ascop-enlish_x3

ascop gruppe

Drinks • Food • Lifestyle

T H E C O M P A N Y

ascop-gruppe. Facts.Since 1994, ascop gruppe has opened more than 11 lo-

cations with currently about 250 employees including in

Berlin, Dresden, and Wolfsburg. ascop-gruppe off ers more

than 20 training spaces in seven subjects. With a healthy

ten-year development and current annual net sales (2004)

of about Euro 8 million, we are one of the major compa-

nies of this industry.

It could be a little more, too. ascop-gruppe is not afraid

to look outside of the box. For example, trend and design

food has been more than Anglicism at our company right

from the beginning.

We consider ourselves to be a service provider for the

guest, and we work in close cooperation with center ma-

nagement and the owner. Our tight network, increased

distribution structures with good contacts to the industry,

and our own training systems and quality management

promote the effi ciency of each individual operation. Our

operations managers are responsible for „their operation“,

supported by central controlling. We maintain the perso-

nal touch and close contact to employees, both in com-

munication and in areas of responsibility.

ascop gruppe

Siegfriedstraße136 • 10365 Berlin • +49 30 55 77 55 50

[email protected]

P R O J E C T D E V E L O P M E N T

You have the space, we offer the right concept.We design the right concept based on your space and

building specifi cations. We off er alternatives, plan with

fl exibility and foresight, consider the general conditions,

your wishes, later permitting processes, and necessary

concessions. We implement concepts ranging from large-

space event locations to small coff ee shops. Our portfolio

presents projects ranging from 5 to 5,000 m2.

I M P L E M E N T A T I O N

They call our operations by their name.The planning offi ce of the ascop-gruppe creates the de-

signs and takes the location and architectural conditions

into consideration in close coordination with the owner.

Permitting processes and concessions are completely

secured. Based on our many years of experience, we are

counting on speedy implementation of expansions gua-

ranteed by comprehensive quality control. Each concept

receives a correct and detailed CI right from the begin-

ning. It is used for communications and establishment on

the market.

ascop gruppe ascop gruppe

O P E R A T I O N

Personality, culture and customer benefi tsThe ascop-gruppe has a sophisticated structure providing

smooth effi cient operation of the many operations sup-

ported by the broad network that is accessible to everyo-

ne in any business segment. Specifi cally trained individu-

als are hired for each individual operation. Each location

has its own on-site operating manager, who is responsib-

le for the operation, and also the manager and personal

contact. The ascop-gruppe further secures the operations

with constant quality control through controlling and trai-

ning. Training trainees to become our own employees is

important to us.

M A R K E T I N G

You catch bees with honey!

Our advertising, and press and

public relations work, bene-

fi ts the location and also the

surrounding businesses. De-

pending on the type and size

of the individual business, we

constantly perform image

campaigns, product adverti-

sing, and special promotions. We use synergies and part-

nerships with the industry and neighboring companies

and further expand them. Among other things, we cre-

ated an event agency exclusively for this purpose, which

specialized in events and actions that are designed to in-

crease frequency. Our marketing department constantly

performs response actions and develops new tools for

customer commitment. Last, but not least, this operation

method enables us to access continuously updated com-

prehensive databases.

A G E N C Y 1

We are many things, but not boring.In 1999, Event and Marketing Agency 1 was founded based

on our own needs and the goal of “added value” for com-

petition. Initially exclusively designed for our own struc-

ture the scope of tasks was constantly expanded due to

demand. Agency 1 off ers comprehensive creative event

and convention services for the network and external cus-

tomers locally and away from our location.

Energy in the park 2003

Open air festival in August 2003 at Strandbad Wannsee

Care of VIP sections and artists

with 1,200 persons

Kiss FM, Energy 103.4, Radio RTL 104.6 and Spreeradio

Media analysis parties for radio stations in March 2005

Radio RTL Opening Event

To move into the new studios (February 2005)

at Ku'damm Carree with 200 persons

Annual party of Berliner Verlag

600 persons at Alberts and A-Lounge

in December 2004

Gesicht 95 with Sat.1

at Tollhaus with 3,000 guests

Coca-Cola

„Coke Germany comes to Berlin at Friedrichstraße“

In the year 2000 at Label205 with 600 guests

E-Plus

In the year 2002/2003/2004 with 500 guests each

Dukati, German premiere

at A-Lounge, 2003 with 300 guests

Other company and product events,

such as SAP, Berliner Pilsner, Philip Morris, Berliner Sparkas-

se, T-Mobile, Tchibo etc.



CAFÉ ALBERTS

One of the former “IN“ spots in Berlin was Mocca- Milch-

Eisbar. To see and be seen, that’s what it’s all about. Typi-

cal celebrity and neighborhood hangout with club atmos-

phere. Ideal meeting location for business meetings. Café

Alberts is the hot spot of the Berliner weekend brunch

scene. In the summer, the 400 m2 terrace is inviting for

relaxation.

www.alberts-berlin.de

Karl-Marx-Allee 35, 10178 Berlin-Mitte

Space: 400 m2 indoor, 400 m2 outdoor

Opening 1997

TOLLHAUS - CLUB OF THE CAPITAL

Tollhaus is captivating because of the colorful ambience

ranging from the wild African style of the pavilion to the

Indian lounge in the great hall. The modern lighting and

sound technology at the Tollhaus off ers optimal conditi-

ons for events with special fl air on two dance fl oors for any

taste in music.

www.tollhaus-berlin.de

Siegfriedstraße 136, 10365 Berlin-Lichtenberg

Space: 750 m2 gross surface

With outdoor space expandable to 1,500 m2

Heated event tent, partially covered summer garden with

pool area, Opening in November 1994

LABEL 205

In the heart of Berlin, between Friedrichstraße and Gendar-

menmarkt, business and small talk meet at the Label 205

fashion entertainment bar. We regularly organize small

events in the atrium of Q205 and larger events several ti-

mes a year.

www.label205.de

Friedrichstadt Passagen, Q205,

Friedrichstraße 68, 10117 Berlin-Mitte

Space: 200 m2, expandable for events to 2,000 m2

Opening summer 1998

A-LOUNGE

Worth seeing! The stylish lounge in the basement of Café

Alberts with bar and dance fl oor off ers a special ambience

for guests with extraordinary demands. Available to rent

for events and conferences.

www.a-lounge.tv

Karl-Marx-Allee 35, 10178 Berlin- Mitte

Space: 300 m2

Opening in February 2002

AMERICAN BOWL

Most modern and original bowling alley in Berlin with the

charm of the 50s. American fl air, actions, and continuous

sports news. Live broadcasting of sports events on big

screens and a variety of other programs. From extreme

sports parties to ladies’ nights, guests are excited at two

locations. Extraordinary is normal here.

www.american-bowl-berlin.de

Le Prom Berlin

Märkische Allee 176/178, 12681 Berlin

Space: 1.800 m2, opening in April 1999

Spandau-Wasserstadt Berlin

Neuendorfer Straße 39-42, 13585 Berlin

Space: 2,000 m2 indoor, 1,000 m2 outdoor

Opening in December 2001


PLAY OFF - AMERICAN SPORTS BAR

Designed in the style of the fi fties, a success story under

the sign of the economic wonder. Symbol of the “Ame-

rican way of life”, fun, and enjoyment. Selection of mer-

chandise and in-house magazines for souvenir collectors.

Broadcast of sports highlights on several TV monitors.

Multilingual personnel.

www.play-off .tv

Potsdamer Platz Arkaden Berlin

Alte Potsdamer Straße 7, 10785 Berlin

Space: 250m2

Opening in October 1998

Spandau-Wasserstadt Berlin

Neuendorfer Straße 39-42, 13585 Berlin

Space: 150 m2

Opening in December 2001

Le Prom Berlin

Märkische Allee 176/178, 12681 Berlin,

Space: 200 m2

Opening in April 1999

Altmarktgalerie Dresden

Webergasse 1, 01067 Dresden

Space: 350 m2

Opening in September 2002

City-Galerie Wolfsburg

Porschestraße 45, 38440 Wolfsburg

Space: 280 m2

Opening in September 2001

...and soon in Braunschweig,

Hannover and Hamburg...

Offi ce

Siegfriedstrasse 136

10365 Berlin

+ 49. 30. 55 77 55 50

Projektentwicklung/Expansion

Karlo Maik Karlstedt

[email protected]

+ 49. 163. 70 999 10

Documents

ascop-enlish_x3