ARE YOU PAYING

ATTENTION? By Orna Noy Lanir

As a former lecturer in graphic design, I was aware of search elements that make the store appealing and hidden messages which does it. Although I tried to start the assignment with innocent eyes and check whether I see different things and reach new insights. I will share with you its conclusions at the end. One thing I would like to add at this stage is the concept of public purpose or audience, wich is, how to approach and attract the potential customer of a particular store products…

Staff assistants

My daughter Mika My husband Yoav My daughter Yuli

Store 1 Chain stores toiletries

Logo: Laline

Rounded feminine font In black and white The underlying message : Designed sophisticated

for simplicity confident women

Open door Invites in

Colors Mostly white, with some black and some red

Atmosphere of cleanliness and simplicity in the best sense of the word, conveying a sense of reliability and back to what it once was, when we were innocent

Central table entry Parquet flooring

Sale sign

With updated products for the season (beginning of winter) tempting to enter the store

Home feeling like Good old days

Opposite the entrance, you can not miss it

Sink in the center of the store

Sale sign

Encourages and allows shoppers to try products

Opposite the entrance, you can not miss it

Sections by functions

And gender

sales person

> Turned to me after minutes. > Accompanied me during the search to purchase. > Was polite and offered options by function > Recognized were two young women, pretty and polished. > Costume includes a white shirt and apron of the store

Cash position

Customers comers all women, sometimes alone or mothers and daughters Store customers aged 12-65 correspond to the place Most incoming buy something

Deals and Discounts

Minimaos leads to the image of the packaging, perhaps to wink at a young audience?

Conclusions Designed beautiful store. the intention was to direct an audience appreciates care and design, my analysis says that eventually these women are buying products from cosmetic companies known in reputable stores so the audience changed to youngers who buy by sight and gifts.

Conclusions / opportunities Whatever works. Be flexible enough to see the results and draw conclusions that will advance the business

Store 2 Books Stores

Logo: Steimatzky

New design traditional and outdated font, to keep the look associated with the known and successful company. Structure of a book is the logo frame. Green and white colors give a feeling of naturalness, relaxation and seriousness

Open door Invites in

Colors

2 greens, white and red (the complementay color) to highlight Deals

Stand at the entrance

Central table entry

Ceramic floor

Efficient and cleaner-looking

Cash position Deals and Discounts

A homely atmosphere and messy

Sections by functions

sales person

two middle-aged women

Turned to me

after minutes.

Offered offered help and

recommendations.

Conclusions The concept based on their clients needs - to feel at home, as if they return to the store where they bought ever since he can remember. It is, therefore important to maintain the traditional overall look, With a little more aggressive measures. Since the Israelis from Top posters reading, and Steimatzky is the largest bookstore chain in Israel, they must have a very successful business.

Conclusions / opportunities Do not change a winning horse

Store 3 Tricot clothes stores

Logo: Hoodies

customer's relationship to nature, round shapes in green with white lettering, simple, basic and stable.

At this time, I noticed all the details, who offers help, door, floor and target audience, price, label and lighting, (three more stores I visited but I wan’t bore you with their details).

Conclusions It seems it works like a clock and that they know the job preaty well, they identify the target audience where they want to turn and shape the rest Accordingly, human relations and sales team. But then comes the hurricane as "Sandy" and as the old Yiddish adage says "you plan and God laughs“. what an opportunity I see here ...

opportunities I think I need to stick to my goals. My intuition is usually right. But I have to be aware and flexible to changes and identify obstacles and opportunities. This week there were some appeals delayed until now. I believe that when anrgy directed to a certain direction it translated to occurrence and action.