A&S India Magazine

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Hangzhou Hikvision Digital Technology Co., Ltd.

36 Macheng Road, Hangzhou, Zhejiang 310012, China

Tel: +86-571-8807- 5998

Fax: +86-571-8993-5635

E-mail : [email protected]

USA office

565 Brea Canyon Road, Unit A, Walnut, CA 91789, USA

Tel: +1-909-895-0400 Fax : +1-909-595-2788

Toll Free : +1-866-200-6690 (U.S. Only)

Email : [email protected]

Prama Hikvision India Pvt. Ltd.2nd Floor, Siddhivinayak Arcade, Akurli Cross Rd No. 1,

Near Kandivali (E) Stn., (Fatak) Kandivali (E), Mumbai - 101.

Tel : +91-22-42223737 (100 Lines) Fax : +91-22-42223700

E-mail : [email protected]

www.hikvision.com

DS-9016HFI-S Intelligent Hybrid DVR

REVOLUTIONARYREVOLUTIONARYHYBRID DVR PLATFORMHYBRID DVR PLATFORMBy adopting the most advanced DSP platform and technologies, DS-9016HFI-S Hybrid DVR not

only integrates analog and IP video seamlessly, but also delivers the most powerful features, such as to

display high-definition video in preview and playback, as well as to provide intelligent video analytics

functionalities as an option, while catering the new demands in video surveillance world.

Support H.264 video codec

Up to 1280 x 720 preview and playback resolution in real-time

1280 x 1024 VGA display resolution

Optional intelligent video analytics capabilities.

Digital zoom in preview and playback mode

TM




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50

SPECIAL FEATUREJan/Feb 2011

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From green buildings to green technology, the security industry is taking steps to become part of the environmental cause that is currently picking up momentum across the world.

Banks secure countless personal, corporate and national assets, making them a target for crime. Despite the global economic downturn, security demand in the fi nancial segment continues to grow.

Security Shrinks Losses for Retailers

Banks Invest in Comprehensive Security

The Green Movement Spreads its Roots

VERTICAL MARKET BUSINESS TALK

“Conventional Distribution in the Security

Industry is Clustered around a Region”

APSA International Founding Member

talks about Standardization in India

Large-Scale Stadiums Set the Standards

Stadiums around the globe set the standard to secure the safety of their spectators, staff and other involved parties. A&S digs deep to address the specifi c issues and their respective solutions that make today’s stadiums a safer place to be.

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Jan/Feb 2011

TECH CORNER

PRODUCT EXPLORATION

44

Hands-On Video Secures the Home Front

Electronic Locks Securing the ForefrontHow to Shop for Analytics

High Defi nition Security For Banks And Financial Institutions

62

SecuringH S

54

HowHowfor A

Hi h

H60

HighHighFor BInsti

66

Chemical Detection Equipment is an essential constituent of hazardous material (HAZMAT) emergency response. This equipment should detect the harmful agent, correctly identify the agent, and define the area of exposure. Several different technologies are used today to detect chemical agents (CAs). CAs are defined as chemicals intended to kill or seriously injure human beings.

CBRNe Detectors

CHANNEL PLAYERS

86 L-1 Enterprise Access Solutions

88 Smart Guard Systems

90 Honeywell

46 Smart Guard Systems

47 DVR vs NVR

DIY surveillance kits have gained ground for their user-friendly installation and relatively low price tag.Being in two places at once becomes a reality for busy homeowners with the help of DIY cameras.

14 Contents 18 Editor’s Note

24 Corporate News 43 News Feature

92 Case Studies 96 Show Calendar

100 Advertiser’s Index



EDITOR’SEDITOR’S NOTE

18 I Jan/Feb 2011

A&S India, published by Oil Asia Publication Private Limited, is a bimonthly professional publication for channel player in the Indian electronic security industry. It serves importers, distributors, OEM/ODM searchers, system integrators and other product purchasers to update product sources and identify development of CCTV, Digital Surveillance, Access control biometrics, intrusion alarm, Intercom/video door phone, home automation and other fields related to electronic security.

Publisher & Chief Editor S.M. Gandhi [email protected]

Executive Editor Sumit M. Singh [email protected]

Technical Editor Manish Mohan [email protected]

Editorial Assistant Editor Abhishek Kapoor [email protected]

Corporate Management Nirav Bhimani [email protected]

Circulation and Subscription Amit Rathod [email protected]

Business Unit Business Head Amit Rathod [email protected]

Deputy Manager

Guninder Rekhi

[email protected]

Business Executive Gitarth Bordoloye [email protected]

Oil Asia Publication Private Limited publisher of A&S India (a subsidary of ABECL) 530, Laxmi Plaza, Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai - 4000 53, India. Tel: 022-40504900 • Fax: 022-26367676Website/www.asindia.inOil Asia Publication Private Limited (OAPPL), founded in 1983 by Surendra Mohan Singh Gandhi, is a more than 25-year-old publication, engaged in publishing industry specific magazine, organising exhibitions and conferences related to the oil, gas and petrochemical industry.For change of Address or subscription problem, contact us at [email protected]@2010 Oil Asia Publication Private Limited. All Rghts reserved. No parts of this magazine may be republished, reprinted, redistributed, or reproduced in any way, including electronic, without prior written consent from the publisher.Adver t isers are responsible for their own advertisement content. The publisher is not liable for any legal, patent, image or trademark disputes from advertisements or among advertisers.

We earlier spoke about how faces of security keep changing time and again. However, the objective remains the same. Commercial organizations look at it from a loss prevention and risk mitigation viewpoint, whereas the government demands effective technology with state-of-the-art innovation to protect public life.

Terrorism has come to the fore calling for better and more dependable technology to provide a

safer environment. Perhaps the larger acceptance of security cannot be only about terrorist attacks, since it also involves other total-security related facets. Be it public safety or information protection, technology has its limitations and so does the environment. The world around has been talking over the past few decades about intensified natural disasters and environmentally friendly ways to tackle them. Protecting the planet is crucial, subsequently mobilizing the “Go Green” policy across the globe. So much that companies are going green because they believe it is their moral responsibility to protect the planet.

Nevertheless, it includes the security industry as well. This issue of A&S India, talks about various green initiatives taken by channel players to substantiate robust security solutions chiefly concerning the environment. Some may believe low energy consumption products cost more, but this is not necessarily so. We highlighted the benefits of low energy consumption cameras and how manufacturers consider green products business-wise. In addition to this, we keep in mind the need for across-the-board awareness about diverse security solutions for all. Hence we constantly thrive in this ever-changing world with your support. Your feedback and inputs about our initiative will be highly appreciated.

Here’s wishing all our readers a prosperous new year.

Green Revolution

S.M. [email protected]


www.arisesystems.comARISE SECURITY SYSTEMS: 309 - 310, Victoria Cross Building, Plot # 4/54-55, Saraswati Marg, W.E.A. Karol Bagh,New Delhi - 110 005 (India). Tel.: +91 11 41450001 / 42503032 / 9810955507 Fax: +91 11 41450384 Email: [email protected]

• CCTV • IP CAMERA • ZOOM CAMERA • SPEED DOME • FIRE ALARM SYSTEM • ATTENDANCE SYSTEMS• PARKING MANAGEMENT SOLUTIONS • ACCESS CONTROL • ACCESSORIES • PARKING MANAGEMENT SOLUTIONS • A

Authorised Distributor of SAMSUNG CCTV in India

A CONSTANT VIGIL THAT LETS YOU LIVE WORRY-FREEPresenting the New Series of High Resolution Built-in Varifocal Lens BlackIR LED Camera SIR- 4160 from Samsung that offers you a Complete Day & Night Surveillance Solutions.

SIR-4160High Resolution Built-in Varifocal Lens Black IR LED Camera

• High resolution IR camera with high resolution of 600TV lines• Equipped with high performance black IR LED, 50-meter monitoring range• Dustproof and waterproof (IP66)• Twin glass• OSD menu access via coaxial telemetry


20 I Jan/Feb 2011

A&S INDIA, the Indianavatar of A&S International, the globally acclaimed

and renowned publication that deals with innovations, services and products related to the vital segment of safety and security worldwide, was formally launched at a gli� ering function held in Mumbai on 11th November 2010. This publication deals with the latest global concepts, visions and products that concern security in all its forms. Burglar alarms, surveillance equipment, computer programs and so� ware to counter cyber crime, home and offi ce intercoms, fi re safety equipment and virtually every subject related to safety and security. The then Minister of State (PWD) in the Government of Maharashtra, Chhagan Bhujbal, did the honors of formally releasing the inaugural issue at the picturesque J W Marrio� hotel at a star studded function under media glare and in the presence of a distinguished audience comprising eminent personalities from diff erent walks of life. The publication was launched under the aegis of the Economic Times sponsored ACETECH - 2010 felicitation and awards night

wherein some iconic fi gures from the Construction and Architecture industry were honored for their invaluable contribution in building

modern India as we know it today. The event was managed by ABEC Ltd., the largest private sector exhibition and conference

A&S INDIA

Chhagan Bhujbal - Ex-Minister of State (PWD), Govenment of Maharashtra

THE COUNTRY’S OWN SAFETY & SECURITY HANDBOOK DEBUTS IN INDIA

BY A&S INDIA CORRESPONDENT


21 I www.asindia.in

organizer in the country. Messe Frankfurt New Era Media, an integrated media service provider, also featured prominently in the launch of A&S India. Vinod Goenka, Chairman of DB Realty and MD Shahid Balwa, Ashish Raheja, MD Raheja Universal Ltd, Sanjay Chhabria from the Wadhwa group along with Sumit and Manish Gandhi of ACETECH and ABECL were amongst those who presided over the launch of A&S India, which was also aff orded pride of place as the “Offi cial Safety & Security Publication” for ACETECH-2010. The fi rst issue released, with its sleek and dignifi ed design and look, was appreciated by one and all at the launch function. India today, has emerged as a fertile investment destination and is growing rapidly as one of the biggest global industry

hubs. It also a� racts the scum and unsavory elements which would seek to spike this dream for their

own gain. The new age of rapid advances in computerization and mechanization has also brought with it new and unique forms and methods of crime and trespass. Phishing, cyber crime, identity the� etc. are some of these new versions which have added on to the old world crimes such as housebreaking, industrial espionage, kidnappings, heists and the like. Hence the need to remain wired to the new evils-and indeed the antidotes cannot be underscored or understated. That is precisely why this publication assumes great importance for anyone who lays his hands on it. A&S INDIA invites you to share your own ideas, innovations and related inputs in the security segment and your feedback, even as it is set to earn the top spot in its turf here in India.

Ashish Raheja – MD, Raheja Universal Ltd. Vikas Oberoi – MD, Oberoi Constructions

Vinod Goenka - Chairman, DB Realty


22 I Jan/Feb 2011

Glimpses of A&S India Launch


23 I www.asindia.in

Sanjay Chabbria, The Wadhwa Group Anuj Munot, Director, Kalpataru Ltd.

Shahid Balwa, MD, DB Realty

Srihari Nair, Country Manager, Villeroy & Boch India

Jimmy Mistry, Della Tecnica

Dharmesh Jain, MD, Nirmal Lifestyle Ravi Kiran Agarwal, Chairman, Orbit

Rajesh Madhani, Mighty Group


Corporate News

24 I Jan/Feb 2011

Siemens Enterprise Communications has been steadily cashing in on its strategic partnership with Cyberoam, a leading vendor of Unifi ed Threat Management (UTM) appliances. For both partners, this alliance has translated into recurring revenue growths and steady penetration into the fast growing Indian network security market which surged a growth of 21.6 percent and is currently pegged at Rs.900 crore. The UTM segment alone is worth Rs.60 crore and growing at 25-30 percent on a Y-o-Y basis. SEN India is an Authorized National System Integrator for Cyberoam security products and has completed several Cyberoam UTM installations across diff erent verticals. These deployments span across wireless, fi xed, SMB and enterprise IT networks, enabling customers to cost-eff ectively manage their security strategies while ensuring comprehensive protection of their information assets from malware, intrusions, spam to data leakage threats. The vast experience of Siemens’ in deploying end-to-end solutions for complex networks and IT environments is complemented by Cyberoam’s security appliances range that boasts identity-based protection to secure enterprise networks in the existing

U.S. offi cials fear lax security at Indian laboratories could result in a biological terror a� ack, with fatal diseases like anthrax spreading worldwide. Diplomatic cables from the U.S. Embassy in New Delhi reveal that a senior Indian diplomat told U.S. offi cials that terror groups have an increasing interest in biowarfare and could be seeking out experts in the fi eld. The cables from 2006 are posted on the WikiLeaks website and were published Friday by Britain’s Guardian newspaper. They quote Indian offi cials as saying terrorists could easily fi nd material needed for bioterrorism due to the poor security and safety practices in India’s advanced biotechnology labs. The cables warn that India could serve as a good

user-targeted threats scenario. In recent months, the collaboration between the two solution providers has particularly borne fruits in the education vertical where Cyberoam commands nearly 50 percent market share nationwide. Siemens will continue to hold a key position in Cyberoam’s market penetration strategies for the upcoming year. Cyberoam proudly acknowledges the competence and hard work of SEN India employees and their signifi cant contribution in driving growth

and pushing the limits. “Tie-up with Cyberoam has helped SEN India to strategically focus on UTM security market, which is growing at about 25 percent annually. This partnership has also streamlined our approach to UTM market. Our initial orders have boosted the morale to keep it up in future!” said Anand Biniwale, SEN India.

Siemens extends strategic tie up with Cyberoam

US concerned over Biowarfare stemming from Indialaunching pad for a biological a� ack because of New Delhi’s “strong web of air connections,” with several direct fl ights to nearly every continent. One cable said the Indian government believes the threat of biological terror is slim, and that the greater concern is of a possible nuclear or chemical a� ack. In a separate cable, Indian offi cials told U.S. diplomats that Pakistan is “hypnotically obsessed” with India’s military, and complained that Pakistan has done nothing to prosecute the suspects in the 2008 Mumbai terror a� acks. India’s home minister Palaniappan Chidambaram expressed his frustration to FBI Director Robert Mueller, saying Pakistan had done, in his words, “damn near nothing” in the case.



Corporate News

26 I Jan/Feb 2011

IndigoVision, the leading manufacturer of complete IP Video security solutions, has announced an increase in worldwide revenues at the same time increasing engineering spend by a third over the same period. The company, in its results for the year ending July 2010, reported an increase in total product revenues of 6% to a record £28.0m ($44.5m) and operating profi ts down by 6% to £3.1m ($4.9m). The increasing spend on R&D has resulted in a number of signifi cant product launches in the last year. Two new High Defi nition (HD) models have been added to the company’s increasingly popular range of IP cameras. The 11000 HD PTZ dome and HD fi xed camera are now being deployed around the world, delivering excellent video quality and extremely low bandwidth compared to traditional megapixel cameras. Another major product release was the next generation of ‘Green’ Network Video Recorders (NVRs), which deliver increased performance and resilience, with reduced energy consumption. The company has also developed further integration modules, which allow interfacing to third party systems across an IP network.

IndigoVision Grows Sales and Product Development As part of its continued commitment to open standards IndigoVision demonstrated at a number of trade shows a technology preview of ‘Control Center’, its Security Management So� ware, displaying live video from ONVIF-compliant IP cameras. The company is very active in the ONVIF development and currently sits on two of the working groups. IndigoVision has continued to be strong with transport infrastructure projects. Major airport projects

were completed in Shanghai and rail projects delivered in UK, Brazil, Canada and Finland. Other strong sectors for the company’s IP Video solution have been law enforcement, government and banks. Commenting on the results Oliver Vellaco� said “As anticipated, the year under review proved to be particularly

challenging given the economic backdrop. Whilst the Company saw a mixed performance across the regions in which it operates, operating margins held up well and cash generation remained positive. The increase in spend on research and product development, up by nearly a third against the previous year, was largely absorbed by reductions in other operating costs.

Intertek launch Safety Testing Laboratory A safety solutions provider, Intertek inaugurated a safety testing Laboratory recently in Mumbai to provide enhanced testing services to their customers across diverse industries. Intertek Expert Services consultancy and laboratory solutions are delivered by an experienced team of global experts. Expert Services support helps clients in the chemical, pharmaceutical, medical device, food and beverage, electronic, polymers and plastics, cosmetics, and packaging industries, among others in carrying out their operations safely. Intertek Expert Services was formerly part of CIBA expert services. Rajesh Saigal, Managing Director, Intertek India said, “This safety lab compliments our full-service, state-of-the-art analytical GLP/cGMP and material testing laboratories which are well equipped to characterize your materials and determine their critical

physical and chemical properties. We provide clients with highly sophisticated testing support throughout the product lifecycle.” Safety is crucial to any chemical process or unit operation. To help make these processes safer, Intertek’s Safety Testing Laboratory focuses on the safe handling of chemicals in powdered form and Process Safety Testing to defi ne the characteristics of chemicals and their safe processing parameters.


27 I www.asindia.in


Corporate News

28 I Jan/Feb 2011

Tyco to invest $500 million on emerging-market, eyes Inorganic Growth

Vantage-DRDO tie-up for Explosive Detection Kit

HID Global Launches Product Security Reporting Center “We recognize that responsible members of the security community are in a position to provide valuable input to help us strengthen the overall security and value of HID Global products,” said Denis Hébert, President & CEO of HID Global a� er the announcement of their new HID Global Product Security Reporting Center, a secure and structured mechanism for reporting potential security vulnerabilities in HID Global products Claims reported through the new Product Security Reporting Center are systematically investigated, assessed, and validated within the framework of the company’s security vulnerability response process, an internal HID Global quality program that provides a comprehensive, structured process for responding to vulnerability reports and defi ning appropriate actions which may be required to mitigate potential security risks and inform customers.

Vantage Integrated Security Systems tied up with Defence Research & Development Organisation (DRDO) through a Transfer of Technology (TOT) agreement for the exclusive manufacturing and distribution of an explosive detection kit developed by the agency. The product, which will be manufactured at NCR Delhi, is ultra mobile and is available in packaging ranging from as small as a pouch to the largest, being the size of a small briefcase. It requires minimal training for usage, however specialized explosive handling knowledge (easy to acquire) is necessary as with any other such product. The USP of the product is that it is considered to be equally, if not more, eff ective as any other explosive detection equipment, yet it costs a fraction of the next most cost eff ective option. The detection kit, developed by DRDO’s High

Energy Materials Research Laboratory (HEMRL) in Pune also has the advantage of being a liquid drop test rather than a paper based sample test, thus making it faster, safer and capable of detecting even minute trace quantities. The product is slated for general availability internationally and in India in calendar Q1 2011. Pranav Verma, Executive Director, Vantage Integrated Security Systems has said, “We believe that in the given heightened security scenario, this product would be a cost eff ective yet effi cient tool that can be used for be� er protection of any facility that is used by the general public. We also intend to enhance the value delivered to the customer by providing training, consumables and consulting of the highest quality, both directly as well as in association with both government and private security agencies.”

Tyco acquired Brinks Home Security Holdings for $1.9 billion, earlier this year. The company is eyeing more than one company for acquisition in India. US-based security solutions company Tyco has set aside $500 million to acquire companies in India, Brazil, Middle East and China to push inorganic growth in these markets. The company’s Indian subsidiary, which provided the entire security solutions for Terminal 3 of the Indira Gandhi International Airport in New Delhi, is looking to buy companies in India to build capabilities in the area of product and system integration. Tyco is also looking at building product and system integration capabilities in India. And since the company has enough cash, it wants to surge ahead of its competitors through inorganic growth, Jayaraman said.


29 I www.asindia.in

Indian Tech Companies Highest on Risk Management - Marsh India

HID Global Fuels E-Passport and e-ID Adoption in Europe

LaserCard Acquisition to Advance HID Global Solutions for Secure Identity

Marsh India said that compared to other sectors/industry verticals, risk management in Indian technol-ogy companies has gained signifi cant importance and has emerged as one of the highest priorities for the C-suite. According to Marsh, regulatory changes in the western world, especially related to privacy and data security, have made it mandatory for most Indian Tech companies to have a robust and formally documented risk management plan. Many technology companies have also created a new department or a position for risk management reporting directly into the board of directors, this and other observations were discussed

at the Marsh Annual Technology Conference, titled ‘The changing face of risk’ held in Mumbai. Mr. Sanjay Kedia Country Head and CEO, Marsh India said, “There are over one thousand technology companies in India and most of them of them have set up formalized risk management departments. This clearly shows that risk management is important for the C-suite and cannot be ignored.” Risk management has moved up the agenda at the most senior level; risk management functions are being utilized as diff erentiations while pitching for customer contracts, many companies now have a formal position of Chief Risk Offi cer reporting to the board.

HID Global, announced that the company’s e-government RFID reader technology is being deployed in France, Germany, Italy, Netherlands and Spain to help create a more robust identity-checking infrastructure in Europe. The company will be deploying its technology through leading system integrators in two additional countries during the fi rst half of calendar 2011. HID’s reader modules off er solutions for biometric passport reading, and its reader technology is unique in supporting both Basic Access Control (BAC) and Extended Access Control (EAC) to deliver a combination of fl exibility and future-proofi ng as Europe and the rest of the world moves to more secure digital credential technologies. Altogether, HID’s e-Government inlays, readers and printers are now used by ministries of interior and foreign aff airs in over 27 e-passport programs and 31 ID/e-ID programs worldwide, making life easier for more than 120 million e-document holders. HID Global announced that parent company ASSA ABLOY’s pending acquisition of LaserCard, a provider of secure ID solutions, represents an important advancement in HID Global’s worldwide market position in the government sector and will signifi cantly expand its portfolio of technology capabilities.

LaserCard is a recognized leader in secure identity credentials for large scale citizen and immigrant identifi cation programs with demonstrated capabilities ranging from secure card design to issuance system

implementation The company’s unique credential constructions feature LaserCard’s highly diff erentiated, counterfeit resistant optical security media (OSM) and embedded hologram technology that enables documentation authentication with the human eye. “The LaserCard organization brings incremental skills and core technical competencies that will augment HID Global’s secure identity strategy,” said HID Global president and CEO Denis Hébert. “It will widen the breadth of our e-government business with a unique selection of products, technologies and a range of service capabilities that are highly synergistic with HID Global’s current off erings.”


Corporate News

30 I JAN 2011

Infi nova Grows Technical Support Staff

Wincor Nixdorf and HID Global Develop ATM and Fare Collection System

Honeywell to Invest Rs 400 cr

Jeff Hanna joined the technical support staff at Infi nova headquarters in the United States. Hanna has been in electronic sales and support. He has a BS degree in electrical and computer engineering from Rowan University. This is the latest hire to this key Infi nova group which provides technical support for Infi nova integrators in the Americas, Europe, Middle East, Africa and India. Mark S. Wilson, Infi nova,

Vice President, Marketing said, “We’re dedicated to being known as ‘the integrator’s manufacturer’. As such, we need talented individuals, such as Hanna, who can help our integrators gain more sales more easily. Sometimes, that’s as simple as expediting an order while, other times, it may be working with engineering to

customize something that the surveillance customer needs to make their system perform.”

HID Global and Wincor Nixdorf announced they have developed an ATM solution with an

integrated contactless smart card reader. The jointly developed solution enables a single system to be used for processing both ATM and automatic fare collection transactions, enhancing customer convenience and effi ciency. René van Ryt, Vice President - Cashless Payment, HID Global said, “HID’s fully interoperable, multi-functional cashless payment reader platform delivers this capability. By adding our reader technology to Wincor Nixdorf’s ProCash ATM platform, the two companies have created a converged solution with some truly exciting benefi ts for transit riders and operators.” HID Global and Wincor Nixdorf have worked with a leading international bank to design and develop the new, converged solution, which adds HID’s widely

interoperable cashless payment reader technology to Wincor Nixdorf’s proven ProCash ATM platform. HID’s readers enable the Wincor Nixdorf ProCash ATM system to support the Calypso transit card protocol and MIFARE DESFire contactless smart card technology, plus MIFARE contactless smart cards to meet future banking requirements. The system is designed to improve effi ciency and cut costs for transit authorities and banks while off ering greater convenience for consumers, increasing customer loyalty. Wincor Nixdorf’s ProCash ATM platform off ers a variety of functions coupled with a design that meets demanding international ergonomic requirements. It delivers fl exible confi guration options and supports a wide variety of installation options including freestanding or built-in systems, and systems that are mounted half through the wall or integrated completely with a frame. In addition to its basic cash-dispensing and display functions, the ProCash 2100 family can be extended to meet a fi nancial institution’s specifi c requirements.

Honeywell Technology Solutions Lab Pvt (HTS) Limited to invest Rs 400 crore in Ilandhaikulam IT/ITES Special Economic Zone Park spread over 28.91 acres, promoted by state-run Electronics Corporation of Tamilnadu Ltd (ELCOT) in Madurai. The company will provide 10,000 direct employment and 20,000 indirect employments in the next 5 years period. ELCOT, promoter of the SEZ, has allo� ed 4.5 acre of land in the SEZ to Honeywell Technology, on a 99 years lease for their ITTES business. Honeywell presently has 6,000 employees including 2,500 aerospace engineers with centres in Madurai, Hyderabad, Brno in the Czech Republic and Shanghai and Beĳ ing, China.


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Ingersoll Rand Establishes New Indian Greenfi eld Manufacturing Facility

American Traveling Public Says ‘There Has to Be a Better Way’ toConduct Air Travel Security Screening

Ingersoll Rand announced plans to establish a third manufacturing facility in India. The company presently has two local manufacturing operations in Naroda, Ahmedabad and Sahibabad near Delhi. The new greenfi eld manufacturing plant will be located in Southern India. India is a key market for Ingersoll Rand. Earlier this year, the company invested US$100 million in India over the next three years. Local manufacturing, innovation and market-centric product development are the key focus areas for Ingersoll Rand in India. The new manufacturing facility is part of the company’s overall growth strategy to drive innovation, technology and product development in areas such as food preservation, energy effi ciency, climate control and

security technologies. “India is a strategic market for Ingersoll Rand and is emerging as a hub for innovation and product localization for emerging economies. With the new manufacturing facility, Ingersoll Rand India will be be� er positioned to achieve our growth goals for emerging markets and be� er able to serve our customers with localized products and services,” said Michael Lamach, Chairman, President and CEO of Ingersoll Rand “The new manufacturing plant will help Ingersoll Rand India achieve speed-to-market with innovative new products specifi cally for emerging economies at relevant price points.” said Venkatesh Valluri, Chairman and President, Ingersoll Rand India.

A new survey revealed three in four air travelers believe “there has to be a be� er way” to conduct air travel security screening. Eight in 10 support a trusted traveler program that would provide alternative screening measures for American citizens who submit to a background check and meet other risk criteria. Respondents would take an average of two to three more trips per year if the hassle involved in fl ying could be reduced without c o m p r o m i s i n g security. Those additional trips would add $84.6 billion in travel spending and support 888,000 additional jobs, according to research from the U.S. Travel Association. “Americans are clamoring for a be� er way, and it should be a wake-up call for our leaders in

Washington,” said Roger Dow, president and CEO of the U.S. Travel Association, which commissioned the survey. “An effi cient air travel security screening system that streamlines the process for trusted travelers can strengthen our security and economy. Let’s get to

work building the system Americans crave.” A majority of those surveyed believe Congress should make air travel security a top priority in the new term that begins in January. According to the Consensus Research Group, which conducted the survey, “Travelers’

frustration with the system is not limited to just one or two security measures. It is across the board and includes a range of issues.”


Corporate News

32 I Jan/Feb 2011

DVTel Surveillance System Deployed atIndian University and Property Developers Operations Center for Lovely Professional University (LPU) upgrades and modernizes the video surveillance system. LPU is a modern-, technology-driven educational institute with a campus that is spread more than 600 acres. Located in the north-western state of Punjab and bordering the city of Jalandhar, the LPU campus off ers more than 150 disciplines to its 24,000 students coming from all parts of India and abroad. The university management required an enterprise-level video surveillance solution to help prevent vandalism, the� s and break-ins as well as to off er a safe environment for the students and their parents, staff and faculty alike. It was also mandatory to have in place a common infrastructure to support and centrally manage the video surveillance solution and public address (PA) system. The project involves approximately 1,200 surveillance cameras with a mix of indoor and outdoor, day and night, IR fi xed focus and PTZ cameras deployed across the campus with round-the-clock live monitoring and recording of synchronized video and audio. The solution also includes a PA system, where audio traffi c through the network needs to be

unidirectional, and DVTel’s video and audio encoders were implemented to support this. For the classrooms where both the PA system and recording of lectures take place, the audio/video encoders with bidirectional audio-channels were deployed. DVTel VMS has also been deployed in multiple Embassy Group projects, installed by Twice Digitale. The Embassy Group is one of India’s property developers with 25 years of experience in real estate development. Embassy has a land bank across the

country. One of the Embassy Group’s initiatives is in developing Special Economic Zones (SEZs) for their tenants. Being designated an SEZ provides tax benefi ts to the companies located in them as well as increased cost benefi ts in the future. Both parks off er video monitoring and recording of the area surrounding the perimeter of the buildings and in the parking lots servicing

the business parks. More than 120 DVTel network cameras are deployed in the two parks. The cameras deployed are a mix of outdoor fi xed and PTZ cameras. The so� ware features of DVTel NVMS coupled with the network cameras helped the customer to decide in favor of DVTel.

Saab Awarded Indian Coastal Surveillance ContractDefense and security company Saab has won an order from the Indian Maritime Authority, Directorate General of Lighthouses and Lightships (DGLL) for supply of a system for coastal surveillance for the entire Indian coast. The order is worth approximately US$16 million. The system that DGLL ordered comprises sensors to be installed along the Indian coast and equipment for regional and national control centers. Users of the system apart from DGLL will be the Indian navy, Coast Guard and DG Shipping. Saab will implement the project which includes

installation, commissioning, training and support together with their Indian partner, Elcome Marine Services. Our opinion is that Saab with this strategic order, which contains future options, will be able to develop further business in India within the marine domain. “Our systems for monitoring sea traffi c have been installed on several of the coasts in the world and also along inland waterways in Europe and in China. With this order we are strengthening our position further,” said Gunilla Fransson, Head of Saab′s Business Area Security and Defense Solutions.



Business Talk

34 I Jan/Feb 2011

Promoting Value inChallenging TimesAfter the fi nancial crisis, customers worldwide have become more price-sensitive.Vivek Bagri, CEO of Livedarshan, explains why security providers should sell valueand value-added services, rather than competing on price alone.

BY A&S INTERNATIONAL

Regardless of the industry or the market situation, the customer is always looking for a solution off ering value for money. A er the economic

crisis of 2008 to 2009, with shrinking budgets allocated to security, customers have become even more price conscious. With the plethora of information available on the Internet, customers have become more knowledgeable and more aware of what they want. Pricing for security systems is now available online, so it is easy for buyers to verify and justify the investment they make into products. Now more than ever, it is diffi cult for a manufacturer to compete on price alone. Most customers look for security systems that are costeff ective, off er basic features, meet their parameters and are reliable. Therefore, selling security systems with additional features requires the manufacturer to justify theROI. It is important to educate the customer that a purchase of security equipment is a longterm investment and the decision should be made wisely, keeping in mind future requirements as well as present requirements When customers purchase security solutions, it is problematic for them to make a decision based on price alone. An important part of adding value to a sale is understanding the needs of the customer. Every customer has varied requirements and demands a diff erent solution customized to his needs. If the seller is a system integrator dealing directly with the customer, a clear defi nition of the problem

faced by the end user is important. Once the problem is clearly defi ned, the integrator can provide value by off ering a complete solution specifi c to the needs of the client.

CUSTOMIZATION

It is imperative that the provider is fl exible and demonstrates good integration skills with various security systems to provide a central solution to the client. If all the devices seamlessly integrate in a logical

manner, the customer has an easyto- use, simple solution. In most scenarios, the seller has to play the role of consultant, designer and implementer of the project. He needs to ensure that the customer sees value in his eff ort to provide a turnkey solution. It is also important to not be overly pushy about selling a product, but to involve the customer in the decisionmaking process The customer will see value in the provider’s knowledge and recognize that it is more than off ering products. It is

important to show the customer value in the solution, rather than the equipment used to implement that solution.

SERVICE An important part of any exchange is the service provided to the customer a er the sale has been made. When customers buy security solutions, they will require service in the years to come. Service is one of the biggest diff erentiators and value add-ons for the client. The client will purchase equipment at the

Vivek Bagri,CEO of Livedarshan


35 I www.asindia.in

Relationship building is an important part of offering customers value.

beginning of the project, but will have to work with the seller through the years for support. Thus, the processof building relationships during the a er-sales followup is important to create loyal customers. Many companies have successfully diff erentiated themselves by not only providing complete turnkey solutions but by relentlessly supporting their clients. By providing good support, not only will the customer give repeat business to the provider, but will also introduce the provider to other prospective clients. With a good support and services team in place, the provider can off er unprecedented value to the customer. The provider should seek to create standards of quality and service, which the customers regard as be er than the competition. Irrespective of the market conditions, trying to compete with the lowest price is not the solution. Instead, the focus should be on effi ciency and customer service.

TESTIMONIALS It is important in security to back up service claims with successful case studies, customer reviews and feedback. Providers can even off er prospective clientsthe opportunity to speak directly to existing Customers who have tested their solutions and service over the years. This builds customer confi dence about choosing one company over another.

Another important part of staying competitive as a provider is education. It is important to be constantly up-to-date with the latest available technologies and keep pace with the market. One should be fully aware of what is available out there and understand the latest technologies prevailing in the world market. For example, if the vendor is selling a DVR capture card in a market where stand-alone DVRs are prevalent, it will be diffi cult to create sales leads. It is important for providers to adapt to technology changes and train their teams accordingly.

Along with keeping pace with the market, it is essential to educate the customer. Most customers are not aware of the technologies present in the market. They rely heavily on the security integrator for ideas and solutions. If the provider can successfully fi nd solutions for common problems faced by the client, the customer will see value in this. Users will be less concerned about the price of each and every component involved in the solution. To sell any security product, it is important for a provider to add value or have intellectual property as part of the solution. This will help the provider diff er-entiate his solution from the competition. The provider should also specialize in a single technology, depending on the scale of the company, and off er complete solutions as an add-on. This will help the provider concentrate on and build strengths in that particular direction. It does not ma er what the product is, be it fi re alarms, security cameras, DVRs, access control devices or automation solutions. As long as one is able to carve his own niche in the market and diff erentiate oneself, price is hardly the only factor in purchasing decisions.


Business Talk

36 I Jan/Feb 2011

“Conventional Distribution in the Security Industry isClustered around a Region”The larger adoption of security cannot be only about terrorist attack, it has to berisk mitigation and loss prevention too – simply put, it saves money.

ADI got going with its distribution business in Asia in 2006 with fi rst three branches in India at Gurgaon, Bangalore & Navi Mumbai and has extended its reach to the market with 8 more branches in Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Pune, Ahmedabad & Chandigarh. Like the global business

model, ADI in India is a B2B (Business to business) operation. Products are sold only to installers registered with ADI as customers.A&S India spoke to to thier Managing Director - Asia Pacifi c, Harish Vellat, to know more about his views on the current market scenario and ADI’s reach in the Asia Pacifi c region. Some excerpts...

BY THE EDITORIAL TEAM

A&S: Tell us about ADI’s presence in the Asia pacifi c region?HV: In Asia, ADI is coming completely as an organic model. If we go back and look at the history of ADI, it has been organically evolved, 23 years in terms of overall business model. We set up business in Canada, Europe, UK and it was with the intent of going organic. But eventually we acquired some of the major distribution companies, both in Canada and Europe; Burtek in Canada and Gardiner in Europe. We then became the world’s number one distributor for the security industry. Specifi c to Asia, we have currently invested in India and Australia and will continue to invest into these markets to drive organic growth. However, given the right synergies, wherever there is an opportunity for an acquisition we may consider it. The bo om line is that we constantly look at ways of expanding our opportunities within this region. In India we have over 135 people and a presence across 26 locations while in Australia we have over 55 people with a presence in all the of 5 major cities.

Our business model has been the creation of a branch network; this is a B2B retail store where a customer

can walk-in, pick up and bill over the counter products like a Camera, Fire alarm panel/ detector, Intrusion alarm products, etc. In India, we carry 50 brands across 13 such ADI stores, and at an additional 13 locations we have sales offi ces with inventory being held locally; these locations range from Tier 1 to Tier 4 city/ town. Our plan over the next 5 years isto potentially address close to 50 cities with either a branch or a sales offi ce. In Australia, it is a mature market, unlike India where the growth percentage is higher. As a result, it is more about consolidating our presence

in the market. We could potentially look to expanding by adding more retail stores within a city as we have done in Sydney. Between India and Australia is a ‘big’ wide space in terms of opportunities. We are evaluating our option specifi c to each of the sub-regions. We are potentially seing up a logistics hub to start addressing the market opportunities; the long term plan will be to get into key

Harish Vellat,Managing Director -

Asia Pacific, ADI Global



Business Talk

38 I Jan/Feb 2011

emerging markets such as China, Indonesia, Malaysia,Vietnam and Thailand.

A&S: What are the kinds of brands you are looking to sell through the retail stores?HV: In India, given the FDI limitations for multi brand retail, we have a B2B model in how we do retail, not B2C. As a result the products we sell currently are not in the DIY space it instead needs a professional system integrator to install the system. Globally we have over600 brands across 7 product categories; the product categories are Intrusion systems, IP Networking, CCTV, Fire Detection, Access control, AV, Tools and Hardware. In India, we have also added a new category, Automatic Identifi cation and Data Capture (AIDC) which includes 2D & 3D barcode scanners. So, across these 7 product categories we have a choice of brands across price/feature ranging from an economic model to a premium model. The rationale of the choice of brand is based upon our customers’ market opportunity. Being the largest distributor for many of the brands globally we have the opportunity to leverage that relationship for India. The global brands see tremendous value as ADI operates with the common best practices.

A&S: What is your pricing strategy based upon, toenter the tier 3 and tier 4 cities?HV: India conventionally used to be known for Delhi, Mumbai, Bangalore and Chennai. And, in the last 10 years we have seen Pune, Hyderabad, Ahmedabad, Chandigarh, among other cities/towns evolve. The security industry has been going through the same adoption curve. So the fi rst 10 years in the last two decades, opportunities were limited to Tier 1 cities. Asend users fi nd be er cost arbitrage in tier 2-4 cities (in terms of people cost, rental cost, and overall operations cost) you have investment fl ow into these locations. The security industry initially was servicing this from tier-1 cities, now the local sub-contractor in some of these cities are taking on projects on their own. This is happening more in the last decade, with access to great products and good technology still virgin. In this scenario, ADI has invested fully into these markets. As a result, we’ve been doing very well for our vendors. Specifi c to pricing, the aff ordability is there, the intent is there and so too the channel. That in itself is a good reason for us to go and pursue this market opportunity to address. What do we see going

forward? – China today is a 120 city model. This means that, you can go to 120 cities in China and get an economic model with a 9% GDPR higher. In India, today that is applicable to just over 20 cities which can grow to 100 cities. Tier 2-4 cities are open to great products and great technologies.

A&S: Would you be serving the local demand withlocal manufacturers?HV: Yes, we do. In our current portfolio, we do have local brands. In the access control space, most of the access control systems were designed around the developed. The products were designed for an environment which is diff erent from India – in India more than protecting assets from outsiders we are concerned equally about insider threat and productivity. There is one of our vendors an Indian company Smart-i that took the opportunity, created home grown intellectual property of a product, designed it specifi cally for India. Another great company is Securico who manufactures Intrusion Alarm products in India that we represent nationwide. Both these brands are signifi cant players in the market and we are a strategic distributor to them. It is important to recognize that some products that are developed for the west may not have the appropriate fi t in comparison to the local R&D designed for an Indian user, be it Jugaad or not. We encourage local Indian manufacturers and in turn give them a global professional distribution organization which creates the pipeline for them to scale. A company like Securico or Smart-i can be in 26 cities within a year with ADI and this access to marketis a big opportunity for the local manufacturer. The conventional distribution in the security industry is clustered around a region and don’t have a pan India presence and while the IT distribution has pan India presence they are fulfi lling a supply chain agency role which is inappropriate too.

A&S: In the Indian market, which industry or sectordo you see the major demand coming from?HV: With over 50% of our economy driven by service, the end users are within service majorly – retail, small commercial, banking, non-banking fi nancial institutions, education, health care, hospitality, etc. The next segment is the industrial/manufacturing based units which are also interested in securing its assets. An example could be a small scale unit, where the owner


39 I www.asindia.in

wants to ensure a certain amount of productivity; he monitors it through technology because he’s not goingto be there looking at the shop fl oor constantly. The sector that hasn’t really gone up adopting technology for security is the residential segment. If you look at anywhere else in the world, the residential segment was amongst the primary adopters and the biggest chunk of the security business. But in India, that has been substituted by man guarding. The cost of a man guard and the value an end user/ home owner is willing to pay plays a very important role here.

A&S: How much of the demand has come from thegovernment sector towards the security?HV: Nobody underestimated security but the impact of 26/11 and loss of life and the vulnerability of a common citizen has far more damning aspect to society and thegovernment that represents it. Until then, commercial organizations looked at it more from loss prevention and risk mitigation, in comparison when a government demands good technology – it is about saving public life. When the incumbent or aspiring political party looks at it, it is about saving its public face. What 26/11 did was; it forced the discussion on the table. Having said that, the larger adoption of security cannot be only about terrorist a ack, it has to be risk mitigation and loss prevention too – simply put, it saves money. You need to have a layered view when it comes to public safety and technology helps very eff ectively up to a point. We’ve seen countries and cities which have gone into Orwellian levels of city surveillance; they have alllearnt that it enhances the capability of security but by itself it cannot be the ‘be all and end all’ of how you manage security. The best balanced view one can then consider is that electronic security/ surveillance is about risk mitigation and loss prevention and it complements human intelligence and on the ground security presence.

A&S: How diff erent is your distribution model from your competitors?HV: Conventionally, distribution in an Indian context even for security products in the early days was aboutsupply chain effi ciency and providing the working capital, in from of credit line extensions and providinginventory. As long as I could do it well as I had the opportunity of serving a customer, this as a model is well accepted, in consumer electronics, FMCG and in IT.

However all security products cannot be sold that way even in mature markets like US. Reasons being, this product is not a DIY, and secondly it is not the kind of product/ technology which is taught in colleges and educational institutions. Security in comparison with IT or FMCG, it doesn’t come as easy, because in security there is an element of intimacy in terms of training, pre sales activity, post sales activity and there is a whole dialogue involved in how an installer needs to understand a product. Third, you cannot take any one brand as a sole supplier for a project, as a result you are forced to buy products from various other manufacturers and suppliers. This increases the complexity of the need to know how to integrate and provide a common solution. In such an environment, at ADI we fi gured that the only way we can be successful is by catering to the core needs of our customers – it isbeyond working capital.

Alternative distribution models v/s ADI’s distribution model ADI spends time on pre sales activity in the form of training with each of our branches having a 15-20 seat training facility. In addition, we have a portfolio of products which allows a person to provide the right integrated solution for a customer. Finally, we have a post sales support for on-site guidance required by the customer if he has a problem, as you can see it is a full service model. I am assuming that distributors that have taken the supply chain path can create early success in a profi le of products which are commoditized, low cost, requiring minimal technical intervention & support, does not need to integrate with a larger ecosystem. This is clearly a workable model such as what we have witnessed in low cost commoditized CCTV, that segment requires supply chain effi ciency more than service based off ering. I am not judging which one is a be er model but it is up to our customers to tell us what is appropriate; this has been our guidance in the last 23 years and will continue to remain so.


Business Talk

40 I Jan/Feb 2011

Iqbal Singh Jagdeva, President Advisor,APSA International

“Standardization in Indiais our Aim“While the security industry in India remains ‘clustered’, one common body, Asian Professional Security Association (APSA) endeavors to bind them together and create a common platform for industrial interaction. Exclusive Interview with Iqbal Singh Jagdeva


APSA is a non -profi t, international organization of information, security professionals and practitioners. It provides educational forums, publications and peer interaction opportunities that enhance the

knowledge, skill and professional growth of its members. Their primary goal was to promote management practices that will ensure the confi dentiality, integrity and availability of information resources. APSA also facilitates interaction and education to create a more successful environment for global information systems security and for the professionals involved. Members include practitioners at all levels of the security fi eld in a broad range of industries, such as communications, education, healthcare, manufacturing, fi nancial and government. A&S India caught up with their Ex-President- APSA India and current Advisor - Iqbal Singh Jagdeva to know more about the initiatives that APSA is willing to take herea � er. Some excerpts…

A&S: When did APSA start out?ISJ: Asian Professional Security Association (APSA) was founded in 1994 in Thailand and APSA India was established in 1999. We have 10 chapters in various countries, viz; South Korea, China, Singapore, Hong Kong, Malaysia, Indonesia, Philippines, Vietnam, Thailand, to India. All the chapter heads meet every year at the Exco (Executive Commi ee ) meetings. These meetings happen every year in diff erent countries. Last year it was held in Singapore, before that it was in Vietnam, and this year it is going to be held in Jakarta, Indonesia. Besides, we have International Headquarters which caters to all the Asian chapters. Primarily, President- International heads all these chapters and unitedly we call it APSA International. Every three years we have elections. During the elections, we unanimously decide or go for balloting, if required. We work as per the MoA (Memorandum of Article) / SOP (Standard Operating Procedure) with all the Chapters. The Chapters follow the same working procedures.

A&S: What is the main purpose of forming an association?ISJ: Basically, it is a platform for the industry where we can interact with the industry people (manufacturers,system integrators, service providers and other protection industry professionals). If there are any suggestions or points, the same are raised through this platform. Like other Chambers of Commerce as; FICCI, ASSOCHAM, PHD Chamber, etc. we have APSA India for the security/protection industry of India. Through this platform, we also exchange our views, cultures, technologies from one country to another by means of conferences and exhibitions, which we have been doing since 16 years.

A&S: How is APSA aiding security service providers, manufactures in terms of dealing with the government and protecting their interests?ISJ: We have diff erent categories of members. There are individual members comprising professionals providing various kinds of services or providing security equipments. We have corporate members


41 I www.asindia.in


Business Talk

42 I Jan/Feb 2011

from companies. We also have members who have opted for life membership. We have founder members as well, besides individual members. For interacting with the government, we have various commi ees. There is a very important commi ee working on bringing down the customs duty on these products. They are working closely with the Government on the same. Every month through speaker meetings, we impart information to our members and also invite othersfrom the protection industry.

A&S: Are there any major initiatives, conferences or/and any training sessions conducted by APSA?ISJ: There are two types of initiatives - one is the technology based and the other is promoting brands. In technology, we do not promote any brand, however, the information on latest technology for security products and services is imparted; for which members are not charged, whereas, non- members are supposed to pay the charges. Another initiative - for instance, a company wants to market their brand, we get sponsorship from them. In turn, we generate funds to run our Association.

A&S: What is the idea behind all the chaptersthroughout Asia Pacifi c?ISJ: In every country, the respective government has diff erent rules and regulations including excise and taxation. The standardization for various equipments is not adopted yet in many countries. Through international conferences, we exchange our views so that we know what is happening in other parts of the world. In India, it is really a “concern” which the association will be taking up soon. As on today, there are cameras available at Rs. 600 and Rs. 6 lacs as well – of course with diff erent specifi cations, standards and quality. For example; ISI has standards even for a toggle switch but there is no standardization for security products. Once the industry and the government come togetherwith the policy on standardization, automatically the product will become more reliable. Even if the price is high, people will be ready to pay for that if it is standard product.

A&S: Is the association urging the government toincorporate these steps?

ISJ: It is a very huge task. We have a commi ee that is working on the same. We are urging governments of various chapters towards standardization. It takes time because everything has to be incorporated as per the prevailing laws in that country. In India, all the state governments have to be taken into confi dence so that a central policy can be devised. We are sure; we will achieve our goal in the near future. Standardization ofprotection industry products and services is our aim. It is useful for all the industry as well as for all the users.

A&S: What’s your take on various publications highlighting the security industry in India? Do they serve as a good knowledge base for people from the industry, according to you?ISJ: All the publications are playing major role in deciding various technologies and various equipment brands and give a lot of information. But I think besides that, the biggest problem in India is the awareness forthe newest technology to the government departments who have been given the task of fl oating tenders. Currently there is a need to educate them with important details on the latest technology. According to me, the government should have a department which can gather all the latest information from sources like the internet, various publications, conferences, exhibition, seminars, etc. Once they have all the information they can put all the specifi cations accordingly and then go for a good system which is missing as on today. A knowledgeable consultant can play a vital role for the same. We should set up a commi� ee on a national level to look into this; so that it can benefi t all the users and the industry people and in turn, secure the nation.

A&S: Lastly, do you have any message for the readers of A&S India Magazine?ISJ: I’ve known A&S magazine for so many years now. Earlier it was A&S China, A&S Asia, A&S International, and now A&S India. It is a welcome step. Althoughwe do have other magazines here, but A&S India isone step ahead of them, a reason being it not only hasinformation from India but from other parts of theworld also in a more comprehensive manner. Thisgives A&S India an edge over other publications. I’msure the readers will enjoy reading and they will get alot of business from it.


News Feature

43 I www.asindia.in

S a m r i d d h i A u t o m a t i o n s popularly known as Sparsh, one of the fastest

emerging security solutions brand has won the prestigious ET Now India Mart ‘Leaders of Tomorrow’ Award 2010 for Electronics & Electrical category. Recognizing Sparsh’s continual journey towards innovation and aptitude of convergence with newer technology, this award has created a new benchmark for the entire security solutions fraternity. Emerging victorious out of the several nominations received for the category, Sanjeev Sehgal, MD Sparsh was felicitated by Honourable Home Minister Mr. P Chidambaram on 3rd December, 2010 at The Lalit, New Delhi. Celebrating the outstanding achievements of the entrepreneurs in the MSME space, the gala Awards ceremony witnessed the presence of distinguished personalities from the Indian business community and the MSME fraternityThe chief guest at the occasion Honourable Home Minister Mr. P. Chidambaram was a source of inspiration for all present at the Awards. The chosen MSMEs were proud to receive the Awards from him

Sparsh Wins ‘The Leaders of Tomorrow Award’ for Electronics and Electrical Category.

SUBMITTED BY SPARSH

before a sizeable gathering of over 350 business leaders.“This is a signifi cant achievement for our company and I believe this will further strengthen our brand and improve our market position. This is a recognition and vote of confi dence for Made in India brand and the Indian Security Industry at large” says Mr. Sehgal. This dynamic entrepreneur also adds, “With such a strategic team eff ort, we

are exploring many opportunities to further enhance our possibilities to put India into a global footprint.”Congratulating the winner on this achievement, Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com said, “Mr. Sanjeev represents the best and the brightest in the Electrical and Electronics sector. He is the perfect example of spurring innovation. I congratulate him for ge� ing the Award. His recognition is richly deserved.”With his foresightedness and vision to focus on innovation, Mr. Sanjeev Sehgal made Sparsh a pioneer in Indian Security & Surveillance Industry off ering technologically advanced products to be� er meet customer needs. Having a Bachelor’s degree in Electronics & Communications with 18+ years of experience in Electronics Security Manufacturing and solutions, he has expertise in market analysis, strategic planning, team building and strategic alliancesSparsh, with its Indian heartedness and global outlook has not only leveraged Indian manufacturing sector to a global platform but also enhanced international collaboration to produce state-of-the-art security solutions.


TECHTECH CORNER

44 I Jan/Feb 2011

CBRNe Detectors Chemical Detection EquipmentChemical Detection Equipment is an essential constituent of hazardous material (HAZMAT) emergency response. This equipment should detect the harmful agent, correctly identify the agent, and defi ne the area of exposure. Several different technologies are used today to detect chemical agents (CAs). CAs are defi ned as chemicals intended to kill or seriously injure human beings.

The world is rapidly changing into a global village. However, due to West-East divide, wealth generation and regional disparities,

security is becoming a cause for concern. There is need for products & services in security sector, be it corporate security, cyber security or public security.

Products / Services

1. Corporate security consultancy in risk assessment, Intellectual Property, physical security, fi nancial, forensics, accounting, cyber security, identity the� , corporate fraud, and brand protection.

2. Facilitate global manufacturers service providers to supply to police, army, and air force.

3. Distribute Indian high technology security products gadgets globally.

4. C o l l e c t / C o l l a t e d a t a b a s e o f s e c u r i t y professionals.

5. Consulting services: Police & Fire services in areas of identifi cation product/source.

6. Training of staff for awareness sensitization on security issues.

7. Cyber Security Training8. Integrated security solution for large infrastructure

project including implementation with help of Totem Infrastructure Ltd.

Hardened Mobile Trace

World’s only simultaneous, dual mode handheld system for a broad range of explosives detection - detects explosives and narcotics in seconds. Detects both the positive and negative explosives ions in one

SUBMITTED BY TOTEM

sample - important explosives are found in positive mode. Other handhelds work in one mode at a time, and require changing components and additional samples to test for both types of ions.

Rugged, Portable, Tested

• Detects CWAs, TICs, explosives, precursors, narcotics and taggants.

• Designed for challenging environments: extreme temperature, dust, moisture, salt fog, and rain.

• Physical shock- and vibration resistant• Tested to MIL-STD-810-G and IP54 rated• 100% Buy American Act compliant

Hardened MobileTrace is built around a core of fi eld-proven explosives and narcotics

detection technologies, and designed for

the challenging environments in which you work. It has been tested to military andg o v e r n m e n t standards and has

expanded capabilities for detecting chemical

warfare agents (CWAs) and toxic industrial chemicals (TICs). Missions are diff erent every time and the environments you encounter are tough and unpredictable. Hardened MobileTrace can help you enhance the safety and success of your team by screening for explosives,


45 I www.asindia.in

narcotics and other threats, and by collecting evidence that might otherwise go undetected. Hardened MobileTrace was designed to make advanced detection technology easy to use in the fi eld. It is a highly portable and lightweight unit equipped with a daylight-readable touch screen for clear and immediate viewing in all lighting conditions. Users who are familiar with other Morpho Detection, Inc. (MDI) products will recognize the straightforward so� ware and instructions found common in the user interface across many of MDI’s trace detectors.

StreetLab Mobile - Breakthrough2-in-1 Technology

Identify Chemical and Biological Threats with One Fast, Rugged Tool

Built to quickly and accurately identify threats in the fi eld, Morpho Detection’s StreetLab Mobile delivers breakthrough 2-in-1 chemical and biological identifi cation capabilities in ago-anywhere, user-friendly handheld unit. StreetLab Mobile can identify chemical and biological substances in a wide range of environments using Raman spectroscopy. Rugged, yet ergonomic and light-weight, StreetLab Mobile reliably identifi es liquids, powders, and solids without subjective interpretation.

Flexibility in the Field

Designed with input from the hazmat community, StreetLab Mobile is ergo-nomically optimized for ease-of-use in Level A gear, with large bu� ons, simple on-board LCD screen read-outs, joystick function and “point-and-shoot” one-handed operation.Made of highly durable and fully decontaminable LEXAN, it’s ready to perform in the most challenging environments - even in the hot zone.

Dual Chemical and Biological Identifi cation in a Single Raman Unit

Breakthrough 2-in-1 Technology

StreetLab Mobile identifi es both chemical and biological substances using Raman spectroscopy, which permits

samples to be analyzed with lasers and can be used to identify a wide range of substances including toxic industrial chemicals, explosives, narcotics and biologicals. Results are clear, repeatable and completed with minimal operator interaction.

Chemical Identifi cation using Raman

• Direct Measurement evaluates the molecular activities of chemicals

• Analyzes frequency shi� s in laser light as it sca� ers off a sample to identify sample’s unique “spectral fi ngerprint”

• Recognizes substances in the bulk–phase Raman spectrum eff ective only with substances that have a Raman spectrum

Biological Identifi cation using Raman with SERS Tags

• Indirect Measurement—detects the Raman spectrum of a Surface Enhanced Raman Spectroscopy (SERS)

• Tag specifi c for the pathogen being identifi ed; this specifi c SERS Tag will only bind to the specifi c biological pathogen of concern

• SERS Tags enhance the speed, sensitivity and reliability of identifying biological concerns• Limited biological sample preparation and no wash step required

Maximized Operability for Minimized Exposure

With extended-range wireless technology and hands-free remote operation, StreetLab Mobile enables sample interrogation from a safe distance. When operated via

remote control, the una� ended unit can analyze substances and transmit results wirelessly from right inside the hot zone

and in other extreme conditions, allowing incident command to make tactical decisions

faster and more eff ectively while minimizing exposure to threats. Data can be easily emailed to labs or Morpho Detection (MDI) Technical Support during hot zone operations.


TECHTECH CORNER

46 I Jan/Feb 2011

Smart Guard SHB202, the new compact size Smart Hawk Box camera, gives High Defi nition TV Quality video that enables cameras to provide fantastic quality and higher resolution images and videos. The camera uses a 2MP, 1/3″ APTINA CMOS image sensor and advanced signal processing techniques. Moreover, the camera features dual compression, H.264 and MJPEG, at 30 FPS (frames per second) in full D1 resolution. The video resolution stands upto UXGA: 1600×1200, HD: 1280x720p and VGA: 640×480 at 30 FPS, thus off ering superior video quality in its class. Additionally, the camera boasts of a superior low-light performance. The video streaming is such that there are simultaneous streams of H.264 and Motion JPEG with controllable frame rate and bit rate. The H.264 compression enables optimization for bandwidth and storage effi ciency by signifi cantly reducing the bit rate. The camera also features motion detection and manual trigger, Image rotation and mirror. “This camera can serve as the perfect solution for segments, where high quality of video and detailed information is needed; such as Airports, City surveillance, Transportation, Retail & Malls, Banks, etc. Also this is a beginning of our strategy to enter into the ONVIF (Open Network Video Interface Forum) compliant products series,” said Gurudas Parwani, CEO & Co-Founder, Smart Guard Systems.

Smart Guard SHB202 features:

� 2MP, 1/3” CMOS image sensor� H.264 HD/MJPEG Dual Compression� ONVIF Compliant for Easy Integration & Fast

Deployment� Compact Size for Easy Installation and Maneuvering� Multiple video profi les for streaming simultaneously� Infrared Cut-Filter Removable for Day & Night

Environment� Audio in & Audio out Connectors for Camera Audio

enhancements� Micro SD Card Slot available for Local Storage and

Redundancy� Analog Video BNC Out for video redundancy on analog devices� Alarm In & Alarm Out for connecting Alarm Devices� Supports RS485 Connector for PTZ.

Smart Guard SystemsSmart Guard Systems, the fi rst and only Indian company to design, develop and manufacture IP surveillance solutions in India has introduced 2 Megapixel, H.264/MJPEG high end box camera.


k Video Interface Forum) ries,” said Gurudasunder, Smart


47 I www.asindia.in

First came the camera and monitor, closely followed by the Video Casse� e Recorder (VCR), recording one video stream to a 3-hour tape at 25 frames per second and o� en triggered by an input device (raid bu� on in a bank, for example). Technology then brought us the multiplexer, which allowed several streams of video to be recorded onto the same tape and separated out into discrete, viewable streams on replay and the time-lapse VCR which enabled the dropping of frames and in so doing permi� ed a 3-hour tape to be used over much longer periods, albeit at the cost of lost information.

The DVR

The rapid development of video compression algorithms (JPEG, MJPEG, MPEG-4, etc.), computer processing speeds and a rapid reduction in data storage costs then gave rise to the DVR. This you could consider as being the functionality of a multiplexer together with a computer disk for storage in place of

DVR vs NVR – Digital Video Re-cording for Enterprise SystemsThe differences between Digital Video Recorders (DVRs) and Network Video Recorders (NVRs), and the implications for systems designers and end users.

SUBMITTED BY IndigoVision

tape, all housed in the same box together with some additional ports for connectivity. The DVR provides a convenient, if limited, replacement for the multiplexer + VCR combination and provides non-linear access to recorded material usually selected by camera ID, time and date. The consistency of quality of recorded material will in general be higher than that obtained with analogue tape although the actual quality achieved may or may not be be� er, depending on the compression algorithm and individual confi guration. In general more programmable options for individual video stream recording parameters, (picture resolution, number of frames per second, trigger options, start/stop times etc), are available, but a DVR is only useful where the analogue cameras are all cabled back to the DVR’s location. Competent DVRs now feature UDP (CAT 5) network ports so that the device can be provided with an IP address and thereby

become accessible over an Ethernet network. Many limitations still apply, however, not the least of which being that if it fails you’ll have most probably lost all your recordings (or they may not even have been made in the fi rst place). This is not true of NVR’s which can be used in “mirror” mode – see below. On the subject of reliability if you are going to use a DVR make sure that the one you’re proposing incorporates an industrial grade hard disk drive (HDD) and not a domestic one, or failure might be a lot sooner than you think (most DVR failures arise from overworked and overheated hard drives) - ask the manufacturer which drives he uses.

Typical Analogue Video System with DVRs


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Like most other things in this world the actual performance obtained from a DVR, its ease of use and reliability will depend upon the manufacturer, individual model selected and price paid.

And so to the NVR

The Network Video Recorder heralds the arrival of the next natural point in the development of recording technology. It is important to diff erentiate between DVRs and NVRs, as both are o� en termed ‘digital’. A DVR digitally compresses analogue video feeds and stores them on a hard-drive, the term ‘digital’ referring to the compression and storage technology, not the transmi� ed video images. The DVR therefore has to be located near the analogue feeds. In contrast an NVR stores digital images directly from the IP-network. Therefore the most obvious diff erence between the DVR and NVR is that whereas the DVR records from analogue streams provided from analogue cameras the NVR records video streams that have already been encoded at the cameras. Thus you fi nd no video connectors anywhere on a NVR; it’s input and output is IP data comprising compressed and encoded video. This will typically be in MPEG-4 format which has enjoyed widespread adoption in the CCTV industry as the current compression technology of choice, due largely to its effi ciency. The huge advantage of architecture based on NVRs is that they can be located anywhere on a network – at the monitoring center, adjacent to camera clusters, on the edge of a network, collected together in a hardened environment, indeed anywhere at all. In use their location is transparent to an operator – he or she simply calls up the recorded video stream to be viewed and, provided that they have the necessary authorization there it is. NVRs record and replay simultaneously, and recordings on any one machine can be remotely viewed

by a number of authorized operators spread across the network simultaneously, all totally independently and without aff ecting each other. The importance of the independence of physical location, well away from the cameras if necessary, should not be underestimated – IT Managers are notoriously zealous in safeguarding

their network capacity and rightly so, but by calculating the data fl ow requirement across the network and strategically placing NVRs accordingly, the impact of video streaming on bandwidth usage can be minimized. Typically an NVR might be placed on a Local Area Network (LAN) and near (in network terms, not necessarily physically) a camera cluster so that the load is carried by the local LAN capable of absorbing it easily, thus saving capacity on other, perhaps more restricted, parts of the network. The IT Manager can specify what level of bandwidth he is prepared to make available for video streaming and this can be set as a cap, so that it is not exceeded under worst-case conditions when in operation. Then, when a recording is required at any other point on the network (typically “at center”, but not necessarily so) it can be called up seamlessly by the operator, streamed down and then analyzed, viewed (not the same thing) and acted upon accordingly. To assist in the calculation of data fl ow requirement and disk storage capacity requirement spreadsheet-based calculators are available enabling these numbers to be

calculated on a camera-by-camera basis using such parameters as the scene type (busy street / internal corridor etc.), functionality of the camera (PTZ under continuous operator control / static for ID purposes etc.), picture resolution and update rate in frames-per-second requirement, and if motion-sensing is used the motion frequency and type.

NVR in a box! The typical NVR solution simply requires a PC platform and hard disk storage. However, for more demanding fault tolerant applications NVRs can be packaged in stand-alone units. For example IndigoVision’s range of NVRs includes ‘NVR1.5’ which is a self-contained rack mounted, Linux based, unit that has a removable hard disk drive. Any number of disks can be swapped out providing increased storage capacity. Typically a single disk will store 4 months of continuous full frame-rate high quality digital video. In addition disks can be moved between any NVR1.5 on the network allowing for example, remote recording with archiving and playback at a central location. It has built-in redundant power supplies and network connections and recordings can be mirrored to multiple NVR’s around the network.


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Competent NVRs now embody features such as: � Hot-swappable disks� Simple Network Management

Protocol (SNMP support� Built-in diagnostics (much beloved

of IT Managers)� Protection of fi les against deletion

(whether accidental or otherwise)� In-built fi rewall for the protection of

data against unauthorized access,� File export function which embodies

the watermarking and digitalsignature based on individual videoframes and audit trail for security

� Synchronized audio and videorecording and playback

� Hard-disk temperature monitoring� Dual, fully redundant power supplies and network

connections, the la� er providing uninterruptedand continued operation in the event of a singlepower supply or network failure.

“Mirroring” techniques are now o� en used to duplicate the recording of video streams on additional NVRs located at diff erent parts of the network, which provides a high level of protection against network failure; if one part goes down the other is there as a backup. You can have as many NVRs across a system as you like – adding another is just a ma� er of plugging it in and confi guring it. There is no requirement for additional video cabling. This feature really comes into it’s own during the consolidation of several independent systems into one managed environment, or in system rationalization or expansion as it reduces system complexity and removes all of the cost associated with re-cabling. Activity Controlled Framerate (ACF) is also used to reduce the size (and hence the cost) of disks. This facility relies on processing at the camera encoder. In use, should no movement be detected in the camera scene then the recorder falls back to a low recording rate (typically one frame per second). However, when movement is detected in the scene it speeds back up to

its pre-programmed recording rate, achieving this in typically only 100ms (or 1/10th of a second). This feature is most eff ective in places where low activity occurs, such as in corridors or on fi re escapes, or internally in buildings which are unoccupied at night, and can save as much as 50% of the disk storage capacity that would otherwise be required.

So what can we expect for the future?

Many tools are already available to assist the operator identify and replay events of interest from a recording. IndigoVision’s ‘Control Center’ Video & Alarm Management so� ware, for example, analyses

movement in a scene and on command from an operator displays thumbnails on the screen that represent frames from recordings containing the specifi ed movement. Clicking on one of the thumbnails then replays that section of video. The system can search twenty four hours of recorded video

and display these thumbnails in just a few seconds. Changing the search variables allows the operator to si� through vast quantities of recorded material quickly and effi ciently. Analytics so� ware then searches for the events requested, saving the frustrating and time-consuming task of manually searching through hours of video and freeing the operator to concentrate on more specialized and immediate tasks. These are not just features that benefi t the user but they also help to reduce the overall demand on the network.

Typical IP-Video Network Confi guration with NVRs


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The GreenMovementSpreads its RootsFrom green buildings to green technology, the security industry is taking steps to become part of the environmental cause that is currently picking up momentum across the world.

Natural disasters have intensifi ed over the past few decades — blizzards reaching places never thought possible by environmentalists,

tsunamis becoming bigger and stronger — we struggle against these disasters which have been exacerbated by global warming caused by pollution. Talks about the necessity of being environmentally friendly have been shoved under the rug in favor of fast and profi table industrialization, but the evidence of the degree of damage caused is forcing many to recognize that the inconvenient truth is no longer be a topic that can aff ord to be dismissed. Steps have been taken slowly, but surely. Currently,

many companies off er low energy consumption products and so� ware as a form of limiting wasted energy, with an added bonus of reducing energy costs for end users.

Low Energy Consumption Some may believe low energy consumption products cost more, but this is not necessarily so. “Hybrid has become a popular and important term in video surveillance,” said Roger Shuman, Marketing Manager, Exacq Technologies. One NVR produced by Exacq Technologies for the low energy market allows “up to 16 analog channels and 24IP channels on a small unit,” he said.

By A&S International

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Video processing is not all done on one server, whichis why a smaller processor may be used, thus reducing energy consumption. “It uses one fourth to one fi � h of the power a traditional IP video would use, saving end users hundreds of dollars over the lifetime of the unit.” QNAP’s NVRs are RoHS compliant, and the Intel Atom CPU and Linux-embedded platform is “effi cient in lowering the power consumption of the system to as low as 18 to 108 wa� s during operation,” said Jacky Cheng, Product Manager, QNAP. They are also “standalone surveillance systems which operate without extra so� ware or PCs,” Cheng said, saving users the need to buy extra hardware that would consume more energy and generate waste.

INTELLIGENT SOFTWARE An estimated 40 percent of carbon emissions generated in the U.S. are from buildings. Thus, the need for green construction has risen dramatically and the industry is expected to grow to as much as US$140 billion by 2013, according to a study by McGraw-Hill. This has many security companies recognizing the need for systems that address a very important aspect of green buildings — saving overall energy consumption in a building. “We expect smart buildings to grow in numbers dramatically in three to fi ve years,” said Nick Chong, Marketing Director for Converged Building Services, Cisco Systems. Lenel Systems, a UTC Fire & Security company, uses its so� ware to reduce energy by “utilizing sophisticated security components to track facility utilization and activity, then sharing the information with the building management system in real time,” said Eric Joseph, Global Manager for Architectural, Engineering and Consultant Support Services, Lenel Systems. By doing so, a lot of energy can be saved from being used in unoccupied areas, Chong said. “We off er a framework where we can manage the building and allow it to be more effi cient in running.” Joseph said, “because of the green movement, people look at existing systems and try to make minor investments in these systems to create major improvements in energy reduction.” This makes the so� ware appealing to users because it allows for less waste from the disposal of existing systems, while saving money from the need for new parts.

The so� ware takes advantage of pre-existing IP networks in buildings. “Managing energy consumption in these buildings is done in networks because everything is connected to it,” Chong said, “This is all IP-based, which also means less materials are used in terms of cabling.” Not wasting energy also means saving on energy costs. This may mean pu� ing more money upfront at the start of the project, but Chong said, “We have to look past today and look at the long term. So spending money now means saving in the future.” “The intelligence from the security system and the building management system are able to provide a truly integrated green building,” Joseph said.

GREEN INITIATIVES Not all companies have the capabilities or the resources to be a green company, but the ones that can have already taken huge steps, and view green practices as a company’s moral responsibility. Companies such as Cisco and Toshiba have intensive company green policies. “Cisco is commi� ed to sourcing, manufacturing and selling all of its products in a socially and environmentally responsible manner. We believe it’s the right thing to do,” said Edna Conway, Senior Director for Advanced Compliance and Social Responsibility and Customer Value Chain Management, Cisco Systems. With “Commi� ed to people, commi� ed to the future,” as Toshiba’s slogan, it stresses its pledge to good environmental management. Almost all of Toshiba’s sites of business are also ISO14001 certifi ed. Compared to Cisco and Toshiba, IQinVision is a smaller company with less disposable resources,

Green buildings are expensive to build, but will be more cost-effective and benefi cial to the environment in the long run.


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but their Megapixel cameras are greener than PTZ cameras to begin with. “Unlike PTZ cameras that rely on mechanical moving parts to cover a wide area, HD/megapixel cameras use electronic pixels to cover the same area with be� er detail and less power — in some cases less than four wa� s — whereas a PTZ camera can use up to 30 wa� s. Combining the power consumption with the high level of maintenance required for PTZ cameras saves a lot of energy,” said Paul Bodell, CMO of IQinVision. Their step to becoming greener has also taken them to make the headquarters of IQinVision in California a WEE compliant building. Beyond just producing environmentally friendly products, these companies are adopting an overall greener lifestyle and company philosophy.

MANUFACTURING GREEN “Cisco has identifi ed what we call the fi ve big ‘impactors’ that we believe are most critical to achieving our green goal,” Conway said. This includes Green house gas emissions; energy; water and land use; and wastes and materials management. Toshiba is also doing what they can by “making an eff ort to increase the number of eco-products,” said Yasushi Odachi, Chief Specialist for the Industrial Camera Systems Department, Toshiba. “All products from Toshiba are green products that fulfi ll the guidelines,” which includes all the surveillance security products sold in the North American market. The process for producing a green product is largely diff erent from producing a regular product. Every step taken from the design process, to manufacturing and distribution of the product, must be done in the most environmentally friendly way and met in-house and outside regulations. For many companies, their products include parts from outside suppliers, thus procurement guidelines are set by companies

to assure their fi nal products are green. At Toshiba, they have a procurement guideline which they follow closely in order to maintain their green promise. They request all of their suppliers be active in the green cause by engaging in green practices. Conway said, “Delivering the best possible green results require taking a holistic view across the value chain. Our priority is to reduce all of these impactors as much as possible — from the sourcing process through production and delivery.” Bodell said, “Our quality testing and burn-in is done in the U.S., but we use third party suppliers for some of our assemblies. To ensure these suppliers are environmentally friendly, we have a full time staff in the region to audit their operations. Also, our products are ROHS compliant, which forces us to work with environmentally sensitive components.” The manufacturing process itself is adapted to fi t environmental objectives. Conway explained how Cisco has eliminated the water wash of printed circuit boards during the manufacturing process, allowing them to reduce water use by 20 million gallons annually. Bodell said

Nick Chong, Marketing Director forConverged Building Services, Cisco Systems

Eric Joseph, Global Manager for Architectural, Engineering and Consultant Support Services, Lenel Systems (UTC Fire & Security)

Paul Bodell, CMO of IQinVisionJacky Cheng, Project Manager, QNAP

Companies go green because they believe it is their moral responsibility to protect the planet.


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about their manufacturing process, “We pay special a� ention to types of components and fi nishes used on our cameras, and avoid things like lead that are environmentally unfriendly.”

ROHS Although company green policies are stringent, one must also resign to the fact that complying to all the environmental derivatives, such as the WEEE, RoHS, EuP, Ba� ery and REACH directives, would be nearly impossible. “Some initiatives change a lot over time and are more diffi cult in standards to follow,” Bodell said. With that being said, companies are still trying to fulfi ll as many directives as they can, and the RoHS compliant has become something many companies have been able to achieve.

PACKAGING AND TRANSPORT Less packaging means less paper wasted and less space taken up in shipping containers. Bodell said, “We have invested in redesigning our packaging to be greener. We also try to limit air shipping by buying several months of inventory at one time and use bulk freight shipment to cut down on our carbon foot print.” Cisco has “reduced packaging materials by 32,000 pounds and eliminated the equivalent of 32 transport containers,” Conway said.

BENEFITS FROM GOING GREEN Low energy consumption cameras, asides from saving on energy costs, also have the added benefi t of lasting longer. “Electronic devices don’t like high power, especially in hot climates — it is like running your engine at its top speed. Electronic devices that are not running at their limits will last longer and have be� er long-term performance,” Bodell said. Business-wise, some argue that going green may cost more money for the company, whereas some say it actually helps save company assets. Odachi said, “More money is spent on management of green policies, parts, and manufacturing and maintenance for green products, compared to regular products. We, however, do not refl ect those costs in the market price, thus our profi t decreased in producing high cost green products.” But he stresses that Toshiba’s green policy is necessary. “When we sell products,” he said,

“the evidence of it being green is demanded.” Cisco, on the other hand, believes that going green has actually saved them more money. “Increasingly, we are seeing that going green is good for business. Just this past year, for instance, reducing carbon emissions, waste production, and natural resource demands resulted in more than US$12 million in annual cost savings,” Conway said. Also, “sustainable packaging has ne� ed savings over more than US$1.8 million per year.” Bodell seems to agree with Conway, and reports that “investing in packaging that has less material will cost less to make and ship.”

THE FUTURE OF GREEN As is the case with all things that are new on the market, there are skeptics who do not believe the green movement is here to stay. But from what we can tell so far, the green movement in the security industry seems to be moving forward, and it has proven good results. Green awareness has brought on a demand for green technology, and Conway said, “’Green is an increasingly important business opportunity for those companies who can deliver solutions that are competitive in the marketplace.” She invites us to look at the advantages of going green and said, “Green innovation can be a highly eff ective lever to drive other kinds of product or services innovation,” such as when they enhanced the quality of the boards during their search for an alternative to the water-washing process. Bodell expressed his support for the green movement and said, “At the end of the day, it is the right thing to do.”

Cutting down on unnecessary packaging saves money and the environment.


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54 I Jan/Feb 2011

ElectronicLocks

Securing theForefront

As the worldwide economicclimate sours, protecting valuableassets and critical sites becomesa concern for all. Stringent accesscontrol provides peace of mind,leading to increasing demand onsophisticated locks. A&S looks athow state-of-the-art access controltechnologies work in unison todeliver heightened security at thedoor front.



55 I www.asindia.in

With today’s increasingly “intelligent” criminals, a mere bolt lock is far

from optimal. The latest FBI’s Uniform Crime Report, “Crime in the United States 2007,” suggested that there were more than 9.8 million property crime off enses across America in 2007, with a staggering loss of US$17.6 billion. Off enses include burglary, larceny, motor vehicle the� and arson where victims suff ered no physical harm but direct fi nancial losses. Although crime has declined in recent years, the economic downturn is expected to send crime rates soaring. Sophisticated electronic locks are thus sought, as a cost-eff ective way to prevent unauthorized access. With electronically programmable locking mechanisms in conjunction with mechanical components, traditional locks can be converted to stand-alone access control systems. The worldwide electronic lock market was pegged at $1.2 billion in 2007, said Frank Dyer, Director of Product Management at Onity (a UTC Fire & Security company). ASSA ABLOY estimated that, in 2008, four to fi ve million units were put in place, including electric

strikes, electromagnetic locks, motor and solenoid locks residential excluded). “EMEA and North America account for the majority of sales while Asia appears to be the fastest growing,” said Michael Soderberg, Business Manager, Electronic Access control, ASSA ABLOY Australia. “The electronic lock market can be divided into the hospitality and professional segments,” specifi ed Hans-Gernot Illig, COO at SimonsVoss Technologies. The hospitality segment includes all types of hotels, resorts and vacation rentals, while government, education, health care, fi nancial and

commercial verticals constitute the professional segment. “According to SimonsVoss estimation, about $300 million in revenue was generated in the professional market by 2008, with EMEA taking the lion’s share of $170 million.” While these projections vary, access control is without a doubt a lucrative market. The electronic access control system market, in APAC alone, was estimated at $900 million to $1 billion in 2008, based on the recent research done by Parul Oswal, Industry Analyst at Frost & Sullivan.

TECHNOLOGY Electronic locks vary widely in types and complexity. Hardware comes in diff erent forms, including electromagnetic locks, electronic strikes, electronic mortise, motor and cylindrical locks, exit devices and many others. Locks can be operated by a simple switch or through biometric authentication, safeguarding access to confi dential information or restricted areas, from gateway entrances to compact safes. Numeric code and proximity

Frank Dyer, Director of ProductManagement at Onity (a UTC Fire & Security company)

Chris Kang, Assistant Manager of Home and Security Export, Seoul Commtech

Hans-Gernot Illig, COO atSimonsVoss Technologies

JG Kim, VP of Business Development,Union Community

Parul Oswal, Industry Analyst at Frost & Sullivan


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technology are most commonly used to control access. A code- or card-enabled lock consists of a keypad or a built-in card reader, inaddition to standard mechanical components. With the ability to electronically program access codes, blocking lost keys or adding/removing authorized users is madeeasy. Biometric locks, on the other hand, remain a niche market due to privacy concerns, noted Dyer. Major players include ASSA ABLOY, CDVI, Schlage (Ingersoll Rand), Kaba, Onity, RCG, Salto Systems, SimonsVoss, Videx, Seoul Commtech and Union Community.

INTEGRATION As needs for remote control and higher connectivity of security systems increase, electronic locks have also evolved, said Chris Kang, Assistant Manager of Home and Security Expor t , S eoul Commt e ch, to the advantage of compatibility.“Growing sophistication and a broader spectrum of products allow for greater interoperability while increasing the value of a door opening,” said Jennifer Toscano, Marketing Manager for Schlage, Ingersoll Rand Security Technologies.

“Customers want access control, intrusion and identity management all integrated into one single platform for easy management and coordinated crisis response,” said Oswal. Through monitoring locking activities, access control systems can be confi gured to trigger other events such as sound alarms or lighting activation. American Security Products, specializing in safe locks, allows its lock controller to be connected to a video recorder to oversee user activities, whereas RCG equips its biometric locks with fi re detection capability. Electronic locks for doors may be confi gured in two ways: to an access control central command orto a stand-alone system with fully distributed intelligence. An electronic locking device can be connected to an existing access control system through hardwiringof a reader and a controller, creating a reader-controlled door. Identity verifi cation is carried out at the controller located inside. Some manufacturers develop simplifi ed cable wiring to minimize installation work. With built-in intelligence, ASSA ABLOY’ s technology enables door devices to be connected with a standardized four-wire cable system —

including power supply and data communication — and encrypted information is exchanged over a controlled area network. “The demand for intelligent locks is driven by decreasing installation & maintenance budgets and increased security,” said Soderberg. Wireless transmission with remote control capability and centralized data management is on the rise, as well as networked or hybrid systems that minimize administration work, said Illig. “Wireless access control enables less invasive confi gurations and minimizes disruption during refurbishment,” Toscano added. “Architectural integrity of historical buildings is kept intact while avoiding potential asbestos exposure.” Radio waves and IR communication are common choices. Kaba, Schlage and SimonsVoss have all developed network modules with built-in radio transceivers for WLAN connections, leveraging existing infrastructure and catering to remote monitoring. Given that wireless communication can be critical, vendors are making sure the signal between the lock and the user is fully encrypted. While adoption of biometric authentication is growing, “most biometric locks still call for hardwired confi gurations,” said JG Kim, VP of Business Development, Union Community. “In general, cable promises a more secured transmission.” Locksets with embedded controllers can also be found to contain biometric data for processing at the door. Centralized identify verifi cation, however, is preferred in order to protect private

Michael Soderberg, Business Manager, Electronic Access Control, ASSA ABLOY Australia

Jennifer Toscano, Marketing Manager for Schlage, Ingersoll Rand Security Technologies

Jacob Benhammou, VP of CDVI

Dr. Sri Hartati Kurniawan, CTO of RCG

Andy Hilverda, VP of Videx


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details. Integrated biometric locks are thus confi gured to interface with the access control panel inside critical sites to eliminate the threat of exposing personal data at the entry point.

INSTALLATIONIn many cases, modern electronic locks are powered by ba� eries, requiring no external power supply. Without hardwiring, users benefi t from the time and cost saved from installation, said Illig. Videx’s electronic cyber locks are powered once an electronic key that has been programmed with the correct permissions is inserted. “The lock system is immune to electrical outage and will continue to work no ma� er what a storm or disaster might bring,” said Andy Hilverda, VP of Videx. Ease of implementation is another advantage. Electronic locks are manufactured as an electronic version of standard mechanical lock hardware, “[so] replacement is as simple as substituting the original mechanical core with an electronic cylinder,” described Hilverda. Addi t iona l ly, plug- and-pl ay operations bring installation time to a minimum and removes the possibility for incorrect connections, Soderberg added. However, diversifi ed ironmongery profile poses challenges.Ironmongery specifi cations and product standards vary across regions, o� en requiring mechanical adaptations to meet the prevailing standards, Illing noted. “In Germany, VdS certifi cation is required for security products, and technologies can only be provided by ISO9001-certifi ed manufacturers.” Legacy architecture, such as

existing drill holes, has made retrofi � ing diffi cult, Dyer added. “As access control represents a multitude of product platforms and unsynchronized databases, inconsistent user interfaces are o� en uncovered at the management so� ware level,” said Toscano. Legal issues are equally crucial. Electronic locks are governed by building and fi re codes that adapt to local and industry needs. To comply with life safety regulations, emergency exits are most defi ned. BS EN specifi cations, for example, clearly regulate locks used on escape routes and levers, pads or bars used on emergence exits. For safety concerns, locks usually come with hardware/so� ware overriding mechanisms in the event of an emergency. “Consult industry experts on local ordinances before embarking on a project,” Toscano advised.

SELECTION CRITERIA High-level security, a compatible platform and aesthetic appeal are what users look for when choosing electronic locks. “Premium solutions do a good job of incorporating these with the latest wireless technology,” said Dyer.

Integration of multiple authentication modes adds security as well as provides cost-eff ective solutions. “A variety of validation modes means additional choices for personnel,” said Robert Sallee, VP of American Security Products. Reliable ba� ery power, a long standby time and more openings per ba� ery set are high on the list as well, Illig said. In the real world, a broad range of locks, from computer-programmable to key-operated, can be found in one access control system, making compatible architecture an essential criterion. With a compatible system comes the benefi t of an expandable platform. To ensure scalability, adherence to the proven IT industry standards is suggested. “Support for commercially available operating systems such as Linux and Windows should be made available,” said Toscano. “Unifi ed communication allows for real-time data sharing and enterprise infrastructure collaboration, including human resources and enterprise resources planning.” Although functionality ma� ers, pleasing appearance has been sought a� er by the hospitality

MORE ADVANTAGES

• Price performance: Electronic locks enable affordable upgrades and bring about long service life, offsetting initial investment. “Typically, locksmiths charge US$96 for re-keying the fi rst door and $25 each for the rest that need to be re-keyed,” said Hilverda. “Electronic programmable locks eliminate the risk of putting the entire system in jeopardy with unaccounted keys, and save subsequent costs.”• Audit: Electronic locks can track traffi c to and from the site, recording when the doors

have been opened and by whom, Hilverda said. An audit trail can be produced for evidentiary purposes, and instantaneous reports with time-stamped events are made possible. • Drillproof: Most high-security locking devices are designed to be vandal-proof and sabotageresistant. Hardened housing and anti-drill steel plate are common protective measures.


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industry, said Dyer. While secure, users prefer aesthetic design for added value. Furthermore, “ensuring easy installation and smart user interface are other top considerations,” noted Jacob Benhammou, VP of CDVI. Down time on critical doors can cause massive cost penalties or loss of revenue, Soderberg said.

CHALLENGES AND AFUTURE ROADMAP Tailor-made door solutions are in demand. Justifying customers’ expectations while achieving maximum ROI emerges as a majortrend, said Sallee. To be cost-eff ective, manufacturers can opt for widely accepted wireless technology, suggested Soderberg. “Customers today agree that the benefi ts of electromechanical locks far exceed their incremental upfront cost,” Dyer said. However,to provide a locking system with miniaturized electronics and maximized ba� ery capacity, coupled with minimized cost, is not an easy task, Soderberg added.

Merging mechanical, electromechanical, and electronic knowledge remains the primary technical barrier for manufacturers, as actual products and installation require global knowledge, said Benhammou. As for biometrics, some people are just not ready to put their trust in it due to personal skepticism, said Dr. Sri Hartati Kurniawan, CTO of RCG. “User education is constantly required.” The market for electronic locking systems is still at its infant stage in most regions, said Illig, forecasting excellent growth opportunities. “Rising crime rates and threat of terrorism continue to drive the market for electronic locks,” Hilverda explained. Pricing and high-security value make electronic locks ideal for a myriad of market segments. “Electronic locks typically follow traditional verticals for access control systems,” Soderberg said.“Health care and education are growing faster than other segments.” Government and educational facilities, as well as

commercial buildings like corporate offi ces and retail stores, are growing at approximately 6 percent a year, according to Onity’s estimation. Electronic digital door locks are also gaining traction in Asia, even though they account only for a small portion of the market today, said Kang. Other areas of growing demand are critical infrastructure such as utilities, control rooms, and sensitive places like borders and immigration points, said Benhammou. Wireless developments will keep the momentum up, predicted Soderberg. A locking solution with the ability to communicate with PDAs and mobile phones presents great potential. “Near-fi eld communication will be an important standard in the future in order to marry the card to the phone.” The market is moving toward integrating physical and network security. The rise of IP convergence means there is a need for standardized communication protocols. “Specifi cations on minimum encryption levels, data and system integrity are importantareas to be defi ned,” said Soderberg.Enterprise applications, includingtime and a� endance and centralized network management, are promising, said Dr. Kurniawan. In short, a company’s logical security must be linked seamlessly with its access control system, Toscano said.


59 I www.asindia.in

For more information and to book your booth, please contact:

Messe Frankfurt New Era Business Media Ltd

Tel: 886-2-2659-9080 ext. 729

Fax: 886-2-2659-9069

Morris.ho @newera.messefrankfurt.com

According to the highly respected research analyst Frost & Sullivan, countries in Asia Pacific are looking at an annual

security market growth rate of 7.5 per cent which will represent more than USD 3 billion by the end of 2015.

In particular, supported by a growing economy, the relatively unexplored security markets of Vietnam and

Thailand are offering an array of new business opportunities.

Now you can take advantage of these opportunities by exhibiting at Secutech in Vietnam and Thailand and save

money by taking advantage of a special combination package.

Exhibit and find new business opportunities in Vietnam and Thailand

Fair Secutech Vietnam Secutech ThailandDate 24 – 26 August 2011 30 June – 2 July 2011

Venue Saigo Exhibition & Convention Center (SECC)Bangkok International Trade and Exhibition Centre (BITEC)

Rates(9 sqm / booth)

Shell Scheme

USD 2,880 / booth[Area A] USD 2,880 / booth

[Area B] USD 2,520 / booth

Raw Booth

[Area A] USD 2,520 / booth[Area B] USD 2,160 / booth

USD 2,520 (min. 2 booths)

Official website www.secutechvietnam.com www.secutechthailand.com

Vietnam Thailand

Annual GDP growth > 7% 4.5%

Expected market size in 2011 USD 100 – 150 million USD 150 – 250 million

Vertical markets

Neighboring countries Burma, Cambodia, China, Laos, Indonesia, Malaysia, the Philippines, Singapore

Super value combination package for Vietnam and Thailand shows

*Prices are for shell scheme booths. Secutech Thailand booths are located in Area B.

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Triple combination 3 booths – both countries 8,280 6,500 – save 1,780

4 booth combination 4 booths – both countries 10,800 8,500 – save 2,300




Product Exploration

60 I Jan/Feb 2011

How to Shop for AnalyticsTwo issues can result in a disgruntled user — repeated fi ne-tuning and poor integration with video management software. Users typically have minimal software comprehension but high expectations. This, on top of the high cost, presents additional hurdles for analytics providers.

Overpromising the ease of adding analytics is catching up to the industry.

Vendors have realized limitations must be communicated at the onset, or else they risk increasing user distrust. Diffi culties in testing and fi ne-tuning procedures, as well as integration with video management so� ware(VMS) have been notoriously underestimated until actual installation.

TESTING AND FINE-TUNING With all the things that could go wrong, an experienced integrator is needed during deployment. Most deployments require an initial setup, testing and fi ne-tuning stage.

Testing Users are quick to accept video content analysis (VCA) if it passes the initial test. “End-user tests are o� en successful because everyone on site is fully alert to the surroundings, but as time passes, problems in performance arise,” said Nicolas Jdanoff , Sales Director of IPVision (a Hymatom company). For example, a directional algorithm can be tested with one or two people deliberately walking in the wrong direction, while in reality, countless other variables aff ect the scene.

Users should bring in consultants or security managers for larger installations to oversee and ensure real-life testing, Jdanoff said.

FINE-TUNING Careful tuning ensures eff ective monitoring. “Once the requirements and objectives are defi ned, an adjustment period of at least two to four weeks is needed, in which integrators must work with

who have been ill-advised.” Most calls made to service centers are from users who have shi� ed a camera’s fi eld of view, said Pauline Marin, Marketing Manager of Keeneo. This emphasizes the sensitivity of VCA and the importance of proper tuning procedures. For traffi c monitoring applications, traffi c pa� erns during peak hours and weekends can diff er, requiring diff erent rule sets, said Zvika Ashani, CTO and co-founder of Agent Video Intelligence. The same holds true for seasonal weather changes.

INTEGRATION WITHVIDEO MANAGEMENTSOFT WAREMost analytics deployments integrate existing VMS. “Analytics are usually considered a separate purchase, so it becomes a big eff ort to add another system to the mix,” said Ed Troha, MD of Global Marketing at ObjectVideo. However, most VMS providers cannot support deep integration with video analytics. In many cases, two separate servers are required — one for VMS and one for VCA, said Justin Schorn, VP of Product Development at Aimetis. This complicates maintenance andincreases total cost of ownership.

users to optimize each algorithm’s coverage,” said Patrick Lim, Director of Sales and Marketing at Ademco. “Our biggest problem is not with individual VCA systems, but with trying to remedy poorly deployed systems by customers

In places with seasonal weather, manual tuning and recalibration is necessary, creating anadded complexity for users.



61 I www.asindia.in

If the VMS and VCA are seperate products, full analytic features are o� en not available in the main video management interface, Schorn said. This means a third-party analytics product can do li� le more than notify the VMS that an event has occured. A� empts to bring these two platforms together at a user level are limited, as customers need to be trained on two separate interfaces.Some VCA providers like Aimetisand iOmniscient develop their own VMS, which off ers native support for analytics. “Funnily, the most questions asked by users are not about se� ing up the analytics so� ware, but about connecting with the VMS,” said Dirk Owerfeldt, Senior VP of Viasys Intelligent Video. The process can be time-

consuming. “For analyticsenablededge devices, o� en you need to add the cameras to the VMS, via clicking, dragging and dropping into a folder. You then need to enter data on the VCA side, so that the analytics knows to send the information to the VMS. From there, protocols, IP addresses and port numbers must be confi gured on both sides,” Owerfeldt said. This process is repeated for every camera. More partner ships must be developed between VMS and analytics providers, so the VMS can confi gure and edit VCA rules and display alerts, Troha said. The introduction of a communication protocol for not only VMS integration, but other hardware too, may mark a turning point. Without more industry

eff ort, true growth will be hindered regardless of how sophisticated or accurate VCA becomes.

PRICE The price of analytics varies, depending on volume, algorithms and region of deployment. Licenses per channel can range from US$100 to more than $2,000. “To reach the mass market, the easy answer is to lower the price,” Owerfeldt said. As standards haveyet to be set, few parameters can be drawn to determine “fair pricing.”However, as the market grows, prices will drop. For faster commercialization, technical issues must be considered. Users will continue to hesitate if tuning and integration remain diffi cult and demand aninstaller’s intervention.


Product Exploration

62 I Jan/Feb 2011

Hands-On Video Securesthe Home FrontDIY surveillance kits have gained ground for their user-friendly installation and relatively low price tag.Being in two places at once becomes a reality for busy homeowners with the help of DIY cameras.

The daily lives of people today are busier and fi lled with obligations that may take them far away from their homes. A solution to keep a

watch on things, while not being physically there, can be found in DIY camera systems. “In today’s world, it is common to have single-parent homes as well as homes where both parents work into the evening,” said Brian Lohse, Director of Business Development for Secure-I. “The ability to check in on the kids from a cell phone or offi ce computer is valuable,” he said. These DIY cameras, also known as “nanny cams,” can monitor homes along with the child’s activities. They can keep an eye on the elderly or make sure hired help are doing what they should be. Other applications include securing second homes or other facilities such as boats. Alarms can be integrated with the DIY cameras for video verifi cation. “Homeowners will then have actionable data when an alarm sounds — such as the nature of the danger, in what part of the house and which authorities should be contacted,” Lohse said. “With Logitech’s video security solution, a camera detects the burglar, captures his movements and saves it to the PC so one can send video to the authorities,” said Ha Thai, Manager of Corporate Communications and Social Media, Logitech. Small business owners also see DIY systems as a fi � ing solution for their operations. They can keep tabs on more than one store, making sure everything is running smoothly without going back and forth between diff erent locations. Apart from security reasons, such as employee the� and customer disputes, cameras can be used for business management purposes. For example, “video clips can be generated on demand, upon a trigger event or on a time-scheduled basis, so, say, if I want to see how the

restaurant or home is doing at noon, I can program it in so� ware to generate and send me short video clips from that time period,” said Alan Avidan, President of OzVision. “Owners can see who opens and closes the business, who went in the stock room, and if the sale displays are set up strategically so as to a� ract a good amount of customers, and have a video record of it.” The simple installation process for DIY monitoring, along with low cost, has opened up a number of applications for the general public.

Parents can monitor their children while they are away from home.



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EASY INSTALLATION AND COSTEFFECTIVENESS DIY camera systems are a� ractive to customers because of their low cost and quick installation, compared to professional camera systems.“Users are provided with everything they need. There is no need to spend a large amount for extra features that common users will never use,” said Raj Jain, President of SVAT Electronics.Self-installed kits are designed for ease of use. “Theemphasis is on plug and play. We want to negate theusual complexities of se� ing up a network camera, such as routers,” said Jeff ery Wu, President of StarVedia Technology. “The user doesn’t have to spec, confi gure and maintain a local DVR/NVR — specialized knowledge most homeowners don’t possess,” Lohse said. Wireless cameras encourage users to set them up personally through a process similar to joining a wireless network from a laptop. Another appealing aspect of DIY cameras is their user friendly interfaces, which is simple enough for users to instinctively know how to use. Users also like the easy accessibility to their images from a variety of devices. “Most consumers looking to install their own system have a simple and eff ective goal in mind: to monitor live and recorded events from anywhere and to receive e-mail notifi cations on events,” Lohse said. “Successful DIY systems have intuitive graphic user interfaces, allowing users to accomplish their goals without having to dig through too many menus.” Scalability may not sound like a cost-reducing measure, but scalable systems allow users to choose how many channels they need. “Since hosted applications don’t rely on local hardware, it’s feasible and convenient for users to install a single camera in a location,” Lohse said. “There’s a huge market for consumers that don’t need a four-channel system and won’t buy one.” Users can tailor their video solutions to their needs. “The DIY solution in kit form provides general

Alan Avidan, President, OzVision Raj Jain, President, SVAT Electronics Jeffery Wu, President, StarVedia TechnologyBrian Lohse, Director of BusinessDevelopment, Secure-I

purpose cameras that can be used both indoor and outdoor,” said Martin Worndl, VP of Product D e v e l o p m e n t , L o r e x Te c h n o l o g y. “The cameras typically have IR night vision 420 to 500 TVL resolution and a fi xed focal length lens.”

CAMERA QUALITY Users are able to choose the type and quality of the DIY system they wish to install based on their needs and their budget. “There is such a wide rangedepending on compression, resolution and frame rate,” Lohse said. “Reasonable quality footage can be obtained with as li� le as 50 kb/s per camera.” Home monitoring solutions, however, are not designed to replace the professional solutions that can be seen today. “The image quality captured by DIY cameras cannot be compared to footage captured by high megapixel or HD cameras,” Lohse said, “But most DIY users have li� le to no use for resolution above VGA.” Having said that, there may be some business owners who feel the need for something be� er than what is used for a home, but would like to opt for a cheaper solution than a professionally installed system. These are, of course, not high megapixel or HD cameras, but they are just as eff ective. “Expensive professional security cameras have traditionally run between 480 and 520 TVL,” said Jeremy Stewart, Global Marketing Manager, Swann Security. “DIY cameras may not have been able to match this before, but now, cameras have been produced that start at

Real-time streaming can be accessed and controlled using mobile devices.


Product Exploration

64 I Jan/Feb 2011

400 TVL to 520 TVL, along with night vision abilities and a range of lenses, while still bearing an aff ordable price-tag,” he said.

EXTRA FEATURES For customers who want higher quality images and add-ons such as analytics, DIY systems o� en accommodate additional hardware. “Although baseline specifi cations have improved dramatically over the last few years, one camera is not optimized for all applications,” Worndl said. The option to add on is always an option for users. Like building blocks, users can pick and chose what they want to add and what they feel is not necessary. OzVision off ers a plug-and-play system which allows customers to purchase professional cameras and sensors, and then a� ach them to OzVision’s encoder. “Once you get our li� le encoder box, it is just a simple BMC connection to the cameras,” Avidan said. “And then just connect the Broadband and the 12V power and you are done. No IT knowledge is required at all, no programming is needed; it takes fi ve minutes.” This expands the range of cameras which can be deployed. “The encoder digitizes the analog input, then compresses it using H.264 and packetizes it for shipment over Ethernet using IP protocol” Avidan said. “Being able to use any analog camera by converting it to IP is a huge advantage, because of lower cost and larger selection, which substantially expands the range of cameras that can be used for specifi c applications.” Local contact closures for sensor inputs, such as motion and temperature, can also be used to trigger video clips that are immediately sent to a list of e-mails and cellphones. Also, outputs can be used to activate relay mechanisms to turn appliances in the house or business on and off . “One can have their doorbell as the input into the encoder,” Avidan said. “When pressed, the front door video camera automatically sends a clip to the owners, who can then let the person

in, while keeping a video clip of the event. Additional sensors and relays can be easily added to suit a client’s personal needs.” Xumo Security off ers a portable camera system as a high-end solution for homes, businesses, governments and the military. Although it is almost 10 times more expensive than the most basic DIY camera systems, it off ers more for image quality and features, such as anti-masking alarms, which notifi es the owner when the lenses of the camera are tampered with. “Our picture quality is at minimum 1.3 megapixels, and all the features are comparable to professional systems but with a competitive price. It is off ers more than a professional system but in only one small and portable unit,” said Magnus Stenberg, MD and co-President of Xumo Security.

VIEW FROM ANYWHERE Telecommunication companies are entering security, off ering customers DIY surveillance kits along with broadband subscriptions. Today’s Internet networks have suffi cient bandwidth for easy data streaming. Users can receive information by logging into a Web site with a password. They can also install so� ware to receive text or video messages directly to mobile phones by downloading applications to their smart phones. “For most systems, ge� ing video consists of visiting the URL of the camera, entering a user name and password, and then viewing the video,” Thai said. Xumo Security adds a SIM card and IP to their solution, making it a communication device as well. “You can talk, listen and watch live video throught your computer and mobile phone via system,” Stenberg said.

HACKING Home and business owners want to keep an eye on their property, but IP video footage may be intercepted by hackers. As captured images are sensitive information, the same security measures for

Jeremy Stewart, Global MarketingManager, Swann Security

Magnus Stenberg, MD and co-President,Xumo Security

Steven Roskowski, CEO, Third IrisMartin Worndl, VP of Product Development, Lorex Technology


65 I www.asindia.in

online banking systems are applied. “Proprietary protocols are used and all data is encrypted,” Wu said. User names and passwords are another way DIY systems protect user privacy when accessing video remotely. “Swann’s system require users to log-in, and there are also diff erent levels of accessibility that can be set by the user: administrating, interactive viewing and simple guest viewing,” Stewart said. Some users wish to buy managed video services, where the information is saved in data farms. “Recorded information is encrypted throughout its lifetime and the camera itself connects to our online service,” said Steven Roskowski, CEO of Third Iris. “There is no need to reconfi gure the network and our IP ports do not need to be set up, so there is no chance of accidentally opening up your network to outsiders. The encrypted images are then archived, and we have invested heavily into a multimillion dollar enterprise class solution with multiple tiers to protect the information,” he said. A lot of emphasis is placed on data security by manufacturers and service providers. “All transmissions at OzVision are done through a secure channel called SSH,” Avidan said. “Our server farms cannot be accessed without a tank.”

CHALLENGES Even though DIY systems are becoming very popular quickly, they are still new and face challenges. “The biggest challenge is providing the right mix of features at a reasonable price,” Worndl said. “It is rare circumstance that one camera is

perfectly matched to every installation environment. This is where the consumer may have to fi ne tune their installation by adding application-specifi c cameras.” Challenges also lie in marketing the kits. “We need the end user to understand quality they should expect from a DIY system,” Jain said. “This brings more responsibility to the marketing and sales departments of DIY companies to ensure that they are giving the consumer the information needed to make an educated decision on what system is right for them.” Channel partners need to change their mindset. “Distributors need to adjust to selling as much as possible, as opposed to before when it was about how many installation projects they receive,” Wu said. Remote video faces technical challenges as well. “Doing live streaming is diffi cult,” Roskowski said. “We had to tune the codecs to make them usable over typical broadband connections. Most network cameras have multiple ranges of bandwidth, but the lower bandwidth selections have relatively poor quality. We had to design our camera specifi cally to work well with any broadband connection,” he said.

THE FUTURE There will be many more developments being made with DIY systems. “The pursuit of ease and aff ordability o� en leads DIY surveillance manufacturers to be at the forefront of new technological advances,” said Stewart. As for the market, Stenberg says, “It will take over a lot of the more traditional analog and IP systems. People will achieve more and more knowledge now with the internet, and how to set up diff erent devices.” Also, “The traditional market is only so big, but the DIY market has no limitations. Every family can have a camera. The future for network cameras is in DIY,” Wu said. The wallet-friendly prices will also drive sales. “DIY exists because people are cost conscious,” Roskowski said. More video deployments are expected to take place. “It appears to be on the rise in residential security,” Lohse said. “This is a market that will face saturation. Fierce price competition, diff erentiation and successful marketing will be the key to success,” he said

Easy and safe data streamingbrings images directly to you no matter where you are.


Product Exploration

66 I Jan/Feb 2011

High Defi nition Security For Banks And Financial InstitutionsBanks are often seen as most secure institutions for our hard earned money. We entrust them with not only our money but sometimes also jewelry and documents, and it’s their job to keep it safe. In order to fulfi ll this commitment, banks must install CCTV & Alarm systems as a necessity.

Large numbers of analog cameras and DVRs have been installed in banks in

India. Some more progressive banks are even looking to increase the eff ectiveness of their security systems by investing in Megapixel technology. For banks, being able to clearly identify individuals or other details such as currency note numbers is vital. For such video surveillance with an emphasis on detail, megapixel cameras or HDTV cameras provide much higher resolution and clearer image detail than traditional security cameras. Megapixel cameras incorporate a megapixel image sensor that delivers images with one million or more pixels. This provides at least two times be� er pixel resolution than would typically be found in a surveillance solution powered by analog cameras. While IP Video off ers Megapixel resolution, implementing an IP solution needs a complete revamp of the cable backbone by se� ing up a high bandwidth network across

SUBMITTED BY EverFocus India

multiple bank branches. It also needs in investment in servers, so� ware and network equipment.HD CCTV is the right answer to provide Megapixel resolution, yet keeping the cable and other camera investments in use. It allows investing in an HD DVR and few HD cameras where Megapixel resolution is necessary for e.g. at Teller counters or currency chest, while keeping investment in other SD cameras and co-axial cables safe. The upgrade to HDcctv can be as easy as swapping the DVR as well as a camera or two. That’s why HDcctv is Plug-and-Play.

What is HD CCTV? Unlike IP video cameras, HDcctv is a point-to-point system that uses coax cable rather than Category-5e or -6. This means that the video feed is sent directly from the camera to the recording device or DVR without the use of packets, compression, encoders or an existing network. The camera can be plugged into any

compatible receiving device and will display video without latency or confi guration. HDcctv cameras deliver video via the SMTPE 292M format, which is based on the HD TV that broadcast stations adopted for the consumer market in 2009. Using this format, HDcctv is able to deliver resolutions of around 2.1 megapixels at 1,080p and 1.3 megapixels at 720p. HDcctv’s ability to reuse the same cabling infrastructure as most traditional analog systems is a big benefi t. One of the largest costs in any analog system conversion is the changes to the cabling infrastructure. This technology allows organizations an easy, economical way to upgrade a legacy analog system to achieve some of the benefi ts of megapixel cameras. Because of the fact that the video feed travels on its own line with no compression, HDcctv delivers a megapixel quality video without requiring IT network bandwidth, dropping packets, or reduced


67 I www.asindia.in

resolution from compression. There’s no latency, meaning that the video runs smoothly without any ji� eriness or skipping and there’s no delay between when commands are sent to a Point-Tilt-Zoom camera and when the camera responds.

What are some of the advantages of HD CCTV to the end customer? Surveillance-Grade Reliability: HDcctv does not break up the video into packets and then a� empt to transmit the packets via an occasionally congested network. Plug-and-Play Resolution Upgrade: Transition from D1 to HDTV is as easy as swapping one or two cameras from 380 HTVL to 520 HTVL while also upgrading the DVR from M-JPEG to H.264.The UI You Trust: For the installer/operator, the only diff erence is HD CCTV DVR recording confi guration screens show higher values (1280 x 720 and/or 1920 x 1080) in the pull-downs for record resolution in addition to the conventional D1 values. True HDTV Live View: HD CCTV does not compress or packetize the signal before transmission, so no compression image artifacts or frame interruptions are observed. Real-Time Speed Dome Control: HDcctv systems do not employ any compression, including those forms that delay the signal by a noticeable period of time.Therefore the HDcctv system operator experiences no delay between joystick commands and speed dome responses. Best Possible Input Format for Analytics: HDcctv systems digitally deliver crisp, unadulterated video

from cameras to DVR for the clearest possible analytics input.

Does any reputed company manufacture HD Cameras and HD DVRs? EverFocus India makes it easy to upgrade to high defi nition video (HD) for coax-based video surveillance installations with the launch of a two megapixel 1080i HD-CCTV camera and an eight channel standalone HD-CCTV DVR. EverFocus Electronics Corporation, a global top 20 global professional security equipment manufacturer1, has launched a groundbreaking HD-CCTV surveillance system which uses the latest High Defi nition Serial Digital Interface (HD-SDI) technology, delivering real-time 1080 HD resolution images over standard RG59 coaxial cable. EverFocus predicts it will be the fi rst in India to off er a HD-CCTV ‘plug and play’ system with a two megapixel HD-CCTV camera and an eight channel HD-CCTV embedded digital video recorder (DVR). The EverFocus EQH5200 is a two megapixel camera using a 1/2.5 inch CMOS sensor to deliver a choice of HD-CCTV resolutions (720p/1080i). Designed for indoor use, the EQH5200 has a compact box design and off ers day/night functionality. Set-up is simple with an RCA TV output for installation use and an on-screen set-up menu. This camera is simply connected to a coaxial cable network using a standard BNC connector.

With eight BNC video inputs for coaxial connections, the EverFocus EHDR08 true HD-CCTV eight channel DVR off ers either 720p/1080p HD resolution recording using H.264 compression, with four slots for hard disk drives off ering a current maximum internal data storage capacity of 8 terabytes. Video output can be via VGA or HDMI. The EHDR08 makes video viewing, recording and searching simple and incorporates Express Search, Snapshot and Smart Search functionality, with three USB ports and a built-in DVD burner for quick video fi le transfer. The DVR also includes a Gigabit Ethernet interface for remote network viewing and management, plus support for 3GPP mobile monitoring. With an estimated 94% of CCTV installations in BANKS still using coaxial cable, and growing end-user demand to upgrade to the image clarity that HD-CCTV off ers, EverFocus sees India as an early adopter of HD-CCTV solutions.

Higher resolution and clearer image detail than traditional security cameras


Vertical Market

68 I Jan/Feb 2011

Large-Scale StadiumsSet the Standardtadiums around the globe set the standard to secure the safety of their spectators, staff and other involved parties. A&S digs deep to address the specifi c issues and their respective solutions that make today’s stadiums a safer place to be.



69 I www.asindia.in

Large-scale sporting events such as the World Cup and the Olympics will help the

global sports market hit roughly US$100 billion in 2009, reported . Keeping in mind the sheer number of people involved and the elevated levels of emotion o� en present, high-profi le sporting events increase in measure as high-value targets for a number of threats. Large-scale sports venues, thus, set the standard for stadium security measures around the world. While threats of terrorism remain a growing concern for stadiums, other issues of safety include managing unruly crowds, protecting athletes and staff , and ensuring that all patrons come to no harm during the games. Currently, there are few legislations aiming to enforce stadiums to abide by international or even national security standards; however, the fact that the threats mentioned above vary from country to country, sport to sport, and depend on the stadium’s capacity and location, makes it all the more important that stadiums set a certain standard for security. The United States has developed recommendations that outline security measures stadiums should take, such as conduct risk assess-ments, implement video surveillance and access control equipment, train security personnel as well as urge government agencies to take part in the overall planning and security of the venue. Currently stadium directors or owners are, however, not held accountable if their venue does not abide by these recommendations. European countries such as England, due to a history of hooliganism, have

enacted safety legislation requiring each football club to hold a stadium ‘Safety Certifi cate’. Every football club in the top four divisions must acquire this safety certifi cate to operate and be open to the public, said Dr. Stacey Hall, Associate Director of the Center for Spectator Sports Security Management and Assistant Professor for Sports Management at the University of Southern Mississippi. Furthermore, Europe’s Union of European Football Association (UEFA) Waiver demands stadiums to be fully compliant with its rules and regulations in order to host big games, said Bruno Morini, International Business Development Director, Zucche� i. “To manage security threats, every facility requires all-hazard planning and a fully integrated security management system. Multi-agency collaboration is also necessary to ensure eff ective planning, response and recovery from potential incidents,” Hall continued. Former President of the Stadium Managers Association (SMA) Bill Squires added, “Stadium directors are interested in learning as much as possible about new technology that will improve the safety and security of their facilities.” Now more than ever before, high-profi le stadiums, with the capacity to seat tens of thousands of patrons, need to take advantage of the available t e c h n o l o g y and employ a seamlessly i n t e g r a t e d

system of video surveillance, access control and other relevant systems such as communication and public address systems.

CONSTANT SURVEILLANCEVideo surveillance at stadiums need to operate continuously throughout games, and be designed to address crowd control issues and suspicious spectator behavior. “To this end, implementation of video surveillance usually includes a mixed population of cameras and networks,” said Larry Legere, Vertical Market Sales Leader of Sports and Entertainment, GE Security. “Megapixel cameras, PTZ dome cameras and fi xed cameras are all used, depending on the area covered and the image quality needed.”

HIGH IMAGE QUALITY To begin, stadiums need high image quality to be able to identify and recognize individuals in the crowd. “At stadiums, the most a� ention is directed to

Dr. Stacey Hall, Associate Director of the Center for Spectator Sports Security Management and Assistant Professor for Sports Management at the University of Southern Mississippi

Bruno Morini,International BusinessDevelopment Director, Zucchetti

Bill Squires, former Presidentof the Stadium ManagersAssociation (SMA)


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70 I Jan/Feb 2011

monitoring the fans, because they represent the most costly potential liability,” said Dave Tynan, VP of Global Sales, Avigilon. With high emotional interaction comes potential confl ict between stadium management and patrons. Addressing unlawful activity, partic-ularly unruly or violent behavior, o� en leads to the accused responding with allegations of manhandling upon rejection from a facility. These types of liabilities represent potentially signifi cant dollars lost to litigation activities, explained Tynan. To mitigate these situations, megapixel cameras can be installed for not only live viewing, but also for archiving and video forensics. With its wide-area coverage, megapixel cameras can be placed to view spectator stands as well as entrance areas. “Megapixel cameras work great at entry points to the stadium because they allow you to zoom in on an image a� er it has been recorded with li� le loss of resolution. Additionally, entry points provide a controlled environment with a be� er opportunity to capture detailed images of a person’s face, size and

shape,” said

Legere. To maximize the use of assets, analog cameras can be used in conjunction with megapixel cameras to create a hybrid system. “Integrating both types of cameras can save users roughly 10 to 15 percent in operational costs,” said Tynan.

WIDE-AREA SURVEILLANCE Stadiums o� en utilize PTZ dome cameras to monitor surveillance stands, owing to its wide-dynamic range capabilities and adjustments to varying lighting

conditions at stadium lobbies, entrances and balconies, said

J.M. Allain, President of Panasonic System Solutions Company of America.

“ L i g h t i n g conditions aff ect image

quality, but as PTZ dome cameras can

be built with auto irises that focus and readjust for lighting, they are entirely suitable for stadium surveillance use,” explained Legere. Dome camera technology can capture unsurpassed quality images especially when sunlight and artifi cial light sources overlap — such as light fi ltering through seating runways in the stands, food court areas and gate entrances — and outdoors in areas that transition from day to night with bright headlights, said Allain. To maximize capabilities, PTZ dome cameras can be programmed based on the actual seating layout of the stadium. For example, if security personnel received a call of disturbance in a certain section, they can simply enter the section number, and system controllers will automati-cally turn the designated camera to view the section, zoom in and verify the activity, before

J. M. Allain,President of PanasonicSystem SolutionsCompany of America

To manage security threats, every facility requires all-hazard planning and a fully integrated security management system.

J. M. Allain,President of PaSystem SolutioCompany of Am


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making the appropriate decisions, explained Allain. Dome cameras can also allow users to track, identify and recognize suspicious individuals and behaviors, with its ability to view various ranges and directions, said George Ko, VP and GM of North Asia, Honeywell Building Solutions. These cameras give security personnel the opportunity to take a close-up look at suspicious spectators and follow them, as troublemakers o� en have a tendency to move around looking for opportunities or escape routes, emphasized Erlend Bjorstad, Key Account Manager of G4S Security Services.

INTELLIGENT ANALYTICS Crowd management and identi-fying suspicious behavior are amongst the chief concerns of large-scale stadium security; thus, video analytics are rapidly becoming a necessity for proactive video surveillance. From basic analytics like una� ended object detection or loitering and virtual trip wires, to facial identifi cation, to sophisticated behavioral analysis, video analytic capabilities stretch far and wide, and increase the effi ciency of security personnel, said Legere. Additional useful features include linking the analytics with audio analysis, which can identify particular tones denoting aggressive or violent behavior within the stadium, focusing surveillance cameras on hot spots, said Dr. Alan Hayes, founder and MD of AMG Systems. For behavioral analysis, current research is focused on the ability to recognize subtle actions such as tampering with machinery or taking

photographs, whereas for facial recognition, research is on its way to detect physiological cues such as micro facial expressions and subtle changes in facial temperature, both of which are indicative of stress and possibly deception, said Dr. Peter Tu, Research Scientist and Member of the Visualization and Computer Vision Group at GE Global Research.

INFRASTRUCTURE In a large stadium with tens of thousands of spectators, VIP guests, athletes and staff , IP infrastructure allows for simultaneously streaming the same video image to any given position on network . From a security perspect ive , p e r h a p s the most important measure f o r using I P

Larry Legere, Vertical Market Sales Leaderof Sports and Entertainment, GE Security

Dr. Alan Hayes, founder andMD of AMG Systems

Dr. Peter Tu, Research Scientist and Member of the Visualization and Computer Vision Group at GE Global Research

Ronnie Poulsen, Directorof Marketing and BusinessDevelopment, G4S Security Services

Erlend Bjorstad, Key AccountManager of G4S Security Services

With thousands upon thousands of spectators to monitor, video surveillance systems at stadiums need to cover wide areas as well as maintain high image quality. (Image courtesy of Avigilon)

infrastructure is reducing the singlepoint-of-failure factor. As all video streaming is redundant, if a server or cable fails, the video stream will continue streaming, completely uninterrupted, to the backup server and also to any monitoring position on the network, said Bjorstad. Alongside, an IP infrastructure has the benefi ts of an expandable architecture that is convenient, manageable and resilient. Bosch Security Systems experts added that IP


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infrastructure allows for a seamless integration of systems, including video surveillance, access control, turnstiles, gates, fences, entrances and other systems such as public address and voice evacuation systems, to make a comprehensive security solution. However, the use of analog cameras via fi ber optic transmission is a solution that rivals current demands for IP infrastructure. Realtime live surveillance and good picture quality are produced from uncompressed images, and fi ber optic transmission brings video signals back to the control room uncompressed, through a mixture of analog and Ethernet transmission technologies, said Hayes. The main advantage of using fi ber optic networks is that picture quality remains excellent as it retains the full content while the analytics can be administered from a single point such as the control room, rather than in every single camera (as it would be for IP cameras). Users then have the fl exibility to choose which analytics to purchase and which cameras to operate it in, continued Hayes. Like

the fl exibility of IP infrastructure,

fi ber optic transmission is also expandable and forward compatible, while not being as susceptible to the dangers of hacking.

AUTHORIZING ACCESS P r e v i o u s l y a t stadiums, regulations for access control only encompassed passive security such as seating arrangements, number of emergency exits and evacuation plans, said Navin Rajendra, Senior Research Analyst of Frost & Sullivan. Today, access control can prevent counterfeiting of tickets, unauthorized access and maintain general order in admi� ing large numbers of people. Major points of access control at stadiums include entrances, Press boxes, player areas, umpire rooms, changing rooms, VIP areas and restricted areas (IT and technical rooms), said Bosch Security Systems experts. To manage these points, a mixed population of technologies is used, including biometrics, to secure more vulnerable areas. For crowd control purposes, entrances can have multiple technology readers a� ached tothe turnstiles, said Morini. When a person swipes his or her card, intelligent so� ware in the access

control system can determine if the card has already been used

to gain entry, and allow or deny access to that person.

To ensure order and fl ow of patron entrance, it is possible to guarantee 80,000 people access to the venue with a relevant number of

turns t i l e s , each admi� ing up to 800 people per hour, continued Morini. Aside from main entrance vulnerabilities, stadiums are also concerned with tailgating. Ways to eliminate this problem include installing optical turnstiles, whereby the device will sound an alarm if more than one person tries to enter, said Legere. Integration with video analytics at entrances is also necessary to detect and prevent tailgating as well as keep track of individuals who enter the venue. Solutions combining the latest technology of biometrics and RFID help manage the crowd and keep audiences away from threats and a� acks in the stadium, said Parul Oswal, Industry Analyst, Frost & Sullivan. For example, fans of opposing teams are restricted to areas that do not overlap, to prevent violent confl icts, said Ronnie Poulsen, Director of Marketing and Business Development, G4S Security Services. By limiting people’s access, high emotional levels can be managed and unruly behavior, mitigated. Richard Sebastian, Research Analyst of

Parul Oswal, Industry Analyst,Frost & Sullivan

Richard Sebastian, Research Analyst, Frost & Sullivan

Navin Rajendra, Senior Research Analyst of Frost & Sullivan

George Ko,VP and GM of North Asia,Honeywell Building Solutions

the flexibilityinfrastruc

George Ko,VP and GM of NHoneywell Build


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Frost & Sullivan, added that RFID technology integrated with video surveillance can also help lost individuals fi nd their companions in large stadiums through information kiosks at each zone. Finally, advanced access control systems allow for predefi ned modes; this organizational function further ensures the security of the stadium, as access depends on each cardholder’s role, obligation and permissibility during diff erent events, said Bjorstad.

INTEGRATION AND AUTOMATION Previously at large stadiums, perimeter control, access control, video surveillance, parking lot management, ticketing and crowd control were not integrated to a central level, said Ko. Technology today has made system integration possible, easier and more economical. There is an increasing

need, for example for users to be proactive by simultaneously linking an image of a person to denying or allowing them access, all the while continuously tracking that particular person, continued Ko. Additionally, integration of systems allows operators to see things from one location, without having to change so� ware or blindly send guards to examine situations of minor interruptions, said Legere. With integration comes more automation and increased effi ciency. For example, when a person enters an area via his or her access card, the access control system can notify the central control platform. Once notifi ed, the central control platform can automatically switch the lights and air conditioning on in that particular area. Furthermore,cameras can digitally process the images to assess the density of the people in the area, and lighting or air conditioning can then be

adjusted accordingly, explained Ko.

M U L T I P U R P O S E STADIUMS O� en the conundrum associated with stadiums is a discrepancy between the money and technology invested, and the benefi ts gained. Because large - scale sporting venues are typically purposebuilt (such as the World Cup or the Olympics), once the event has been hosted, stadium directors and owners need to fi nd games or other entertainment

events to host. Today, stadiums are designed for multiple purposes, such as conferences, concerts and other types of conventions or exhibitions, said Poulsen. Because of this, a critical river of the market will be an increase in demand for security implementation and for the venue’s various marketing applications, said Morini. To envision stadiums as multipurpose venues opens countless doors of marketing opportunities, from actual businesses within the stadium such as restaurants and shops, to using the security technology available to enhance customers’ overall experience. It is, therefore, not only a large and diverse market, but one spurred from creativity and imagination, where security standards and technology can be used out of character to protect and profi t staff and patrons alike.

Today, stadiums are designed for multiple purposes, such as conferences, concerts and other types of conventions or exhibitions. (Image courtesy of Bosch Security Systems)


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Security ShrinksLosses for Retailers

Possibly the most price-sensitive market, most retailers struggle to allocate funding for security systems. Problems such as user awareness, lack of IT infrastructure, integration complexities and cost considerations make it more important, now than ever, for security companies to double their efforts. Retailers want to see these issues addressed. As of today, analog systems dominate because they cost less than IP. Serious players must be able to work with legacy systems to provide all the benefi ts of IP-based systems during this transition period. For the near future, analog systems will continue to dominate because most retailers do not have the budgets for expensive network devices and components. Most networks in retail settings today run on old equipment, which cannot handle the bandwidth required for streaming video. Separate networks, therefore, are recommended for video surveillance systems. This way, video will not impact other networked systems such as access control, PoS systems and so on. Hybrid systems are common in today’s shops. However, integrating analog with IP-based systems proves to be less simple than claimed. Systems based on different communication protocols mean that full integration is rarely done. Rather, more systems are linked and operated side by side via simple electrical relay contacts. Integration among different types of systems, such as video surveil-lance and PoS, is also diffi cult. Hardware, such as DVRs and PoS systems, is often found incompatible and requires new APIs and SDKs to be written for the systems to communicate. As of now, the average retail chain still uses multiple systems — access control, intrusion and fi re alarms, electronic article surveillance, PoS, video analytics and so on — all with separate user interfaces. Most retailers know the benefi ts but simply cannot afford available solutions. In many cases, the cost of all the security equipment needed surpasses the entire security department’s budget. However, as prices for IP-based equipment continue to drop, the market will see increased adoption. With all the benefi ts of business intelligence, open systems are the way forward.



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While retailers cut budgets — to the point of laying off loss and asset

protection personnel — there was a simultaneous increase in the� . “Security wasn’t where it should have been, and we have now reached a situation where shrink grew signifi -cantly across the board in 2009,” said Derek Rodner, VP of Marketing Product Strategy of Agilence. As a result, almost 50 percent of retailers, worldwide, experienced an increase of shrinkage in 2009, said Matia Grossi, Industry Analyst at Frost & Sullivan. The Global Retail Theft Barometer reported that petty crime, such as shoplifting or employee theft, made up more than 70 percent of global shrinkage in 2009. Putting this in perspective, the technologies available used to

deter or apprehend offenders can make a genuine impact on reducing shrinkage. “Within the security industry, retail may be the most rigorously quantifi ed market. Unlike many applications that defend against high-value but rare instances, such as terrorism, retail security deals with constant and daily threats that can be measured,” said John Honovich, founder of IPVideomarket.info, in a prepared statement. This helps in calculating ROI. According to the annual National Retail Security Survey from the National Retail Federation, US retailers suffered from a US$36.3 billion in losses to shrinkage in 2009. The average admitted dollar loss for employee theft was $2,672. “Depending on the size of the store and total cameras deployed, if

systems can catch or deter one or two employee thefts per site, per year, the system may pay for itself,” Honovich said.

MARKET SIZE Globally, security providers have experienced a slowdown in retail sales. However, increased shrinkage has caused large retailers to continue to or increase spending for security systems, said Shusuke Aoki, Senior Coordinator, Overseas Marketing Group, Panasonic System Networks. In 2009, worldwide spending on products for retail security was estimated to be $3.5 billion, Grossi said. The North American retail market, comprising video surveillance, access control and intrusion product sales only, was about $650 to 700 million, said Paul Evere� , Research Director for the U.S. at IMS Research. The European market was slightly smaller, estimated to be $450 to 500 million. By product breakdown, retail is the largest market segment for video surveillance. However, the North American retail market

Matia Grossi,Industry Analyst atFrost & Sullivan

Derek Rodner, VP of Marketing Product Strategy of Agilence

Paul Everett, Research Director for the U.S. at IMS Research

Vy Hoang, Executive VP of Sales and Mar-keting at i3International


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declined by 6 percent in 2009, with a forecast of 1 percent growth for 2010, Evere� said. The decline was steeper in Europe, with a 15-percent drop last year and a 5-percent fall expected for 2010. Apart from video, total spending on retail technology systems will exceed $20 billion by 2014, according to an ABI Research report. This fi gure, however, includes equipment such as PoS systems, payment terminals, barcode scanners, PoS printers and electronic article surveil-lance (EAS) systems. With increased integration between retail equipment and security systems, opportunities are limitless. However, loss prevention budgets are small. According to the National Retail Security Survey, “loss prevention budgets accounted for only 0.3 percent of retailers’ 2007 annual sales, and of that budget, 30 percent was used for capital equipment such as security systems,” Honovich said.

LACK OF REGULATIONS Despite increasing needs and demands, there are few regulations for retailers on physical security. The

only requirements are those issued from insurance companies, usually for a loss prevention program that can include alarm monitoring or video surveillance systems, Grossi said. The movement towards IP, however, pulls in diff erent decision makers such as IT managers and CIOs to address compliance issues of data protection/handling together with network management and data storage, Grossi continued. As a result, retailers rely on the advice of consultants, manufacturers and installers to determine what their security needs are, and which systems are appropriate.

LIMITED AWARENESS In general, most retailers are overwhelmed with the amount of product choice and information available, said Vy Hoang, Executive VP of Sales and Marketing at i3Inter-national. Furthermore, many retail organi-zations are just discovering the information and insight their surveil-lance cameras can provide, said Kathryn Howe, VP of Sales and Marketing at BVI Networks.

Therefore, there is a gap between the available technology and its capabilities, and the general retailer’s awareness. For the last 10 years, loss prevention providers focused on decreasing fraud. Today, there is a vital shi� in the market. “Manufacturers are recognizing that the bigger problems, including operational, promotional, supply-chain, and training issues, are what lead to shrink,” Rodner said.

SITE REQUIREMENTS Regional diff erences between the U.S., Europe and Asia Pacifi c show security priorities are not universal. The Global Retail The� Barometer reported that in 2009, customers commi� ed the majority of fraud occurring in Asia Pacifi c and Europe. In the U.S., staff caused the most shrinkage.

Kathryn Howe, VP of Sales and Marketing at BVI Networks

Jerry Garrett, MD of Convergence Systems


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Diff erent systems protect against internal and external the� . For example, PoS systems integrated with video surveillance can be� er document transactions handled by employees. EAS systems and RFID tagging can prevent customers from walking away without paying for their goods. Moving along the supply chain, the site also has an eff ect on system selection. Warehouses, grocery stores, department stores, boutique shops, supermarkets and malls have diff erent issues and requirements. At warehouses, most systems require the use of video analytics. “We have found directional alerting and area alarms to be the most important. These systems should be integrated with access control,” said Huw Edwards, MD of iCode Systems. Large warehouses deploy directional alerting analytics to optimize the packing process. These analytics ensure the correct operation of such policies. In a grocery store, customers might lack the necessary IT resources to select and maintain networks. “O� en times, we need to tell them where to place the cameras, how to focus the cameras and what types of networks they need,” Rodner said. “There are Payment Card Industry compliance issues that grocery retailers have to understand, and we help them out if they don’t.” Thousands of transactions happen daily in grocery stores, emphasizing throughput and making shrinkage much more diffi cult to fi nd, as opposed to a large department store, Rodner continued. A cashier at a department store may spend signifi cant

amounts of time alone in his or her department. With the amount of inventory available, refund fraud, where employees take something and process a return on a gi� card, is high on the list of concerns. PoS systems are used in both cases, yet the type of fraud found can vary, meaning that simpler systems that do not record all transactions can easily overlook this. For EAS systems, some malls may require retailers to comply with certain unobstructed door widths, which is a need to be considered when se� ing up entry and exit gates. “EAS performance can be limited by gate width,” said Paul Chamandy, VP of New Business Development at Avery Dennison. “The reading widths of most EAS gates have been designed to fi t the width of typical entrances found in single shops and boutiques. However, overhead systems are be� er suited and being increasingly used for wide, unobstructed entrances found in malls. ”Parking lots for department stores and malls are another area of concern. “Cameras need to monitor for incidents and provide safety for customers to come and go, said Johan Akesson, Director of Business

Development in the Retail Sector at Axis Communications. “If retail stores are located in areas that are less safe in the evening, customers will feel safer shopping at venues with monitored parking lots.” Other security concerns apart from fraud can prompt the use of technology such as RFID. “At a mall, RFID bracelets can be issued to children so that they don’t get lost,” said Jerry Garre� , MD of Convergence Systems.

CHOOSING THE RIGHT SYSTEM Not only do retailers need to choose the right system for their needs, they also need to become more aware of the various uses security systems can be used for. Business intelligence combines information gathered for security and channels to improve marketing and operations. It is clear security and loss prevention systems providers need to support and consult retailers about the range of available options, as well as the benefi ts and real-life challenges involved in deploying these systems.



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Banks secure countless personal, corporate and national assets, making them a target for crime. Despite the global economic downturn, security demand in the fi nancial segment continues to grow. A bank robbery in Philippines resulted in 11 deaths. This tragic loss of life went unrecorded, as the perpetrators forced security guards to turn off electronic security systems fi rst. This massacre left no video evidence of the robbers, crucial for a court trial. Similar incidents like this take place all over the world, highlighting the dire need for reliable and comprehensive security solutions at banks. With limited budgets and existing architectural constraints, banks seek high-level security solutions that are cost-effective. Customized solutions give users more options for different installations. Megapixel cameras are increasingly adopted, driving the migration to IP-based or hybrid surveillance solutions. Biometric identifi cation, dual-technology detectors, metal detectors, safe solutions and ATM tracking sensors are receiving more attention. More

Banks Investin Comprehensive



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solutions integrate the latest technology with communi-cation to a central control station, effectively notifying security personnel and police in case of emergency. However, uptake for IP-based technology and total solutions is slow, despite a great deal of hype. Existing analog equipment poses a challenge for the adoption of networked solutions, as most banks purchase solutions by product category rather than replacing all equipment. While banks are at the forefront of state-of-the-art rollouts, system integrators play an important role in accelerating the transition to new technology. The trend for pure IP solution is growing, although it is only seen in new branches for international banks. Banks have other concerns beyond technology. Building design, locations of ATMs and thorough employee background checks also affect bank security. A complete solution requires careful planning and design, to keep valuables and people safe.

Security


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While the fi nancial industry bore the brunt of the market downturn, security demand continued to grow. The FBI found 6,062 reported bank robberies, burglaries and larcenies took place in 2009. Loot was taken 91 percent of the time, with losses worth US$45.9 million. “Growth for the security market slowed due to the global economic downturn, but the adoption of IP-based technology in banks increased in 2009 and 2010,” said Oh Tee Lee, Regional Director for South APAC, Axis Communications. “Bank security projects continue to grow on a worldwide scale. Currently, about 15 to 20 percent of banks are deploying IP-based technology.”

THREATS As banks are a� ractive targets for robberies, the traditional high-risk security areas in banks are locations aff ecting customer and employee safety. This includes entrances and exits, bank lobbies, teller lines, teller stations and ATMs, said Steve Langford, Director of Solutions Marketing, March Networks. Apart from public areas, safe vaults, cash counters and data centers are other sensitive areas. Having a risk analysis team can minimize the risk and threats for those locations, said Sri Hartati Kurniawan, CTO of RCG. Increased ATM fraud can result in signifi cant losses. “Banks are continu-ously challenged with

securing ATM areas from vagrants and ambushes, as well as during cash replenishment,” said Jim Fitzpatrick, Manager of Corporate Accounts, Financial, Global Security Products Group, UTC Fire & Security. “Increased surveillance and remote video monitoring provides banks with virtual escorts during ATM cash replenishment and live video of who is accessing the ATM during a transaction.” ATM card skimming is another risk for banks. “Skimming is one of the most rapidly growing crimes in the fi nancial industry today. We off er an antiskimming device that helps deter skimming activities by detecting the presence of a skimming device and alerting the monitoring center while the device works to prevent the skimmer from reading the card,”Fitzpatrick said.

SOLUTIONS For physical security, the main objectives are to minimize the real risk prior or during an incident. Diff erent solutions can be used throughout a bank. At the door, entrance control systems screen patrons for weapons as they pass through an entry cabin. “If a weapon is detected, an audio and video interface allows branch personnel to conduct a simple assessment, and manually provide access, or turn away anyone who may pose a threat,” Fitzpatrick said. Analytics can be used to ensure higher security. “Face detection analytics can be integrated with the access control system to help manage entry to all or only the remote facilities, ensuring a clear facial image is captured before anyone enters the premises,” Langford said. A� er business hours break-ins pose another threat. “Large screen moniters are becoming more prevalent in retail banking and are a target for thieves, so 24-hour monitoring can provide more complete protection than an individual security guard,” Fitzpatrick said. “In addition to

Installing ATM security solutions requires careful planning.

Oh Tee Lee, Regional Directorfor South APAC,Axis Communications

Steve Langford,Director of SolutionsMarketing, March Networks

Sri Hartati Kurniawan,CTO of RCG


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central monitoring services, UTCFS off ers remote video monitoring services for tighter security, reducing cost for guards or false alarm dispatches.” Surveillance is crucial at banks and usually mandated. “A typical large bank would have about 3,000 to 4,000 cameras installed. For each branch, there would be at least four to eight cameras,” Lee said. “Megapixel cameras are increas-ingly used to reduce the number of cameras required.” With surveillance monitoring needed 24/7, having powerful video search functions makes si� ing through footage easier. “The ability to ‘tag’ video for searching based on the activation of a ‘panic alarm’ at a teller station, for example, also aids this process. Integration with access control systems also enables video to be tagged for each a� er-hours incident,” Langford said. “The use of encryption technology, tamper-proof seals on evidence and other features ensures the credibility of the video footage.”

TELLER COUNTER Bank tellers risk robbers threat-

ening them at gunpoint, which is why bullet-proof glass was used as a proactive measure. Unfortunately, as more institutions have adopted this method, criminals have found ways to be more violent, threatening customers or bank staff s outside the protective cash area to demand cash. Cameras are installed at the teller counters, facing the customers. “Personal a� ack bu� ons and kick bars are installed underneath the tables for sending emergency alarm signals to the central monitoring station or police in case of robbery,” said Vincentius Liong, Head of PEC, Building Management Systems and Security Systems, Schneider Electric. Clear surveillance images are needed to provide forensic evidence in case of a security breach. “Ever be� er video capture and compression technologies allow be� er quality video to be gathered and retained on incident,” said Langford. “This includes support of high-defi nition (HD) network cameras in strategic bank locations if desired, providing the ability to zoom in on the suspect in a very detailed fashion.”

ATMS Security measures for ATMs depend on where they are installed. If ATMs are installed in the bank’s premises, the architectural

design plays an important role in minimizing security risks. “If the ATMs are installed within the bank, the bank would have more control over the physical environment of the ATM, including the construction of the fl oor and walls, building alarms and video surveillance systems,” said Douglas Russell, Director, DFR Risk Management. “In other locations, the owner of the ATM o� en needs to rely on the operator of the building, such as a retail mall, to implement the perimeter security,” Russell said. “Additional security features, such as higher-grade security enclosures, independent alarm systems and ATM-integrated cameras must be specifi ed and added.” ATM surveillance is usually combined with manned patrols. “Most of the ATMs that are installed either inside or right outside the bank branch only have one camera inside the machine, with one security guard monitoring the premises,” said Raymond Koh, Regional Sales Manager for Southeast Asia, Axis Communications. “However, if the ATM machines are located in an isolated location, the banks would usually deploy two cameras — one monitoring the vicinity of the ATM and the other one monitoring the transaction.” Analytics used at ATMs can detect loitering or card skimming. “When linked to the transaction

Bank teller counters can be protected with videosurveillance, bullet-proof glass andpersonal panic buttons.

Jim Fitzpatrick, Manager of Corporate Accounts, Financial, Global Security Products Group, UTC Fire & Security

Vincentius Liong, Head of PEC, Building Management Systems and Security Systems, Schneider Electric

Douglas Russell,Director, DFR Risk Management


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system, it can also generate alarms if someone is at an ATM but is not conducting any transactions within a tested threshold,” Langford said.

SAFES AND VAULTS High-level security is required for access to safes and vaults. “We install heavy-duty magnetic contact, vibration and seismic detectors for safes and vaults,” Liong said. “Inside the vault room, we generally install sound detectors and dual-technology motion detectors, such as PIR and microwave detectors.” Integrated solutions helps banks manage safes effi ciently and gives users peace of mind. “Heavy-duty magnetic contacts and vibration and seismic detectors are also armed and monitored centrally 24/7,” said Liong. “All systems are connected to the central monitoring station or the police.” Vaults and safes should be easily confi gured for each site’s layout. “Safe solutions that are fl exible and easy to adapt to the site confi guration make a cost-eff ective solution,” said Emmanuel Harir-Forouch, Product Line Manager for SafeStore Auto, Gunnebo. “Instead of being installed directly at the self-service terminal, lockers can also be installed above or below it, on a diff erent fl oor. Savings can be made by placing the lockers in the cheaper offi ce space, such as the cellar.” Safe deposit boxes must be secure, yet accessible to customers. “The access for the terminal is at ground fl oor, tailored made to meet the needs and expectations of the banks,” Harir-Forouch said. “This solution also gives clients around-the-clock access to their locker contents resulting in a be� er, much

more convenient service.”

CASH REPLENISHMENT Each bank has diff erent security requirements for cash-in-transit solutions. Transporting truckloads of cash means there is a high risk of a� ack. “A fully armored vehicle includes ballistic composite and steel exterior armor, an automatic sound-locking system for driver and passenger doors, GPS and video surveillance to track vehicle location and interior condition, and an installed safe in each vehicle that cannot be opened until it has returned to the depot,” Fitzpatrick said. The security staff must be trained thoroughly. “In Hong Kong,

UTCFS provides cash-in-transit service through our Guardforce brand,” said Fitzpatrick. “Our guards minimize risk by enforcing key guidelines throughout the business, some of which include armed cash-in-transit teams, fully armored vehicles and strict adherence to the pavement limit. Each cash-in-transit team must include at least one armed guard.” Installing all the necessary equipment to ba� le outside a� ack does not guarantee complete security. Security procedures must take place to reduce internal threats. This is most eff ectively solved by conducting background checks. They can be done in-house or through an outside source for all

Thorough employee background checks help prevent internal threats.


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personnel hired at banks.

INTEGRATION While integrated solutions are a hot topic, they are unusual at banks. “The expression of ‘total solution’ is widely used but rarely actually delivered or implemented,” said Russell. Issues with existing technology hinder the uptake of total solutions. “Legacy infrastructure o� en restricts banks from fully integrating a suite of solutions that cover a large number of diff erent threats. Banks, like many other large businesses, o� en prefer to only have to manage a small number of suppliers,” Russell said. “We help our clients in such situations by working closely with the clients’ existing suppliers and encouraging them to source critical components from third-party vendors when appropriate.” This way, the banks do not need to increase their suppliers, but benefi t from the components best suited to protect their assets, Russell said. The market for total solutions has increased, due to large international banks. “Prime and large interna-tional banks are increasingly looking for fully integrated solutions from one vendor or system integrator. In rare cases, they select systems from multiple vendors or system integrators, because a one stop shop provides them peace of mind with a total solution,” Liong said. “Well-known brands and system integrators are preferred, and a� er-sales service is highly needed and valued.” Banks in the Middle East and China prefer integrated single-vendor solutions to reduce the

complexity of buying products from diff erent vendors, Kurniawan said. At banks that combine solutions from multiple vendors, their system integrator must be able to smoothly integrate new solutions with existing equipment.

BEYOND EQUIPMENT Technology enhances security at banks, but deploying it is not the only solution. “We generally propose comprehensive security solutions to banks, which will include the latest integrated security technologies, central monitoring station, security guard patrols and a quick response team,” Liong said. “All of these are managed and operated based on specifi cally customized SOP to meet the bank’s unique requirements.” No ma� er what defenses are implemented, there will always be risk. “Criminals are constantly modifying their techniques and updating their tools to improve their chances of success. O� en

criminals will learn from successful a� acks in other countries and cause crime techniques to migrate across geogra-phies,” Russell said. “Therefore, reviewing security needs to be an ongoing process rather than a simple one-time exercise.” There are several approaches to strengthening their security measures. “The fi rst is to carry out a yearly detailed and objective assessment to ensure that the security measures currently in place are still fi t for purpose and have been properly maintained,” Russell said. “The second is to have a response plan in place so that when intelli-gence reports highlight new threats it triggers a review of the likely impact to the client’s estate. The last is at every new purchasing cycle, the specifi cation is validated as being still valid given the latest criminal a� ack methods identifi ed globally.”

Effi cient management of safety deposit boxes strengthens protection for valuables and increases ROI for banks.


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L-1 Enterprise Access Solutions protects and secures identities and assets by helping customers address demanding access control and identity authentication requirements with innovative and reliable systems. L-1

Enterprise Access Solutions (formerly Bioscrypt) is the global market leader in biometric physical access control. They support multiple biometric modalities namely; fi ngerprint, fi nger-vein, and 3D facial recognition for biometric physical access control and time & a� endance. We have over 400,000 devices installed in multiple verticals in over 75 countries. From L-1 / Bioscrypt, A&S India caught up with their Chief Operating Offi cer, Shiraz Kapadia to learn more about their recent developments and growth plans in India. Some excerpts…

“We are Strong in the“We are Strong in theGovernment Space Worldwide”Government Space Worldwide”


A&S: According to you, how diffi cult is it to sell security solutions?SK: It is defi nitely a challenging market; however it’s not just about security. Using biometrics for access control is also about convenience, where you don’t have to remember your pin number, you don’t have to carry a card with you, just come with your fi nger or face and use one of the biometric modalities to verify your identity. On the other hand, from a security perspective, there is an evergreen need of security and identity verifi cation in diff erent parts of the world. So, it is a growing industry, it has defi nitely been challenging, but I believe and I see a lot of growth in this industry.

A&S: How long have you been in India?SK: L-1 Enterprise Access / Bioscrypt has been selling access control products in the Indian market since 1998.

Shiraz Kapadia,Chief Operating Offi cer, Bioscrypt L-1 Enterprise Access Solutions

The brand is very well renowned and well known in India.It is known for quality andas a reliable product, we have for the fi rst time participated in IFSEC India and we are going to have local presence. We have started a very aggressive marketing approach. We have recently launched a brand new product tailored for the Indian market, called 4G V-fl ex Lite. A&S: What is this new product all about?SK: 4G V-Flex Lite is a very slim design, low cost, high performance and simple to install. In our eff ort to penetrate the growing Indian market, we launched this product. It has the brand value of L-1 / Bioscrypt. We have not compromised on quality, which is what we are known for. So, we are maintaining the reputation of the brand. And, I have very high hopes for this product being successful in the Indian market.

L1 Chief Operating Offi cer speaks about their wide range of products, popularity and demand from various sectors in India


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A&S: What has been your growth ratio in the Indian market?SK: Business in India has been growing at a very steady rate, but since 2007 there has been an exponential growth.

A&S: Do you have partners in India?SK: In India, we have partners now and our network is growing. We have distribution partners, integration, and access control panel manufacturing partners. But overall worldwide we have over 700 partners.

A&S: Do you cater only to big risk government controlled utilities, or do you also cater to the non-government private sectors?SK: We have such a wide variety of products that you can address the government sector, the public sector as well as we have products that are suited and tailored for the private sector. In some of the verticals, we are very strong in the government space worldwide, the fi nancial sector, the casinos and we’re also very popular in small installations, like small-medium sized offi ces with fi ve doors or less. So we have a wide variety of products which goes from low end of the market to the highest possible end. And as I mentioned, even for diff erent applications it’s not just fi ngerprint modality we use, we also have products that use fi nger vein as a biometric modality and for very high end applications we also have something called facial recognition biometric modality. All these products are very popular in the Indian market.

A&S: So, do you think the Indian market is maturing, understanding the utility of the high end products?SK: I defi nitely believe that, the market will grow. The primary reason being, the Indian government is investing very heavily in identity management programs, in security. And I see that sector growing. Secondly, there is good knowledge in the Indian market about biometrics. It’s not just about access control, or about keys or cards. The market is now ready to replace other modalities for access control and use biometrics.

A&S: There are people who think that access control and security solutions are forthe high end, or rather the “rich” segment.Have you thought about it? Or you just ignore that segment?

SK: We always had products that were tailored for the high end space. The product we launched on November 23rdis tailored for the smaller installation segment of the market. it is a priced competitively and compared to the our other high end products, the 4g V-Flex Lite is also more competitive than even some of our competitors.

A&S: Are you manufacturing in India or are you importing?SK: The designing, engineering, innovation and development of all our products is done from Toronto, Canada. And, we manufacture in Hong Kong and distribute worldwide through our Hong Kong distribution centre.

A&S: Are you planning to manufacture in India?SK: Once the sales volumes reach a certain level, we’ll defi nitely be considering manufacturing in India. But right now our purpose is to recruit new partners, strengthen existing partners, and open up service centers and repair centers, local support for valued Indian partners and customers. The next step from then on would be to start thinking of manufacturing in India as well.

A&S: What eff orts have you taken to educatethe Indian partners since this technology is new here?SK: Absolutely, we defi nitely recognise the need for training and creating awareness for biometric access control solutions. So, we have special training programs and we do road shows in conjunction with our partners. We also off er online webinars, provide detailed documentation, and we also advertise in local magazines such as A&S India.

How many outlets in India?SK: We have partners; we don’t have L-1 Enterprise Access / Bioscrypt owned outlets. Companies like Honeywell, Siemens, ADI which are some of our existing partners.


Channel Players

88 I Jan/Feb 2011

‘Smart Guard was established around 2 years ago. It is the only Indian company to venture into IP-based surveillance and network based solutions. We design, develop and manufacture IP-based surveillance

cameras, encoders, Video Management so� ware , NVR’s etc and also do our own analytics. We are the only company focusing on the solution. Some companies focus only on hardware, on so� ware or on analytics, but we focus on all the three areas and try to deliver the solutions for end users.’

“Corporates, Government agencies and Infrastructure companies are the largertarget undoubtedly”


A&S: How has the market grown over the years?GP: During recession, there was sluggishness in the market but it has grown over time.

A&S: Selling security solutions is lot like selling insurance as people tend to think that terrible things happen to others. How do you cope with this?GP : I have been in this fi eld for around 9 years, and today the general perception about surveillance has changed for the be� er and awareness has increased, while earlier it was low on the priority list. Events such as 26/11, have contributed to this in a big way. More positively, with rising aspiration levels, more people traveling abroad than earlier, and the younger generation being more techno-savvy also with rising number of double income families, the market has grown immensely in comparison to earlier years.

A&S: Is this not a limited, targeted market of high-risk segments, and isn’t the common man outside its range?

Gurudas Parwani,CEO & Co-Founder,Smart Guard Systems

GP : Corporates, Government agencies and Infrastructure companies are the larger target undoubtedly, but of late even home owners have begun to check out the market. In keeping with this requirement, Smartguard has developed a very small surveillance camera for domestic use which works on with the smallest NVR (Netwrok Video Recorder) -cum-NAS (Network A� ached Storage System) principle with inbuilt functions like serving as a source of storage for home entertainment as well as security.

A&S: How do you market your products? How do you reach out to low-end potential clients? GP : To begin with, there is our website www.smartguardsystems.com. We also team up with consultants who spread awareness. Advertising is not a major thrust, but it helps. They use demo videos, electronic mailers and like to create awareness. Also our Go-To-Market strategy is through Channel Partners and distributors / VAR’s. We are having currently around 150 Channel partners working with


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us in the country. Plus we have 1 National Distributor namely Iris Computers Ltd covering the Northern and Eastern markets. Then we have VAR’s /Regional Distributors in West and South covering these markets. Also for the low-end potential buyers we will be going through Electronic Retail chains also.

A&S: How do you see the market growing in India and what are your future plans? Do you see yourself growing globally from here on?GP : There is a lot of scope for the market to grow in India, and so far it is growing at CAGR of 35-40%, as the penetration of IP surveillance to total surveillance market for India is just at 10% compared to the global percentage of 20%. Some channel partners, especially from the middle-east and Africa have come together with Smartguard and this is going to grow.

A&S: What is the nature and shape of a� er sales services provided, or required to be provided by you? What is your current staff strength?GP : There is online support from the website, our online training centre and Demo room which is state-of-art and fi rst of its kind, is set up in Ahmedabad and

a smaller size demo room is being set up in Pune. We have around 30 people presently, mostly involved in engineering and designing of our systems. The rest are into operations, assembling and R&D.

A&S: What is the profi tability like in your business and how important is pricing? GP : Price is not normally a limiting factor if the solution satisfi es the requirement of the client in our business. We have already to our credit prestigious project of City Surveillance for the city of Coimbatore wherein around 250 cameras are watching the entire city including the traffi c violations. The country is going through a sea change in terms of the infrastructure development and related projects coming up big way and including the various city surveillance projects in the offi ng, hence the prospect of reaching the goal of profi tability is very high.

The country is going through a sea change in terms of the infrastructure development and related projects


Channel Players

90 I Jan/Feb 2011

Honeywell Security is new in India, but it has been around in other parts of the globe for decades. In Delhi, Mumbai and Bangalore Honeywell has a huge 70 sq. � . Demo Room, where people can come, touch and

feel their products. It has achieved a high rate of growth, and is now into double fi gures. Combat and Defense are their major areas of work, but several sectors such as banking, public sector, industrial, residences, hospitality and educational institutions could also be included in their arena of business. The jewelry industry is also a huge market. When asked whether these products and services were served only to high-end customers or did they have security solutions for the so-called lower strata as well, Vikas Chadha, Director – South Asia, Honeywell said that innovation was a continuous process for them, and that they had an 8,000 member R & D team all over the country.

“Who will you choose to partner with to win?”asks Honeywell


The thrust was mainly on what they call the “mid-slice group”, meaning the middle income group. Their R & D branches in Bengalore and Shanghai are mainly involved in making innovations to cater to this middle income group of people. Most of their products are imported, but some cameras and burglar alarms are manufactured locally. A large number of their staff is involved in providing technical support. In answer to a question as to how the events of 9/11 and 26/11 as well as other terrorist a� acks had made a diff erence to their business, Vikas said that the government had defi nitely begun paying more a� ention to the security infrastructure, and had begun regulating security aspects in certain sectors. For example, in the hotel industry, CCTV cameras have been made mandatory for both, 3-star and 5-star hotels. Post these terror a� acks, various organizations have begun to look at security systems from an investment point of view rather than from the cost point of view. Competition is healthy, and there is a lot of potential for future growth, and with the current growth rate poised at approximately 25-30%, there is place for a lot of new players to get into this business. “Who will you choose to partner with to win?”

Vikas Chadha,Director - South Asia,

Honeywell

asks Honeywell. With technology changing, more sophisticated end-users and increasing competition, successful dealers and integrators will need even closer partnerships to continue to thrive. The Honeywell Security Group is commi� ed to being the partner that off ers the best success in any business. Honeywell’s network is spread globally and accessible to all across the world be it the Americas (Canada, Caribbean, and Latin America), Europe, Middle East, Africa or Asia pacifi c region. Honeywell Security Group delivers the newest innovations, technologies and products. Their feature items on their websites highlight products and services that will help grow any business eff ort anywhere. Honeywell Security’s innovative line of control panels provide you with more of what you want—the power, capacity and versatility to satisfy virtually any installation requirement from a single platform. Honeywell off ers a wide variety of fl exible, easy-to-use keypads that put security and convenience at your fi ngertips. Increase the functionality of your security system with Honeywell’s full line of expansion devices and accessories. Honeywell’s fi eld-proven wireless technology is an exciting new advance in security that


91 I www.asindia.in

provides the most reliable, convenient and cost eff ective solutions for security protection.

VARIED RANGE FOR ONE AND ALL Convenient and easy-to-use, Honeywell’s demonstration kits allow you to show how easy it is to operate a Honeywell security system. Consist-of-kits are cost-eff ective solutions when installing a Honeywell security system. Honeywell Security’s wide range of alarm communication products are a reliable solution for the transmission of alarm signals. Honeywell Security’s sensor line is unsurpassed in the industry. Sophisticated, technology-based development and assessment processes drive Honeywell’s sensors to exceed industry standards for quality performance. Honeywell’s detectors install quickly and easily. Point identifi cation and maintenance alert capabilities make it easy to identify the detector in alarm and simplify service and maintenance. Honeywell’s Structured Solutions is an intelligent, unique solution that makes appliances and electronics work together to organize and distribute diff erent technologies throughout the home—integrating security, home entertainment, computer networking, audio and video, cable and

satellite TV and HVAC. Honeywell’s Genesis Series provides a full range of low voltage cables for security, fi re, sound, video, structured cabling, voice & data, and other low voltage cable applications. Honeywell commercial solutions’ off ers a broad range of fi re alarm and security systems that meet UL listings and are approved for use in cities around the country and around the world, while it off ers simple home security options for individuals and family. On the internet front, Symphony, combined with Optifl ex, Honeywell’s new video controller off ers the highest level of security, using the latest digital video technology. As the security industry’s only nationwide communications service provider Honeywell delivers a wide range of products and services for supervised alarm signal transport applications. Honeywell’s Structured Solutions is an intelligent, unique solution that makes appliances and electronics work together to organize and distribute diff erent technologies throughout the home to enhance the quality of consumer’s lives—integrating security, home entertainment, computer networking, audio and video, cable and satellite TV and HVAC.

Combat and Defense are their major areas of work


Case Studies

92 I Jan/Feb 2011

Thousands of HD fi xed and PTZ cameras from Hikvision have been installed in Shanghai Pudong District, China, the se� ing for World Expo 2010. The six-month-long event revived the tradition of world fairs and expositions of the kind staged in Chicago (1893) and St Louis (1904), a year in which the extravaganza also played host to the Olympic Games. Hikvision’s equipment was charged with securing this world showcase by the Huangpu River in which exhibiting countries promoted national identity in their pavilions. The theme of the US pavilion was “Rising to the Challenge”, with American innovation and community-building being represented in a multi-dimensional presentation. The UK pavilion, named the ‘Seed Cathedral’, was constructed from 60,000 seven-metre-long aluminium rods. An exhibit that a� racted particular interest was the Saudi Arabian pavilion which featured a hanging boat shaped like a half moon, complete with live date palms on the top deck. Expo 2010 Shanghai China was a $4bn festival set to receive 100 million visitors by October. Visitors came from 190 countries to an exhibition site of 3.2 square miles, this being twice the size of the country of Monaco (equivalent to 1,000 soccer pitches) and featuring buildings shaped like rabbits alongside violin-playing robots. The exhibition even featured Copenhagen’s ‘Li� le Mermaid’ who travelled from Denmark for the event. The Expo prompted a city-wide infrastructure makeover of $45bn, and in keeping with the scale of the enterprise, the exhibition site benefi ted from the world’s largest scale high-defi nition city surveillance project with 12,000 monitoring points covering the infrastructure of the Pudong district of Shanghai. Thousands of HD fi xed and PTZ cameras from Hikvision have been used on the project.

HD video in real-time

The project is the world’s largest provision of high-defi nition video, with footage being provided to police

at a central monitoring facility. A specifi cation of the client was that cameras should give users the ability to track and zoom in on individuals or vehicles so that facial details and license plates could be observed, requirements that made major demands on product performance and system design. The IP cameras from Hikvision adopted for the Expo feature a 1/1.8 inch SONY progressive scan CCD. Hikvision’s H.264 video compression codec has been used and redundancy is provided by SD/SDHC local card storage.

Pushing the boundaries

In the past, it had not been possible to view specifi c details of people or vehicles clearly from footage provided by the legacy analogue cameras being used in the Pudong area. People or objects involved in emergencies or signifi cant incidents have proved diffi cult to identify, so handicapping police offi cers who need to conduct criminal investigations and logistical analysis. Hikvision, with its track record in video technology development, supplied HD cameras that met the project requirements, delivering HD video with resolution of up to 1600x1200 pixels in real time. With the addition of Hikvision’s image signal processing technology, the video quality has exceeded all expectations.

System design

To achieve wide area monitoring, the original system o� en employed many analogue cameras across a single zone. For instance, at a crossroads there may have been a requirement for three or four cameras to monitor traffi c fl ow across multiple lanes. By contrast, a single HD camera has covered a whole intersection with be� er image detail. Economies in installation and simplifi cation of management processes have been signifi cant. The project off ered authorities a fl exible monitoring solution by combining PTZ cameras with fi xed units. In critical environments with complex optical demands such as entrances, public squares and crossroads where

HIKVISION Makes anExhibition of itself at World Expo

SUBMITTED BY HIKVISION


93 I www.asindia.in

there is signifi cant scope for accidents, the PTZ cameras have been preferred and have allowed management to track and zoom in on targets to acquire facial and license plate data. By contrast, the fi xed cameras provided video of simple traffi c fl ow and the everyday movement of pedestrians for retrospective playback and retrieval.

System Integration

With the aim of simplifying management tasks, a centralised surveillance framework was implemented at the Shanghai project to manage all the sub systems. Using open architecture, this integrated all the analogue, fi xed HD and PTZ HD surveillance products into one so� ware platform which linked the control centre and local police stations throughout the Pudong area of Shanghai. The CCTV project proved demonstrably successful in meeting the client’s high surveillance requirements, optimizing security for core infrastructure components such as main roads, bus stations, rail transit and public spaces throughout the exhibition area.

Centralised and distributed storage

Another challenge was data storage. Since multiple

HD cameras create enormous quantities of video data, using powerful storage technology has been paramount. IP and FC storage area networks (SAN) have been used to achieve centralised network data archiving. The application also used an NVR server in police stations for temporary caching in the event of connectivity faults between police bases and the control centre. Once the communication link is restored, video footage retained in the NVR can be uploaded retrospectively to the IP SAN automatically. Mr Yangzhong Hu, President of Hikvision, said: “The theme of Expo 2010 Shanghai China is ‘Be� er city, be� er life.’ It is therefore fi � ing that the organisers have opted for a security product manufacturer that strives constantly for improvement.” He continued: “The experience we drew on during this project, combined with R & D capability and an innovative approach, allowed us to respond to a demanding brief. The installation demonstrated the lengths Hikvision will go to in order to consolidate its leading position in the surveillance market, providing sophisticated products that address customers’ real needs at massive infrastructure sites of this kind.”


Case Studies

94 I Jan/Feb 2011

Computing Systems are no longer limited to Desktops, Laptops, Servers and Network devices. With the advent of smart security systems, digital video systems, PDAs and smart phones, computing systems now are making inroads into areas that are not traditionally associated with computing systems. With a myriad of computing systems touching every facet of their organization, users require a simple, single interface, to monitor, manage and prevent abuse and pilferage of hardware, data, processes. In a business, it is important to keep the data confi dential, integrated and available. For a business house or it is necessary to have complete security over the network. It is the part of the legal and privacy requirements. Business data services helps in preventing vandalizing and the� of the important information. Organization using business data security system has an advantage over others. In their companies only few have access to the information; no one can peep into the database. To add your knowledge the information systems has three integral parts: Hardware, So� ware and Communications. For IT asset management, there are experts, who are well versed with IT asset Portfolio management. These include technological, fi nancial, physical and contractual aspects. By now you would have got a brief idea about what is IT Asset Management & Business Data Security. So let us now see how these two are interrelated. Broadly Computer Asset Management can be classifi ed into: So� ware Asset that implies to those particular practices that are specifi cally related to so� ware. This broadly includes, management of so� ware licenses, regularization of images, complying with the laws and regulations of IT industry. Other is Hardware Asset management which involves management of computers & computer networks. Informational management of computer asset has provided in complete business data maintenance and security. They help in - � Improving the complete process and support in

making strategic decisions.� Increase control over the inventory.

Watch your Assets– The Ultimate ROI

Submitted By Mobicore Technologies

� Data Security. Allows the data security to be maintained so that only people authorised to access and use the data can do so.

� Data Integrity. That the data integrity is maintained. So that unauthorised persons cannot change the data without the knowledge of organization.

Hence, head of the organization knows what he has and how dealings and important data are protected.� High accountability to guarantee fulfi lment of the

agreement.� Develop performance of assets and life cycle

management.� Proper utilization of so� ware resources and hardware

resources.� Keeping the backup data and to make data recovery

process very easy without wastage of much time.� With the help of these, one can easily track the person

who is trying to misuse the information. Hence, this to an extent helps in eliminating the risk through standardization and proper documentation.

Monitoring is the 1st step to implement this. This helps the user understand their computing system footprint and also provides a basis of management and later prevention of the abuse of their computing systems. Management will allow the organization to defi ne policies that can be implemented across desktop, laptops, servers, PDAs, Smartphones, Tablets. Once policies are implemented, the user does not have to micro-manage their IT/computing systems. But they need to look at these systems only when anomalies to their policies are detected, that is managed by exception. Generally it has been observed, that within 6 months of implementing solutions, the IT managers are able to move from fi re-fi ghting to implement improvements to their IT systems that directly impact the bo� om line of their business. And, the best part is that these systems pay for themselves in ma� er of months. Therefore, if you have not installed an IT Asset management & Business Data Security till date, do it now as they are very important for every business. This will help you in outwi� ing your customers easily.


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World Security Exhibition Directory

January 2011

2011/1/16 - 1/18 * Intersec 2011 Dubai International Convention and Exhibition Centre, Dubai, UAETel: +971-4-338-0102 / Fax: +971-4-338-5272

February 20112011/2/15 - 2/16 IFSEC West Africa 2010 Eko Expo Centre, Lagos, Nigeria • Tel: +40-20-7921-8288

2011/2/15 - 2/18 Security and Safety Technologies

Crocus Expo, Moscow, RussiaTel: +7-495-937-6861 / Fax: +7-495-937-6862

2011/2/17 - 2/19 Pragoalarm 2011 Prague Exhibition Grounds, Prague, Czech RepublicTel: +420-220-103-464 / Fax: +420-233-378-225

March 2011

2011/3/8 - 3/11 * Security Show 2011 Tokyo International Exhibition Center, Tokyo, JapanTel: +81-3-3512-5670 / Fax: +81-3-3512-5680

2011/3/15 - 3/17 Global Security Asia 2011 Sands Expo and Convention CenterTel: +65-6392-5328 ext. 804 / Fax: +65-6392-3098

2011/3/20 - 3/23 Iraq SecurExpo 2011 Basra International Fair Ground, Basra, IraqTel: +90-212-356-0056 / Fax: +90-212-356-0096

2011/3/29 - 3/31 CARTES in Asia AsiaWorld-Expo, Hong Kong • Tel: +33-1-7677-1351

April 2011

2011/4/6 - 4/8* ISC West 2011 Sands Expo & Convention Center, Las Vegas, NV, USA

Tel: +1-203-840-5602 / Fax: +1-203-840-9965

Digital ID World Asia 2011 Suntec Singapore International Convention and Exhibition CentreTel: +65 6322-2301 / Fax: +65 6271-8057 / Email: [email protected]

2011/4/13 - 4/15RFID World Asia 2011 Suntec Singapore International Convention and Exhibition Centre

Tel: +65 6322-2301 / Fax: +65 6271-8057 / Email: [email protected]

Near Field Communication World Asia 2011

Suntec Singapore International Convention and Exhibition CentreTel: +65 6322-2313 / Fax: +65 6271-8057 / Email: [email protected]

2011/4/20 - 4/22 Secutech Expo 2011 Taipei World Trade Center Nanggang Exhibition Hall, Taipei, TaiwanTel: +886-2-2659-9080 ext. 777

2011/4/26 - 4/29 MIPS 2011 Zao Expocentre, Moscow, RussiaTel: +44-207-596-5170 / Fax: +44-207-596-5128

May 2011

2011/5/16-5/19 IFSEC 2011 National Exhibition Center, Birmingham, UK.Tel:+44-20-7921-8057 Email: [email protected] URL: www.ifsec.co.uk

2011/5/17-5/19 Fire & Security Pakistan 2011Karachi Expo Centre, Karachi, PakistanTel: +92-21-111734-266/Fax:+92-21-3241-0723 Email: info@fi resecurity.com.pkwww.safesecurepakistan.com

2011/5/24-5/26 Exposec Centro de Exposicoes Imigiantes, Sao Paulo, Brazil+11-5585-4355/Fax: +11-5585-4359 www.exposec.tmp.hr

June 2011

2011/6/20-6/22 Indesec Expo 2011 Pragti Maidan, New Delhi, IndiaTel: +91-22-4020-3366/Fax: +91-22-4026-400 Email: [email protected]

2011/6/30-7/2 Secutech Thailand

Bankok International Trade and Exhibition Centre (BITEC)Tel: +886-2-2659-9080 Ext: 729/ Fax: +886-2-2659-9069 Email: [email protected]

November 2010 - April 2011• Exhibition Marked with * indicate A&S Magazine’s scheduled participation.• Please refer to the “Yearly Show Calendar” at www.asmag.com/main/global_event.aspx.

SHOW CALENDAR


Full IP Security DisplayThe new security cycle opens a new page: After a 8~10 years of analogue

equipment cycle, optimistic research have show that by 2014, 50% of ship-

ped analogue cameras will be HD or megapixel. Networking advances is the

gist that offers better image quality, increased coverage area, provides longer

recording times, enables smart search capabilities and generates better

image resolution. To stay ahead of fierce competition, you need to know:

What IP security is Where IP security applies Who Your IP security partners are Why you can not overlook IP security How to success in the IP security arena

2011 Profile:Dates: April 20-22, 2011Venue: Taipei World Trade Centre, Nangang Exhibition Hall, TaiwanExhibition Space: 35,873 sqm gross (expected)Exhibitors: 560 (expected)Visitors: 25,500 (expected)Visitor Genre: Distributor, Wholesaler, Dealer, System Integrator, Installer,

Consultant, OEM/ODM provider,…

The 14th International Exhibition and Conference for Electronic Security, Info Security, Fire and Safety

The IP Security Solution of Today and Tomorrow

y

Component VCA / IVSVMS /

Storage / NVR

PSIM /Green

SecurityCamera

from front to back ends, all at Secutech 2011!

Secutech is the destination providingall the ANSWERS!


April 20-22, 2011Nangang Exhibition Hall, Taipei World Trade Center

Organizer: Messe Frankfurt New Era Business Media Ltd.

Lily Liu

T: + 886 2 2659 9080 ext. 722

E: [email protected]

Visit NOW for easy and fast Pre-registrationwww.secutech.com

Schematically to probe better security options in thee security indusS -try, Secutech 2011 have serried better IP solutions inn fields such as presenting solutions in better image quality, increasse coverage persolution, smart search options and many more!

A Trip Must Plan for 2011.See over 1,700 booths! Check over 5500 kinds ofSee o ooths! C

IP Security urity && HD Surveillance Relateed Products!H

1F

4F

HD/ Digital Surveillance PavilionDebut!

USA Pavilion Debut!

Europe PavilionEEDebut!

Singapore PavilionSDebut!

IP Equipment PavilionIDebut!

Video Storage & Recording Solution ZoneVVDebut!

Video Software Zone Debut!


98 I Jan/Feb 2011

ADVERTISER PAGE NO. E-MAIL Id Country Address

ADIT SECURITY SYSTEMS PVT. LTD.

25,27 [email protected] India 11, Vitthal Nagar, Camp Road, Shahibaug, Ahemdabad. 380004. Gujarat

ADVANTEDGE 2 [email protected] India 11/12/13 A , 2nd Floor , Santa Sadan bldg, Pandurang Wadi Road, No 4, Goregaon (east), Mumbai- 66.

ARISE SECURITY SYSTEMS 19 [email protected] India 309-310, Victoria Cross building , Plot # 4/54-55, Saraswati Marg, W.E.A. karol Bagh, New Delhi -110005. India

ASSA ABLOY AUSTRALIA PTY LTD. 17 [email protected] Australia Assa Abloy AB P.O. Box 70340 SE- 10723 Stockholm. Sweden

DAHUA TECHNOLOGY CO., LTD. Next to Inside Front

[email protected] China 1187 BIN’an Road, Bijiang, Hangzhou, Zheji-ang 310053. China

ELECTRONIC EYE SYSTEM 33 [email protected] India 208-A/3, Savitri nagar, New Delhi. India

HONEYWELL Security Inside Back Cover

[email protected] India DLF plaza Tower, Phase 1, DLF City, Gurgaon 122002.

KINGTEK CCTV ALLIANCE CO., LTD. 8 [email protected] Taiwan KINGDOM COMMUNICATION ASSOCIATED LTD. 8F , No. .35, Ciao-an St, Zhonghe city, Taipei Country 235,

L1 IDENTITY SOLUTIONS 10 [email protected] Canada 50 Acadia Avenue, Suite 200 Markham, Ontario L3R OB3, Canada

MARK GLOBAL INC 7 [email protected] India 3C Kovalan Street V C Erode-638004

MERIT LI-LIN NET., LTD. 12 [email protected] Taiwan No.20, Wu-Kong 6 Rd, Wu-Ku Industrial Zone Wu-Ku Hsiang, Taipei Hsien

MOBICORE TECHNOLOGIESPVT. LTD.

4 [email protected] India 205 new Vrindavan bldg, vallabhai Road , vile parle - west. Mumbai 400056.

PANASONIC SYSTEM NETWORKS CO., LTD.

Inside Front Cover

[email protected]

Japan 2nd fl oor, Plot no 31, Echelon Institutional Area, Sector-32, Gurgaon - 122001, Haryana. India

PRAMA HIK VISION Front Cover Half Bran Door

[email protected] India 2nd fl oor, siddhivinayak Arcade, Akurli Cross Road No 1, near kandivali station (w), Mumbai -101

PRAMA HIK VISION 3,5 [email protected] India 2nd fl oor, siddhivinayak Arcade, Akurli Cross Road No 1, near kandivali station (w), Mumbai -101

SKJ ELECTRONICS BACK COVER

[email protected] India 453/457 Chikhal House, Princess Street , Kalbadevi Road. Mumbai - 400 002.

SMART i ELECTRONICS SYSTEMS PVT. LTD.

13 www.smartisystems.com India 119 Neha Industrial Estate Dattpada Road Borivali (East). Mumbai

SAMRIDDHI AUTOMATIONSPVT. LTD.

11 [email protected] India Corporate offi ce B-118 Sector 10, Noida. UP. India

TAMRON CO. LTD. 15 www.tamron.in India Liasion Offi ce level 6, JMD regent Square, Mehrauli Gurgaon Road, Gurgaon - 122002. Haryana

THIRD EYE SECURITY SYSTEMS 6 [email protected]

India F-6, 1st fl oor , Khira Industrial Estate, B.M. Bhargava Road, Santacruz (west). Mumbai - 400054

UWC ELECTRIC (M) SDN. BHD. 41 [email protected] Malaysia 797, Jalan Perindustrian Bukit Minyak, MK 13, Kawasan Perindustrian Bukit Minyak 4000 Bukit Mertajam, SPT Penang. Malaysia

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