painting Exhibition in

National Gallery of Modern ArtDelhi

  Submitted To: Submitted By:

Me. Rohan Sharma. Sheetal Tandon

Lecturer ROE168A12

Lovely Professional University, Punjab Reg No: 3020070152

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 Delhi: Land for Conducting Events

Delhi, the capital of India is also one of its most important business and trade centers. Many

industrialists and business entrepreneurs find this city as a wonderful venue to market their 

 products.

This city is more or less bustling with activity all year round and it comes as no surprise that a

number of fairs are held here on a regular basis.

Delhi is extremely popular with tourists due to the various monuments and ancient structures

found here.

It is a picturesque place and hence fairs are set up here to captivate tourists and local people

alike. There are many fields, grounds, lawns etc on which these fairs are held. One of the

more famous grounds is the ‘Pragati Maidan’.

This venue is used throughout the year for many different fairs and exhibitions. The Auto

Expo, which is famous throughout the nation, is held here annually. The International Trade

Fair is also held here on a yearly basis during the month of November.

This fair is of extreme importance to the business community as a wide range of companies

and industries showcase their products here. It is held for about thirteen days and is a major 

tourist attraction as lakhs of people visit it every day.

Many other fairs are held in Delhi according to season. Typically the months of October and

 November are when most of the fairs are held. Festivals are generally a very crucial time to

set up a fair as people are looking to buy new things. During Diwali some of the biggest fairs

in Delhi are organized.

Handicrafts, cloth, furniture and so on are some of the common items sold at the fairs. Fairs

also involve shows for the visitors so they can be entertained between shopping. Fairs in Delhi

are indeed an important part of the city culture and continue to be held.

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 Delhi: A MICE Destination

 New Delhi has been the favourite MICE destination for quite some time. With several world

heritage monuments, and great sightseeing, large landscaped gardens, great cuisine,

entertainment and night life New Delhi provides an exciting backdrop to many a corporate

events like conferences in New Delhi &  meetings in New Delhi . It has headquarters of 

several large Indian corporate houses, hosting your corporate event in the city could help save

travel expenses for a large number of employees and partners alike.

The second-largest metropolis in India, Delhi, as a MICE destination offers umpteen options

for holding conventions, seminars and exhibitions. It provides state-of-the-art technology and

facilities. Delhi has hosted some of the most prestigious conferences for several organizations

in past few years. The city offers varied choices from convention centres to five-star hotels

with in-house MICE facilities.

The major convention centres of Delhi are:

•  Pragati Maidan Exhibition Complex: Located near Connaught place and operated by

Trade Promotion Organization, Pragati Maidan Exhibition Complex houses 17

Exhibition Halls, 3 Auditoriums and 3 Open Air Theatres. It boasts of having latest

infrastructure and facilities of International Standards.

• The Habitat Centre: Located near India Gate, The Habitat Centre is India's most

comprehensive convention centre offering a convention centre, a 480 seat auditorium,

57 rooms, eight restaurants and a fitness centre.

•

Federation of Indian Chambers of Commerce and Industry: Federation of IndianChambers of Commerce and Industry provides infrastructure and facilities for holding

conferences, meeting and exhibitions. It has an auditorium which can host a

conference of 600 persons and a 400-guest hall.

• Other Convention centres in Delhi  are Vigyan Bhavan, Siri Fort Auditorium,

Talkatora Indoor Stadium and the Air Force Auditorium. Many   five-star hotels in

Delhi offer in-house MICE facilities. These includes: Hotel Ashok, The Taj Palace

Hotel, Hotel Le Meridian, Hyatt Regency Delhi, the ITC Maurya Sheraton and

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Towers, Hotel Crowne Plaza, Hotel the Grand InterContinental and Hotel The Oberoi

etc.

 Introduction to Exhibitions

An exhibition, in the most general sense, is an organized presentation and display of a

selection of items. In practice, exhibitions usually occur within museums, galleries

and exhibition halls, and World's Fairs. The word "exhibition" is usually, but not always, the

word used for a collection of items. Sometimes "exhibit" is synonymous with "exhibition",

  but "exhibit" generally refers to a single item being exhibited within an exhibition.

Exhibitions may be permanent displays or temporary, but in common usage, "exhibitions"

are considered temporary and usually scheduled to open and close on specific dates.

Types of Exhibitions

1.  Art Exhibitions- Art exhibitions include an array of artifacts from countless forms of 

human making: paintings, drawings, crafts, sculpture, video installations, sound

installations, performances, interactive art, etc. Art exhibitions may focus on one

artist, one group, one genre, one theme or one collection; or may be organized by

curators, selected by juries, or show any artwork submitted. Fine arts exhibitions

typically highlight works of art with generous space and lighting, supplying

information through labels or audioguides designed to be unobtrusive to the art itself.

2.   Interpretive Exhibitions- Interpretive exhibitions are exhibitions that require more

context to explain the items being displayed. This is generally true of exhibitions

devoted to scientific and historical themes, where text, dioramas, charts, maps and

interactive displays may provide necessary explanation of background and concepts.Interpretive exhibitions generally require more text and more graphics than fine art

exhibitions do. The topics of interpretive graphics cover a wide range

including archaeology, anthropology, ethnology, history, science, technology and natu

ral history etc.

3. Commercial exhibitions- Commercial exhibitions, generally called trade fairs, trade

shows or expos, are usually organized so that organizations in a specific interest or 

industry can showcase and demonstrate their latest products, service, study activitiesof rivals and examine recent trends and opportunities. Some trade fairs are open to the

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 public, while others can only be attended by company representatives (members of the

trade) and members of the press.

 Infrastructure for Art Exhibition in Delhi 

Sited in a particularly convenient location, right in the very heart of New Delhi, the

 Dhoomimal Art Gallery is an established gallery selling a range of Indian art works, while

the National Gallery of Modern Art (NGMA) is a great place to come and enjoy an array of 

contemporary art from around the world. Many seasonal exhibitions take place at both the

  New Delhi   National Academy of Art  (Lalit Kala Academy) and also at the  India

 International Centre (IIC), both of which are notable venues and regular host visitingexhibitions and art-related events. The main art galleries are below:

 New Delhi Art Galleries:

1.  National Gallery of Modern Art (NGMA) - Founded in 1954 and full of impressive

 paintings, sculptures, photographs and graphics, the New Delhi National Gallery of 

Modern Art features works by many notable Indian artists. The gallery's many

collections also feature some contemporary pieces by international artists, such asHenry Moore.

2.  Dhoomimal Art Gallery - Enjoying a particularly central location within the city's

lively Connaught Place, the Dhoomimal Art Gallery is amongst the most historic

galleries within the whole of the Delhi area. Home to an extensive and permanent

collection of art works, this is also a working commercial gallery and a good place to

 purchase paintings by local artists.

3.  Lalit Kala Academy (National Academy of Art) - Featuring three floors of 

exhibition space and many visiting exhibitions, the Lalit Kala Academy is perhaps

 better known to tourists as the New Delhi National Academy of Art. The gallery itself 

was established by the very first Prime Minister of independent India and actively

 promotes Indian Art.

4. India International Centre (IIC) - Located in the heart of Delhi and worthy of some

time, the India International Centre features a number of different art galleries, often

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hosting a series of themed exhibitions. Established in 1958, this organisation has

gained quite a reputation over the years.

5. Triveni Kala Sangam- Home to four separate, themed gallery spaces and regularly

hosting exhibitions of works produced by local artists from the New Delhi area, the

Triveni Kala Sangam always has plenty of paintings to enjoy. Many people come here

to visit the extensive bookstore, or simply for refreshments.

 List of the Best Exhibitions Centres in Delhi 

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 List of Forthcoming Exhibitions and Fairs Approved By ITPO To Be Held In

 Delhi (for 2011)

S. No Name Of Exhibition Period

1 Economic Times Asia IT January 14-16, 2011

Sr. No. Exhibition Centre Address

1. Add My Trade A-316,Wadwa Complex,,

Vikas Marg, Nagar Metro

Station., New Delhi

2 Government Exhibition 

Centre

Sector 12, Old Faridabad,

Faridabad, Haryana

3 Sardana`s Art Centre 

Private Limited

Sardana's Art Centre. Office:

87, Mohan Singh place,

Connaught Circus, New Delhi

4 India exposition mart ltd Plot No. 25 Knowledge Park-

II. Gautam Budh Nagar, Near 

Greater Noida Expressway,

Greater Noida.

5 Exhibition (I) P Ltd - 

Comnet

217 B, 2nd Floor, Okhla

Industrial Area, New Delhi

6 Hotel Clark International 5/47 WEA SARASWATI

MARG,, KAROLBAGH,

DELHI

7 Aditya Promoters (P) Ltd. 2 / 5, D D A Building,

Khemka Center, Nehru Place,

 New Delhi

8 Exhibition Stall Designer 

and Fabricator  Delhi-

Tejaswi

D-59, IInd Floor, Gulmohar 

Park, New Delhi

9 Interior today Pvt. Sector  

Ltd.

164, - B Pocket - 1, Pocket 1,

Mayur Vihar Phase-I, New

Delhi

10 Dara Projects (P) Ltd A 47, District Centre, Laxmi

 Nagar, New Delhi

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Expo 2011

2 India Art Summit – 2011 January 20-23, 2011

3 India International Pet Trade

Fair 2011

January 21-23, 2011

4 Traffic Infra Tech February 02-04, 2011

5 Int'l Engineering &

Technology Fair - 2011

February 10-12, 2011

6 IEE Expo - Tech Forum 2011 February 11-12, 2011

7 Electronics for You-2011 February 17-19, 2011

8 ID India Expo – 2011 February 23-25, 2011

9 Fensterbau Frontale India

2011

February 24-26, 2011

10 ACREX 2011 February 24-26, 2011

11 ReIndia Expo 2011 February 25-26, 2011

12 PU Tech 2011 March 09-11, 2011

13 Medical Fair India 2011 March 25-27, 2011

14 Convergence India-2011 March 24-26, 2011

15 India Machine Tools Show

2011

May 05-08, 2011

The exhibition that I have covered in this particular assignment is a painting exhibition that of 

“Indian Life and Landscape” by “Western Artists” which took place in the “National

Modern Art Gallery Delhi”

 About National Art Gallery

 National Gallery of Modern Art in Delhi is situated inside the Jaipur House, near India Gate.

elhi National Gallery of Modern Art in the year 1954. A one of its kind institution, it has on

display approximately 4,000 paintings, graphics, and sculptures of the modern artists, dating

 back from the mid 19th century till date. The museum showcases art as it has evolved and

changed over the years, starting from about 1857. The museum makes efforts to make sure

that its quality as well as standards is not compromised, even a single bit. National Gallery of 

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Modern Art, Delhi, also organizes exhibitions for those who want to display their work. It has

helped many artists gain recognition and make a progress in the field of modern art.

 About the exhibition- “Indian Life and Landscape” 

 Period of exhibition- October 27, 2009 to December 6, 2009.

 Invitees of the painting exhibition-

This painting exhibition was done on a major level. To cover this exhibitions many renound

faces of India were called to see the exhibition who may or may not be the art lovers. The

name of those who attended the exhibition called “Indian Life and Landscape” at the

“National modern Art Gallery, New Delhi are:

1. Pt. Birju Mahara- Born February 4, 1938, is currently the leading exponent of the

Lucknow Kalka-Bindadin gharana of Kathak dance in India.

2. Jatin Das- He has been painting for more than 45 years. He was born in December 

1941 in Mayurbhanj, Orissa, India.

3. Prabhash Josh- Born on 15 July 1936, is a noted figure in Indian print media. He is a

well known writer and political analyst.

4. Dr. V. Mohini Gir- Former chair, National Commission for Women

5. Mridula Mukherje- She is Professor of Modern Indian History at the Centre for 

Historical Studies, JNU. She is presently director of Nehru Memorial Museum and

Library (NMML).

6. Savindra Sawarka- In the history of Modern Indian Art, Savindra Sawarkar is the

first Dalit painter to aesthetics the Dalit pictorial signifiers and is a poignant pioneer of 

 projecting the Dalit pain and anguish in the visual culture by using various techniques,

which are unique in the Indian context.

 Description of the Event-

 National Gallery of Modern Art in collaboration with the Victoria and Albert Museum,

 London, presents “Indian Life and Landscape”  by Western Artists, an exhibition of more

than ninety paintings and drawings from the V&A 1790 – 1927, at National Gallery of 

Modern Art, Jaipur House, New Delhi from October 27, 2009 to December 6, 2009.

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The exhibition is a collection from London’s Victoria and Albert Museum which shows rare

and interesting watercolours, sketches, aquatints, lithographs and engravings by European

artists who visited India between 18th to 20th century. This was the first visual

representations of India by western artists which were of imaginary landscapes and settings.

They were based on the written accounts of travellers to India from across Europe. It was only

after professional European artists began to travel to India that they painted, for the first time,

scenes based on direct observation. Their passionate interest in this new and exciting land led

to the creation of a comprehensive pictorial record of India, in a visual style familiar to

western audiences.

India’s spectacular architecture, the immense natural beauty of her landscapes, and the great

diversity of her people have inspired many artists world over. The exhibition is divided into

 four sections showcasing the works of various schools of art . The exhibit begins with a

‘Picturesque’ tour of India through dramatic pictures of splendid forts, temples, and palaces.

The second section showcases works by amateur artists who were captivated by the landscape

and architecture of India. Many of these amateurs were East India Company employees, who

transferred to canvas their personal experiences. The third section is dedicated to the

Romanticism of Indian art that depicts striking, decorative paintings entirely from the

imagination. For instance, on view is a panoramic view of the Taj Mahal, paintings of busy

street scenes, majestic princes, and doe-eyed nautch girls. The fourth section, based on

realism, documents the social life and people engaged in various professions during that time.

 Section I: A Picturesque tour of India

From the mid-eighteenth century, professional European artists began to turn to India for their 

inspiration. They were attracted by the opportunity to explore unfamiliar lands, to make their 

fortune, and to further their reputation.

The beginning of The Picturesque, a major literary and aesthetic movement in England led to

a revolution in western art and promoted a particular way of observing and depicting

landscapes. A typical picturesque scene included elements of roughness and irregularity, the

inclusion of old ruined buildings or impressive architectural structures added variety and

created an evocative atmosphere. India offered an infinite range of subjects to depict in this

manner. The picturesque tradition of the 18th century helped create the order, balance andserenity of the magnificent aquatints of Indian scenery and architecture created by artists such

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as Thomas and William Daniell. The uncle-nephew duo traveled widely in India, painting

magnificent buildings that have now crumbled to dust. Hence, these paintings are a priceless

record.  Ruins of the Palace at Madurai, Fortress of Gingee, in the Carnatic and Hindu

Temple at Agouree on the River Soane are few examples of their noteworthy works.

 

 Section II: Amateur Artists

While professional western artists continued delving deeper into their Indian subjects,

amateur artists as well tried their hand at drawing India. These artists sketched and painted for 

their own private pleasure, rather to earn a living through it. The majority of amateurs were

servants of the East India Company or worked as civilians in the army, using their leisure

time for painting. They sometimes formed social groups to share their knowledge. Many

worked outside the artistic conventions of the time and had very different levels of skill. Their 

work also forms an important part of the display, as a record of personal experiences.

 Section III: Romanticism in India

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A different view of India was presented by those influenced by the succeeding Romantic

movement, which emphasized the wildness and drama of the natural world resulting in some

of the most striking and evocative paintings of India. The movement encouraged artists to

focus on their intuition and imagination and create paintings that evoked strong emotions.

Elements of the picturesque remained within the artist’s repertoire and at the same time, they

embraced another aesthetic theory of the period, ‘the Sublime’. This favoured the depiction of 

subjects in a way that intended to produce a sense of great awe and wonder in the viewer. The

dramatic mountainous regions of India and the grand architectural monuments lent

themselves to Romantic interpretation. People were often idealized and portrayed in an

enchanting manner. Artists used their imagination to enhance their work, some, who had

never been to India, embellished the sketches of others and created engaging and powerful

images.

 

 Section IV: Realism and the Indian student 

From the 1860s, the arrival of photography and increased access to western illustrations,

cultivated a taste in the Indian public for real-life pictures. Indian artists began to use western

modes of representation which included figure drawing. This trend was encouraged by the

schools of Art in Bombay, Madras, Lahore and Calcutta which had come under the control of 

the colonial government. Artist John Lockwood Kipling (1837-1911), the father of Rudyard

Kipling and John Griffiths (1838-1918) were appointed as the dean of the J.J School of Art in

Mumbai, which produced many top Indian artists, including M. F Husain and F.N Souza.

Kipling was commissioned by the government to produce a series of studies of crafts people,

some of which are displayed in the exhibit. His sepia-toned images conjure up an age gone

 by, with sweetmeat sellers almost hidden behind mounds of sweets, farmers harvesting cotton

 by hand, and weavers creating fabric on the loom. One of John Griffiths’ most memorable

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 paintings titled A woman holding a fish on her head, Bombay is his lifelike sketch of a local

fisherwoman balancing a massive fish on her head, a classic Bombay scene that can still be

seen today.

The charm of the exhibition, thus, lies not just in being able to travel back to a period in

history that will never come back, but also get an invaluable sociological document from

centuries ago.

 

 Suggestions

From the above we can see that the exhibition which I have covered was best in all respect

since the infra structure of the gallery was excellent and also the various facilities provided

were also superb but I would like to give to the suggestion that would be normally taken in

consideration by any painting exhibition. The below written are the various suggestions that

can be helpful in the success of the exhibitions. So below written are the various things to be

kept in mind and give them as the recommendations for the same: 

1.  In the Beginning: First Art Exhibition- First of all, exhibitor must secure his ‘gallery

space’. It should be a good place to get over exhibitor’s ‘art exhibition anxiety’ in a far 

less intimidating atmosphere than a public gallery.

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2.  Planning an Art Exhibition- The first thing to do is to establish the dates, allowing

time to have some promotion materials printed. It is useful also to give art exhibition a

name. One can do it by picking out one painting, and working my promotion materials

around that. For example if your art exhibition was Firebird and then you can chose

a Bird of Paradise painting.

3. Creating an Art Exhibition Mailing List - This is very important. If exhibitor have

not started one, do so now. Use Microsoft Access for this and, whenever exhibitor 

meets anyone, their name goes on the list. If you do not have access to a computer, a

secretarial service will maintain one for you and provide you with a set of labels when

you are ready. Remember to send your cards out to everyone you can think of, every

time one goes out it adds to your name recognition, and therefore to increase prices.

Don’t forget regional galleries and the media in your area. They will notice an art card

more than one of the hundreds of press releases they receive on a daily basis.

4. Writing Press Releases for an Art Exhibition Having said that about art cards, it

don’t mean that press releases are not important. They are. Try to find an interesting

angle and invite specific writers to your opening. You will need to write an Artist’s

Statement and/or a ‘About the Artist’ piece to hang in a prominent position. I think it

is a good idea to include these along with your press releases.

5. The Paintings in the Art Exhibition- I think it is important to make a gallery plan to

give exhibitor an idea of how he is going to hang his work, and the number of pieces

he will require. It doesn’t have to be set in stone, as he can always make changes when

he is hanging, but having a plan takes the worry about not having enough work 

available.

6.  Be sure to have someone lined up to help you with the hanging - Even though

exhibitor have an eye for where things should go, may be he is useless when it comes

to the technicalities of hanging pictures in a straight line. So he should have a couple

of friends who can do it to perfection.

7.  Don’t leave the framing until the last minute- one should not leave framing until the

last minute because sometimes regular framer may go on holiday for weeks before

exhibition, without informing

8.  Pricing Paintings in an Art Exhibition- Pricing is always the most difficult part of 

the process. Particularly when you are on your own. Keep a list of paintings, both on

the computer and in hard copy, with thumbnails, sizes and prices on which you should

update regularly.

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9.   Price cards- Each of exhibitors paintings in the show will need a title/price card,

which in its simplest form can be the back of your business card or, have a small clip

frame beside each work, which looks more professional.

10.  Having Something for Everyone in an Exhibition- Not everyone can afford to

 purchase original work, so try to have something to offer those who cannot.

11. Organising an Exhibition Preview - Invite your friends to a preview evening, prior to

the event actually opening. It’s nice to have that support, and it can be as simple or 

complex as you wish. And, most of all, during the preview party, enjoy. Enjoy with

your friends, and most of all, enjoy the accomplishment of seeing your work on

display. Take compliments and feedback with grace. 

 References

• http://www.buzzintown.com/delhi/events/category--painting-exhibition/order--

asc/sort-by--title/id--804.html

•http://www.chitraart.com/

• http://www.delhicapital.com/events/art-culture.html

• http://thedelhiwalla.blogspot.com/2007/03/olivia-frasers-painting-exhibition.html

• http://www.atacarnet.in/ITPO_Approved_Fairs.pdf 

• http://www.thomex.com/trade-events/delhiwood-2011-2231.html

• http://www.new-delhi.world-guides.com/new_delhi_art_galleries.html

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• http://www.delhitourism.nic.in/delhitourism/entertainment/art_gallery.jsp

• http://ngmaindia.gov.in/up-indian-life-landscape.asp

• http://www.howtodothings.com/business/how-to-create-an-exhibition-display

• http://painting.about.com/cs/careerdevelopment/a/exhibitionplan.htm

• http://painting.about.com/cs/careerdevelopment/a/exhibitionplan_2.htm

• https://www.maxxfunholidays.com/mice-india/mice-in-delhi.html

• http://www.indiandestination.com/mice-in-new-delhi.html

•http://ngmaindia.gov.in/up-indian-life-landscape.asp

• http://www.hotels-new-delhi.com/tourist-attractions/museums-art-galleries/modernart-

gallery.html

• http://en.wikipedia.org/wiki/National_Gallery_of_Modern_Art

• http://www.bharatonline.com/delhi/museum/gallery-modern-art.html

• http://www.saatchi-gallery.co.uk/museums/museum-

 profile/National+Gallery+Of+Modern+Art,+Delhi/244.html