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Client Verbatim
• “I have world-class manufacturing capability, I want to build my own brand”
• “The Indian market, though very attractive, is full of pitfalls for a global brand such as ours”
• “Mine is a strong brand in the North, even MNCs are scared of my brand, should I go national?”
• “I have a robust business in India, is it feasible for me to expand into overseas markets?”
Building Brands and Businesses
Ascentaz Consulting Pvt. Ltd is a full-suite BusinessConsulting and Management Firm, providing clientswith all-round, hands-on support in Building Brands,Businesses and Shareholder value
Our Infrastructure• Pan India presence
o Delhi/NCR, Mumbai, Bangalore, Kolkata andChennai
• Capabilities extend to Indian and International markets
Some of our Clients…
Vision
To be trusted partners for Indian businesses to realize their truepotential as world class organizationsand assist International brands to be amongst the most adored in India.
Provide robust know-how and professional managementsupport:
• To assist our clients in achieving their goals through soundbusiness strategy
• And partner with them in order to ensure flawless execution
Mission
Opportunity Canvas
INDUSTRYFOCUS:
ConsumerGoods,Retail,
Foodservice
SCALE UP/
TURNAROUND
INTERNATIONALOR INDIANSTARTUPS
NEWOVERSEASMARKETS
BUILDINGBRANDS
Industry Analysis
Opportunity Mapping
Go To Market Business Plan
Product/Service& Pricing
Manufacturing & SCM
Functional Audits
Processes & Systems
Learning & Development
Performance Measurement
Benchmarking
Competency Mapping
Branding & Communication
Brand Identity
Organization Structure
People Strategy
Our Expertise
Business Strategy Business Excellence
Operations Specialists Team
Team Ascentaz
Business Analysts Team
Panel of Industry Experts in different domains
In-house training team
Client Support Team
Co-Founder
Sandeep is a FMCG professional with more thantwo decades of experience across Indian and International markets, in companies like Britannia,Coca-Cola, Henkel, Perfetti and Lava International.
He is a graduate in engineering from NIT – Surathkaland a Masters in Management from Mumbai University – SIMSREE
He has a proven track record in Start-ups, Scaling-upof companies and Turnaround management
Sandeep Zutshi
P&L Management, Sales and Marketing, SCM
Co-Founder
Paramjit is a highly successful entrepreneur for over a decade, with rich FMCG experience ofanother decade in companies like Gillette, ITC, HUL and CavinKare.
He is a commerce graduate from Guru Nanak Dev University - Punjab and a Masters in Management from Bharti Vidya Bhawan – Delhi
He has won the trust of distinguished clients likeKellogg’s, MTR, Kohinoor, Borges etc. and was involved in the scale-ups of brands like Eraser, Ghari& Nomarks.
Business Planning, People Strategy, Sales and Distribution
Paramjit Anand
Associate Director
Arun with an experience of more than 31 years specializes in Strategic Marketing, Advertising and Media.
He is a graduate in engineering from NIT – Srinagar and a Post Graduate in Management from IIM Bangalore
He has worked across India with companies like Modi-Xerox, Corn Products Co., Reckitt Colman, Parle Group, Trikaya-Grey, and, Internationally in Russia/UK/Germany/Hong Kong with Schweppes FR., J.N Nichols FR., D'Arcy Masius Benton & Bowles (on P&G), Grey Worldwide (on BAT), Virgin Drinks FR.and Sprandi International.
Brand and Marketing
Arun Lahori
Associate Director
Balraj specializes in establishing products in International Markets. He has an overall experience of 31 years, with 20 years of experience in International Market.
He is an MBA from Kurukshetra University He hasdone assignments in countries like Africa, Europe,Americas, Gulf region, Russia, former USSR, Southand Far east Asian countries, in product categories like FMCG, Cosmetics, Pharmaceutical, Sea Food,Incense etc.
He has been involved in International Scale-up of companies like Herbal Cosmetics, Cycle Brand, Edibleoils and BIDCO, Kenya.
International Markets
Balraj Bhasin
Associate Director
Saloni has over 25 years of progressive managementexperience having served in HR leadership roles at Global and large Indian organizations like EMCCorporation, Tata Consultancy Services, ITpreneurs,Tata Infotech Ltd.
She is a graduate in science from Delhi University and completed her Executive Management Program from IIM Bangalore
Her Area of Expertise includes Organizational Assessment & Development, Integrated Business Plans & HR Strategy, Executive Coaching and Mentoring, Leadership Assessments and Talent Development and Employee EngagementSurveys
Human Resources and Organizational Development
Saloni Kaul
Associate Director
A highly experienced professional with an experience of nearly 3 decades in companies like Britannia, AMCO Batteries, Bosch Ltd, and National Mineral Water Co.(Oman)
R.S. is a graduate in Engineering from NIT –Allahabad and a Post Graduate from NITIE –Mumbai
He is widely travelled overseas on severalTechnology/ Automation and ManufacturingSystems missions and has a proven track recordon Project Management and Execution in respectof setting up of Greenfield/Brownfield facilities
SCM, Manufacturing, Technology and Project Management
R.S.Subramaniam
Associate Director
Ajoy is an advertising professional with over 22 years of experience in agencies like JWT and Publicis, and exposure to diverse brands and clients like Nestle, Horlicks, Hero Honda, Dabur, Longines, ABN Amro, Indian Army, ITC Hotels, Wills among many others.
He has a bachelor degree in arts from Kashmir University
Ajoy has over 40 creative awards to his credit including Campaign of the Year at ABBYS (BombayAd Club) and bronze at the New York Ad Festival. Hehas created iconic campaigns like Do you have it inyou? (Indian Army) and Yeh Baat Kuch Hazam NahiHue. (Hajmola)
Advertising, Films and Corporate Communication
Ajoy Bhan
Long Term - Domestic
Long Term - International Market
Short Term Products
How we undertake Projects
Identify issues/ opportunities needing long-term intervention.
New Business Opportunities
Business Life-cycle Management
Continuous support, including formulating and executing Business plans Year-on-Year
Long Term (1 year and above)
BusinessRe-engineering
International Projects Methodology
3. Appointment of Distributors
• Country wise appointment of Distributors
• Induction and Training of Distributor
4. Appointment and Training of Sales Team
• Recruitment of Field Force and Admin Staff
• Induction and Training of Field Force
1. Market Intelligence• Market Research• Product mapping w.r.t
Market• Identification of suitable
Channel/Partner
2. Market Entry Strategy/ Business Plan
• Marketing Plan• Distribution Plan• ATL & BTL Activities• Product Pricing
5. Implementation of Processes and Systems
• Formulation of country wise (need based) Processes
• Creation of Operating Manual for each country
6. Monitoring of Sales & Operations for Overall efficiency
• Reporting Structure for field force and from country head to the company
Planning Execution Control
Identify key decisions and issues that need immediate or near-term resolution. Project Duration is between 1-3 months
Products1. Market Health check-up
2. Creating a Hub n Spoke Model of Distribution
3. Sales Team Competency Mapping
4. Mentoring and grooming of Middle and Junior management
5. Functional Sales Training
6. Short Term Marketing Plan
7. Creating a Business Plan and pitch for Strategic Investors
Short Term Products
Short Term Products
• This product is a tool to conduct a reality check on the Market infrastructure, Sales Team working, Availability, Visibility and Freshness of the brands, Retailers feedback on the company and its brands
• Duration: 30-45 days from the first day of market work.
Market Health Check-Up
• This product helps companies to prepare a plan to enter smaller geographies profitably.
• Duration: 180 days and above
Creating a Hub n Spoke Model of Distribution
• This product is used to first create a competency framework for the sales team and then assessing them on each of the competencies.
• Duration: 30 to 90 days
Sales Team Competency Mapping
Short Term Products
• This module deals with functional skills required for successful sales personnel.
• Duration: 3 to 4 days per month for 6 months to 1 Year
Functional Sales Training
• This product goes hand in hand with the market health checkup.• Duration: 90 to 180 Days
Short Term Marketing Plan
• This product is for SMEs to present their credentials to Potential investors.• Duration: Minimum 30 days
Creating a Business Plan and pitch for Strategic Investors
•A panel of seasoned veterans from across multiple functions deliver customized training after assessing individual needs
•This is done through one-on-one sessions, class room training, case studies and live on the job coaching
•Duration: 3 to 4 days per month for 6 months to 1 Year
Mentoring and grooming of Middle and Junior management
Advantage
Not just advise…
Achieve !!!
Skills for Building
Market & Brands and
Consumer Businesses
Knowledge
In House Recruitment
& Training Capabilities
What our clients say
What our clients say
What our clients say
Sharing your risk and reward
• Our remuneration is part fixed part variable
• The variable component stretches us to outperform our pre-set deliverables for your brand and business and ensures that we share the risks with you
