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www.moneywise.co.uk
Moneywise Moneywise launched in 1991 and is the UK’s leading personal finance magazine.
Moneywise was acquired by Interactive Investor in October 2004.
An enhanced Moneywise.co.uk launched in December 2007 as a website focused on helping consumers make better financial decisions.
Moneywise.co.uk makes the link between money and lifestyle- this works because most key financial decisions are first driven by lifestyle changes.
There is a significant social and community aspect to the site with discussion boards, blog postings and high quality video content.
All editorial & video (Moneywise TV) content is produced in-house.
Typical User Profile is: 52% Female
Aged 25-45
Earning £32,000 a year
www.moneywise.co.uk
www.moneywise.co.uk
www.moneywise.co.uk
Advertising Opportunities on Moneywise.co.uk Display Advertising:
728x90 Leader Board (15K)
300x250 MPU (20K)
120x600 Skyscraper (15K)
Overlays (please enquire)
Emails:
Moneywise Newsletter (2 sends per week to 35,000)
Solus Email (1 broadcast per week to 35,000)
Sponsorship:
Moneywise TV Sponsorship
Section Sponsorship
Special Editorial Feature & Product Guide Sponsorship
Full page co-branded Advertorial Splash Page
www.moneywise.co.uk
Moneywise Personal Finance Network
II Personal Finance re-branded as Moneywise Personal Finance Network (MPFN) on 1 July 2008
MPFN is a Network of exclusive distribution websites hosting our:
Commercial deals
Personal Finance comparison tools
Financial calculators
Editorial & Video content
www.moneywise.co.uk
MPFN Websites The Moneywise PF Network includes:-
Moneywise [http://www.moneywise.co.uk]
Interactive Investor [http://www.iii.co.uk/]
Money Observer [http://www.moneyobserver.com]
Channel 4 Money [http://www.channel4.com/money/]
Scotsman[http://money.scotsman.com/scotsman/index.jsp]
Lycos [http://money.lycos.co.uk/lycos/index.jsp]
Johnston Press Group [http://www.johnstonpress.co.uk/]
Which?[http://www.which.co.uk/reviews/money/index.jsp]
Total network reach is over 10,000,000 unique users a month
www.moneywise.co.uk
Leading MPFN Websites
www.moneywise.co.uk
Advertising opportunities through the MPFN
All MPFN campaigns run across the relevant websites within the
network.
Campaigns can be booked using the 3 buying models below:
1. Cost-per-click (CPC)
2. Cost-per-application (CPA)
3. Cost-per-lead (CPL)
(details of each to follow)
www.moneywise.co.uk
CPC Opportunities
CPC activity is delivered through “Quick Picks” promotions (QPP).
QPPs are branded promotions with text content.
Up to 5 providers are featured in customized table and standard ad formats.
Design allows promotion of product USPs other than standard AER/APR
rates.
Volume and price quoted on a case by case basis depending on product
type and quality.
Listed products are included in relevant product sections and on MPFN ad rotation (1,000,000+ impressions per month).
Examples to follow
www.moneywise.co.uk
Example of Quick Picks Promotions
QP Skyscraper:
120x600
QP Leader Board: 729x90
QP MPU: 300x250
QP Table: 88x31 logo image and up to 25 words of promo text
www.moneywise.co.uk
CPC or CPA Promotion Opportunities
Personal Finance product providers can purchase “Apply Now” buttons next to their listing on relevant comparison result tables.
Comparison tools are available for Savings, Cash ISAs, Current Accounts, Loans and Credit Cards.
Providers where we have commercial relationships in place referred to in Moneywise editorial will have their name/product highlighted as a clickable link directing to their website (Please note these are not advertorials and we have no control over the providers mentioned).
Examples to follow
www.moneywise.co.uk
Product Comparison Results Example
Apply Buttons
Comparison Widget
Results
www.moneywise.co.uk
Moneywise Editorial Example
Clickable Links
This example is a credit card market review. We have similar commentary for other Personal Finance product areas.
www.moneywise.co.uk
CPL Opportunities
Cost-per-lead opportunities are available either through
competitions hosted on Interactive Investor & Moneywise (20M
PI/600K UU).
Competitions run from 4-6 weeks and can deliver up to 2,000
qualified leads.
Promotional co-branded ads and emails are created by MPFN whilst
the prize is provided by sponsor.
Entry page consists of questions aimed at pre-qualifying leads as
per sponsor request.
Only qualified leads are chargeable.
www.moneywise.co.uk
Competition Example
Sponsor branding
Entry fields
www.moneywise.co.uk
Price Guide CPC
Savings £4.00
Loans £3.50
Credit Cards £3.00
Banking £4.00
Mortgages £4.00
Insurance £3.00
CPA Savings £50 per application
Loans £70 per application or £100 per dispersed loan/1% Loan Value
Credit Cards £40 per application
Banking £100 per application
CPL £10 to £50 subject to perceived lead value
www.moneywise.co.uk
Summary
Moneywise is a strong brand with 18 years personal financial
experience.
MPFN is a wide reaching network of over 10M unique users.
There a range of marketing opportunities available.
MPFN offers different buying models to suit all budgets.
