Embed Size (px)
Citation preview
ARCHBISHOP RYANHIGH SCHOOL
BRAND GUIDE
AUGUST 2019
ARCHBISHOP RYANHIGH SCHOOL
BRAND GUIDE
2 Primary Logo
Official Colors3
3 Secondary Logos
Protected Area4
Color Variation4
Logo Use5-6
Type Face Guidelines7
Stationary8
Social Media9
Hashtags9
Mottos9
FAQs10
Summary and Contacts11
Archbishop Ryan High School Brand Guide | 1
Archbishop Ryan High School Brand Guide | 2
PRIMARY LOGO
The logo is the primary visual component of ARthe Archbishop Ryan High School overall brand identity.
Our logo anchors our brand and has become one of the single most visible manifestations of the school. Reinforcement of the primary identity will build equity in the brand.
FOR ALL PURPOSES, WE WILL USE THE ARCHBISHOP RYAN .AR
Primary and secondary logos are visible trademarks and the property of Archbishop Ryan High School, and are not to be used for reproduction purposes without written permission from the Archbishop Ryan Marketing Department.
You may send our logo to corporate sponsors and other schools for opponent purposes.
Do not alter the orientation of the .AR
Use good judgment to ensure legibility. A mark that is too small to be legible does not serve any purpose. Approximately .5 inches is the smallest the should be on any media.AR
It is very important that designers or desktop publishers do not attempt to build the logo themselves. Do not reproduce the logo by scanning a previously printed version or pulling one from the Internet. Second generation logoswill degrade the quality of the image and will alter the scale of the elements.
Various Vector and Bitmap file versions of the logo are available from the Archbishop Ryan Marketing Department.
Archbishop Ryan High School Brand Guide | 3
OFFICIAL COLORS
SECONDARY LOGOS
Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words. Color is the visual component people remembermost about a brand followed closely by shapes/symbols then numbers and finally words. People see color before they absorb anything else.
Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition. The effective use of color is one of the most powerful tools to establish and communicate brand identity. Color needs to be used consistently in combination with our message in order for the brand to evoke immediate recognition and response.
When you think Archbishop Ryan, you think RED, BLACK and GOLD. Red and Black are the primary colors, and should be used on all brand applications, both internally and externally.
Ÿ At times, there may be an opportunity to expand the color palette or colors outside of the corepalette. This is typically seen, for example, in alternate uniforms or military appreciation days.This is acceptable for special occasions, but not intended for long-term use. Also, color playsa large part in retail. There can be seasonal flexibility that may vary from our core palette.
Ÿ Any variation must be approved by the Archbishop Ryan Marketing Department.
REDProcess: C0 M100 Y100 K0RGB: R255 G0 B0Websafe: FF0000
BLACKProcess: C0 M0 Y0 K100RGB: R0 G0 B0Websafe: 000000
GOLDProcess: C0 M9 Y80 K8RGB: R234 G212 B46Websafe: EAD42E
Secondary logos may be used with approval. All rules that apply to the primary logo also apply to the secondary logo.
Ryan RaidersSeal Ryan Ragdolls
ANYR HIP GO HH SSI CB HH OC OR LA
MANE
VITE
IN NEAMVITE
Archbishop Ryan High School Brand Guide | 4
PROTECTED AREA
COLOR VARIATION
HE
IGH
T
WIDTH
.25x
.25
x
The protected area around the logo ensures that no other graphic elements interfere with clarity and integrity. It shall not be co-mingled or integrated with other marks or elements without prior written approval.
The clear space minimum is equal to 25% of the width of the . At least this amount ARof clear space must surround the in all AR applications.
The logo can be used in the following color variations:
Archbishop Ryan High School Brand Guide | 5
LOGO USE
Specific usage standards have been established for application of our identity, to ensure that each individual component is used correctly. These standards should be adhered to in order to maintain the integrity of the identity system. By following these guidelines in all of our communications, we each contribute to Archbishop Ryan’s reputation of excellence.
The logo should always be placed on a solid background. However, in certain cases with prior AR approval, usage against photographic backgrounds can also be acceptable. In these applications the must be positioned against areas that offer sufficient contrast for the logo’s legibility. The AR examples on the following pages illustrate some of the most common application errors. Adhering to these guidelines will ensure proper reproduction and application of the identity. Alterations may be permissible upon approval.
The logo against a low contrastbackground.
The logo on a photographic background and placed in an
area that offers sufficientcontrast for legibility.
The set off by a highly AR detailed area in a photographic
background.
Never place the logo against a background featuring several
different solid colors.
Never alter the relative position of the letters.
Do not alter the colors of the logo, or add gradient or pattern.
If you are unsure what possible design changes may be approved,please contact Marketing Department.
Archbishop Ryan High School Brand Guide | 6
LOGO USE
Do not combine two logos in an overlaying pattern nor lay text
over the logo.
Do not alter proportions, stretch, bend, shrink, warp nor
change angle of the logo.
Do not add elements.
Do not eliminate the border or make it thicker.
Do not crop off a portion ofthe logo.
Do not use the logo to replace a letters “AR” in text without
permission.
P KWOOD
Do not blur, weather, distress, bevel, emboss or disintegrate.
Do not add additional outlines. Do not mix outline colors, regardless of the color of the
inside area of the AR.
Archbishop Ryan High School Brand Guide | 7
TYPE FACE GUIDELINES
Typefaces have personality. Hierarchy wise, for body text, it’s always advisable to use a non-gimmicky, legible and formal typeface. There’s nothing wrong with a bit of character but don’t go overboard using highly characteristic display fonts for extensive text.
When you must combine multiple typefaces on a design, they must coexist comfortably. Avoid two different faces that are too similar. While not exactly alike, these two are also not sufficiently different. When using a decorative typeface for a header, always pair it with a simple sans-serif for maximum readability.
Please do not alter the typeface you have chosen by altering the vertical or horizontal scale. For example, if you need a narrower typeface do not stretch it. Choose a different typeface.
The following typefaces are recommended and have been approved. Variances must be approved by the Archbishop Ryan Marketing Department.
Believe - Belong - Become
#WeAre RA
www.archbishopryan.com
STATIONARY
BusinessCards
Envelopes
ARCHBISHOP RYAN HIGH SCHOOL Office of Admissions
Excellence in Academics and Student Life
11201 Academy Road Philadelphia, PA 19154 P: 215.637.1800 F: 215.637.4019 www.ArchbishopRyan.com
ARCHBISHOP RYAN HIGH SCHOOL11201 ACADEMY ROAD
PHILADELPHIA, PENNSYLVANIA 19154-3397
EmailSignature
Mrs. Mary Anne Benner '74Director of Institutional Advancement and Alumni RelationsArchbishop Ryan High School215-637-1800, ext. 7038 | www.arhs.org |11201 Academy Road, Philadelphia, PA 19154
Archbishop Ryan High School Brand Guide | 8
Archbishop Ryan High School
Joseph McFadden '97M.A., M.S.Ed.
Principal
11201 Academy RoadPhiladelphia, PA 19154
215-637-1800 ext 202Fax: 215-637-8833
SOCIAL MEDIA
HASHTAGS
MOTTOS
The goals of any social media account should be to connect the school with current and prospective students and families, alumni, and the community. Interactions and content should be genuine and authentic, and reflect the message and mission of Archbishop Ryan High School.
NO INDIVIDUAL ARCHBISHOP RYAN HIGH SCHOOL SPORTS TEAM, CLUB, ORGANIZATION OR DEPARTMENT MAY CREATE OR OPERATE A SOCIAL MEDIA ACCOUNT WITHOUT PERMISSION FROM THE ARCHBISHOP RYAN MARKETING DEPARTMENT.
If an ARHS sport, club, organization or department would like to start a social media account, please follow these steps:
Ÿ Contact the Marketing Department with your desire and plan for the social media account. Include whichplatform you intend to post to, who will be in charge of running the account on a daily basis and an idea ofwhat type of content and interactions you hope to get from the account.
Ÿ Work with the Marketing Department to create an account name, handle, password, avatar andrespective artwork.
Ÿ Provide the Marketing Department with the login and password for the account to prevent losing accessto the account.
#WeAreAR #AlwaysAR #YouAreAR #AR_Proud
We Are AR!Believe - Belong - Become
Excellence in Academics and Student Life
Belong BecomeBelieve
Archbishop Ryan High School Brand Guide | 9
Ÿ The department, club or sport making the requestŸ A thorough description of the complete designŸ Specify whether the product is for a fundraiser
If my product is not going to be resold, do I still have to get approval to use Archbishop Ryan High School logos?Yes. All items using Archbishop Ryan marks must be approved by the Marketing Department, regardless if they are for resale or giveaway.
Can I use the Archbishop Ryan High School name or logos on a website?All uses of the Archbishop Ryan marks require permission from the Marketing Department. Please email your request to [email protected].
I have a design that has been used in the past. Do I still need to submit it for approval?Yes, each design should be submitted and approved. Branding standards for Archbishop Ryan High School may change as needed. Re-submissions will ensure your design is current and in line with branding standards.
Does commercial photography of filming require approval in advance?Yes, all commercial photography or filming inquiries should be directed to Mary Anne Benner at [email protected].
FREQUENTLY ASKED QUESTIONS
Who can produce products using Archbishop Ryan logos?We strongly encourage choosing vendors who are Ryan alums, but there are no rules limiting use of vendors. But all product designs must follow the guidelines herein, and be approved by the Marketing Department.
What are the approved logos for Archbishop Ryan High School?A summary of the Archbishop Ryan logos and marks can be viewed on pages 2-3.
What are the approved colors for Archbishop Ryan High School?Please refer to page 3 for the Archbishop Ryan official colors.
What are the preferred typefaces for Archbishop Ryan High School?Please refer to page 7 for the Archbishop Ryan official fonts.
Can I design my own logo?Artwork can be submitted for approval of the overall design, but the primary AR logo must remain consistent, as detailed in this guide.
Where can I find vector graphics of the official Archbishop Ryan High School logos?The Marketing Department can provide vector art on a case by case basis. Please submit a request via email - [email protected] with the following information:
Archbishop Ryan High School Brand Guide | 10
Archbishop Ryan High School Brand Guide | 11
SUMMARY AND CONTACTS
All images, logos and other marks in this Brand Guide are owned by Archbishop Ryan High School. By accessing and using any of the images, logos, designs or marks in this guide, you are agreeing not to reproduce or otherwise use any of the images, logos, designs or marks, except in accordance with the terms of your contract with the school or as otherwise expressly permitted by an authorized Archbishop Ryan High School representative.
The Archbishop Ryan High School Marketing Department is charged with protecting and promoting the indicia (marks, names and logos) of Archbishop Ryan High School, and monitors commercial and internal use of the indicia.
Individuals, groups and organizations - both on and off campus - who wish to use Archbishop Ryan High School’s indicia must have prior approval from the Archbishop Ryan High School Marketing Department.
Improper use of the Archbishop Ryan High School indicia is prohibited.
For more information, please contact:
Mrs. Mary Anne Benner '74Director of Institutional Advancement and Alumni
215-637-1800 Ext 7038
