Asia’s Fashion Jewelleryubmasiafiles.com/files/jewelleryexh/3fj16_marcom/3fj16_visitor... · 8 3. Overall, how would you rate your satisfaction with your experience at Asia’s

Asia’s Fashion Jewellery & Accessories Fair – March 2016

Visitors’ Survey Report

1

2

Survey Summary

Total number of visitors 5,789 Invited online survey 5,004 Completed online survey 170 Online survey response rate 3.40%

3

Nature of Business(es)

2016 Number of Respondents: 166 Number of Respondents: 107 2015

• Many visitors carry more than one kind of business nature. • The majority of our buyers are wholesaler and importer, then followed by retailer.

50.0%

47.0%

34.9%

30.7%

19.3%

16.9%

16.3%

5.4%

4.8%

3.6%

0% 10% 20% 30% 40% 50% 60%

Wholesaler

Importer

Retailer

Manufacturer/Supplier

Exporter

Buying Agent

Fashion Jewellery / Accessories Designer

Mail Order-House / E-Tailer

Department / Chain Store

Related Institute / Association

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1. Are you visiting this exhibition for the first time?


44% (47)

56% (59)

Yes

No

39.0% (64)

61.0% (100)

Yes

No

• The percentage of first time visitors has dropped compared to last year. Most of the buyers are regular visitors of 3FJ.

5

2. Have you upgraded your visitor badge for Trade Buyer ID?


61% (56)

39% (36)

55.6% (90)

44.4% (72) Yes Yes

No No

• Visitors did not upgrade their TBID in 3FJ because they may upgraded it last year as the validity of TBID is 3 years.

6

2.1 Have you upgraded your visitor badge for Trade Buyer ID?


The TBID is very user-friendly

98.8%

1.2%

94%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Yes

No

2015

2016

• It is positive that almost 99% of the visitors think that TBID is user-friendly.

7

2.2 Have you upgraded your visitor badge for Trade Buyer ID?


I will recommend to my peers

94.3%

5.7%

95%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Yes

No

2015

2016

• Response rate of 2015 and 2016 remain roughly the same .

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3. Overall, how would you rate your satisfaction with your experience at Asia’s Fashion Jewellery & Accessories Fair – March? (0 = Extremely dissatisfied; 10 = Extremely satisfied)


0.6% (1)

1.9% (3)

1.3% (2)

7.5% (12)

6.9% (11)

13.1% (21)

14.4% (23)

17.5% (28)

21.9% (35)

10.6% (17)

4.4% (7) 1% (1) 1.90% (2)

3.90% (4)

2.90% (3) 2.90% (3)

6.80% (7)

13.60% (14)

20.40% (21) 22.30% (23)

9.70% (10)

14.60% (15)

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2016

2015

CSAT 2016 6.43

CSAT 2015 7.0

• Around 70% respondents gave 3FJ16 a rating between 6 to 10. • CSAT has dropped slightly compared to 2015.

No. of respondents skipped: 10 No. of respondents skipped: 5

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3.1 Breakdown of response by nature of business(es)

Nature of Business No. of people

answered

CSAT Average Rating 2016


Manufacturer / Supplier 51 6.5 7.1

Importer 78 6.3 7

Exporter 32 6.2 6.8

Wholesaler 83 6.5 7.3

Buying Agent 28 6.8 7.5

Retailer 58 6.6 6.8

Department / Chain Store 8 6.1 7.6

Fashion Jewellery / Accessories Designer

27 7.2 7.2

Mail Order House / E-tailor 9 7.1 5

Related Institute / Association 6 6.2 8.5

Publication 1 5 7

• Many visitors carry more than one kind of business nature. • The average score of Fashion Jewellery/Accessories Designer is the highest. “Fashion Jewellery Atelier” and the HKDI

collaboration have attracted more industry talents to visit and it is encouraging to receive good feedback from them.

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3.2 Breakdown of response by continent / region

Continent Total no.

of visitors

No. of People

answered

Response Percentage



Asia-Pacific (excluding Hong Kong)

2,872 77 2.7% 6.5 6.8

North, South, Central America

588 17 2.9% 6.4 8.1

Hong Kong 1,059 21 2.0% 6.2 6.1

Europe 1,086 49 4.5% 6.3 7

Middle East, Africa and Others

184 6 3.3% 7.5 7.2

• The average rating of visitors from “Middle East, Africa and Others” has increased.

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4. How likely would you be to attend Asia’s Fashion Jewellery & Accessories Fair – March again in the future? (0 = Not at all likely ; 10 = Extremely likely)


1.9% (3) 0.6% (1)

0.6% (1)

3.8% (6)

2.5% (4)

9.4% (15) 9.4% (15)

16.3% (26)

13.8% (22)

16.9% (27)

25.0% (40)

1% (1)

1% (1)

5% (5)

1% (1)

3% (3)

11% (110

8% (8) 7% (7)

19% (20)

13% (13)

32% (33)

0%

5%

10%

15%

20%

25%

30%

35%

0 1 2 3 4 5 6 7 8 9 10

2016

2015

Loyalty score 2016 7.52

Loyalty score 2015 7.62

• Compared to 2015, the loyalty score has dropped 0.1. However, there is an increase in respondents giving a rating between 6 to 10. (2016: 81% ; 2015: 79%)


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5. How likely are you to recommend Asia’s Fashion Jewellery & Accessories Fair – March to a friend or colleague? (0 = Not at all likely ; 10 = Extremely likely)


Average score 2015 7.36

Average score 2016 6.95

3.1% (5) 1.9% (3)

1.3% (2)

2.5% (4) 4.4% (7)

8.8% (14)

14.5% (23)

17.6% (28)

17.6% (28)

12.6% (20)

15.7% (25)

3% (3) 1% (1)

2% (2) 2% (2)

4% (4)

10% (10)

6% (6)

16% (16)

18% (19) 18% (19)

20% (21)

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2016

2015


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6. How did you learn about this exhibition?


• Options “Invitation from exhibitor”, “Social media platform” and “Search engine” are new in 2016 surveys.

• The top 3 channels are advertisement, organiser’s printed mail, and organiser’s email. More buyers learn about 3FJ from our website.

• Buyers also learn about this exhibition because they have been visiting 3FJ for years.

33.3%

26.8%

17.0%

15.0%

15.0%

13.1%

12.4%

6.5%

5.9%

2.0%

32.0%

19.4%

12.6%

35.0%

22.3%

16.5%

10.7%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Invitation from Exhibitor

Organiser’s email

At other exhibitions

Advertisement

Word of mouth / Referral from industry friend

Organiser’s printed mail

Organiser’s website

Others

Search engine

Social media platform

2016

2015

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6.1 How did you learn about this exhibition?

84.2%

15.8%

81%

22%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Trade publications

Mass media

2015

2016

You have learned about this exhibition through which of the following advertisement channels?

• It shows that our buyers read more trade publications than mass media. We have placed advertisements on some overseas trade media, for example, C+ Accessories, Accessories USA, etc.

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You have learned about this exhibition through which of the following search engine?

83.3%

11.1%

5.6%

0.0%

0.0%

Google

Yahoo

Baidu

Bing

Sogou

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

• Google • Google remains a more dominant search engine than Yahoo and Baidu in 2016.

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You have learned about this exhibition through which of the following social media platforms?

30.0%

0.0%

90.0%

0.0%

10.0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

WeChat

LinkedIn

Facebook

Twitter

Weibo

• Facebook remains a more dominant social media platform than WeChat and Weibo among our buyers in 2016.

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7. To what extent have your objectives for visiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)

2016 Number of Respondents: 147

10.2%

47.6%

9.5%

21.8%

8.2%

8.8%

6.1%

10.9%

6.8%

8.8%

7.5%

8.2%

15.0%

11.6%

12.9%

15.0%

15.0%

13.6%

30.6%

17.7%

27.9%

21.8%

25.9%

26.5%

20.4%

10.2%

27.9%

19.0%

25.9%

25.9%

17.7%

2.0%

15.0%

13.6%

17.7%

17.0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Find new suppliers

Seek franchisors / principals

Source new products

Place orders

Collect market information

Consolidate contacts with suppliers/ businesspartners

N/A 1 2 3 4 5

• Finding new suppliers and collect market information are the main objectives for visiting in 3FJ, followed by consolidate contacts with buyers and business partners.

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7.1 To what extent have your objectives for visiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)


Responds combining rating 4 and 5

Number of Respondents: 99 2015

43.5%

42.9%

42.9%

38.1%

32.7%

12.2%

54%

51%

50%

54%

41%

17%

0% 10% 20% 30% 40% 50% 60%

Collect market information

Consolidate contacts with suppliers/ business partners

Source new products

Find new suppliers

Place orders

Seek franchisors / principals

2016

2015

• From results combining 4 and 5, “Collect market information” performs the best among other objectives. “Consolidate contacts with suppliers/business partners” and “Source new products” ranked second.

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8. To what extent are you satisfied with the fair in the following aspect? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)


2.1%

1.4%

2.7%

2.1%

7.5%

8.2%

4.1%

4.8%

5.5%

2.7%

7.5%

2.1%

5.5%

3.4%

3.4%

6.2%

4.1%

11.6%

12.3%

20.5%

11.6%

19.2%

17.8%

14.4%

13.0%

13.0%

7.5%

29.5%

26.0%

34.2%

34.9%

41.1%

28.1%

26.0%

28.1%

26.7%

39.0%

28.8%

34.2%

24.7%

21.9%

24.7%

29.5%

32.9%

26.7%

14.4%

15.8%

15.1%

13.7%

8.2%

21.2%

21.2%

17.1%

21.9%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Quality of exhibitors

Quantity of exhibitors

Service of exhibitors

Exhibit range

Exhibit price

Pre-fair information from the organiser

Service from the Organiser

Onsite information, services, signage and decoration

Registration experience

N/A 1 2 3 4 5

• Visitors are satisfied with the registration experience the most, followed by organiser’s service and pre-fair information from the organiser.

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8.1 To what extent are you satisfied with the fair in the following aspect? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)



Number of Respondents: 96 2015

53.4%

50.7%

50.0%

49.3%

48.6%

45.9%

44.5%

38.4%

30.1%

51%

58%

64%

50%

67%

57%

53%

43%

35%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Quality of exhibitors

Service from the Organiser

Onsite information, services, signage and decoration

Service of exhibitors

Registration experience

Pre-fair information from the organiser

Quantity of exhibitors

Exhibit range

Exhibit price

2016

2015

• “Quality of exhibitors” performs better than 2015 and it is the most satisfied aspect in 3FJ. Service from the organiser ranked second, followed by onsite information services, signage and decoration.

21

9. How important are the following to you in your planning to visit this exhibition? (N/A ; 1 = Not useful at all ; 5 = Extremely useful)


4.2%

7.0%

3.5%

1.4%

13.3%

12.6%

2.8%

4.2%

2.1%

1.4%

9.1%

7.0%

14.7%

13.3%

8.4%

7.0%

16.1%

14.0%

21.7%

28.7%

31.5%

24.5%

25.9%

23.1%

28.7%

28.0%

30.1%

33.6%

21.7%

25.2%

28.0%

18.9%

24.5%

32.2%

14.0%

18.2%

0% 20% 40% 60% 80% 100%

Invitation from the organiser

Invitation from your suppliers exhibiting at the exhibition

Who will be exhibiting at the exhibition

What products will be exhibited

Making appointment with the exhibitors before the exhibition

Networking opportunities

N/A 1 2 3 4 5

• “What products will be exhibited” is the most important, followed by “invitation from the organiser”, and “Who will be exhibiting at the exhibition”.

22

9.1 How important are the following to you in your planning to visit this exhibition? (N/A ; 1 = Not useful at all ; 5 = Extremely useful)


56.6%

46.9%

54.5%

65.7%

35.7%

43.4%

71%

50%

59%

67%

31%

44%

0% 20% 40% 60% 80%

Invitation from the organiser

Invitation from your suppliers exhibiting at theexhibition

Who will be exhibiting at the exhibition

What products will be exhibited

Making appointment with the exhibitors before theexhibition

Networking opportunities

2015

2016


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10. Please select the exhibition(s) that you rate most important for your company.


• 9FJ and 3FJ are leading exhibitions to our buyers. • Other includes 9JG, TDC jewellery fair, fashion jewellery fair from Global Sources, and Vicenza.

51.4%

33.6%

5.7%

4.3%

2.1%

1.4%

1.4%

0.0%

47%

40%

6%

2%

0%

3%

1%

0%

0% 10% 20% 30% 40% 50% 60%

9FJ

3FJ

Others

Eclat de Mode/ Bijorhca, France

EuroBijoux & Accessories, Spain

Macef, Italy

Indian Handicrafts & Gifts Fair

Manila F.A.M.E., the Philippines

2016

2015

Documents

Asia’s Fashion Jewelleryubmasiafiles.com/files/jewelleryexh/3fj16_marcom/3fj16_visitor... · 8 3. Overall, how would you rate your satisfaction with your experience at Asia’s