ASIA Research Partners Accurate Solutions & Insightful Analysis

Consumer Research

Healthcare Research

IT Research Automotive

ResearchKey Opinion

Leaders ResearchBanking &

Retail Research

Accurate Solutions & Insightful Analysis makes us the most Preferred, Reliable & Competitive partner for Market Research Activities

OverviewOverview

Asia Research Partners provides a full range of market Asia Research Partners provides a full range of market research solutions to global clients. We're your research solutions to global clients. We're your single-stop resource for marketing research, single-stop resource for marketing research, nationally and internationallynationally and internationally

Our custom-tailored approach is hands-on, cost-Our custom-tailored approach is hands-on, cost-efficient, and results-focusedefficient, and results-focused

AAccurate ccurate SSolutions & olutions & IInsightful nsightful AAnalysis makes us the nalysis makes us the most Preferred, Reliable & Competitive partner for most Preferred, Reliable & Competitive partner for Market Research ActivitiesMarket Research Activities

Quick FactsFull Service Research in Asia MarketFull Service Research in Asia Market

India Research ExpertsIndia Research Experts

Online Panels in IndiaOnline Panels in India

100,000 + CATI Interviews executed100,000 + CATI Interviews executed

1500 + MR Projects in Asia Market1500 + MR Projects in Asia Market

Expertise in Healthcare, Information Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior Technology, Automotive, Consumer, -Senior level Opinion leaders and C-Level level Opinion leaders and C-Level respondents. respondents.

Qualitative Research ExpertsQualitative Research Experts

24/7 Coverage24/7 Coverage

We're wizards at managing multi-phased, We're wizards at managing multi-phased, multi-location, large-scale research projectsmulti-location, large-scale research projects

Market Research SolutionsMarket Research Solutions

Brand ManagementBrand Management

Familiarity Awareness / of brand across various market segments Brand perception vis-à-vis competitor brands Performance on what parameters, drives your brand’s perceptions? Current positioning of your brand in the target segment’s mind

Customer SatisfactionCustomer Satisfaction

Prioritize areas of product/service improvement Segment customers on basis of their satisfaction and loyalty Incorporate customer satisfaction results into marketing/communications strategy Influence customer behavior in-line with your strategic objectives

New Product/ Concept New Product/ Concept TestingTesting

Determine the perceived attractiveness of the product for the target segment Determine the ideal price and optimal design for the product/servicePredict off-take rates of alternative price-feature configurations Identify possible matches/mismatches between unmet needs and new features

Usage & Attitude Usage & Attitude MeasurementMeasurement

Are users aware of the full-functionality of your product? What is the usage pattern of different features of your product? Which product features are the most difficult to use? Are customers using your product over multiple locations?

Market Research SolutionsMarket Research Solutions

Advertising Advertising EffectivenessEffectiveness

Employee MotivationEmployee Motivation

Event EffectivenessEvent Effectiveness

Evaluate overall effectiveness of your ad campaigns Measure positive influences of the campaign on awareness, perception, intention to use Evaluate effectiveness of your ad campaign in communicating intended message Identify the best medium for advertising

Measure satisfaction and derive action-points to improve employee retention Identify factors that employees consider when evaluating their experience with your firm Determine satisfaction on each of these factors Segment your employees to deliver focused training and implement retention programs

Measure impact of event association on the customers’ image of your brand Assess impact of your association on industry analysts and competitors Evaluate the success of the event in communicating your intended message Measure impact on likelihood of purchase or recommendation

Public Opinion PollPublic Opinion Poll

The aggregate of individual attitudes or beliefs held by the adult population An opinion poll is a survey of public opinion from a particular sample Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals

• CATI Unit - Our CATI Center offers outbound CATI interviewing to English-, French-, German-, Russian-, Chinese, Spanish and other markets. The facility is equipped with in-house CATI software. Our CATI centers is well equipped with automatic dialing, supervisor monitoring, Remote barge-in and call recording facilities.

Our teams are very experienced in depth interviews (30 – 60 minutes) with C Level Executives.

• Online - India could have as many Net users as US by 2015. The growth can be considered phenomenal since the number of Internet users in India in 2006 was pegged at approx. 49 mn.

ASIA Research Partners actively manages and maintain online research panels in India. We provide end-to-end solutions for large India online data collection projects and can quickly and efficiently program, translate and host online surveys of any level of complexity, including Flash®, images etc.

We have access to 2.5 mn panelists in India and specializes in Healthcare, IT and Consumer.

• PAPI - ASIA Research Partners manages large PAPI data collection projects and provide Pan India coverage to global clients.

• Employee Satisfaction surveys – Online Employee Satisfaction surveys in Large organisations

Service Offerings - Quantitative Service Offerings - Quantitative

• Focus groups – In-house experienced Moderators with focus group/One way mirror facilities in all major cities. Web Streaming available with transcripts & call recordings.

• Mini groups - – In-house experienced Moderators with focus group/One way mirror facilities in all major cities. Web Streaming available with transcripts & call recordings.

• Face to Face In-depth interviews – Strong experience with Consumer, stakeholders and Key opinion Leaders in Government, NGO, IT, Media, Education, Healthcare, Trade, Associations, Think Tanks etc.

• Face to Face Consumer interviews – Representative sample by Sex, Age, Gender, SEC, Region, community with Pan India Coverage.

• Telephonic In-depth interviews – Structured, Semi Structured, discussion Guide CATI interviews by experienced interviewers/moderators. 100% call recording and Barge-in facility for clients.

Service Offerings - Qualitative Service Offerings - Qualitative

• Central Location Tests - Coverage in all major cities with very vast experience in Consumer, healthcare, Retail, Automotive verticals.

• Stake holders/Key Opinion leaders Interviews- Pan India Coverage, very vast experience in interviewing officials in Government, NGO, Media, Education, Healthcare, Trade, Associations, Think Tanks etc. Good contacts and targeted Sample Database available.

• Recruitment Services – CATI Recruitments for In-depth interviews for clients. Major Experience in Healthcare, IT, Consumer, Industrial, Education and Government.

• Ethnographic research/ Diaries – Coverage in all major cities with vast experience in Consumer vertical.

• Mystery Shopping - Coverage in all major cities

• Street/Mall Intercepts - Coverage in all major cities

Service Offerings - Qualitative Service Offerings - Qualitative

• Online Survey Programming – The surveys are programmed using a variety of survey programming tools including ConfirmIT, SPSS mrInterview, CATI and other client proprietary tools. In addition, owing to our experience and an accelerated training process, our programmers can easily be trained on other proprietary tools.

• Data Processing and Analysis – Teams are highly qualified on Quantum & SPSS and familiar with data formats and deliverable requirements

• Data Coding – Independent teams for large volume data coding projects.

• Transcription services – Transcription services for 30 minutes to 2 hours in-depth interviews, focus groups, Group discussions. Only qualified resources with adequate domain knowledge are deployed for transcription services.

• Translation Services – Over the past several years, Asia Research Partners has specialized in many different types of document/Questionnaire translation service (legal, medical, technical, financial, and others) in Indian and foreign languages. Translations have been successfully executed in the following languages

Indian Languages/ German/French/Chinese/Mandarin/Japanese/Portuguese/Russian/Spanish/Italian

Back end ProcessesBack end Processes

Global Data CollectionGlobal Data Collection

Asia Research Partners is your one stop Market Research company set up and designed with the clients needs being the forefront of our business.

With extensive partnerships around the world and first class project management, we are able to meet the needs of all clients with their flexible and professional approach to each study.

Asia Research Partners prides themselves on treating each project and client individually and your Project Manager will ensure that throughout all projects the level of communication will be first class.

Global Research ExpertiseGlobal Research Expertise

Eastern European Countries• Poland • Russia• RomaniaWestern European Countries• Belgium• France• Germany• Netherlands• ItalyNorthern European Countries• UK• Ireland• Sweden• NorwaySouthern European Countries• Italy• Spain• Portugal

North and South America• USA• Canada• Mexico• BrazilAsia Pacific Countries• China• Singapore• Australia• Hong Kong• Japan• Korea• India• Indonesia• Malaysia• VietnamMiddle East Countries• Iraq• Turkey• UAE• Egypt

Clients SnapshotClients Snapshot

InfrastructureInfrastructure

CATI InfrastructureCATI Infrastructure

• Scalable CATI facility with modern Scalable CATI facility with modern infrastructureinfrastructure

• Hi-Speed Automated dialerHi-Speed Automated dialer

• Call recording and barge–in facility Call recording and barge–in facility

Asia Research Partners – headquarters

Conceived, designed and managed as world-class facility.

Minimum 50% redundancy for all support systems

Support systems and processes on mission critical basis

Redundant power, water supply and fire systems

Technology StrengthsTechnology Strengths

• Total AVAYA solutionsTotal AVAYA solutions

• Dell Servers and DesktopsDell Servers and Desktops

• 100% secured Network & disaster recovery systems100% secured Network & disaster recovery systems

Survey Programming, Data Processing, Survey Programming, Data Processing, AnalysisAnalysis

• Confirmit, Kenses, Asp.netConfirmit, Kenses, Asp.net

• SPSS, Quantum, WinCrossTM SPSS, Quantum, WinCrossTM

AffiliationsAffiliations

Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior level Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior level Opinion leaders and C-Level respondents. Opinion leaders and C-Level respondents.

In-house Focus Vision FacilityIn-house Focus Vision Facility

Right Candidates,Right Candidates,Right TrainingRight Training

Quality ControlQuality ControlQuality AssuranceQuality Assurance

Operational ExcellenceOperational Excellence

Operations structure ensures Operations structure ensures constant monitoring on constant monitoring on deliverablesdeliverables

Sign off from Team LeadsSign off from Team Leads Managing Training issuesManaging Training issues Constant SkillingConstant Skilling Process documentation and Process documentation and

adherenceadherence Scalable and repeatable Scalable and repeatable

processesprocesses

Documented QC process for all Documented QC process for all projectsprojects

Focus on doing it right the first Focus on doing it right the first timetime

Management reporting for all Management reporting for all QC initiativesQC initiatives

Daily, Monthly and Quarterly Daily, Monthly and Quarterly reporting and client reviewsreporting and client reviews

Monetary benefits linked to Monetary benefits linked to Customer satisfaction Customer satisfaction

SLA monitoring & reportingSLA monitoring & reporting

Identify the right Identify the right candidates – skill sets, candidates – skill sets, aptitude and learn aptitude and learn abilityability

Mix of classroom and Mix of classroom and on-the job trainingon-the job training

Rigorous certification Rigorous certification processprocess

Ensure Training and Certification

Managing Delivery / Programming

Quality Audits

Quality @ ARPQuality @ ARP

Contact UsContact Us

Asia Research Partners Accurate Solutions & Insightful Analysis

F95, Okhla Industrial Estate Phase 3, New Delhi India – 110020.

Tel: +91-011-41052525, 41052539Email: infodl@asiaresearchpartners.com

Website: www.asiaresearchpartners.com