7/29/2019 Assessment Criteria Viscomms

1/2

Assessment criteria for the Visual Communications at OCA

1st 2.1 2.2 3rd Fail

Weighting A+ 85%+

Exceptional

A 70-84%

Excellent

B 60-69%

Very good

C 50-59%

Good/Average

D 40-49%

Satisfactory

E 30-39%

Limited

F 29% or

belowInadequate

Creative and analyticalthinking

Analysing information,

formulating independentjudgments; employingcreativity in the process of

investigating, visualisingand/or making, developing apersonal voice

Level 440%

Level 535%

Level 630%

Highly creative, takesrisks with imaginative andsuccessful outcomes,

powerful evidence ofpersonal voice*

Strongly creative, takesrisks with manyimaginative and

successful outcomes,strong evidence ofpersonal voice*

Creative, takes risks withimaginative andsuccessful outcomes,

evidence of a developingpersonal voice*

Some evidence ofcreativity, little evidenceof risk-taking, with a few

imaginative outcomes,some evidence of adeveloping personal

voice*

Some evidence ofcreativity, little risktaking with few

imaginativeoutcomes, strugglingto find a personal

voice.

Limited evidence ofcreativity, no risktaking or imaginative

outcomes, nopersonal voice.

Inadequateevidence ofcreativity.

Research and ideadevelopmentSourcing and assimilating

research material; andusing visual language toinvestigate, test, interpret,

and develop ideas.

Level 420%

Level 520%

Level 620%

Outstanding workpresented in a highlyprofessional way and

communicates with flair.

Outstanding grasp of

ideas andcommunication of visualideas*

Highly effective workpresented in aprofessional way,

showing strongjudgement.

Highly effective grasp ofideas andcommunication of

visual ideas*

Competent realisation ofideas, presented well,showing consistency in

judgement.

Effective grasp of ideasand communication ofvisual ideas*

Competent realisation ofideas, presented well,showing judgement

Reasonably effective

grasp of ideas andcommunication of visualideas*

Adequate realisationof ideas andsatisfactory

presentation of work

Limited grasp of

ideas andcommunication ofvisual ideas*

Poor work andpresentation

Lack ofconceptualisation* or

communication ofvisual ideas*

Inadequate workand presentation

Complete lack ofconceptualisation*or communication

of vis ual ideas*

Visual and TechnicalSkills

Using materials, techniques,technologies, and visuallanguage to communicate

ideas and information.

Level 420%

Level 525%

Level 630%

Outstanding visual andtechnical skills

Complete flu ency ofvisual and technical

skills

Very competent visualand technical skills

Competent visual andtechnical skills

Adequate visual andtechnical skills

Limited visual andtechnical skills

Inadequate visualand technical skills

ContextAwareness of critical,

contextual, historical,professional, and/oremerging contexts; andpersonaland professional

development.

Level 420%

Level 520%

Level 620%

Highly articulate and selfaware, extensively and

thoroughly researched,demonstrating a highlydeveloped intellectualunderstanding

Very articulate and selfaware, very well

researched,demonstrating adeveloped intellectualunderstanding

Articulate and self aware,good range of research,

demonstrating adeveloping intellectualunderstanding

Evidence of self-reflection and research,

and satisfactory ability toanalyse and synthesiseinformation.

Variable levels of self-reflection and

research, and pooranalysis andsynthesis ofinformation.

Limited self-reflectionor research, and no

analysis or synthesisof information.

Inadequateresearch or

evidence of criticalthinking.

These assessment criteria should be used in conjunction with the level descriptions as described overleaf:

7/29/2019 Assessment Criteria Viscomms

2/2

Feedback at different levelsDifferent feedback is needed at each level. Students at Level 4, for example, shouldnt be criticised for not having found their own personal artistic voice. Similarly students at Level 6 should be expected toknow how to keep sketchbooks and learning logs.

Level Fourmodules introduce key concepts and the contextual framework for the study of visual communications. The study focuses on equipping students with the strategies, skills and confidence to moveonto the progressively independent work expected at Level Five. They will learn to study independently, set goals, manage their own workload effectively, and meet deadlines. They will develop an ability to

identify, present, interpret and research works of art, artists, illustrators, designers and techniques, to problem solve in relation to the processes and execution of their work and communicate creative ideaseffectively in a format appropriate to visual communications. They will be encouraged to experiment, explore and take risks. They will be able to use the tools, materials and equipment associated with

visual communications, and be aware of their dangers. These modules foster the habit of planning their personal development, and recording and logging information in a professional manner. They willbegin to accumulate the skills that are transferable to employment including working independently, decision making, the communication of ideas, and writing skills.

At Level Five, they are encouraged to progress to becoming an independent, self-motivated practitioner by developing the skills they have already gained so that they begin to develop a personal visual

language. At this level, they can choose the direction and content of their project work by working closely with their tutor. They develop their individual research methodologies to find the material forassignments. They will be encouraged to cultivate working routines from which an independent style will evolve. They will be expected to develop proficiency in a comprehensive range of practices andtechniques. They will also need to maintain a continuous, self-reflective commentary for the recording of project and assignment work, augmented by a cri tical discourse on progress. Through this log they

are expected to show a creative, critically informed and self-reflective approach to art practice including their own work and that of others.

Their horizons will expand at Level Six to embrace the practical, theoretical and conceptual issues which are central to visual communications. They will be encouraged to demonstrate a breadth of

inventiveness, ideas generation and techniques in the creation of their artwork. They will gain an understanding of the professional considerations with which you need to be equipped in order to pursue thisprofessionally, including an understanding of the vocational context within which the discipline sits and in particular personal initiative and responsibility and decision making in challenging contexts.