ARTIST/PROMOTER

INFORMATION

PACK 2020

Racking up its 18th season, The Garden will run from 13 February to 15 March 2020.

Our season aligns closely with The Melbourne International Comedy Festival, Perth’s Fringe World and other great Australian & NZ festivals making it the ideal centre

point of an Australasian tour.

The Garden of Unearthly Delights remains unrivalled as Australia’s most vibrant and dynamic outdoor festival precinct. 2019 was another stellar year, selling nearly

180,000 tickets and garnering many awards.

We are at the forefront of festival programming in Australia and The Garden has undoubtedly created one of Australia’s most engaging festival atmospheres,

consistently delivering an exceptional program that our diverse audiences have grown to trust over the past 19 years.

Our experienced team work closely with both independent artists and established promoters to ensure we build a dynamic environment in which to present work and

allow shows to shine.

The Garden prides itself on

incorporating theatre, circus, dance, puppetry, physical comedy, family entertainment, stand-up, and music

that are well resourced and supported by a fantastic team of dedicated and passionate staff

including a high-quality print program, print, television, radio and online advertising, street banners and much more

In 2019, more than 800,000 people stepped through The Garden’s gates. Over the past 18 years, we have built a committed

audience who trust The Garden’s programming and experiment with both old favourites and the latest newcomers

of festival experts across the breadth of programming, producing, marketing, PR, FOH, box office, and technical support, who are passionate

about ensuring The Garden remains one of Australia most exceptional festival precincts

Each year The Garden supports its local community through extensive fundraising activities. Reducing our

environmental impact and making our site as accessible as possible are also annual priorities

Rip It Up

‘The best thing about the Adelaide Fringe

Festival has to be its heart and soul:

The Garden of Unearthly Delights.’

• Predominantly 30 – 49 years old

• Employed full-time

• University educated

Each year, The Garden carefully selects a range of temporary performance spaces. We program based on the venues we are interested in utilising, but we also select venues based on

the types of shows we’re interested in programming...It’s an interesting equation, but trust us, it leads to some great results!

We provide unique venues with quality lighting and sound equipment. All our performance spaces are temporary, built especially for the season, so the details vary from year to year.

The plans for last year’s performance spaces are available on request. Once your show is confirmed as part of The Garden’s program you will receive a technical questionnaire in which

you must outline your show’s requirements. Any equipment that you require us to hire above and beyond the base rig will be subject to an additional charge. Equipment hires are charged

at heavily discounted rates that we are fortunate to receive through our trusted suppliers. In most instances, we do not allow companies to bring their own technical equipment due to

weight restrictions, storage restrictions in our venues and the challenge of managing technical equipment.

The Spiegeltent: A beautiful large mirrored wooden tent. Great for music, cabaret, comedy and circus. Capacity: 600+

The Vagabond: A wooden tent with raked and floor seating. Large stage. Capacity: 510

The Box: A flexible and insulated venue suited to a wide variety of performance styles, including music, theatre, cabaret and circus: 350

The Corona: Raked seating. Capacity: 300

The Factory: Solid, wooden tent with raked seating. Capacity 220 - 300

Umbrella Revolution: Circus tent with raked and flexible floor seating. Capacity: 280

Le Cascadeur: A beautiful antique wooden venue with raked seating bank. Capacity: 150

Campanile & Cupola: Twin dome venues, suitable for small and intimate performances. Capacity: 120

The Spare Room: An intimate wooden venue ideal for solo performers: Capacity: 65

*Please note, venues available may differ in 2020

Our Marketing Team is there to help ensure you’ve covered all marketing angles for your shows. We discuss print requirements, advertising opportunities, direct marketing and

generally provide assistance to you in achieving great audiences for your show. Our Marketing Team also arrange the printing and installation of any Garden advertising you opt for,

send out regular newsletters to our extensive mailing list, create and publicise special offers, run The Garden’s social media and update our website. Whilst our Marketing Team is there

to provide guidance and support and to promote our program, it is your responsibility to plan and manage the marketing campaign for your show.

We produce our own full colour program, promoting all events taking place at The Garden. We

co-ordinate local and national distribution of 50,000 copies and direct mailing to our extensive database, including major Festivals, producers

and promoters. We do not charge companies for inclusion in this program. However, you are welcome to purchase additional advertising

space in this program. We will use your registration as the basis for your Print Program entry and web entry. More details will be provided

once your season is accepted.

Our dedicated PR team promotes all Garden venues, artists and companies who make up our program as well as collaborating with the Adelaide Fringe. We have our

own Press Office, which is respected both locally and nationally, and the staff to assist you and provide you with information on how to best publicise your show.

Given the competition for reviewers to see shows during Mad March, we encourage you to have your own publicist to seek press coverage for your show and to liaise with our team.

We can provide you with contact details for publicists who regularly represent Garden shows if you would like some guidance on this

The Garden will exclusively manage the ticketing services for your show, with tickets being

sold through The Garden as well as through the Adelaide Fringe

Tickets are sold through The Garden’s website, the Adelaide Fringe’s website and through

the Adelaide Fringe’s telephone booking line. During the season we run Garden box offices

both inside and outside the site. Your tickets are also sold in person at the Fringe’s Rundle

Mall box office and their satellite box offices.

The Garden’s Box Office Manager is your point of contact for sales reports and allocating and

releasing complimentary tickets. We will issue you with box office logins so you can monitor

your ticket sales online before, during and after the season.

The Fringe will settle 100% of your season with The Garden

directly. We will then combine this will with our own Box Office Settlement

for tickets we sold to your show and issue you with a joint settlement. You

must agree to this as a condition of performing at The Garden and therefore

select ‘100% of Box Office to the venue’ when registering your show.

We will set these prices in conjunction with you. The prices

set will be inclusive of all ticketing fees. The structure is not set in stone, but

our advice is to keep it as simple as possible and limit your range of price types.

Ticket Discounts. No discount ticketing offers may be arranged without prior consultation with The Garden. All details of discount ticketing and procedures will be

confirmed at a later date.

Complimentary Tickets - You will be entitled to a certain number of complimentary tickets for your show, which varies depending on the size of your venue. These

tickets are broken down as follows:

• Promoter Comps – This allocation is for your use across the season. You request these tickets through the Box Office Manager’s office.

• Media Comps – These tickets are assigned through the Press Office and are intended for any press wanting to review a show. The allocation for press tickets is

usually generous enough to get a company through the entire season.

• Venue Comps – These are the number of comp tickets that The Garden is entitled to use and is identical to the volume of Artist Comp allocated. We typically

use these tickets for our sponsors and other Garden VIPs.

• Papering Comps – You may request tickets for papering. Papering is always to be at the discretion of our Box Office Manager and only for performances with

low sales. Papering comps are unlikely to be given after the first week of performances. These tickets must only be used for building an audience and word of mouth.

They are not to be given to guests, promoters or press.

• Companion Card Comps (see below)

Companion Cards. The Garden is an affiliate of the Companion Card scheme and all shows at The Garden must offer Companion cards tickets. The Companion Card is

issued to people with a significant, permanent disability, who can demonstrate that they are unable to access most community activities and venues without attendant care

support. Visit http://www.companioncard.org.au/ to find out more.

A range of fees for providing ticketing services will be deducted from the advertised retail price of the ticket. You will need to take this into account when budgeting for your event and

setting ticket prices.

Customer Booking Fee: All tickets are subject to a $3 customer booking fee (incl.

GST). This fee must be included in the advertised ticket price.

Artist Inside Charge - This fee varies depending on ticket prices. It is levied on your

advertised ticket price less the Customer Booking Fee. This fee is GST inclusive.

Please note while The Adelaide Fringe has received funding from the SA Government to

remove their Artist Inside Charges for 2020, The Garden has not. These charges reflect the

cost of operating our services.

Advertised retail ticket price minus $3.00

customer booking fee Artist Inside Charge

(Inc. GST)

Complimentary Tickets $0.30

$10.00 or less $0.50

$10.01 - $14.00 $1.00

$14.01 - $20.00 $1.80

$20.01 - $24.00 $2.55

$24.01 - $50.00 $2.95

$50.01 and over $3.50

For example:

Advertised retail

ticket price

Less Customer

Booking Fee

Less Artist

Inside Charge

Net ticket price

$17.00 $3.00 $1.00 $13.00

$30.00 $3.00 $2.95 $24.05

$50.00 $3.00 $2.95 $44.05

$60.00 $3.00 $3.50 $53.50

Fees paid by Customer directly: All online transactions will attract a $1.50 Web

Transaction Fee (incl. GST).

Customer Booking Fee: All tickets are subject to a $3 customer booking fee (incl.

GST). This fee must be included in the advertised ticket price.

Artist Inside Charge - This fee varies depending on ticket prices.

Advertised retail ticket

price Artist Inside Charge (GST Exempt)

Under $35.00 $0.00

$35.01 and over 4% of net ticket price

For example:

Advertised retail

ticket price

Less Customer

Booking Fee

Less Artist

Inside Charge

Net ticket

price

$15.00 $3.00 $0.00 $12.00

$20.00 $3.00 $0.00 $17.00

$40.00 $3.00 $1.48 $35.52

Fees paid by Customer directly: All online transactions will attract a $1.50 Web

Transaction Fee (incl. GST).

Most Garden shows either play for the full festival season or our one-off performances. This allows time for positive reviews to be published and

word of mouth to spread to impact on ticket sales and help build your audience. Occasionally a show plays for only 2 weeks, but artists should be aware that opening a show midway

through the festival or only running for the first two weeks, can be equally difficult. Most shows run for between 45 – 60 mins, without an interval and with short turnarounds. Obviously,

we’ll consider all variations, but our audiences’ expectations are for shorter shows as they often see many a day. We are usually open from 5pm to 1am on weekdays and performances

can run from as early as 10am on weekends, right through to the early hours of the following morning.

All shows at The Garden must be registered with the Adelaide Fringe. Begin registering your event yourself, but once a slot has been offered

to you by The Garden, you will need to assign The Garden as a ‘Participant’ on your event, granting us Read/Write access to the event. Once registrations close, you will no longer have

access to make changes to your event, but The Garden will have final approval of the registration and where possible this final sign off will be made in conjunction with you.

Sponsorship is intrinsic to the financial stability of The Garden; however, this does not prevent individual companies carrying sponsorship, but it does need to be cleared

and approved by us. The Garden’s sponsorship agreements usually include exclusion clauses relating to competitive branding. In the event that there is a conflict of interest, The Garden

has the right of veto for any of your sponsorship.

The Adelaide Fringe sponsors international artists’ entertainment visas. They have dedicated staff to manage visa applications and help in the lead up and

once you’re on the ground. Once your season is confirmed, you can get it in touch with them directly to facilitate your visa application.

If your company or its members are not Australian residents for taxation purposes the Australian Taxation Office (ATO) will levy Foreign Entertainers

Withholding Tax on any payments due to you. The Gardeners are bound to remit this tax to the ATO on your behalf. You can apply to the ATO for a Foreign Resident Withholding

Tax Variation to have this tax reduced or waived. The ATO will forward notice of any variation to The Gardeners on your behalf. To find out more about applying for this variation, we

recommend you contact the Australian Tax Office directly or a suitably qualified account. If possible, this process is best started prior to entering Australia. www.ato.gov.au

If you use music during any point in your show including the audience get in/out, whether live or recorded (including film and video), you may be liable for APRA fees. The Garden

will provide each group or performer with the appropriate form, which must be completed prior to or as soon as practical after your event. To find out more about what licence and

therefore fees may be applicable to your show, please visit: www.apraamcos.com.au

You must arrange your own insurance for public liability, company members and equipment, as well as any damage to the venue buildings and its contents or injury to the

venue staff caused by your members or your equipment. The Garden holds public liability insurance covering the venue, the venue’s staff and members of the public. The Garden’s policies

do not include any protection for you or your equipment.

ADELAIDE FRINGE REGISTRATION FEES: $395 Performing Arts and Events of 4 sessions or more (GST free) | $210 All event categories up to and including 3 sessions (GST free)

• Work with you to help present your show at Adelaide’s leading festival precinct by providing great temporary venues, with professional technical, marketing and publicity support.

• Provide professionally equipped performance spaces with house lighting and audio equipment, technical support and core technical staff

• Employ fantastic front of house staff, box office staff, security staff, some technical operators and other staff necessary for the proper operation of the site and your venue

• Provide press and marketing support & services, including listings in Fringe & Garden programs, general Garden marketing materials, press office support, website listings with

Garden & Fringe and a strong social media campaign

• Engage box office services for your show

• Deliver an outstanding production!

• Get yourself and your production to Adelaide

• Deliver a complete show, with all the necessary props, costumes and consumables to perform

• Promote your show utilising the necessary promotional material to attract an audience ranging from advertising, social media, flyers, posters and on the ground engagement with

audiences

• Provide your own insurance and public liability

The basis of our deal is a split of the box office receipts, representing the shared risk taken by both parties. The Garden will charge you a fee for the rental of the venue and our services

which is the higher of either (i) a 40% split of your net box office monies; or (ii) a Guarantee based on the time slot and venue offered.

What’s included in the Rental Fee? The Garden charges as few add-ons as possible! The Rental Fee described above therefore includes the hire of the venue rental, standard lighting

and sound equipment, technical support, marketing support and box office facilities (including advance credit card sales on our website and by telephone).

Your accreditation pass will also give you access where available to other Garden shows and bar discounts. Other services are charged in addition. For example, we can provide extra

lighting and sound equipment through our suppliers.

Ticketing fees as detailed above are deducted from the gross ticket price, prior to box office split.

Please note that GST is chargeable by us on all of our charges and services including the Rental Fee.

The Garden programs an exceptional mix of new and accomplished artists. We like dynamic and innovative work which suits our unique performances spaces. We do not limit ourselves

by genre and are pretty much willing to consider all types of experiences. We like to build relationships with both independent artists and experienced producers, but above all are

looking for work that will attract and communicate with an audience.

We don’t operate on a first come, first served basis, but obviously the sooner you can send us information about your work, the earlier we can consider it. Keep in mind that it’s a careful

jigsaw puzzle that leads to our final unique program, and this can often take considerable time to solve. In addition, we have a large number of artists interested in our venues and can’t

accommodate all of them. We will do our best to keep you informed about the state of the program, but it must be stressed that no performance slot is final until a Venue Rental

Agreement has been signed by both parties.

We receive a high volume of applications each year, so it may take some time to reply to your application, so please stick with us. If you are being asked to accept offers for other venues,

please get in touch to find out where we’re at.

Please note this document is only a guide to be part of The Garden. If you are programmed as part of our 2020 season, you will be issued with a full Venue Rental Agreement, detailing

all terms and conditions of being part of The Garden.

We use Submittable to power our online application process. Please read this document, then complete the Submittable form in as much detail as possible.

Once you know what you want to do, please complete our online application form at:

https://thegardenersofunearthlydelights.submittable.com/submit

The Fringe registration deadline is 26th September 2019 and we need to be fully programmed and registered by then, so will be closing Expressions of Interest on the 26th August 2019.

29 July 2019 Artist Expressions of Interest open

26 August 2019 Artist Expressions of Interest close

13 February – 15 March 2020 The Garden of Unearthly Delights Season (no shows 13 & 17 February)

14 February – 17 March 2020 The Adelaide Fringe