ASIRVAD DEVELOPMENT FOUNDATION (ADF) for Internal Circulation Only (April - June 2011)VOL. : 1 Issue No. : 3

(A Quarterly News Bulletin of Asirvad Development Foundation)

It gives me great pleasure to share

the Third issue of “Asirvad Today” and

be a part of it. Asirvad Development

Foundation (ADF) had focused

primarily on health related aspects of

women.

ADF commenced its second round

of free eye screening camps at all the 14

branches of the Chennai Division of

Asirvad Microfinance Private Limited in association with

Vision Foundation Chennai. Free eye screening camps at

Madurai division of Asirvad Microfinance Pvt. Ltd

(AMPL) was successfully completed in association with

the Private and Public Hospitals and the response from the

public was overwhelming. Our humble thanks to the

Doctors and staff of these partner hospitals for their fullest

co-operation in helping us to serve the under-privileged

community. I am confident that ADF can leave an indelible

mark on the lives of the individuals.

ADF will soon be launching free eye screening camps

at Tiurnelveli Division of AMPL.

ADF launched the Scholarship for School Student

(SSS) with a view to use education as a weapon to cut down

the social evils of illiteracy, poverty and to bring inclusive

development of society at the grass root level. With a view

to encourage the under privileged students ADF had

ASIRVAD TODAYASIRVAD TODAY

FROM THE DESK OF CHAIRMAN ...

1 2 3 4 5 6CHAIRMAN’sLETTER

MY JOURNEY

WITH ADF

ADFMEDICALCAMPS

SSSPROGRAM

BENEFICIARY

CHARITYEFFORT

PROGRAMATTENDED

BY ADF STAFFADF TREE 7

BENEFI-CIARIES

SPEAK OUT... 8GLIMPSE

OFASIRVAD

ADF OPERATIONAL DIVISIONS...

Chennai Division

Madurai Division

Tirunelveli Division

announced rewards to those who achieve 1st and 2nd

ranks in higher secondary examinations (+2) in the 22

districts where AMPL has its operations.

Health and education are considered as top priority by

ADF as these are the two pillars that affect the life of the

poor people. In the coming years, ADF plans to spread its

wings and focus on other social issues.

ADF has been negotiating with private/public

partnership to create awareness about the environmental

issues and also involve actively in programs to support

such noble cause.

With the support of Philanthropists, our trust plans to

organize many social events for the benefit of the weaker

sections to uplift their livelihood and standard of living in

future.

I take this opportunity to thank all the staff members of

ADF who have made these charity efforts a great success.

I thank the FDOs, BMs, AMs, DMs and everyone at

AMPL for assisting the staff of ADF and also for co-

ordinating with the borrowers and the general public.

Together we can change the lives of the poor people and

contribute to their well being.

Sincerely,

S.V. RajaVaidyanathan

I started my career as ProgramOfficer with Asirvad

Development Foundation (ADF), Chennai on 1st November

2010.

First and foremost, I would like to thank Chairman and

Head, ADF for their motivation, Guidance and constant

support extended for the past nine months. Asirvad

Development Foundation (ADF) was a one man’s vision to

serve the economically weaker sections of the society. “More

people can do business but only selective can do charity” like

wise ADF is included in the list of selective who thinks about

poor and underprivileged people of society.

When I joined as Program Officer Pay Roll Giving

(Fundraising Initiative) was just at the initial stages so I

thought that working in a newly establishing sector would

provide me with good platform to shape my views and ideas

about charity in different dimensions. ADF had motivated and

recognized different innovative ideas, which I shared during

introduction of new programs and activities. When I joined

ADF, it was like an infant which needed the motherly care but

now I am seeing ADF as a baby curious to grow into a full-

fledged individual and with the support of noble hearted

people, the objectives will be achieved in the future years..

ADF’s four major mantras are Health, Education,

Environment and Women empowerment. In initial stages, we

gave first preference to health with the intension of bridging

the gap between poor people and accessibility of health care,

ADF had decided to bring about greater awareness in the

health care services. Special health care treatments like Eye

and Dental are more expensive for the people living below the

poverty line and we were determined to see that the benefits

reach the poor people at large living in and around Chennai

and Madurai.ADF plans to conduct health camps on a regular

basis at Tirunelveli in the near future.

The first free eye screening camp and inauguration of

ADF activities was held on 4th December 2010. The program

My journey here as Program Officer………….. Ms.Maithili Maria Nayagam

“Scholarship for School Students (SSS)”

is also one of the important programs

of Our Foundation whichI Cherish

was well-plannedand with the collective involvement of

all the staff of ADF, we successfully conducted 23 Eye &

Dental camps in Chennai Division and 14 camps in Madurai

Division, Around 3500 people were benefited out of these

camps. At present, we are in the third second round of

conducting free health camps atChennai and Madurai

division of AMPL.

After health care, we decided to introduce program to

support education. As the saying goes, “We can see the world

more clearly only through the Education”. ADF’s

predominant vision is charity for education. The Program

called “Catch Them Young” to support the children of AMPL

beneficiaries was introduced. The Prizesare announced for

the beneficiary’s children those who score first mark and

second mark in their higher secondary examination among all

of our beneficiaries children in each district of AMPL

operations. The distribution of prizes is scheduled to be held

shortly.

“Schola rsh ip

for School Students

(SSS)” is also one

of the important

programs of ADF to

encourage the poor

c h i l d r e n ’ s

education. This is a

scholarship program for the children with good academic

performance who are struggling to pay the school fees. In this

scheme, the priority isgiven to the children with single parent

hood (Widow/ Deserted), migrated people due to natural

calamities or war victims, children with poor economic

background who are desirous for pursuing higher education.

In the garden of ADF, a new Rose plant has been planted

to make the garden more beautiful, as we are expanding our

charity work to Tirunelveli division of AMPL. Mr.Samudram

is incharge of ADF’s activities at Tirunelveli. The

inauguration of ADF’s activities at Tirunelveli is fixed on

29thJuly 2011.

While I see the new flying wing of ADF, It gives me

immense pleasure when I look behind and see the progress of

our foundation, I am proud of being a part of the sailing ship.

Here I convey my sincere thanks to Chairman and Head,

ADF, my colleagues for their supportthat enable me to put in

my best efforts in each of the activities of ADF.

ADF

ENVIRONMENT

WOMEN EMPOWERMENT

EDUCATIONHEALTH

EYE CAMP CTY(Catch Them Young)

WOMEN’s DAYCELEBRATION

DENTAL CAMP

DIABETIC CAMP

SSS(Scholarship for

School Students)

“SCHOLARSHIP FOR SCHOOL STUDENTS” (SSS)

Recently, Asirvad Development Foundation has introduced ‘Scholarship for School Students” (SSS) scheme designed for schoolchildren who drop out of the school due to financial crisis to continue their education. The main target group of this program is children with single parenthood, children of deserted mothers, beneficiaries of Asirvad Microfinance Pvt. Ltd with poor economic background, refugees or people migrating due to any natural calamities, etc. This is also one of the best roots from the Banyan of Asirvad Development Foundation (ADF). Under the shadow of this ADF’s Banyan, several students will be provided water to quench their thirst of education. This programwill be initially introduced at Chennai, Madurai and Tirunelveli Divisions of AMPL.

The first student benefited out of this program was Baby Navadurga, a Second Standard student from Bhagyam Chelliah Matriculation School, Korukkupet, Chennai. She was benefited under the category of migrated child due

FIRST BENEFICIARY OF SSS PROGRAM - CASE STUDY OF NAVADURGA

Navadurga was born in

Nagapattinam in 2003,

She is 8 years old. In her

childhood she lost her

parents to tsunami (2004).

Navadurga was taken care

o f b y h i s u n c l e

(Magendran) who was a

bachelor and was not able

to take care of the child or

adopt the child. In that

situation Magendaran handed over the child to her uncle’s

family (Ravikumar and latha).

They didn’t have any children

so they adopted the child.

Navadurga got a new family

and she lived at chennai . The

FREE COMBINED HEALTH CAMPS FOR STAFF OF AMPL, Chennai Division (Eye, Dental and Diabetic)

On07th May 2011,

Asirvad Development

Foundation organized

a free medical camp

for all the staffof

A M P L , C h e n n a i

Division and their

family members. “A

Strong reason lies

behind every simple

activity” like wise, this Medical camp has not only focused on

employee’s health, but also provided a platform for all the

The first student

benefitted out of

this program is

Baby Navadurga

Navadurga

lost her

parents in

Tsunami (2004).

T.G.Padma, Company Secretary, AMPL Mr.Dinesh, Field Development Officer, AMPL

natural calamity; (Tunami) a n d h a s r e c e i v e d t h e scholarship amount for the academic year 2011 – 2012.

I n M o d e r n c i v i l i z e d society, education is gaining more importancebecause only through education the society can enrich the level of socio- cultural sustainability. Every human being has rights to fulfill his basic needs, irrespective of Gender, Race, Nationality, Religion etc., In the modern society, education is also one of the basic needs like food, clothing and shelter, because man without education is considered as a living wood.

This new endeavor of Our Foundation is gaining popularity amongst our Staff, AMPL members and the general community. We wish and pray that through this noble gesture hundreds of children will be benefited and will prove themselves as better citizens of our society.

child was not adopted legally. Navadurga got a new life at

Chennai. She was unaware of her past.

Navadurga started her childhood with their new foster

parents Ravikumar and Latha . During initial period every

thing went on smoothly. Magendaran was also financially

supported the child . After few years Magendran got married

and he was not able to bear the financial assistance. In the

meantime Navadurga’s mother Latha gave a birth to a child.

Navadugra started her education in Bagiyam Chelliah

Matriculation school, Chennai. When Navadurga entered

Second Standard, the problem arose as the School fees was

high. Navadurga’s father was not able to pay the fees, because

he was working for daily wages and financially poor.

Mahendran was struggling for financial assistance. He

approached Chairman, ADF and after proper verification

from our end, the scholarship was sanctioned to Navadurga.

e m p l o y e e s o f

Chennai Division to

meet each other with

their family members

and share their views.

ADF had conducted

23 free eye screening

camps in all the

branches of AMPL in

and around Chennai

city. Without the co-operation of the branch members, it is

difficult to organize camps successfully and the staffs of ADF

PARTNERS VIEW ABOUT ADF’s CHARITY EFFORTS

Thanrajsays“Asirvad Development foundation is an excellent organization doing a great

work through charity. Having partnership with them is an opportunity to participate in the

charity work and serve the poor people”.

Mr.Thanraj, Camp Manager, Uma Eye Hospital, Anna Nagar

Dr. Sudharsan in his brief interview with Maithili,“Being dentists we look forward for

such partnership like Asirvad Development Foundation as it is proven to be highly beneficial

both to us and the society. It creates more and more awareness regarding dental health

among the masses. This indeed benefits the country.”

Dr. SUDHARSAN, SRM Dental University

SUCCESS STORIES OF OUR EYE SCREENING CAMPS (Chennai Division)

Name:Yasodha

Age: 65

Place: K. K Nagar,

Chennai ( A Non-

beneficiary of AMPL)

Yasodha is one of the best

e x a m p l e s f o r a n o n -

beneficiaries who enjoyed

the benefit and got free

treatment from our Foundation. She got free eye screening

check-up at K.K.Nagar branch, camp organized by ADF on

20th March 2011. She is a widow having two daughters and

she is staying with her second daughter. Yasodha said, “My

we noticed that the

Field Development

Officers (FDOs) did not

have sufficient time

to do health check-up

for themselves

She has conveyed her heartfelt

thanks to Asirvad Development

Foundation

our sincere thanks to all those who have extended their

cooperation.

During few camps, we noticed that the Field Development

Officers (FDOs) did not have sufficient time to do health

check-up for themselves as they were engaged in coordinating

the camps. Therefore, this medical camp for the staff was the

platform provided to all the staff of AMPL, irrespective of their

rankings.

Our sincere thanks to Chennai based Uma Eye Hospital.

SRM Dental University and Dr. Mohan’s Diabetes specialists

Centre who jointly involved in this noble service. These three

hospitals are well known for organizing free camps and

providing treatment. The camp started at 10.00 am and

concluded by 1.00 pm.

Six-member medical team headed by Dr. Gayathri from

Uma Eye Hospital checked and counseled the participants,

Ten-member medical team headed by Dr. Sudharsan from

SRM Dental University has treated the patients. Eight-

member medical

team headed by Dr.

G e e t h a f r o m D r .

M o h a n ’s D i a b e t e s

s p e c i a l i s t s C e n t r e

diagnosed the patients.

83 staff of AMPL and

their family members

were benefitted in this

special combined medical camp.

Some of the staff members were diagnosed with vision

related problems and some with diabetic problems. The

participants have come to know about their health related

problems in the initial stage itself and they were referred to

visit the concerned hospitals for further treatment. All the

staff members conveyed their thanks to ADF for this

wonderful opportunity because the camp was not only for

their health but also and for their family members.

daughter is working as a

S w e e p e r i n C h e n n a i

Corporation who joined as a

member of AMPL and she

has received loan thrice. She

informed about the free eye

screening camp and I decided to attend the camp. The

Doctor’s team diagnosed my cataract problem in both eyes.

Economically, I am very poor and dependent on my

daughter’s income. The medical team and ADF staff

motivated me to undergo surgery at no cost. I accepted and

went to the hospital. Then I underwent surgery for both my

eyes and now I have got a clear vision” She has conveyed her

heartfelt thanks to Asirvad Development Foundation.

Mrs.Lakshmi is working

as a sweeper in KK Nagar.

She has received her third

loan from AMPL; she is

having two daughters and one

son. One daughter got

married and another daughter

is physically challenged and

leadinga spins ter l i fe .

M r s . L a k s h m i , t h e

breadwinner of the family, earns daily wages, she could not

think even quitting of her job at least for a day. Due to these

reasons, Mrs.Lakshmi postponed her visit for eye check up.

When the medical team was announced, she was very much

I am very much thankful to

Asirvad Development Foundation for giving light to

eyes of poor people like me”

Pay Roll Giving

FREE

Dental Camp

FREE

Eye Camp

FREE

Diabetic

Camp

Catch

Them

Young

Scholarship

for School

Students

ADF ACTIVITY TREE

1. Pay Roll Giving (Fund

Raising Effort)

2. Free Eye Screening Camp

(Charity Venture)

3. Free Diabetic Screening

Camp

(Charity Venture)

4. Free Dental Camp

(Charity Venture)

5. Scholarship For School

Students

(Charity Venture in

support of Education)

6. Catch Them Young

(Charity Effort to

Combat School Drop-out)

ADF ACTIVITY TREE

SUCCESS STORIES OF OUR EYE SCREENING CAMPS (Chennai Division)

happy because

s h e g o t a n

o p p o r t u n i t y t o

check her eyes.

W h e n s h e

participated in the

camp, the medical

team diagnosed that

she is having cataract problem in both her eyes that too in the

severe condition. She stated, “The medical team counseled

me very well to do surgery, through this motivation only I

decided to do surgery. I am very much thankful to Asirvad

Development Foundation for giving light to eyes of poor

people like me”.

“Education is aMovement

from DARKNESSto LIGHT”

CATCH THEM YOUNG

The ultimate aim of this program is eradication of school

dropouts from the families of AMPL beneficiaries and

motivates the students to continue their education.CTY is the

educational assistance program of ADF for the beneficiary's

children, who have scored first and second highest marks in

higher secondary examinations, in each district whereAMPL

operates in the state of Tamilnadu. A circularwas sent to all the

Divisional Offices of AMPL and the information wasshared

with all the beneficiaries of AMPL. ADF has received around

six hundred mark lists from the six divisions of AMPL. The

EXPANSION OF ADF’S CHARITY SERVICES TO AMPL TIRUNELVELI DIVISION

In the garden of Asirvad

development foundation, a new

Rose plant had been planted to

make the garden more beautiful.

Asirvad development Foundation

had extended its activities in

Tirunelveli Division of AMPL, to

provide charity activities for the

AMPL members of Tirunelveli

Division and general community.

ADF had appointed Mr.Samudram as its Coordinator in

Tirunelveli Divisional Office to implement ADF’s activities in

the Division. Asirvad Microfinance Private Limited., (AMPL)

In the garden of ADF,

a new Rose plant had planted to

make the garden more beautiful.

K.Samudram, Co-ordinator,

ADF, Tirunelveli

Our foundation's one of the main objectives is

Environment to step in to support health and

environment with the intention ofjoining the

social campaigns with other like-minded

organizations, ADF staff attended the

Walkathon organized by Tamil Nadu

Government's Department of Health & Family

Welfare forgiving voice againstsocial evils like

Tobacco ADF's staff Maithili & Nundiyny participated in

Walkathon at Marina from Lady Wellington College to Kannagi Statue,

Chennai. The event was part of the Smoke – Free Chennai project. The

walkathon brought together nearly 1,200 people from all walks of life including

students, lawyers, teachers, NGOs and women self group. Minister for health

and family welfare Dr.V.S.Vijay who was the Chief Guest spoke about the risk

of passive smoking and way to stop the addiction. Tamil film actors Mr. Vivek

and Mr. Arun Vijay flagged off the rally.

PROGRAM ATTENDED BY ADF STAFF

Ms.Nundhiyny (Staff of ADF) during the

Walkathon in Chennai

mark lists were

segregated District

wise (22 Districts).

The scruitinization

of the mark listsis

under p rogress .

Around 22 first and 22 second prizes will be announced out

of 600 mark lists for our beneficiaries' children. The

distribution of prizes will be held soon in each divisions of

AMPL.

operates through its 6

Division Offices at Chennai,

Madurai, Coimbatore, Erode,

Tirunelveli and Thanjavur and

having 85 branches covering

22 districts across Taminadu

state. ADF started implementing its charity work in AMPL

from December 2010, in Chennai Division, from February

2011, at Madurai Division.Presently, ADF has extended its

activities to AMPL Tirunelveli Division. The inauguration

and first eye screening camp is scheduled to be held on 29th

July 2011. In the coming months other Divisions of AMPL

will also be benefited from the charity activityof ADF.

1. Eureka Forbes (Rural Drinking water Program)

2. Expansion of ADF’S charity activities at Tirunelveli

3. Care for Child (Medical Assistance for Children with Cancer)

PROGRAMS IN THE PIPELINE

Comments can be sent to:

The Editor, ASIRVAD TODAY

C/o. Asirvad Development Foundation

2/11, Habibullah Road,

T.Nagar, Chennai – 600 017

e-mail : adf@asirvad.org

Editorial Board :

Shri.S.V.Raja Vaidyanadhan

Shri. K.Godwin John

Ms. T.G.Padma

Ms. Maithili Vincent

Ms. A.D.Nundiyny

-Patron

-Editor

- Editorial Team

– Editorial Team

- Editorial Team

R.V

.Gra

phic

s, C

ell

: 9500006130, 9884656130

Edito

rial

Boa

rd

ADF IN PRINT MEDIA

A Press Clipping of our Foundation’s

Free Eye Screening Camp Held in

One of our branches at Sivakasi

(Madurai Division)

“THE HINDU” has covered our

Eye Screening Camp for Women

in the Slum of Chindatripet, Chennai

CURRENT PARTNERS OF ASIRVAD DEVELOPMENT FOUNDATION

o Uma Eye Clinic/Vision Foundation, Annanagar, Chennai

o SRM Dental college, Ramavaram, Chennai

o Dr.Mohan’s Diabetic Centre, Chennai

o Sri Ramachandra Medical University, Porur, Chennai

o Thai Moogambigai Dental College, Maduravoyal, Chennai

o Rajaji Government Hospital, Madurai

o Dr.Nainar Eye hospital, Madurai

o Ultras Best Dental Science College and Hospital, Madurai

o Dr.Anil Kumar Eye Hospital, Madurai