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Ariana Fridman's Portfolio

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Esta es una selección de proyectos personales y trabajo freelance de los ultimos 2 años, espero que lo disfrutes.

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Page 1: Ariana Fridman's Portfolio

portfolio

Page 2: Ariana Fridman's Portfolio

about me

Welcome to a book that tells who I am

through images. I believe graphic design is

an art that requires the awareness and use

of different senses combined with imagina-

tion. I believe that the hearing, seeing, and

absorbing the world out there is the foun-

dation to any effective design. But all that

is not enough withouth actually “putting

hands on” and exploring different possibili-

ties until getting the perfect one that works.

I hope you enjoy my portfolio and feel free

to contact me for your next project!

Page 3: Ariana Fridman's Portfolio

3

Paintings Personal Project 11”x17”

The aim of this work was to explore and

combine different tints, tones and shades.

The designs are a self creation and all the

colors were mixed by hand.

Inca Vase Healing Hamsa

Seasonal Mandala

Page 4: Ariana Fridman's Portfolio

4

Portrait illustration of the argentinean rap-

per Mustafa Yoda. Vector based.

Digital Illustration Mustafa Yoda 10”x10”

Page 5: Ariana Fridman's Portfolio

5

The challenge of this work was to illus-

trate an editorial article that expressed an

opinion. The article that was published by

the New York Times, talks about the incur-

sion of Daphne Marking, a secular jewish,

into the world of Kaballah impulsed by her

mother’s death. The character represents

the writer into her comic journey.

Character Illustration Personal Project Spread 8.5”x11”

Page 6: Ariana Fridman's Portfolio

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This poster shows the historical journey of

Francis Magellan, a portguese sailor who

was the first man navigating around the

world. The map was drawn in ink on trac-

ing paper and later digitalized, inspired on

maps from the XVI century. His signature

completes the composition located at the

right bottom.

Poster Design Personal Project 11”x17”

Page 7: Ariana Fridman's Portfolio

7

These promotional posters explore the use

of experimental typography, illustration

and Layout.

Poster Design Personal Project 11”x17”

Six Degrees of Separation

Brand Upon The Brain

Musee Mechanique

Page 8: Ariana Fridman's Portfolio

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Inspired on Albert Einstein’s quote

“Knowledge is limited, imagination en-

circles the World“, the idea was to create

a poster that expresses the values and the

no limits of creativity.

Propaganda Poster Design Personal Project 11”x17”

Page 9: Ariana Fridman's Portfolio

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Logo design for Frapez, a San Francisco

smoothie spa company that offers a great

variety of priducts designed by a holistic

nutritionist. A designers manual was also

designed including stationery and busi-

ness cards.

Branding Personal Project / Frapez 8.5”x11”

Page 10: Ariana Fridman's Portfolio

10

Logo design and Silkscreen print for Jew-

ish Film Festival in San Francisco. a foreign

typograhic style was chosen to catch the

attention of the target market for the festi-

val.

Poster Design + Silkscreen Personal Project 11”x17”

Page 11: Ariana Fridman's Portfolio

11

Logo Illustration and pattern design for

Renaissance Tea Company. Exploration on

illustrative styles and focus on keyworks

was applied.

Branding + Pattern Design Personal Project 11”x17”

Keywords:Calm Tea loversReflexive NaturalHealthy EnvironmentHigh Quality

Organic and Terapeutic Whole Leaf Teas

Page 12: Ariana Fridman's Portfolio

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This logo was created to represent a

group that perfoms an afro brazilian mar-

tial art called Capoeira.

The two main instruments called Berim-

baus represent the center of the roda,

a circle where participants practise this

dance-fight-game. At the bottom the

words respect, humbleness, dedication,

patience and pride are written in portu-

guese.

Capoeira Mission Logo Design

Page 13: Ariana Fridman's Portfolio

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Logo design and designers manual were

created fot the Contemporary Jewish Mu-

seum in San Francisco. The logo repre-

sents a place where art, people and ideas

meet.

Branding Personal Project Internal Communication

merchandise

Connecting art, peopleand ideas

Museum

Contemporary Jewish

Beatrice Golden Public Relations

T 415.762.2447E [email protected]

736 Mission StreetSan Francisco. CA 94103thecjm.org

Conn

ectin

g ar

t, pe

ople

and

idea

s

Museum

Contemporary Jewish

Business Cards

Banners

Page 14: Ariana Fridman's Portfolio

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Annual report for Estee Lauder. The chal-

lenge of this work was to create an an-

nual report layout that combines type

and product images representative of the

company. The cover has a die cut with the

company’s initial letter.

Annual Report Layout Personal Project 8”x10”

Page 15: Ariana Fridman's Portfolio

15

Layout and image retouch for the spanish

magazine Hip Hop Nation. A cover and

article were redesigned for the interview

with the argentinean rapper Mustafa Yoda.

Magazine Layout Personal Project 8.5”x11”

Page 16: Ariana Fridman's Portfolio

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This layout was redesigned for Nopalito,

a mexican organic restaurant located at

Alamo Square, San Francisco. I tried to

represent the values of the company in my

choice of type and colors involved in the

menu.

Menu Layout Personal Project

Page 17: Ariana Fridman's Portfolio

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Redesign of “Saveur”, a magazine about

food and travel. Emphasis on typography

and grid. Two extra covers were created.

Magazine Layout Personal Project 11”x17”

Page 18: Ariana Fridman's Portfolio

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This wine bottle label was made for the

argentinean winery called Nanni. Logo

and typography were redesigned. The

imagery was inspired in indian geometric

patterns from the area and the logo was

created with woodblock print.

Packaging Personal Project

Page 19: Ariana Fridman's Portfolio

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Commercial and personal projects are

shown. Interactivity and design are put

toghether in order to appeal the service or

product to the viewer.

Websites Marcus Rios, Arroz el Japones, Sudametrica, Imaquinar.

Page 20: Ariana Fridman's Portfolio

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Design for the album Imaquinar (Mustafa Yoda

& Dj Manuvers). This album was catalogued for

Rolling Stone magazine as a 4* album. Logo was

provided. Image retouch and selection of pictures

was done by me.

Imaquinar Album Design - Sudametrica (2008)

Page 21: Ariana Fridman's Portfolio

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Sacando Agua Del Desierto is a compilation of

argentinean hip hop with 24 different artists. The

title means “Taking Water Out Of The Desert“,

and the album designconsisted on representing

the identity and unity of these rappers that aim to

make the hip hop culture expand.

Sacando Agua Del Desierto Album Design - Sudametrica (2009)

Page 22: Ariana Fridman's Portfolio

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Album Design for Armamentales, an ar-

gentinean hip hop group. Illustrations

were provided.

Armamentales Album Design (2010)