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Arismendy Hernandez 10183 Allegro Drive, Boca Raton, FL 33428
linkedin.com/in/arismendyhernandez [email protected]
561.809.1759
EDUCATION Florida Atlantic University | Boca Raton, Florida | May 2015 Bachelor of Arts in Communication Studies | Minor: Commercial Music | Cum Laude 3.56 GPA EXPERIENCE Hoot/Wisdom Recordings [FAU] Boca Raton, FL Head of Publicity/ Director of Social Media Aug 2014 - Apr 2015 . Developed marketing and promotion roll out for two studio albums (Sean Dough’s Intuit and Compowlation
vol. 4 by Various Artists) and assisted on The Pathétique’s Blown Away . Facilitated cross-platform marketing campaigns in support of crowd-funding initiatives, music releases, as
well as both on and off-campus concerts and events . Launched and managed the official Instagram, SoundCloud, and Vine for the label; managed the label’s
official Twitter, revitalizing its otherwise latent presence to one of vitality . Coordinated street team promotion events, using the sessions to recruit members, promote events and
products, and correspond with prospective consumers . Responsible for casting and booking talent for both on and off-campus events including national anthem
performances for various FAU Athletics functions through a partnership that I formulated . Excelled in sales, showing leadership by devising and disclosing the direct-to-consumer marketing strategy
by which I led the program in the sales of Compowlation vol. 4 Owl Radio [FAU] Boca Raton, FL Program/ Music Director Aug 2014 - Apr 2015 . On-Air host & producer for two seasons conducting interviews with various guests including John
Densmore, drummer for the iconic rock band The Doors and a bevy of local/ independent acts . Managed and trained a staff in excess of thirty persons in the use of various technologies including
broadcasting consoles and software applications . Conceptualized and lead an annual celebration of national Record Store Day beginning in 2014 with Radio-
Active Records and followed by the Recorded Sound Archives in 2015, both partnerships that I initiated and nurtured
. Arranged a program schedule that followed the station's Top 40 interspersed with local/ independent acts format throughout two terms
. Planned and lead weekly DJ meetings that served as an exchange of information to and from the On-Air DJs and personalities
. Started and managed the station’s podcast/ archive project where select interviews, shows, and isolated segments were aggregated and hosted online to complement our live programming and drive additional traffic to our website and social media networks
. Tracked commercials to ensure advertisements were being played on schedule as per agreements TransMedia Group Boca Raton, FL Assistant to President Jan 2015 - Apr 2015 . Crafted unique media tips and press releases; serviced to various media outlets resulting in placements . Attended new business meetings; brainstormed for promotional ideas for various clients . Supplied questions for media interviews that aired on iHeart Radio & iTunes outlets . Submitted detailed information for media calendar listings; loaded in tweets in support of events and
promotions utilizing both Hootsuite and the direct handles of clients . Completed mail merges and developed a proficiency in CisionPoint . Published in an online health website: DietarySupplementNews.com . Assisted in the launch of a national campaign #Orange4MSF with media follow up Hootpack [FAU] Boca Raton, FL Founder/ President Jan 2014 - Apr 2015 . Founded a music marketing and management collective through which Aly Rei, a local recording artist, was
signed to a recording contract (single deal) with Hoot/Wisdom Recordings . Issued and maintained record of contractual agreements for both lead and session musicians . Oversaw aspects of recording processes ranging from scheduling studio sessions to delivering the final
product to label president and advisory board members SKILLS and INTERESTS Spanish (working proficiency) | Intercultural Communication and Competence | Critical Thinking and Problem-Solving | Public Speaking | Analytics | Music Business (publishing & copyright) | Event Coordination & Management | Public Relations | Artist Management | Media Relations | Social Media | Digital Marketing | Team Assembly & Management | Networking | Radio & Broadcasting | Audio Board & Mixer | Microsoft Office | Publicity Outreach | WordPress
