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VIS IT aras6tr:t COUNTY LONGBOAT KEY • ST ARMANDS • LIDO KEY • SIESTA KEY • CASEY KEY VENICE • MANASOTA KEY • ENGLEWOOD • NORTH PORT VisitSarasota.com **DRAFT** FY2019 Visit Sarasota County Business Plan / Scope of Services

aras6tr:t VIS IT Draf… · Teamwork makes the dream work. Years ago, it was mostly product and pricing that drove consumer demand. We saw the shift of experiences and engagement

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VIS I T

aras6tr:t COUNTY

LONGBOAT KEY • ST ARMANDS • LIDO KEY • SIESTA KEY • CASEY KEY VENICE • MANASOTA KEY • ENGLEWOOD • NORTH PORT

VisitSarasota.com

**DRAFT** FY2019 Visit Sarasota County Business Plan / Scope of Services

SITUATION From 2016 through 2018, Sarasota County has experienced an increase of 1,177 hotel rooms as new hotels have come online. Hotel room inventory grew from 5,114 to 6,291 for a 23% increase. Hotel inventory makes up about half of the annual room inventory in Sarasota County as not all condo/vacation homes are on the market continuously throughout the year. Hence, the increase in hotel inventory represents about a 12% in-crease in overall room inventory in Sarasota County.

This is an opportunity budget that will propel Sarasota County closer to the $30 million TDT collection goal

Visit Sarasota County (VSC) is proposing an 8.3% increase in the FY 2019 marketing budget because this is an historic opportunity to boost Sarasota County’s revenue.

This plan will generate: - Using conservative Lodging Average Daily Rate of $160 and occupancy of 65%, the Tourist Development Tax will increase by $2.2 million, an 11% increase. - Sarasota County Government will receive an additional $11.2 million in tax revenue. - The Sarasota community will experience a $200 million in visitor economic activity, a 12% increase.

CONTRIBUTION BY SARASOTA COUNTY Based on a 2017 study by the Florida Ofce of Economic and Demographic Research, the research arm of the Florida Legislature, local destination organizations, such as VSC, are responsible for generating 22.4% of the vis-itors to Florida. Using this data, VSC’s marketing eforts were responsible for generating $409,737,300 in direct visitor spending in Sarasota County in CY2017.

Teamwork makes the dream work.

Years ago, it was mostly product and pricing that drove consumer demand. We saw the shift of experiences and engagement driving demand. Today transparency has gained importance in the current climate of crisis of trust – and what destination organizations such as VSC do is more important than ever.

VSC runs an integrated program where all team members work hand in hand to ensure that maximized brand awareness is achieved to generate quality tourism. The marketing and sales teams within VSC works closely with the tourism industry and other community partners such as chambers of commerce to champion our diversity so that community pride is clear and VSC’s messaging is efective.

This integrated program values diversity, transparency and inclusion and incorporates tactics to celebrate this fact.

OVERARCHING

GOALS • Visitor numbers will increase 5% over FY 2018. • Tourist Development Tax will grow by 11% over FY 2018 • Attract at least two International Events to Destination.

Goal 1 – Brand Research is at the heart of VSC’s creative development and advertising decisions. Research helps the VSC to understand trends and opportunities for new market segments and research validates the efectiveness of VSC programs.

CREATIVE DEVELOPMENT

- Create impactful niche campaigns for: o Nature (Beaches / Outdoors), o Arts & Cultural Activities, o Shopping & Culinary, o Group business inclusive of

• Meetings, • SMERF, (Social, Military, Education, Religious, and Fraternal) • Sports • and more.

PURCHASED MEDIA

- Drive new demand to meet increased hotel inventory by placing advertising to reach additional market segments. - Stretch media buying dollars by more collaboration. - Match dollars by tourism industry through reverse co-op marketing program. - Presence in print, digital and out of home activations. - $250,000 Airline Incentive Program

EARNED MEDIA

- Do Media Relations in a new way. Work with agencies in key markets with a laser targeted focus to maximize dollars spent. - Create opportunities for “Arts/Cultural” and “Outdoor” “Meetings” focused earned media. - Work in synergy with advertising program to ensure same markets are being penetrated efectively and efciently. - Strong outreach in global markets that create the most visitation for our area, Canada, United Kingdom and Germany.

VISITSARASOTA.COM (WEBSITE, CONTENT & SOCIAL MEDIA)

All roads lead to VisitSarasota.com. VSC has robust content on its website that focuses on Sarasota’s tremen-dous oferings. From sponsored content, digital redirects, to the URL’s that VSC places on ads, out of home activations and more – VSC aims to get consumers to the site in order to direct them to book rooms, reservations, tickets and more from Sarasota County businesses. Content leading from social media platforms and more will continue to inspire the “share”, “like”, “tweet” – and aiming for a “repeat”!

- Hire local and diverse freelance writers to showcase all that Sarasota County has to ofer a visitor. - Create consumer, niche, and industry e-newsletters that have relevant and timely content that drives consumers to create signals of intent to travel and convert to visitors. - Create test pilot program for social media or sponsored content /Facebook campaign. - Measure and infuence organic trafc to VSC web platform to show VSC’s reactive and proactive approach.

PROMOTIONAL PROGRAMMING

- Stay on top of trends and share through free professional development opportunities for the Sarasota Coun-ty industry. Host at least one educational opportunity each quarter for the tourism industry. - Partner with associations that bring VSC resources and opportunities. - Market events that drive overnight visitation and that match community brand and build community engagement through marketing grant program. Serve entities that are not currently served through other Tourist Development Tax programs. - Create new marketing grant program and guidelines.

OUTCOMES o Ads with images and copy that promote diversity and inclusion for each market segment.

• Minimum 4 hero shots focused on diversity & inclusiveness • Minimum 1 piece of content per quarter focused on diversity and inclusiveness

o Measure dollars spent in collaborations, such as with Southwest Florida destination organizations, VISIT FLORIDA and BRAND USA and establish two programs.

o Bring $100,000 in added media value to the table through co-op and collaborations. o Increase visitor guide distribution in key markets by 10% through a wrapped drop/distribution plan. o 950 Million overall earned media impressions

• Minimum ten million impressions promoting Arts /Cultural Assets • Minimum ten million impressions promoting Outdoor/Nature • Minimum ten million impressions promoting diversity and inclusivity • One niche public relations project per quarter with a goal of 1 million impressions specifc to

each project. o Grow outbound referrals from VSC web platforms by 5% o Grow VSC Social Platform Aggregated Content Views by 5%

Goal 2 - SALES DEVELOPMENT Create the Sales Plan, Work the Plan, Deliver Leads.

SALES OUTREACH

Encourage more room nights for current and new lodging product in the destination through group and inter-national visitation. VSC meeting sales efort will focus on identifying local thought leaders, organizations, ven-ues and experiences that can be identifed within diferent business, non-proft and arts and cultural segments. The latest meetings research shows that meeting planners, particularly in the corporate segment, consider themselves “business development specialists,” and appreciate destination organizations’ suggestions, over and above the standard hotels, venues and activities that are a good ft with their program to help them create their overall business vision.

- Increase targeted sales missions and VSC special events to meeting planners in key feeder markets.

- Focus on generating a larger presence for the Sarasota County tourism industry at tradeshows across all markets by renting bigger tradeshow booths & ofering complimentary industry participation and doing more tradeshow & conference sponsorships.

- Expand meeting and leisure incentive programs to encourage “of season” visitation & business.

- Partner with neighboring Gulf Coast destinations to create a larger marketing presence internationally in market(s) showing potential for area growth.

- Position Sarasota County as the ideal destination among minority and specialty markets such as spring train-ing tours and religious conferences through incentives, familiarization tours, tradeshows and sales missions.

OUTCOMES o Support at least 10 diferent local businesses attending tradeshows/VSC-hosted events

across all markets. o Book 500 room nights in the destination from minority and specialty markets. o Send a minimum of a 115 group leads to Sarasota County accommodations.

SPORTS & ATHLETIC OUTREACH

VSC Sports sales eforts will focus on a theme of “expanding and enhancing” – expanding the event portfo-lio to include new sports and enhancing athletes’ and spectators’ experiences in Sarasota County to ensure return visits.

- Increase bookings and retention in the athletic training market by providing support and services that en-hance athletes’ and coaches’ stay in Sarasota County. While there is extensive growth potential in the training

SPORTS & ATHLETIC OUTREACH CONTINUED

market, VSC has recognized their needs difer from the events market. By tailoring VSC support through a newspecialized Training Grant Program, VSC can better service them.

- Broaden Sarasota County’s sports event portfolio to include newly emerging sports. With the rapid and con-tinued popularity growth of newly classifed sports, such as eSports, drone racing and pickleball, it is imperative that VSC pursue these opportunities to ensure future market-share.

- Expand the impact of sports visitors outside the event venue through active promotion of Sarasota County’s attractions, arts, cultural, dining and entertainment oferings to athletes and spectators before and during their trip.

- Promote Sarasota County’s spirit of inclusion and diversity by actively pursuing minority-based sports events.

- Host the Under 23 World Rowing Championships in July 2019, as the third World Rowing event in Sarasota County in three years. This will solidify venue and destination credibility to host future national and regional events in rowing and other sports; and promote training trips for year-round visitation.

OUTCOMES o Book at least 5 new teams for training trips o Add a minimum of two new sports to Visit Sarasota County’s sports event portfolio o Secure at least 100 check-ins on VSC social media platforms from sports visitors o Produce a minimum of $80,000,000 indirect economic impact for Sarasota County

THE G EATER ,~~if!it SA ASOTA CHAMBER OF CO ~

Goal 3 – Visitor Services Attract, Educate & Delight.

- Provide Visitor Services within the County through a variety of outlets and collaborations. - Distribute VSC Collateral all over the world both in print and digital to inspire travel to Sarasota County. En-sure that needs of visitors are being met with collateral. - Educate volunteers, visitors and the industry. - Dedicated advertising to reach out to visitors in destination to come to Visitor Center. - Host events at Visitor Center that are promoted/targeted to visitors in area. - Create a Grant Program for Collateral. - Implement a “Ticket Center” with a monthly rotation of advertisements for shows / tickets applicable for that month/season.

OUTCOMES o Increase face to face interactions by 10% through VSC Outlets/Eforts o Service and support at least 4 Industry Partners through the Collateral Grant Program o Educate locals and industry inclusive of Businesses like, Airbnb and Uber/Lyft Drivers with one “event”

per quarter. o Benchmark and track sales from Visitor Center Ticket Center to measure success.

ADMINISTRATIVE AND PROFESSIONAL SERVICES

- Professional Services Fee in the County agreement covers 89% of the VSC personnel costs to manage this agreement. The remainder of the costs of personnel, ofce space, utilities, etc. are paid for with private sector funds. - Only 17% of the FY 2019 budget goes to Professional Services compared to the national average of 39%. - VSC will continue to develop and monitor the marketing benefts provided to Sarasota County by the Balti-more Orioles and the Atlanta Braves. The VSC is also available to provide services to Sarasota County in the face of an emergency activation.

EXHIBIT B BUDGET FY 2019

Visit Sarasota County

REVEN UE Budaet Budaet 2019 2018

County Estimate of Ava ilable Fund Balance $ 2,620,776 $ 1,869,490 6,688,050 6,157,810 Countv Estimate of TOT Revenue and Interest

County 60-90 day Reserve (1,591,826) (1,512,000)

Countv Estimate of VSC Ava ilab le Revenue $ 7.717 000 $ 6.515.300

2019 Budget Budget vs. 2019 2018 2018

Goal 1 - Destination Brand Advertisina - (Cultural, Soorts, Nlature, Culinarv, Meeti nas) $ 2,960,000 $ 2,437,300 21.4% Web Online 255,000 247,000 3.2% Media Relations 320,000 320,000 0.0% Social Content 65,000 71,000 -8.5% Promot ion 230,000 325,000 -29.2% Market Research 145,000 175,000 -17.1% Subtotal 11.2% $ 3.975 000 $ 3.575.300

Goal 2 - Destination Development 610,000 625,000 -2.4% Soorts

Meetings/Leisure Group 377,000 315,000 19.7% International Sales 385,000 350,000 10.0% Subtotal $ 1372000 $ 1 290 000 6.4%

Goal 3 - Enhanced Visitor Services Visitor Services 235,000 195,000 20.5% Tele communications 25,000 41 ,000 -39.0% Postaoe & Shiooino 75,000 84,000 -10.7% Admi nistrative 50,000 50 ,000 0.0% Professional Services 1,185,000 1,150,000 3.0% Subtotal $ 1,570,000 $ 1,520,000 3.3%

Total (VSC Budget) $ 6,917,000 $ 6,385,300 8.3%

Under 23 World Rowing Championships 675,000 100.0% -

For EDC Film Office 125 000 130 000 -3.8%

7,717,000 6,515,300 18.4% Total

Note : Private Sector Contribution (10% required match) $ 691,700 $ 638,530 8.3%

Detail 2019 2018

Budget Budget ADVERT ISING

TRADITIONAL MEDIA 1,180,000 921,000

1180 000 921 ODO

10 000 6,000

PRODUCTION COSTS 10 000 9,300

330 000 330,000

ement Fees

AIRL INE RESERVE FUNDS 250 000 250,000

2 960 000 2 437 300 2 960 000

2019 2018Detail Budget Budgal

WEB ONLINE

Em ail Mark @tinn Pla t1clm1 2250 2250 2250 CRM 19,000 19,000 19,0CO Domain renewa l• 2,000 2.000 2.000

1 200 1 200 1 2CO Adobe Ren-a l1

-Mobile Aaas I Thi rd Partv Plat forms/ Event Calendar 13.400 13,400 13,4CO

Month lv Web Servic:81 Retainer 125,000 125,0CO I 125,000 I

Srw:i,cial Proiana and web enhancements 80.000 80 0CO BQ,000 t--

Tra inlnri on Trends/ Tools 4000 4,000 <lOOO

Continaentv 8. 150 150 0.000 MIi~ 150

Total Web Budget 2=000 255,000 247 ,0CO

CONTENT

Outruch Dist ribution & Ericaaeme nt

Freelance Wrilinq!Coo, , VideOIPhotncraphy

I

I

Tota l Socia l Content Bud.oet

De tail

30000

2019 Budget

30.000

20 18 Budget

36 0CO I

35,000

h~ooo

35000

65000

35,0C0

71 oco

MEDIA RELAT IONS

Detail 2019 Budget

2018 Budget

.. .,,.;,. r ' Media Kit Creat ion, Clips, Wire Fees Press Trio Exoenses /Domest ic & Internationa l) lmaae Bank Sate llite Med ia Tours

10,500 27,000 4 500 5.000

47 000 47,000

Outreach Media receotions / Missions NF . STS. &VSCl Societv of American Travel Writers (SA TWl Award Entries (Compilation/fees)

13.000 3,500

700

17,200 22,500

.. .,,.;,. r ' Florida Public Relations Associat ion (FPRA ) Public Relations Societv of Ame rica (PRSAl Florida Outdoor Writers Associat ion IFOWAl

3,300 3.000 5 000

11 300 7 500

International In-House PR IPW International Outreach

3,000 5.000

8,000 8,000

Proiects: 80 000

1,500

80,000

1 500

43,000

2 000

USA/National PR FIRM RETAINER UK PR FIRM RETAINER GERMAN PR FIRM RETAINER

Total MR Budoet

65.000 55,000 35,000

320.000

65.000 55,000 35,000

320 000

85,000 65,000 40,000

320 000

2019 2018 Detail

Budget Budget PROMOTION

Promotional 165,000 255,000 Marketino collateral araohics. oromotional items Strateaic Plannina Phase 2 Collatera Grants Mote Beach Conditions Enalewood Wateriest Dearborn St Festival Snnnsorshi> Fireworks soonsorshio Nen ice Enalewood Siesta) Marketino Grants

30 000 400 00 20,000 15 000 5 000

15,000 40,000

Leadershio Develooment Visit Florida & Florida Assn of DMOs Global lndustrv trends, trade shows and OMAI

Dues. Subscriotions & Soonsorshios Visit Florida Destinations International Dues & OMAP Annual Swtheast Tourism Societv Florida Restaurant and LodQina Assn Florida Assn of OM Os Florida Attractions Associat ion

Cont inoencv t:on tinaencv

20 000 25,000 10,000 10,000

30,000 25,000 7.000

13000 1000

250 8.500

250

15,000 20,000 15,000

-

Total Promotion Budaet 230.000 230.000 325 000

Detail 2019

Budget 2018

Budget RESEARCH

Month lv ADR & Occuoan~ 100000 119 000 126,000 Econom ic lmoac t Reports 10,000 STR Re=rts 6,500 VISA VUE - 2500

26.000 49.000 26,000

Tota l Research Budget 145,000 145,000 175,000

SPORTS

.,-' NASC Market Seoment Meetinas TEAMS NASC Svmnnsium Minority Sports Conference Women in Soorts Tourism Summit Govemo~s Baseball Dinner Florida Snnrts Foundation Summ it F anfest - Braves and Orioles Sarasota Dav O's Sarasota Dav Nats American Baseball Coaches Co nference Eauestrian Conference

Detail

2.000 2,000 6.000 5,000 3.000

200 1.500 2.500 1,500 1.500 2 500 2,500

2019 Budget

30.200

20 18 Budget

40.000

Gran t Event Grants Trainina Grants

E>l,4,4a,4 i::uant•

USL Suoer Y Sarasota Offshore Grand Prix Fox Lea Farms Venice Tour FSRASweeos FSRAScu llino Oshadeoa Ultimate GameDavUSA USRowina Youth Nationals ITU World Cup USA BMX Nationals World Sailina Conference F-18 World Championships USA VoUevball Beach Nation a Is Events TBD

I

75.500 10.000

10,000 100,000

7.000 7000 3,000 3,000

10.000 20.000 5,000

20.000 166000

5,000 35.000 23 650

85 500

414.650

90,500

375.355

Business Deve lonment and Marketinn Site Visits Mileaae Attendance-Bu ildino Marketina Collatera l Promo Items Business Develnnment/Soonsorsh ios FSF Sprino Trainino Guide FSF State Facility Guide Misc/Contin~ncv Sarasota Dav Promotional

5,000 2.000 5,000 4,000 2.500

30,000 1,250 2,000 5.000

20,000

76,750 116,245

Ua mhANlhi"• Florida Soorts Foundat ion NASC

Total Sports Budget

2 000 900 -

610,000

2.900

610,000

2,900

625,000

Detail 2019 Budget 2018 Budget

LEISURE GROUPS

.I - 1- ·- - l'!r .... , ,.,. 1 ·- 26.550 19 250 S.....,.ialtv/Minoritv Tradeshow 5500 Weddinn Salon 6500 Weddino Show - Domestic 4 500 Travel Aaent Fol\Jm 4000 AAADomestic Roadshow /location TBDl 3050 Goina On Faith Conference 3000

.. , .... u ...... ... , •• c ........ 8.800 25 000 Leisure Grouo Promotion 3350 Niche Market Soecialtv Ads & Listinas 3500 Weddinns • Social Media Cam=ion (Marrv Me Tamoa Bavl 1 000 WeddinnW ire .com 950

~Au<1.1 Sita V1■ 1t■ 3.850 7 500 Leisure Grouo Site Visits/FAMS ~ I ... I• ••-- C.:.rnun u ...m"'"--""I-• 3.345 2 950 ...... America n Bus Associat ion Membershio IABAl 650 Reliaious Conference Man..,, ement Associat ion IR CMAJ 200 TourOoeratorLand 2000 Florida Motorcoach Associat ion IFMAJ 100 Groun Familv Travel 395

Leisure Grouo Resources 21 500 6 000 Travel Anent Acade mv Online Train ina 19.000 Niche Market Promo Items 1 500 Weddinn Collatera l Desion & Print 500 Motorcoach Collatera l Desian & Print 500

rn.nt1nn1111n~ 955 4 300 mileaae 300 Cont inaencv 655

Total Leisure Groups Budget 65.000 65.000 65 000

Otul l 2010 Budget 2018 Budget

MEETINGS

1-1.,, A.4700 ,oooFl Encounter

PCMA Convet1,nn Leaders 6600 17 000IMEX A""""'a

Connect Markecotace Corl'V'M"ate 8800 Third Partv Plan.er Conferences 121 10000 FICP Annual Conference 5500 Incentive Works C&nada 11 :n .. .vu 1 8850 '-'- A l- "-"nf•--• ·~

1 14 ~ASAE Annual ".l'll'lfere---, fC"--"""cao11a1 Evet1ts Tradeshow re~, 5000 Oes:tiMt:... .. .;:....,.....east ,,......._,...,, •= Cvant Connect - ...............• 2 nro.,._.i8S 20000

8500 1• 0= FSAE Conference s - sorsh., '000 lncenUveworks Canada SnnnSOtShin 2.000 FSA E L11n-- .. c:o-n...•-t,i n 2=

FAMSI Silo Visijs 11 ODO 9000 VSC-Hosled FAMS I 10000 I Site Visits I I 000 I

I I~--~ 11 000 11 000 ln-Mari<et VSC sales M<SSions/Events I 11000 1

I I 61 596 38000'--~

Cvent Marketina PIYVlram 30 596 HS Partnershio 6000 Knowland Pros.-,., ;nt'I Tool 12000 lea d Generation Toollsl 13,000

76000 10000 New Meetir'VI tncentJve I 60000 I Brit¥'\ it Home Camrua~n I 16000 I

I I 8 115 11 500

OMA I Eoono..:• 'm"H Calcu"1tor 3500 Collateral PrintiM 2000

1,500 Promo Items Booth Materials 500 Save ll1e Date Postcards 615

3565 306 0 MPI • Meetina Prof. lnternattonal 500 FSAE • Fl Societv of Assoc. Execs. 250 ASA E - American Soci..,, of .Assoc. Execs. 480 SITE • Socie tv of Incentive Travel Execs. 450 FICP • Finance & Insurance Conference Planners 400 PCMA • Prof. Convention Ma---ment Ass<x:. 435

SPIN - Senior Meetinn Planners 1 000

1600 CMP Oesianation Studv Grouo & Exam I 1.000 I

I I · inn and L i•tina•

1000

18840 3840 r .......v- ,:,.,.n "-'.,O,,, th Li!t:tiM 240 MPI Online Ustino 400 FSAE Membershlo Dtrectorv 1 200 Add illonal Meelina Ads 2000 Meeti,.,,s Web site Strat_.,., and Virtual Tours 15000

263' 3500 mitea~e 400 Conti- ...enl".'V 2234

Total Meetinns Budget 312.000 312,000

V

250.000

INTERNAT IONAL

Detail 2019

Budget 2018

Budget

Trade Shows IITASumm it WTM Florida Hudd le IPW 1TB La Gita de las Amer icas

3.500 18.000 4,000

19.000 23.000 4.000

71,500 65,000

UK Sales & Market ing UK Trade Reoresentat ion UK Marketing & Sales Act ivities

67,500 60,000

127 ,500 127,500

German Sales & Marketing German Trade Reoresentat ion German Marketing & Sales Activit ies

36,800 60,000

96 ,800 96,000

Canadian Sales & Marketing Canad ian Market ina & Sales Activ ities

Market Sales & Marketing VF Latin America Vacation Guide Emera ina Markets Sales Activi ties

19,000 ~ 38 ,080 ......

3.080 35000

17,100

12,220

Trave l Trade/ Receptive Sales & Marketing Trav el lmoress ions Team America VF Internat iona l Visitor Gu ide - Eurooe Trav el Trade/Receotive Sales Mission Trav el Aaent Online Education Trainino

4.000 575

5,250 1.000 6000

16,825 20,075

Memberships IITA US Trave l Association Visit USA Germany Visit USA UK Visit USA I re land

700 970

1,075 950 900

4,595 4,595

Site Visits/FAMS Site Vis its/FAMS

Contingency

Tota l Internat ional

9,500 ~ 1,200 ......

1,200

Budaet 385.000 385 000

5,000

2,510

350.000

VISITO R SERVICES

Detail 2019

Budget 20 18

Budget

Cha mber Collabora tions, Visitor Centers & Kiosks Enaaaement Visitor Information Veh icle DMAIN F/Fanfest Oooortun ities / Traininas Mall at UTC soonsorshio oackaae Collateral Conti naencv / Give awavs . tra inino . FL Tourism Promo

Tota l Visitor Serv ices Budget

87,000 10,000

6,000 5000

82,000 25,000 20000

235,000

235 00 0

235,000

57,500 5 ,000 5,000 5 ,000

79,000 26,500 17,000

195,000

TELECOMMUNICATIONS

Detai l 2019

Budget 2018

Budget

Telee!Jone Serv ice & Lease Comcas t• Adm in. Comcas t• Visitors Center Anex io monthly suooort Verizon Wireless Lana distance teleohone service • Granite Conference calls Disaster Recovery Continaencv

9.800 3000 2 .000 7,000 2 .200 1 000

. .

25,000 8,000 4,200 2 .000 7,000 2 ,200

800 16,000

800

Tota l Te lecommun icat ions Budaet 25.000 25 000 41.000

POSTAGE

Fulfillment VSC in house oostaoe costs Shinnina carrier costs & lnt'I

Chamber mailina ornnram

Direct mail camoa ians

Ven ice Chamber 2.500 Siesta 15,000

Lonaboat Key Chamber 1,200

Tota l Postaae Budaet 75000

Detail

32,800 15,500 8.000

2019 Budget

32,800 15,500 8.000

18,700

.

75 000

2018 Budget

42,000 15,300 8,000

18,700

84 000

Detail 2019

Budget 2018

Budget ADMINISTRATION

Comcuter maintenance 25,000 25,000 Contracted technoloov suooort & archivino 25,000

r a & 10000 10 .000 10 000

Office Sunnlies 10.000 10 .000 10,000

Leaal Fees 5,000 5,000 5,000

Tota l Adm ini strat ion Budaet 50.000 50.000 50.000

2019 2018Detail

Budget Budget MANAGEMENT FEE

Profess iona l Marketina 1,185,000 1,150,000 Personne l 1.185 000

Tota l Manaaement Fee Budaet 1.185.000 1.185 .000 1 150.000

VISIT

arasofet COUNTY

Document Prepared as of: May 31, 2018