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ASIA-PACIFIC ONLINE PAYMENT METHODS: FIRST HALF 2015 PUBLICATION DATE: AUGUST 2015

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE 11-12 FREQUENTLY ASKED QUESTIONS

PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Asia-Pacific Online Payment Methods: First Half 2015

Market Report

Online Payment

Global, Asia-Pacific

China, Japan, South Korea, Australia, India, Indonesia, Thailand,

Hong Kong, Taiwan, Vietnam

English

PDF & PowerPoint

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Global Site License:

€ 750 (exc. VAT)

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QUESTIONS

ANSWERED

IN THIS REPORT

How do the preferences of online shoppers regarding payment methods differ between the

countries in Asia-Pacific?

How are mobile payments developing in this region?

What other trends can be observed in the online payment markets around the world and in Asia-

Pacific?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

ASIA-PACIFIC ONLINE PAYMENT METHODS: FIRST HALF 2015

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ASIA-PACIFIC REGION ONE OF GLOBAL LEADERS IN MOBILE PAYMENT

PENETRATION

Payment method preferences of online shoppers in the fast-growing B2C E-Commerce market in

the Asia-Pacific region remain diverse. In China, the region’s largest market, third-party online payment

was the most used method, dominated by Alipay. Alipay’s share of payments made by online shoppers

grew to over one half in 2014. In Japan and South Korea, however, payment via credit card dominated any

other method of payment for online purchases. Meanwhile, nearly half of online shoppers in India and

Vietnam showed a clear preference for cash on delivery, while in Indonesia online consumers preferred

bank transfer.

Altogether, Asia-Pacific was ahead of Europe, the USA and Latin America in 2014 in mobile

payment user penetration. In China alone, the number of mobile payment users almost quadrupled in

the past two years, reaching triple-digit figures. Though Alipay dominated in this segment as well, the

market share of TenPay, which ranked second, grew in 2014. In South Korea, where Samsung rolled out a

trial of Samsung Pay and major online portal Naver launched Naver Pay, almost all smartphone users

were aware of mobile payment services and over two thirds used them. Mobile payments also grew in

the Southeast part of Asia, where the number of mobile payment transactions almost doubled in

Thailand. Overall, both online and mobile payment environments in Asia-Pacific remain dynamic and

evolve together with growing B2C E-Commerce sales.

ASIA-PACIFIC ONLINE PAYMENT METHODS: FIRST HALF 2015

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MANAGEMENT SUMMARY

GLOBAL

Online and Mobile Payment Trends and News about Players, H1 2015

Overview of Alternative Online Payment Methods, H1 2015

Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015

Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014

Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014

Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan,

Australia, Spain, China, in % of Mobile Phone Users, 2014

Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan,

Australia, Spain, China, in % of Mobile Phone Users, 2014

Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA,

Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014

Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries

and Territories, 2014

ASIA-PACIFIC

3.1 ASIA-PACIFIC REGIONAL

Share of Online Shoppers Preferring to Pay with Credit/Debit Card, in %, August 2014

Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014

3.2 CHINA

Online and Mobile Payment Trends and News about Players, H1 2015

Online Payment Methods Used, in % of Online Payment Users, 2014

Number and Value of Electronic Payment Services Transactions, by Segment and Total, in billions, in CNY

trillion, and in % Year-on-Year Change, 2014

Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f

Breakdown of Third-Party Online Payment GMV, in %, and Total, in CNY trillion, Q1 2014 - Q1 2015e

Online Payment Service Providers Used, in % of Online Payment Users, December 2014

Alipay’s Share of Total Payments for Online Purchases, in %, 2010 and 2014

Breakdown of Third-Party Online Payment GMV, by Providers, in %, 2013 & 2014

Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012, December

2013 & December 2014

Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2010 – 2014

Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f

Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012,

December 2013 & December 2014

Breakdown of Third-Party Mobile Payment GMV, by Providers, in %, 2013 & 2014

ASIA-PACIFIC ONLINE PAYMENT METHODS: FIRST HALF 2015

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TABLE OF CONTENTS (1 OF 3)

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ASIA-PACIFIC (cont.)

3.3 JAPAN

Online and Mobile Payment Trends and News about Players, H1 2015

Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015

Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, January 2015

Ways of Using E-Money, incl. “Using Smartphone or Mobile Phone”, in % of Internet Users, December 2014

Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014

3.4 SOUTH KOREA

Online and Mobile Payment Trends and News about Players, H1 2015

Payment Methods Used in Online Shopping, in % of Online Shoppers, September 2014

Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Gender, September

2014

Awareness and Usage of Mobile Payment Services, in % of Smartphone Users, March 2015

Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015

Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment

Services, March 2015

3.5 AUSTRALIA

Selected Payment Methods Used in Financial Transactions, incl. BPAY and Online Banking, in % of Adults,

2008, 2011, 2014

Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015

3.6 INDIA

Online and Mobile Payment Trends and News about Players, H1 2015

Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014

Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, August 2014

Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers,

December 2014

Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile, FY 2013-

2014 & FY 2014-2015

3.7 INDONESIA

Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014

Reasons for Choosing a Particular Payment Method, in % of Online Shoppers Preferring the Method, 2014

Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014

Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014

Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider,

November 2014

ASIA-PACIFIC ONLINE PAYMENT METHODS: FIRST HALF 2015 TABLE OF CONTENTS (2 OF 3)

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ASIA-PACIFIC (cont.)

3.8 THAILAND

Value and Volume of Online Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 –

2014

Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 –

2014

3.9 HONG KONG

Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014

Main Considerations in Online Shopping, incl. Payment, in % of Online Shoppers, December 2014

3.10 TAIWAN

Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014

3.11 VIETNAM

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014

Payment Methods Offered, in % of E-Commerce Companies, 2014

Breakdown of Online Payment Service Providers Used, in % of E-Commerce Companies, 2014

ASIA-PACIFIC ONLINE PAYMENT METHODS: FIRTS HALF 2015 TABLE OF CONTENTS (3 OF 3)

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ASIA-PACIFIC ONLINE PAYMENT METHODS: FIRST HALF 2015

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Our reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Sub Title, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

METHODOLOGY OF OUR ASIA-PACIFIC ONLINE PAYMENT METHODS: FIRST HALF 2015 REPORT

This report covers the online payment market. It takes

into account a wide definition of online payment, including

payment methods used in E-Commerce and mobile payment,

such as remote and proximity payments

All major countries in the region are covered, though

data availability varied across the markets.

Countries in the region are presented in the descending

order of B2C E-Commerce sales. Besides country and regional

data, information about global development is also included.

Depending on data availability, the following types of

market information are included: the most used payment

methods among online shoppers, number and volume of online

and mobile payment transactions, information about online and

mobile payment users. Not all the mentioned types of information

are available for each of the covered countries. For the leading

country or countries in the region, also online and mobile payment

trends and news about major players, such as payment providers,

banks and retailers are presented.

The report includes data mostly published within the first

six months of the year of publication. The exact date of publication

of the source is stated on each chart. The time period which the

data refers to differs by source.

ASIA-PACIFIC ONLINE PAYMENT METHODS: FIRST HALF 2015

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UPCOMING RELATED REPORTS

Global Online Payment Methods: First Half 2015 July 2015 € 1,950

Company Profiles of 10 Leading Online Payment Service Providers 2015 July 2015 € 2,950

Asia-Pacific Online Payment Methods: Full Year 2014 March 2015 € 750**

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950

China B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Japan B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

South Korea B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Asia-Pacific M-Commerce Snapshot 2015 March 2015 € 950

Asia-Pacific B2C E-Commerce Market 2014 August 2014 € 2,950**

China B2C E-Commerce Market 2014 March 2015 € 450**

REPORT

PUBLICATION

DATE

PRICE*

Europe Online Payment Methods: First Half 2015 August 2015 € 750

Global Mobile Payment Methods: First Half 2015 August 2015 € 950

Global Alternative Online Payment Methods: First Half 2015 August 2015 € 950

ASIA-PACIFIC ONLINE PAYMENT METHODS: FIRST HALF 2015

**Reflects Discounted Price

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