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Are you paying attention?
Let’s see….
A warm welcome from the entrance……
• Most stores have their doors open…..
Drawing people in for shopping
•However the luxury shops are more secluded not calling everyone….
The doors are closed!!!
Stores sign their brand from the entrance
• Passing people recognize the shop from outside or…..
• Can locate it if they looking for it
• The sign is everywhere to make the shop distinctive
Even for those who look down
Each store has its own style depending from its culture
American style….
English style….
Luxury style
Italian Style
Greek style
Big stores are designed to draw you in
Helping you not to feel lost
….and informing you where to find what you want
The stores are crowed with merchandise
The merchandise is allocated in shelves visible to customers
Feeling free to buy whatever they like
The discounts are labeled on distinctive points
Encouraging customers for shopping
The security is discreet… However it is everywhere Either at the entrance
Or in the store
The personnel
The personnel is recognized wearing uniforms
In many stores there are organized info desks
Relaxed areas are designed and facilities are provided
to stay as long as you want and to feel comfortable to buy as much as you can
But at the end there is a bill….
The cashier is either at the exit
Or in depth of the store
But it is always visible!!!!!!!!!!