Are You Paying AttentionAssignment 2Ruth Dsouza

Stores Visited

Book Store

Footwear StoreBeauty Care Store

Insights

An open door of a store = I am eligible to enter

High Ceiling = Not claustrophobic

Appropriate store lighting = I can see the products well

White walls = I can focus on merchandise

Appropriate store lighting = I can see the products well

Product Display = I know what merchandise is

on SALE

Touching Products = Is encouraged

Soft Music = Relaxes the mind

Store Temperature = Too cold!! Run to the washroom, Too warm!! Sweaty

Product Display = Neat and pleasing to the eye

Insights

Opportunities

Merchandise on SALE should be collectively placed at a section in the store

Attention from the salespeople within 2 minutes of entering is very important

Arranging merchandise based on its function is important

END