Askri Report

8/8/2019 Askri Report

1/19

AAASSSKKKAAARRRIII BBBAAANNNKKKLLLIIIMMMIIITTTEEEDDD

IINNTTRROODDUUCCTTIIOONN

Askari bank was incorporated in Pakistan on

October 9, 1991, as a public limited company. It

commenced its operations on April 1, 1992, and is

principally engaged in the business of banking, as

defined in the banking companies ordinance, 1962.

The bank is listed on the KARACHI, LAHORE and

ISLAMABAD Stock Exchanges and its share is

currently the highest quoted from among the new

private sector banks in Pakistan.

Askari Bank has expanded into a nation wide

presence of 98 Branches, and an Offshore Banking

Unit in Bahrain. A shared network of over 1,100

online ATMs covering all major cities in Pakistan

supports the delivery channels for customer service.

As on December 31, 2005, the Bank had equity of

Rs. 8.6 billion and total assets of Rs. 145.1 billion,

with over 600,000 banking customers, serviced by our 2,754 employees.


2/19

VVViiisssiiiooonnn

|TO BE THE BANK OF FIRST CHOICE IN THE REGION}

MMMiiissssssiiiooonnn

To be the leading private sector bankin Pakistan with an international presence, delivering

quality servicethrough innovativetechnologyand effective humanresourcemanagementin

a modern and progressive organizational culture ofmeritocracy, maintaining high ethical

and professional standards, while providing enhanced value to all our stakeholders, and

contributing to society.


3/19

OOObbbjjjeeeccctttiiivvveeesss

y To achieve sustained growth and profitability in all areas of business.y To build and sustain a high performance culture, with a continuous improvement focus.y To develop a customer-service oriented culture with special emphasis on customer care

and convenience.

y To build an enabling environment, where employees are motivated to contribute to theirfull potential.

y To effectively manage and mitigate all kinds of risks inherent in the banking business.y To maximize use of technology to ensure cost-effective operations, efficient management

information system, enhanced delivery capability and high service standards.

y To manage the Bank's portfolio of businesses to achieve strong and sustainableshareholder returns and to continuously build shareholder value.

y To deliver timely solutions that best meet the customers financial needs.y To explore new avenues for growth and profitability.


4/19

CCCooorrrpppooorrraaattteee IIInnnfffooorrrmmmaaatttiiiooonnn

Board of Directors

j Lt. Gen. Waseem Ahmed Ashraf Chairmanj Lt. Gen. (R) Zarrar Azim Chairman Executive Committeej Mr. Shaharyar Ahmad President & Chief Executivej Brig (R) Muhammad Shiraz Baig Directorj Brig (R) Asmat Ullah Khan Niazi Directorj Mr. Muhammad Najam Ali Directorj Mr. Muhammad Afzal Munif Directorj Mr. Tariq lqbal Khan Director (NIT Nominee)

Company Secretary

j Mr. Saleem AnwarAudit Committee

j Brig (R) Asmat Ullah Khan Niazi Chairmanj Brig (R) Muhammad Shiraz Baig Memberj Mr. Kashif Mateen Ansari Member

Auditors

j A.F.Ferguson & Co. Chartered Accountants


5/19

Legal Advisors

j Rizvi, Isa, Afridi & Angell

IIImmmpppooorrrtttaaannnccceee ooofffcccooommmmmmuuunnniiicccaaatttiiiooonnnCCCooorrrpppooorrraaattteee AAAssskkkaaa

BBBaaannnkkk

Today, Askari is a conscientious corporate citizen involved in social uplift,

welfare, cultural and sporting activities across the country.

According to Askari Bank,

Askari Bank understands the need to be more

than just a financial friend. Our commitment to

the customers, employees and other stakeholders

stems from our deep-rooted belief and the sense of

responsibility to contribute towards different areas

of the social sector. We see it as giving something

back to the nation which helps us flourish. In this

way, the society and the people we touch, grow

with us.


6/19

OOOr

rrgggaaannni

iizzzaaatttiiiooonnnaaalll SSStttrrruuuccctttuuur

rreee O

OOf

ffHHHeeeaaaddd OOOffffffiiiccceee


7/19


8/19

AAAssskkkaaarrriiisss SSStttrrraaatttiiigggiiieeesssTTTooo AAAttttttrrraaacccttt CCCuuussstttooommmeeerrrsss

Askari Bank seeks to maintain high standards of service and ethics enabling it to be perceived as

ethical and independent. In addition to the general guidelines, the following are the salient

features of the Banks code of ethics and conduct.

y Presence of a corporateculture that seeks to create an environment where all personsare treated equitably and with respect.

y Employees do carry out their responsibilities in a professionalmanner at all times. Theymust act in a prudent manner and must avoid situations that could reflect unfavorably onthemselves, the Bank or its customers.

y Employees do commit to the continued development of the service culture in which theBank consistently seeks to exceed customers expectations. Fairness, Truthfulness and

Transparency govern ourcustomer relationships in determining the transactional terms,

conditions, rights and obligations.

y Employees do safeguard confidential information which may come to their possession during the discharge of their responsibilities. Respect for customers'

confidential matters, merits the same care as does the protection of the Bank's own

affairs or other interests.

y Employees do ensure that know your customer principals are adhered by obtainingsufficient information about the customers to reasonably satisfy ourselves as to their

reputation, standing and the nature of their business activities.

y Employees do avoid circumstances in which their personal interest conflicts, or mayappear to conflict, with the interest of the Bank or its customers. Employees must never

use their position in the Bank to obtain an advantage or gain.


9/19

y Employees do not enter into an agreement, understanding or arrangement with anycompetitor with respect to pricing of services, profit rates and / or marketing policies,

which may adversely affect the Bank's business.

y Employees do not accept gifts, business entertainment or other benefits from acustomer or a supplier / vendor, which appear or may appear to compromise commercial

or business relationship.

y Employees do remain alert and vigilant with respect to frauds, thefts or illegalactivitiescommitted within the Bank premises.


10/19

DDEESSCCRRIIPPTTIIOONN

Communication:

Communication is the transfer and understanding of meaning (Transfer means the message was

received in a form that can be interpreted by the receiver. Understanding the message is not thesame as the receiver agreeing with the message.

FFUUNNCCTTIIOONN OOFF CCOOMMMMUUNNIICCAATTIIOONN

Control:

y According to Askari manager he said thatWecontrol our staff with goodattitudeand politeness

y ASKARI have qualified managers who are responsible control even smaller and biggersituations.

Motivation:

y ASKARI Organization motivates their employees by giving them facilities.y They give them incentives and bonuses for motivation.y ASKARI officers also get promotions from the organization.

Information:

y ASKARI has all channel networks.

Emotional expression:

y ASKARI have less emotional expression


11/19

AASSKKAARRIISSIINNTTEERRPPEERRSSOONNAALLCCOOMMMMUUNNIICCAATTIIOONNThis communication is between Group head operation and credit and Group head

operation corporate banking and financial institution

Group head operation and

credit

Group head operation

corporate banking and

financial institution

SENDOR RECIEVER

Sender:

The director general manager of ASKARI encode message by Group head operation usingdifferent symbols and language communicate to Group head operation corporate banking and

financial institution.

Channel:

They use face to face communication method to communicate with each other.

Receiver:

Receiver is the deputy managing director of Askari in the chart above. Decode message in his

own language that deliver from director general manager.

Feed back:

The board of director of Askari has organized many occasions and facilities for employees andthey also have and complain box by which they know the barriers and difficulties in their

communication.

Which situations they are using in these methods?

Only for official use they use companys phone. When there is official work the officer wants tocall any employees for any reason he use it.


12/19

Why they are using?

ASKARI is using it because they wanted to have accurate and easily transferable data and

information even in a minute.

MMEEDDIIUUMM OOFFCCOOMMMMUUNNIICCAATTIIOONNThey use E-mail, fax, Telephone, Cell phones, Group meeting, Face to face.

E-mail:

They use E-mail when they transfer the data outside the country.

Fax:They use Fax when they transfer the data urgently to the top management and also in rural areaswhere Net is not available.

Telephone:

They use telephone for official and sometimes unofficial work.

Cell Phone:

Askari employees use Cell phone when there is something confidentially information. Then they

use it to transfer the information to the top management of the organization.

Group Meeting:

They held Group meeting for communicating their ideas for short term or long term planning and

also for the improvement and progress for their organization.

Face to face:

When there is a problem or any manager or non managerial staff wanted to take advice from topmanagement so they come face to face.


13/19

BBAARRRRIIEERRSS IINN CCOOMMMMUUNNIICCAATTIIOONN

Languages:

Because of different language they faces language barrier.

Generation gap:

Because of generation between old age and young employees it is a barrier to communicate

effectively.

Filtering:

When the lower level employees transfer data and information to upper level he filters it and thenit becomes a barrier in communication.

Emotions:

There are some strict managers in ASKARI because of them the employees do not communicate

with them effectively so it is a barrier in communication.

HHOOWW TTHHEEYY OOVVEERRCCOOMMEE TTHHOOSSEE BBAARRRRIIEERRSS??

Simplify Languages:

They have trained special class of employees to remove the barrier in communication. And theyare trying it and they are getting success in it day by day.

Generation gap:

They have many programs and seminars in which all the employees are put together of same

different ages to remove barrier in communication.

Filtering:

It is process to remove but they dont have any ideas and any procedure or method to remove it.

ConstrainEmotions:

To constrain emotion organization is unable do anything.


14/19

NNOONNVVEERRBBAALL CCOOMMMMUUNNIICCAATTIIOONN

Sound:They have alarm system and a alarm for vacant the building if anything goes wrong the alarm

will started to ring because the management will know that anything is going wrong.

Images:They have signs in organization which encourages their employees and all to.

Behavior:The behavior Askari employees and administration is very good.

Clothing:The officers of Askari have identity cards and the non managerial staff such as drivers, peonsand guards have uniforms. The logo on the ID cards and non managerial employees uniforms

shows the purpose and working of ASKARI.

JJAARRGGOONNSSEvery organization has jargons. ASKARI also have jargons which are known by the top

management only.

FFLLOOWW OOFF IINNFFOORRMMAATTIIOONNUpward communication:They have upward flow of information when non managerial and lower level managementtransfer and send data to upper level and this is called chain network.

Downward communication:ASKARI top level management when they required information to the lower level they usedownward flow of information.

For example:If in ASKARI the top level manager wants to announce holiday he will contact to lower level IT

employees to send it other.


15/19

Literal communication:In ASKARI the employees of the same status share data with each other MOSTLY.

Diagonal communication:

In ASKARI there is diagonal flow of information also because the top level management hasfixed time for lower level to come and share information.

CCOOMMMMUUNNIICCAATTIIOONN NNEETTWWOORRKK

Chain network

It is use by the ASKARI when they transfer written information to the top level from the lowerlevel the information is send step by step to the top management.

Wheel network:

There is no wheel network in ASKARI.

All Channel network:

It is mostly use in ASKARI because the lower and top level has both full freedoms tocommunicate with each other.

GGRRAAPPEEVVIINNEEGossips:ASKARI employees do gossips at lunch time at work time they dont gossip. They have sitting

area where at free time or lunch time they sit and chat.

Informal communication:They often have informal communication but at the most of the time they have formal

communication. ASKARI have social activities programs for its employees.


16/19

BBIIBBLLIIOOGGRRAAPPHHYYBibliography includes primary and secondary data we take information from both.

Primary data:

Primary research is the type of researcher in which the researcher needs to go out to collect thedata in the form of the interviews, questionnaires.

Kinds of Primary ResearchFollowing are the kinds of primary research, the students used to select these kinds to completethe research accurately:

Interviews:

We got a know from the interview of the ASKARI employees and Director General Manager

that they mostly communicate by all means of communication. The attitude of the DRM wasvery good which shows that he is a good person and communicator.

Surveys:

From the survey we have concluded that in ASKARI even if we see the reception they also have

good communication with the staff and the persons who are coming to the visit any departmentof the ASKARI they are easily send by the receptionist to any department easily.

Observations:We observer that there security is high and they have latest things but some of their employees

were not well dressed and well communicative the way they should be in such a big

organization.

Analysis:Every organization has it own means and ways of communication the way we find ASKARI is

that it is a huge and giant organization which is using effective means of communication eventhey are old or new they are using it but they also know when to use them. This is the reason of

their success.


17/19

SSEECCOONNDDAARRYY DDAATTAA

We take information from ASKARI websitewww.askari.com.pk

we also use www.google.com.pk

SSUUGGGGEESSTTIIOONNSS

j The bank should improve and increase its branch network in Pakistan as well as inforeign countries.

j More and more facilities should be offered to general public instead of a specific group ofsociety.

j Bank should increase its advances by financing small-scale businesses to earn betterprofit.

j House building finance facility should be offered to general public.j The number of lockers should be increased.j There should be female staff members in Bahawalpur branch.j Training of the staff should be carried on regular basis in the field of banking and

operating computers.

j Bank should establish a separate marketing department in each branch.j

Although bank has agency relations with the foreign banks but it should open its foreignbranches to compete with the competitors.

j Time period of the loan procedure should be reduced.j Special awards should be given to hardworking employees to perform extra ordinary in

the bank.


18/19

j Instead of preferring the old employees of the other banks management should hire newand well-educated talent. This will contribute to the long-term benefits of the bank.

j Credit policy should cover both the rural and as well as urban areas.j While hiring and promoting the employees, discrimination should not be done only

merit should be considered.

j Complicated loan procedure should be replaced with an easy one keeping in view the riskfactor.

j To overcome the problem of workload new appointments should be made.j Returns on the term and fixed deposits should be increased to the level of

competitors.

CCOONNCCLLUUSSIIOONN

After the completion of my overall analysis and studies of Askari Commercial Bank

performance and banking system, I come to the conclusion:

The ACBL is a leading commercial bank of Pakistan. It has won the rewards like:

j The Best Bank In Pakistanj Best Consumer Internet Bank

From the opinion of international organization the overall strong standing of the bank is

very clear. It won a certificate from Pakistan Credit Rating Agency (PACRA) A1 in short run in

and AA long term even in these worst conditions of economy the bank is enjoying the huge

profits of amount Rs. 2,022 Million. Total assets of the bank are increased up to 145,099 billion,

but the shareholders return and Earnings per Share have decreased from last year.


19/19

The bank is fully equipped with the modern technology and it is also providing all the

latest banking services like online banking, Internet banking, ATM cards, traveler chouse, and

credit cards etc.

The bank is trying to introduce latest techniques on regular basis because it is backed by

AWT thats why people have complete confidence on them. ACBL has won the confidence of all

its customers by providing them the online services within few seconds. The future of bank is

progressive and will be a leading bank of Pakistan even competing with foreign banks.

Documents

Askri Report