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,hf ECH.225
92.9 uL1933BroadcastingBroadcastingRADIATION
Company 50 kW HORIZONTAL50 kW VERTICAL
ARTESIA, NEW MEXICO
L N
RU I DOSODOWNS
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25
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COMPUTED COVERAGE CONTOURS
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VIR JAM E B ',.`CONSULTING RADIO ENGINEERS365 COLORADO IVD. DENVER, CO
phone 1303) 333-5562
125 150 Mae s
25 0 25 50 75 100 125 150 175 200 KilOmgters-I H H 1
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FARMINGTON, NEWMAY 1960
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JOHN WALTON
STATION
THERE ARE 650,000 PEOPLE IN
VOdLANDDIAL 130 kc ALBUQUERQUE
The marketplace of New Mexico
Greater Albuquerque (pop.) 316,770
Retail Sales $431,391,000
Effective Buying Income 590,107,000
Motor Vehicles 160,440
PLUS THE TRAVELERS!
The k V 0 a Audience is the Adult-Buying Public!
Cy, (1/i,rcfe
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CONTOURS BASED UPON FCC SOILMAP CONDUCTIVITY VALUES--INTERFERE= RECEIVED, IF ANY,NOT SHOWN
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TUCUMCARI BROADCASTING CO. INC.
KTNA4, Radiant RADIOCONSULTING RADIO ENGINEER r 1400 K. C.ARLINGTON. TEXAS
E 1L, ... 45-0q/0
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P. 0. Box 66S'LEGENDARY' TUCUMCARI, NEW MEXICO
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Sana,Rita
HurryCwO.ROOT5*..t r.w
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Radium Spi
Doñ.
KSIL PRIMARY COVERAGEPopulation
$26, 280, 000
KSIL RADIOSILVER CITY, NEW MEXICO
1000 Watts
1340 kc.
Local Rate CardEff. Sept. 1965ABC Affiliate
25, 000
Spendable Income $42, 168, 700
ANNOUNCEMENTS1 10 20 50 156
Minutes 4.50 4.30 4.10 3.60 3.0030 Sec. 3.00 2.85 2.65 2.40 2.20
260 312 500 750 1000Minutes 2.80 2.60 2.35 2.20 2.0030 Sec. 2.10 2.00 1.90 1.80 1.70
25
LAntesia
Broadcasting Company
O 25
Ksvp 9 9 0 kc
watts1000 watts
ARTESIA, NEW MEXICO
50
DAYTIME COVERAGE CONTOURS
75 100 125 150 175 200 Miles
25 O 25 50 75 100 125 150 175 200 Ei1OIriH%erS
DISTANCES TO CONTOURS DETERMINEDUSING FCC M-3 GROUND CONDUCTIVITIES
Ph' JamesCONSULTING RADIO ENGINEERS
DENVER, COLORADO 345 COLORADO BLVD. 10206pkON[ (303) 333-5563
Which Roswell Radio StationCovers The West ?
KSWS nighttimeskywave coverage
KSWSdelivers Roswell's message
AND
GOOD MUSIC
All of New Mexico by dayThe entire Southwest at night
50,000 WATTS THAT'S HOW !
2401 Quincy, N.E., P.O. Box 3280 Albuquerque, New Mexico 265-6951
COLORADO
c'onrs
Son Rofoel Lag.-^VALENCIA
Cuba Cos A'a os
LOS ALAMOSChirnayo
Sonya Fe
SANTA FE
a--J Moriarty
Estancia. r.,eon Encino
waiordMounro,nair Duran
TORRANCE
HEART OF NEW MEXICO!
and the Heart of Country -WesternAlbuquerque is radio!
1450 radio/250 watts/Ray Moran, General ManagerKRZY programs modern country musicaround the clock, seven days a week, withemphasis on personality and promotions.We carry five minutes of ABC network news
TEXAS
on each hour, with six five minute localnewscasts each day. KRZY is the only sta-tion in this market programming countrymusic exclusively.
MARKET DATA ... Albuquerque Area MEDIAN AGE: 23.7 years FOURTH fastest growing U.S. city in last 25 years OVER THREE MILLION TOURISTS visited Albuquerque in 1967
METROPOLITANALBUQUERQUE
5 COUNTYAREA
METROPOLITANALBUQUERQUE
5 COUNTYAREA
Population: 331,684* 443,184 Apparel: 28,811 35,993Households: 87,700 115,050 HomeAutomobiles: 124,320 174,480 furnishings: 25,680 29,185Spendable Auto dealers: 109,131 127,583
income: 697,246 895,479 ServiceFood: 81,875 119,169 Stations: 33,849 45,968Drug: 19,542 24,410 Retail total: 431,570 533,583General Farm population: - 3,600
Merchandise 50,212 63,373 Gross farm income: - 27,505
SOURCE: SRDS Consumer Data °Albuquerque Industrial Development Service
Hanksvilie
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264
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CANTON DECNAT'L MON.
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CHACO CANYON666 NAT'L MON.
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THERE ARE UPWARDS OF 600,000 PEOPLE IN OUR COVERAGE AREA
NATIONAL
DIAL 119 0
ALBUQUERQUE, N.M.
The Station for YOUNG AMERICA'
MARKET DATAGREATER ALBUQUERQUE. 315,000
RETAIL SALES $401,391,000
EFFECTIVE BUYING INCOME .$590,107,000
MOTOR VEHICLES 160,440
PLUSHUNDREDS OF THOUSANDS OF
MOTORING VISITORS.
,..B FOREST
lClaunchL
I0
4
The Uy-and &sowing City of the cteat Southwest !
EIBRR Radio RuidosoIN LINCOLN COUNTY, NEW MEXICO
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0.5 MVM
10,083'
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OF THE GREAT SOUTHWEST
1340 KC1000 WATTS (DAYTIME)250 WATTS (NIGHTTIME)
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HOPE
County, New Mexico, because of its history and beauty is one of the leadingrE:..., areas of the Southwest. Forestry Service figures show over 500,000 tourists inlea í-= Ruidoso is the fastest growing community in New Mexico and one of the fast-
,-, the United States.
Be'":" -;1-1!,: of our majestic mountains, no,.'r1 other than KRRR can include
c!» .'ally in theirar3.SKI AREA:
"i d SkiersA' I' +tH visitors+,Hm.H V'sitors
RACE TRACK:
primary coverage
62,00024,00082,000
168,000
246,000$12,308,448
MARKET DATA: 12 Months Summer
Population 14,410 18,120Households 4,060 5,174Radio Homes 3,776 4,834Tourists (Forest Service 1964 Figures) . 746,000Spendable Income $12,684,000
RETAIL SALES:
Food Stores $ 1,671,000Drug Stores $ 269,000Auto Sales $ 807,000Service Stations $ 3,1 17,000
Total Retail Sales $ 9,936,000
Farm Income (Seperate) $ 5,613,000
:RRD R -- "The Voice of Lincoln County" - Phone 257-2345 - Box 39 - Ruidoso, N. Mex.
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®THE 15 COUNTYKQEO COVERAGE
Totals of ...Population 509,063
Households 133,850
Retail Saks $544,310,000
ALBUQUERQUE METRO
Totals of ...Population 260,162
Households 71,330
Retail Sales 5344:365,000
Adynamic, growing market
An ideal test market
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RADIO 77 FIFTY YEARS
I DAYTIME COVERAGE I
________MONTEZUMA LA
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PLATA ARCHUT KOBLETA ; CONEJOS
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SIERRA -J Ala ogordo 1 --GRANT . ' j
Computed Daytime Coverage (0.5 my/m)of AM Radio Stations
In Albuquerque, New Mexico
ALBUQUERQUE Prepared for Station- KObHubbard Broadcasting, Inc.
NEW MEXICO Albuquerque, New MexicoA. D. RING & ASSOCIATESConsulting Radio Engineers
Washington, D. C.
THE SOUTHWEST'S MOST POWERFUL VOICE50,000 WATTS
24 HOURS A DAY
Represented by
RADIO SALES
Serving Parts of Five States Since 1949.. .
ti I NT04,'
Preparedby Market
Data3,Associates .
Gq'OSY1159
:imarron
Miami
SpringerFaylor Springs \bbott
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Trinchera Starkville
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,NEW MEXICOSturgi
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Des Moines Moses ' Mcxhoma KeyesS
Midweil I TEXAS
BENT PROWERS Dcora
Two Buttes
WSpringfield Bartlalshett
Prichctt Vilas
BACAStonington :
0.5 MVM
0.1 MVM
Campo I Ilk hart\Iidwav
KANSAS
Coverage Contours by:VIR N. JAMES
Consulting Engineers
Denver, Colorado
Capulin f11C1 I Boise CityC l,, ,,m Lake # -
I Eirens'ille Rabbit Far Alnunrnoi
I Mt. Dora Felt OKLAHOMA ll.exhnma Sofia
Clayton. ..
Farley Texline Kerrick Tcxhorn
I Giad.t0.nc TEXAS I
Pasamonte Pei Stratford
Clapham Chamberlin
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OLDHAM Boss Ranch
\1iddlcwaterHARTLEY
Welch
Dalhart I SHERMAN--Cactu. SunrayMOORE
Il.irtics I
Dumas
Member:
New MexicoBroadcasters Association
1000 WattsDaytime
250 WattsNighttime
1450 IKC
KLMXThe Area's Only Daily News -Ad Medium
CLAYTON, NEW MEXICO
CLAYTON is situated at the crossroads ... where theOld Santa Fe Trail, now modern US Highway 56 andContinental Highway US 87 intersect.
KLMX RADIO serves a big farm and ranch area ..and is the only Daily news and advertising mediumwithin its 0.5 MVM coverage area!
KLMX RADIO is tuned by everybody because it is theonly news source with a primary signal ... local news
coverage, including mobile on -the -spot units and
beeper phones - statewide and UPI world news
services.
ARI-NE-MEX Broadcasting CorporationF. E. Vale, Vice-Pres.-General Manager
P. 0. Box 547 Phone (505) 374-2555CLAYTON, NEW MEXICO 88415
Market Data: 0.5 MVMCoverage
Population 15,100Households 4,930Radio Homes 4,890Number Automobiles 7,520Spendable Income_ _ $ 37,818,000
RETAIL SALES:Food Stores
__ $ 5,722,000
Drug Stores _ _ _ $ 977,040Gen'I Merchandise $ 1,575,000Apparel Stores _ _ _$ 665,000Home Furnishings_ _$ 588,070Auto Sales _ _ _ _ _ _ _$ 6,544,000Service Stations _ _ _$ 5,003,000'Total Retail Sales $ 29,821,000
FARM DATA:Farm Population _ _ 4,000Gross Farm Income $ 50,031,000
0.1 MVMCoverage80,77025,65023,05033,190
161,895,000
22,983,0003,382,0007,532,0002,725,0002,962,000
19,719,00013,765,000
118,045,000
12,890125,991,000
SOURCE: SRDS Consumer Data exclusively.CLAYTON, NEW MEXICO
Turn Page for Rates and Market Information
NEW MEXICO TEXASGALLEGOS
HARDINGCONCHAS RESERVOIR
SAN MIGUEL
NEWKIRK
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MULESHOE
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SCALE OF MILES: 1 1 11
20 40
KICA a.diaClovis, New Mexico
1000 WalIS
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INTERFERENCE FREE CONTOUR established byfield measurement tests made by qualified Engi-neer using certified equipment between NOVEMBER5-16, 1947.KGGM
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Aboye is the interference free arl a combined with the 0.1 MV". \[ Contour, whichever ,.vas nearest. Thecondition under which this finding. is presented is subject to seasonal aull possibly hourly change and Wasall interference free condition on the (late and at the hours measurement tests lucre nituie - during theperiod of Nov. 5th tluiui;_h 11i, 1947.
The Red (un1oti .¡byre Rep, es, -11r: kC.C;11's Repine I.istening Audience
WITHIN NON-INTERFERENCE AREA COMBINED WITH 0.1 MV M CONTOURKGGM 47P 100 120,600 71,190 229,675,6.,0 339,508,000
5000 WATTS NON -DIRECTIONAL570 ON YOUR DIAL
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CHAPARRAL BROADCASTING SERVICES, INC.P. 0. Box 968, Las Cruces, N. M. 88001STUDIOS IDAHO STREET AT EL PASEO ROAD
Phone 526-6681
R E G I O N A L R A D I O F R OM L A S CR U C ES
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Excellent Reception AreaSpendable Income - $1,294,870,000.00Population - Over 1,500,000
Radio Station KGRT Field Intensity Contours, Nov. 4, 5, 6, 7, 1960Instrument Used: RCA WX-2C Serial 761John Sellmeyer, Radio Examiner and Engineer
Adult Fulltime
HovenweepNatl.
Monumenr- _Cortez
Yucca House Natl. Monument L. - r"' ` TowaocBluff Mountain Ute Mesa Verde
Indian Reservation National Park
Radio for Farmington since 1951-y-Dove Creek
Cahone0.5 MVM
Pleasant ViewYellow Jackets
rte,-a.Four Corners Monumentr
Teec Nos Pos g
San Juan River1
Rock Point Shiprock FruitlandKirtland:
Fa,rmiagtoil
*DoloresLewis
IIRMFMRADIOCODE
Round Rock
Lukachukai I
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Canyon de Chelly Natl. Monument
Áh. AILSki Resorts
_Ski ResortsFort Lewis State Colle
Durango
41/Bayfield
/BreenKline 1 Tiffanyf' .ter
La Plata River
Aztec Ruins Natl. Monument
Waterfl w ¡
NavajoIndian Reservation
Sawmill
Ft. Defiance%
Newcomb
C dar Hill !
1
Animas River
Carson
Chaco Canyon Natl. Monument
Ignacio
e Ski ResortsChimney Rock
Pagosa Springs
Soythern UteArboles Indian Reservation
i LumbertonDulce L--, Chama
:carillaJ Amarilla Bloomfield Gobernador Indian
i El Vado Angel Peak . Reservation _
National Recreational Area 'I
r-- "Cavilan
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Lindrith Lybrook t- - - -.
ztec Navajo Lake 'TierraArchuleta
Blanco
Blanco
Nageesi
Contours Based onFCC Approved Calculations
Tohatchi
Standing Rock:Brimhall
Crownpoint
*Gallup Pinedale
Broadcasting 4ÁM-11 PM
FarmingtonNEW MEXICO
5000 WattsDaytime
1000 WattsNighttime
Smith
:uch
Hospah
Lake
Regina La Jara
Cuba.
San Miguel*
La Ventana
San Moteo ©Welch
.
Cabezon
MEMBER NEW MEXICO BROADCASTERS ASSOCIATION
Represented by:
AFFILIATE InterMountain Network
Owned and Operated byKENNLAND BROADCASTING COMPANY"Ken" Kendrick Bob WilliamsGeneral Manager Station Manager
P. O. Box "K"PHONE (505) 325-3541
FARMINGTON, NEW MEXICO 87401
Market Data: 0.6 MVMCoverage
Population 152,450Households 39,060Radio Homes 37,150Private Autos 51,950Spendable Income $ 224,063,000
RETAIL SALES:
Food Stores $ 37,722,000Drug Stores $ 3,783,000Genl. Merchandise $ 17,651,000Apparel Stores $ 6,630,000Home Furnishings $ 6,325,000Auto Sales $ 33,483,000Service Stations $ 17,372,000TOTAL RETAIL SALES $ 188,416,000
FARM DATA:
Farm Population 17,900Gross Farm Income _.$ 24,453,000
SOURCE: SRDS Consumer Data exclusively
FARMINGTON is a northwestNew Mexico city of 25,000. .
the largest retail center in a 175 -mile radius with 700 firms inretail and service operations.FARMINGTON is in the centerof tourist meccas ... Mesa VerdeNational Park, Aztec NationalMonument, Chaco Canyon Na-tional Monument, Navajo LakeState Park, Shiprock, the NavajoReservation, the Ute Reserva-tion, ski resorts, summer resorts,Angel Peak National Rec. Area,Monument Valley, Four CornersMonument.FARMINGTON is the World'sAmateur Baseball Capital . . .
site of Babe Ruth World Serieswhich drew 55,000 ... home ofthe Connie Mack World Series.FARMINGTON is an industrialcenter . 55 oil and gas servicefirms, including the El PasoNatural Gas Company have of-fices, supply houses and servicecenters here and employ 4,500persons in the huge oil and nat-ural gas production fields of theSan Juan Basin. Nearby, Fair-child Electronics employs 1200in one factory; one of the na-tion's largest thermal -electricpower plant complexes is beingconstructed just west of Farm-ington . . . a 575,000 kilowattplant was completed in 1964.. .two new 750,000 kilowatt plantsare now under construction, tobe completed in late 1967.
and, FARMINGTON hasKENN RADIO, a fulltime (#5"AM -11 PM) ABC Network sta-tion, programmed strictly foradults . . . the people who buyadvertised products. KENN RA-DIO offers finest music format,combined with news, sports, va-riety, editorials and public serv-ice. Programming includes 2hours daily in Navajo Indianlanguage to 50,000 Navajos.KENN RADIO . . . an award -winning affiliate of the Inter -Mountain Network, serves NewMexico's Hottest Market . nowentering a third era of develop-ment ... an economy of diversi-fied agriculture and industry,tourism and transportation.
KDEFALBUQUERQUE, NEW MEXICO
5000 Watts - 1150 Kilohertz0.5 MV/M Contour
Coveraoe Area
UTAH
*Aztec
Farmington
SAN JUAN
Charra*
Park ViewTierra Amarilla
Gollup
ZuniN
McKI Y
Son Moteo
Gronts
ohxl Laguna
VALENCIA
Quemodo
CATRON
Arogor
Reser
Cuba
RIO ARRIBA
Conlilon e
LOSoi1LA S
Jemes
SANDOVALAlgodones
Bernalillo
Esponolo
ERNALILLO Alameda
ALIUQUtRQUI Isleta
Costilla Roton
Questo
TAOS
Tool
Santa Fe
COLFAX
Dowson
Springy
UNION
Clayton
MORAWagon Mound
Moro
SANTA FE P
Watrous
Los Vegas
SAN MIGUEL
Jose
Roy
Los Lunas
Belen LJoroles
le
Abeytas
Bernardo
.Son Antonio
SOCORRO
TORRANCE Moriarty
*EstanciaTorreon Encln
WlllorMountalnoir
Duran
Vaughnr
GUADALUPE
1
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Ancho
LINCOLN
Carrizozo
Copiton
Santo Rosa
H AOI NG
Mosquero
uc umca rl
QUAY
Fort Sumner
DE BACA
NEWMEXICO
CHAVES
CURRY
MelroseClovis
Portales
LiROOSEVELT
With the concentration of population within our coverage area, KDEF will
reach over 500,000 people ... to the capitol city of Santa Fe in the North ...and Socorro in the South. Albuquerque's metropolitan area totals over 3,700retail and selected service outlets. More than 350 manufacturing firms arelocated here, ranging from electronics to cement. The Albuquerque market iscomprised of varied occupations and educations ... with a primarily youthfulpopulation, an above average income level ... and 95% of the labor force
employed.
TAYLOR IIBROADCASTING COM N YLIPIIR S W E L L. NEW MEXICO
5000 WATTS NON -DIRECTIONAL910 ON YOUR DIAL
S T Ll D I S 5 1 2 W. SECOND S T.PHONE MA 2- 2 1 2
T H E VOICE 1= E ASTER N N E W MEXICO
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Excellent Reception AreaPopulation -- 261,200Retail Sales -- $328,675,000.00
Radio Station KBIM Field Intensity Contours, Sept. 2, 3, 4, 1954Instrument Used: RCA WX-2C Serial 761
Vernon Hughes, Radio Examiner and Engineer
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PRODUCTION Complete facilities for reel or cartridge tapes. Excellent library of jingles, FACILITIES: sound effects and production aids. Engineer on duty.
MUSICAL The popular modern swingin' country sound. FORMAT.
KDAZ radio 730 A JOHN WALTON STATION
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BILL MITCHELL, General Manager
Jack Masla & Co., Inc., Representatives
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your advertising message. Buy
KDAZ and let a little sunshine
in....
RATE POLICIES
SPECIAL FEATURES
* REMOTE BROADCASTS FROM YOUR LOCATION
* LIVE ENTERTAINMENT AND TALENT
* MERCHANDISING
1. Local and National Rate Same. 2. Rates Include Music, Copyright Fees,
News Services and Licenses. 3. Six Months Protection From Rate In-
creases On Existing and Continuous Schedules.
4. 15% Agency Commission to Advertising Agencies Recognized by KDAZ.
5. Statements Rendered Monthly, Payable by the 10th of the Month Following Broad-
cast.
NEWSCASTS
National Newscasts - Every hour on the half-
hour.
Local, State & Regional NEWSCASTS . . .
5 -minutes - on the hour Monday thru Saturday.
1 Program daily for 3 months - $95.00 per mo. 1 Program daily for 12 months -$87.50 per mo.
News Service - A.P.
FREQUENCY WEEKLY PACKAGES TIME SIGNALS (60) (30) (60) (30) Open, $1.50. Saturation rates
1X $5.00 $3.75 10X $4.25 $3.00 on request. 50X 100X 250X
4.59 4.25 4.00
3.25 3.00 2.75
15X
20X 4.00
3.50
2.75
2.50
Political - regular rates apply. Cash in advance.
500X 3.50 2.50 30X 3.00 2.25 (ALL RATES SUBJECT TO 4% 1000X 2.75 2.00 40X 2.75 2.00 SALES TAX)
RADIO STATION KDAZ / 3100 CAMPUS BLVD., N.E. / ALBUQUERQUE, N.M. 87106 730 KC P.O. BOX 4338 (505) 268-4395
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Listeners!Check it in SRDS Spanish Popula-tion Data based on figures compiledby the U. S. Department of Com-merce, J. Walter Thompson Com-pany and others. THESE ARELISTENERS WHO FOR THE MOSTPART ARE NOT REACHED BYNATIONAL SURVEYS. THEY'REALL IN THE ALBUQUERQUEMARKET.
Counties: Bernalillo, 105,900; Guadalupe. 3,700; McKinley, 5,900; Mora,3,700; Otero, 8,200; Rio Arriba, 18,200; Sandoval, 5,200; San Miguel,17,200; Santa Fe, 33,900; Socorro, 5,700; Taos, 11,600; Torrance, 2,200;Valencia, 22,600. Plus De Baca, Lincoln and Catron, with a combined totalpopulation of 11,000.
That's why KABQ Spanish Radio IS A MUST BUY TO REACH NEW MEXICO CONSUMERS
OTHER REASONS:
We believe we have the largest radio audience in NewMexico.
Spanish speaking people listen to KABQ an average of6 hours daily.
98% of the Spanish-speaking population in the KABQcoverage area own radios and about 50% own two ormore radios.
QDIAL 1350 ON YOUR RADIO
THE 5,000 WATT SPANISH VOICEOF NEW MEXICO
11.3% of the Spanish homes have more than 7 inthe household. ALBUQUERQUE'S AWARD -WINNING STATION
First in NewsThe Best in Country and Western Music
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Belarmino Gonzales, General Manager
Santa Fe, New Mexico104 W. San Francisco
810radio5000watts
Belarmino GonzalesGuy Christian
OwnersPhone 505-982-4303
Santa Fe, New Mexico 87501P.O. Box 4097
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MemberNew MexicoBroadcasters
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Contour Measurements by VIR N.JAMES, Consulting Engineer, andon File with FCC.
KAFE RADIO
Market Data: 0.5 MVM 0.25 MVM
Coverage Coverage
Population _ 505,940 656,100
Households 137,080 181,970
Radio Homes 133,170 174,330
Automobiles 176,830 217,450
Spendable Income $901,869,000 1,173,505,000
RETAIL SALES:
Food Stores $133,729,000 170,381,000
Drug Stores $ 24,588,000 27,834,000
Gen'I. Merchandise .. $ 62,110,000 75,364.000
Apparel Stores $ 36,151,000 4I,726,000
Home Furnishings $ 28,393,000 32,140,000
Auto Sales ... _. $134,184,000 162,556,000
Service Stations .. $ 52,414,000 69,329,000
Total Retail Sales $598,417,000 751,988,000
FARM DATA:
Farm Population _. 10,530 22,350
Gross Farm Income .._$ 37,795,000 63,705,000
SOURCE: SRDS Consumer Market Data 1966.
SANTA FE, "a city on the move,"trading center of central New Mex-ico for 125,000 people. SANTA FE,with population of 42,600 displaysa growth rate of 9,000 over thepast five years.
SANTA FE, the ''city different", isthe Capital of New Mexico. Seventypercent of employment is govern-mental. SANTA FE, host to 150
conventions and ONE MILLIONTOURISTS ANNUALLY who spend$25,000,000 while here!
SANTA FE is the tourist mecca ofthe Great Southwest, in close prox-imity to national monuments, In-dian pueblos, nationally -prominentmuseums, national forests . . .
ski areas, health spas, dude ranch-es, summer resorts.
SANTA FE is a quaint old city ofworld renown, yet it is a city "onthe move" ... more than 250homes constructed annually, a
new $8 million -dollar state legisla-tive building and $2 million -dollarstate library as part of the StateCapitol complex.
SANTA FE is the home of ultra -
modernistic St. John's College andthe College of Santa Fe, also be-coming an attractive campus.
And, SANTA FE is the home ofKAFE RADIO . . the 5,000 -watt
voice of New Mexico at 810 on thedial ... Power plus KC locationmakes KAFE RADIO EIGHT TIMES
MORE POWERFUL than any otherSanta Fe station.KAFE RADIO is programmed foradults ... the friendlypeople whobuy ad
KAFEedRADlÓcts.presentcountry and western music.
KAFE RADIO presents award -win-ning newsmen who report local
and area news hourly, backed upwith state, regional and world-widewire news. KAFE RADIO, with
strong emphasis on entertainmentand information, is the undisputedbig sound in Santa Fe, central andnorthern New Mexico.
Nationally Represented by:GRANT WEBB & CO.
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CityGap NEW MEXICO
TRADE AREA DATA:Within0.5 MVContour
Within0.1 MVContour
POPULATION 179,000 613,863Total Households 54,807 175,456Radio Homes 53,911 173,110Motor Vehicles 81,910 236,490Spendable Income $420,872,000 $1,454,600,000
RETAIL SALES BREAKDOWN:Food Stores $ 61,047,000 $ 198,741,000Drug Stores $ 8,747,000 $ 32,451,000Eat & Drink Places $ 17,211,000 $ 78,311,000Department Stores $ 25,112,000 $ 69,106,000Apparel Stores $ 15,061,000 $ 45,540,000Home Furnishings $ 12,599,000 $ 34,466,000Automobile Sales $ 63,265,000 $ 207,764,000Gasoline $ 23,453,000 $ 75,833,000Building Materials $ 26,039,000 $ 76,672,000Total Retail Sales $276,497,000 $1,119,580,000
FARM DATA:Total Farm Population 11,021 31,172Total Farms 2,856 8,521Gross Farm Income $112,247,000 $ 255,630,000
NAB
RadioCode
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KILBAD
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740 kHz
Carlsbad's Outstanding RadioSINCE 1950 !
A Great Salesman for Your Product !
R. S. (Bos) SWAYZEGeneral Manager
J. M. DUSTINSales Manager
OFFICES -- STUDIO714 NORTH CANYON ST.
TELEPHONE
(505) 885-2151
Top RatingsAdvertisers
Local NewsLocal Sports
Coverage!
KBAD AM & FM740 kHz & 92.1 me -- 3kw
mrw.a
BUT WHEN YOU'RE ON KSWS
YOU GET THEWHOLE
WEST
KSWS's power - 50,000 watts daytime - 10,000 watts night
-and excellent frequency -1020 kilocycles-send a brilliantsignal throughout the western states. From California
to Texas, from Montana to Mexico, KSWS gets mail
from housewives, ranchers, travelers, city -dwellers, farmers,
all who say they are regular listeners to KSWS. They allprefer our highest -fidelity quality music and complete regional
news coverage to anything they can get from closer to home
stations.
But budgets are budgets, and markets are markets. For this
reason KSWS rates are based on eastern New Mexico coverage
- while advertisers get response from the whole west.
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Wanaaemne. Cm
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DaaM,n tres i $n0"°
Want to comment an rout chaiseof mu.,, and clarity orgnat. Congratulations a
fine .t°H°nySSelena,
Maltrust
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BoulderDY City
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Cominq In loud and clear. Kceppup the good store! WE'LL BELISTENINGd M.
CapistranoCapistranoBeach,l.r. o Beach, Calif.
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WS ISBEST
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Thanlle for many lovely memo.of 11.fening. PLEASE DON'TEVER CHANGE.
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NEBRASKAII
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KANSAS
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A S
IN LONDON - IT'S THE PALLADIUM!
IN NEW YORK - IT'S THE RADIO CITY MUSIC HALL!
IN ROSWELL - IT'S THE BARNETT MUSIC HALLOF THE AIR
Serving the "Great Southwest" by dayand the "Golden West" by night.
It Costs Little More to Get the Super Power Coverageand Extra Audience Loyalty of KSWS Roswell
- - - But It's Worth A LOT More!KSWS KBIM KRIK KRSY KRDD
Power - Days 50,000 W 5,000 W 1,000 W 1,000 W 1,000 W
Power - Nights 10,000 W 500 W off air 250 W off airFrequency 1020 910 960 1230 1320
KSWS - ROSWELL AND ALL THE WESTN B C RADIO NETWORK
SOLD NATIONALLY BY AVERY -K IEL, INC.
HERE'S THEROSWELL MARKET
YOU PAY FORWHEN YOU BUY
KSWS RADIO
