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First analises – Henrique Ferreira. Archieving Planned Innovation. What is Planned Inovation ?. “ Disciplined and practical step-by-step sequence of procedures for reaching successful products every time ”. What is innovation. Invention = Solution to a problem(unmet needs) - PowerPoint PPT Presentation
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ARCHIEVING ARCHIEVING PLANNED PLANNED INNOVATIONINNOVATION
First analises – Henrique Ferreira
What is Planned What is Planned Inovation?Inovation?“Disciplined and practical step-by-
step sequence of procedures for reaching successful products every time”
What is innovationWhat is innovationInvention = Solution to a
problem(unmet needs)Innovation = Commercially
successful use of the inventionPlanned Innovation = planned
commercially successful use of solution to unmet needs
Reaching Product Reaching Product innovationinnovationBasic functions
◦Identification and Capturing of valueMix of science and art
◦More science than art
ObjectiveObjectiveWhat to do and why in evaluating
the potential of any new product or service
ProcessProcess1. Disciplined reasoning process2. Lasting market orientation3. Proper selection criteria that reflect
a) Strategic and tactical business objective and goals
b) Dynamic matching of resource to present and future business opportunities
c) Positive and negative influences of major external trends affecting present and future business opportunities
4. Scientific reasoning to determinate requirements before making major expenditures
5. Proper organizational staffing
ProcessProcess1. Disciplined reasoning process2. Lasting market orientation3. Proper selection criteria that reflect
a) Strategic and tactical business objective and goals
b) Dynamic matching of resource to present and future business opportunities
c) Positive and negative influences of major external trends affecting present and future business opportunities
4. Scientific reasoning to determinate requirements before making major expenditures
5. Proper organizational staffing
Disciplined reasoning Disciplined reasoning processprocess
Appropriate models or structures to guide the reasoning process
Scientific Method◦The general aim of science is to
predict whit understanding◦Their aim is to predict what will be
required for an existing or new business to reach their sales and profit objectives together with the understanding of why it will or will not happen
Scientific ProcessScientific Process
Model(s) Theoretical Frameworks
Hypotheses
Information
ResearchSurvay and/or
Technical
Predict with understanding
Test hypotheses and interpretWithin context of model(s)
Organize data according tohypotheses
Frame hypotheses Regarding product-marketGuided by model(s)
Hypotheses determineInformation needed
Obtain data neededRegarding market-needAnd technical feasibility
Competition
Competition
Functional(Product)Requirements
Comain
Basic Domains of the Basic Domains of the Planned Innovation ModelPlanned Innovation Model
EconomicRequirements
Domain
Mark
et
Requir
em
en
tsD
om
ain
Reso
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eR
equir
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tsD
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The Model of Requirements The Model of Requirements for Successful Innovationfor Successful Innovation1. Physical Functional Needs2. Nonphysical Functional Needs3. Economic Value in Use4. Emotive Value in Use5. Technical Design Methods6. Technical Productions Methods7. Marketing and Distribution
Methods8. Competitive Opening9. Competitive Advantage
Solution SpaceSolution Space
”Any product that meets the total requirements in all nine areas would fall within the solutions space, and could be a successful solution(product)”
Four Framework Questions Four Framework Questions Used in Determining New Used in Determining New Product RequirementsProduct Requirements
1.How is basic function performed now?
2.What does present method cost?3.What is wrong with present
method?4.What value would improvements
have?
ProcessProcess1. Disciplined reasoning process2. Lasting market orientation3. Proper selection criteria that reflect
a) Strategic and tactical business objective and goals
b) Dynamic matching of resource to present and future business opportunities
c) Positive and negative influences of major external trends affecting present and future business opportunities
4. Scientific reasoning to determinate requirements before making major expenditures
5. Proper organizational staffing
Business OrientationBusiness Orientation Product Orientation
◦ Focus on: What we can make◦ Deemphasizes: Meeting customer needs
Sales Orientation◦ Focus on: pushing what we`ve got◦ Deemphasizes: Meeting customer needs through
product innovation Market Orientation
◦ Focus on: Meeting customer needs◦ Requires:
1. Precise definition of target markets2. Detailed understanding of customer needs
◦ Results in: 1. All business functions oriented toward serving customers2. Above average long-run profit
…
Other topicsOther topicsHow to cultivate a lasting market
orientationHow to choose selection criteria
that reflect strategic objectives and tactical goals
How to assess the positive and negative influences of external trends on business opportunities
How to creatively exhaust all the ‘near-in’ opportunities avaliable
